Canada
Majority of Ontarians wagering on Super Bowl LVIII to bet online
A new survey from the Responsible Gambling Council (RGC) shows that four in ten Ontario sports bettors (41 per cent) will place a wager on Super Bowl LVIII. Of all who plan to bet on the big game, the vast majority (80 per cent) will do so online.
The survey found most online bettors use multiple sportsbook platforms when placing bets; 85 per cent use up to three, and 15 per cent use four or more. Over half (58 per cent) will check to see if a sportsbook website is regulated.
Over half (54 per cent) of those who bet on the Super Bowl say their main reason to bet is to add to the excitement of the game. Over a quarter (28 per cent) bet because family or friends are betting and more than half (56 per cent) of respondents say they tend to bet more than usual when watching with these relations. This jumps to two thirds of younger bettors (69 per cent of those aged 18-34) and is highest amongst those who bet on sports regularly (81 per cent).
Three-quarters (74 per cent) of Ontario adults who bet believe their sports knowledge gives them an edge in predicting outcomes. This jumps to almost 9 in 10 (85 per cent) of those who bet on sports regularly. The misconception that one can accurately predict an outcome can lead to over confidence and the illusion of control. This false belief can increase risk, influencing some to bet more than they can afford to lose.
Additional risk is associated with the consumption of substances that can impair judgement and decision-making. Almost three-quarters of those who bet (72 per cent) plan to consume alcohol, cannabis, or other substances during the Super Bowl. Two fifths (42 per cent) tend to bet more when they partake.
Staying Onside
While many Ontarians will be placing bets, the majority (78 per cent) of Super Bowl bettors have at least one strategy to manage their gambling risk. The most common strategies include determining a pre-set betting limit (36 per cent), betting to have fun and not to make money (25 per cent), and not betting more to recoup losses (18 per cent). Paying attention to mood and state of mind, two fifths (22 per cent) commit to never betting while intoxicated and a fifth wonât bet if theyâre feeling depressed or anxious (17 per cent).
The good news is all regulated sports book websites have responsible gambling features, but they vary from site to site. Of those surveyed, two fifths (38 per cent) read online information about the odds of winning and how certain games work. Those watching the Super Bowl are most likely to use money limit-setting tools (38 per cent) or take a cooling off period (27 per cent).
âWith most of Ontarioâs Super Bowl betting happening online, itâs encouraging to see the majority of bettors using responsible gambling features on regulated sports book websites,â says Shelley White, CEO, Responsible Gambling Council. âWhether betting on or offline, perceived knowledge of the game, being with friends and family, and substance use can all influence how we play. Staying within a pre-set limit and not risking more than you can afford to lose is always a good game plan.â
How Ontarians plan to bet on the Super Bowl
While most betting on the Super Bowl will place a single bet on the outcome of the game (64 per cent), a third (36 per cent) will bet multiple times throughout the game, and a quarter (25 per cent) will bet multiple times by using several sportsbook websites.
44 per cent will bet online with a sportsbook website
44 per cent will bet with friends
27 per cent will buy sport-based lottery tickets
23 per cent will bet in a pool
How much Ontario Super Bowl bettors plan to wager
50 per cent say they will bet less than $50
42 per cent say they will bet between $51 and $250
6 per cent say they will bet more than $250
RGC tips for safer sports betting
Be mindful of the illusion of control and remember that even with expertise or knowledge of a sport or online game, you canât predict the unexpected.
Be aware that time spent, and knowledge gained wonât help you âbeat the oddsâ.
Plan before you play â pre-set betting limits and stay within your budget.
Only gamble with money you can afford to lose â never borrow money or use money intended for necessities, like rent/mortgage or food.
Never chase losses by trying to win back what youâve lost.
Limit your alcohol and/or cannabis intake.
Donât bet if you are upset or stressed.
View sports betting as entertainment, not a way to make money.
To learn how to keep your play safer visit Gambling is Random.
Methodology
An online survey of 1,002 Ontario residents aged 18+ was completed between January 12-14, 2024, using Legerâs online panel. A probability sample of the same size would yield a margin of error of +/-3.1%, 19 times out of 20.
Canada
Group from TsâelxwĂ©yeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack
Great Canadian Entertainment and a consortium group of certain communities from the TsâelxwĂ©yeqw Tribe, through an entity affiliated with TsâelxwĂ©yeqw Tribe Management Ltd. (the âTsâelxwĂ©yeqw Groupâ), announced that on November 7th, 2025, they entered into a definitive agreement for the purchase by the TsâelxwĂ©yeqw Group from Great Canadian Entertainment of Elements Casino Chilliwack, one of the premier gaming and entertainment destinations in the Fraser Valley region of British Columbia.
The TsâelxwĂ©yeqw Tribe constitute seven First Nation communities and are the First People of the Chilliwack River watershed. The transaction represents a transformational milestone for the communities within the TsâelxwĂ©yeqw Group.
Elements Casino Chilliwack serves guests across the Fraser Valley and is Chilliwackâs top destination for gaming and entertainment, featuring over 300 slots, live and electronic table games, bingo, dining, live entertainment and more.
The closing of the transaction remains subject to customary closing conditions and the receipt of regulatory and other approvals. Under the terms of the definitive agreement, Great Canadian Entertainment will continue to provide transitional services and support to the TsâelxwĂ©yeqw Group for a period following closing.
âThis purchase marks an exciting milestone for our Nations and for the entire territory. By coming together in partnership, we are not only investing in a strong business opportunity, but also in the future of our people. The revenues generated through this acquisition will help strengthen our communities, create new opportunities, and ensure our Nations continue to play a leading role in the local economy. Additionally, we believe that local community-based ownership of Elements Casino Chilliwack will further strengthen the broader Fraser Valley community and economy. Itâs a proud moment that reflects how Indigenous leadership and collaboration can build a stronger, more inclusive future for everyone,â said Chief David Jimmie, Chief of Squiala First Nation and President of TsâelxwĂ©yeqw Tribe Management Ltd.
âWe are very excited to have entered into this agreement with the TsâelxwĂ©yeqw Group. We have had the privilege of being part of the Chilliwack community since we opened Elements Casino Chilliwack in 2012, and we believe that under the TsâelxwĂ©yeqw Groupâs stewardship, the business will begin an exciting new chapter. For the team members and guests of Elements Casino Chilliwack, and the local community, we can think of no better owner for the business. We look forward to the closing and then working with the TsâelxwĂ©yeqw Group team during the transition period,â said Matt Anfinson, CEO of Great Canadian Entertainment.
McCarthy TĂ©trault LLP is acting as legal advisor and KPMG Corporate Finance Inc. is acting as financial advisor to the TsâelxwĂ©yeqw Group. McMillan LLP is acting as legal advisor to Great Canadian Entertainment.
The post Group from TsâelxwĂ©yeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack appeared first on Americas iGaming & Sports Betting News.
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The Canadian iGaming market has evolved from an emerging opportunity into one of the most competitive and innovative digital gaming arenas worldwide. Ontarioâs regulated framework has paved the way for rapid expansion, attracting established international operators alongside ambitious newcomers that are carving out share through brand differentiation and data-driven acquisition.
Methodology: How Growth Was Measured
To understand which casino brands are gaining momentum and why, the award-winning Mr. Gamble Casino Trends Meterâa proprietary performance index powered by Semrush, Ahrefs, in-house click tracking, market benchmarks, and predictive analyticsâanalyzed year-over-year (YoY) performance from JanuaryâJune 2024 versus JanuaryâJune 2025. The results point to a vibrant, fiercely competitive landscape where execution, trust, and experience are the real drivers of sustained growth.
Brands Showing Standout Growth in 2025
Strong outperformance highlights different paths to scale
Wild Tokyo posted an extraordinary +134% YoY, showing how bold branding, a distinctive identity, and targeted acquisition can resonate with players seeking unique experiences. Clean yet edgy design, paired with robust SEO execution and engagement programs, helped the brand cut through a crowded market.
LuckyDays delivered +110% YoY by striking a balance between simplicity and substance. A minimalistic UX, a vast game library, and strong affiliate relationships have positioned it as a trusted destination for Canadian players.
BetVictor, a legacy operator with deep roots, recorded +107% YoY. Its evolution from traditional bookmaker to diversified iGaming powerhouse underscores how credibility and adaptability can translate into modern growth.
Agile mid-tier brands are also accelerating: SlotsMagic at +94% and Betibet at +88% demonstrate how focused SEO, analytics-led decision making, and smart promotional strategy can punch above weight.
Crypto-forward momentum and broader market depth
The joint rise of BetFury and SmokAceâboth at +74%âsignals growing acceptance of crypto and blockchain-based gaming among Canadian users, driven by transparency, fast payments, and a tech-forward ethos.
Meanwhile, Paripesa, Mond, and ComeOn maintained robust double-digit YoY growth, underscoring the marketâs depth and diversity beyond a handful of headline names.
Market Maturity: Compliance, Trust, and UX Win
As more provinces explore regulated frameworks modeled on Ontario, competition is intensifying. The brands pulling ahead are those investing in compliance, transparency, and player satisfactionâprioritizing product quality and retention over short-term promotions.
âPlayers are becoming more selective, more informed, and more focused on trust,â says Paul Puolakka, CMO at Mr. Gamble. âWeâre seeing a clear shift toward quality brands that prioritize experience, safety, and innovationâthe ones achieving real, sustained growth.â
Puolakka adds: âData doesnât just tell us whoâs growingâit shows us why. The operators succeeding in Canada are those that deeply understand their audience, use insights effectively, and build long-term value instead of chasing short-term hype.â
Trends Shaping the Next Phase of iGaming in Canada
- Branding + data-led acquisition let emerging brands challenge incumbents more effectively than ever.
- Crypto-friendly casinos are moving from niche to mainstream consideration for Canadian users.
- SEO, content strategy, and affiliate partnerships remain reliable, capital-efficient growth levers.
- Compliance, transparency, and UX are central to sustainable market share gains.
Looking Ahead
The fastest-growing casino brands capture more than impressive statisticsâthey reflect a market in transformation. With Wild Tokyo setting creative benchmarks and veterans like BetVictor and ComeOn proving that brand equity still matters, Canadaâs iGaming sector is entering a phase defined by intelligent growth, regulatory maturity, and player empowerment.
As the industry continues to evolve, the Mr. Gamble Casino Trends Meter remains a useful compass for players, affiliates, and operators navigating this fast-changing landscape.
The post Canadian iGaming Growth Trends 2025: Data, Strategy, and the Brands Defining the Market appeared first on European Gaming Industry News.
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Ezugi, an innovative live dealer casino supplier known for pushing the boundaries of live gaming, retention, and distribution solutions, is proud to announce a new partnership with PokerStars, the worldâs largest online poker site.
Through this partnership, PokerStarsâ players in the UK and Ontario will gain access to Ezugiâs standout portfolio, including Revolution Roulette, Ultimate Roulette, Unlimited Blackjack and Lucky 7 online casino games.
PokerStars, launched in 2001, is one of the worldâs leading online poker and casino brands and operates as part of Flutter Entertainment. It has grown to become the largest poker site globally, offering the widest selection of online games and hosting prestigious live tournaments.
Formed in 2012, Ezugi is a global live casino provider with a focus on meeting operator and player needs with best-of-breed localised content. The Ezugi games portfolio includes a wide range of live dealer games, many of which are unique. Ezugi became part of Evolution in 2018 and continues to build on its reputation for providing unique and innovative games and solutions for online casino and retail betting shop operators.
Gilad Ben-Ami, Chief Executive Officer at Ezugi, said: âPokerStarsâ players already enjoy a wide range of live casino and online slot games from Evolution brands such as Evolution, NetEnt, Red Tiger and Big Time Gaming. Now Ezugi is delighted and honoured to add even more choice for PokerStarsâ players with our own innovative games.â
Ben-Ami continued: âThe release of Ezugi games to PokerStars clearly demonstrates the rich variety and innovative features of the Ezugi games portfolio. Ultimate Roulette is a unique multiplier Roulette that blends circus-themed fun and TV game show excitement; Revolution Roulette puts a unique spin on classic Roulette by adding special multiplier pockets to the wheel; Unlimited Blackjack allows an unlimited number of players to play at the table, while also featuring Auto-Split functionality and a choice of four side bets â Perfect Pairs, 21+3, Perfect 11 and Ten20; and Lucky 7 is a very popular game with its origins in the Indian subcontinent â a fast-paced, simple and exciting Hi-Lo card game.â
Ben-Ami concluded: âWe are confident that PokerStarsâ players will love playing these games and we look forward to adding more Ezugi titles for them in the future.â
The post Ezugi partners with PokerStars to further extend live casino game choice for players appeared first on European Gaming Industry News.
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