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IDVerse & GeoComply partnership advances global iGaming market coverage
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The partnership agreement enables GeoComply to provide IDVerse technology to its clients through GeoComply’s IDComply, helping further ensure the integrity of identity documents of players.
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GeoComply’s IDComply is an integrated Know Your Customer (KYC) solution for iGaming operators, facilitating seamless mandatory ID and age verification checks.
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IDVerse’s fully automated generative AI-trained solution accurately verifies new players with just their face and smartphone for over 16,000 ID documents and 142 languages and typesets without the burden of human intervention.
World-leading digital ID verification company IDVerse (previously known as OCR Labs Global) today announces its partnership with GeoComply, a global leader in geolocation compliance technology, to provide best-in-breed document identity verification for clients in the iGaming industry and beyond.
Onboarding players while balancing fraud and compliance risks is a challenge for companies. GeoComply offers a streamlined solution, IDComply, that combines the strengths of several top verification providers in one place and eliminates the complexities of jurisdictional coverage.
IDVerse’s Generative AI-trained technology verifies in real-time that the selfie used by new players matches the person in the photo of the ID Document. IDVerse will equip GeoComply with the ability to authenticate over 16,000 ID documents globally across 220+ countries within the IDComply offering, ensuring the integrity of the identity documents scanned through the system,
Aaron Gould, VP of Identity at GeoComply, commented: “This partnership marks a significant milestone in our journey towards providing a seamless, secure, and inclusive gaming experience for our players worldwide. It demonstrated exceptional synergy from the outset: during the testing and contracting phase, the support we received from IDVerse was unparalleled, showcasing a level of agility and receptiveness that truly set them apart. Their team’s ability to work with us closely and effectively respond to our feedback has been instrumental in achieving superior results.”
Gould continued: “IDVerse’s technology has been a game changer for GeoComply in scaling our user onboarding process while significantly reducing the risk of onboarding fraudulent players. Its advanced solution allowed for instant verification of new players across any location and device, streamlining the onboarding process without needing manual intervention. This efficiency not only enhanced player experience but also helped in retaining our loyal customers by providing quick and secure re-authentication for critical actions such as detail changes and cash-out processes. Most importantly, IDVerse aligns with our commitment to meeting the toughest regulatory standards.”
Libby Robinson, Head of Partnerships at IDVerse, added, “With our new-generation technology, GeoComply can now move even quicker to check identity in real-time, stop fraud and expand confidently across any geolocation with IDVerse’s unrivalled ID document coverage – building a safer, more secure internet. We see a future where every player will have to onboard through a solution like ours – fully automated, fully secure, unbiased and fair.
GeoComply will utilise IDVerse’s Zero Bias AI™ tested technology that pioneered the use of Generative AI to train deep neural network systems to protect against discrimination based on race, age and gender. This ensures seamless onboarding for any player in any geolocation – to make target markets and user bases larger and more diverse.”
Endorphina has launched Zalatar, a new myths-and-legends themed online slot, expanding its recent run of fantasy-leaning releases.
The supplier said Zalatar is a 5-reel, 3-row game with 25 fixed paylines, 96.03% RTP and high volatility.
Feature-wise, Endorphina said the title includes a Mystery Pick ‘Em feature, three Hold And Win Bonus Games, and Scatter and Wild mechanics. During Hold And Win, the company said “colorful orbs” can award Collector and Multiplier functions, plus Min, Mid, Max, and Ultra Jackpots.
The game also includes Endorphina’s Risk Game, where the company said players can double wins up to 10 times by beating the dealer’s card.
Endorphina said Zalatar is available across mobile, tablet and desktop. The Prague-based supplier also reiterated that its portfolio includes “210+” slots and partnerships with “6,000+” operators worldwide.
The post Endorphina releases Zalatar online slot with Hold and Win jackpots appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
creator-economy
DuelBits says its Justin Gaethje UFC campaign drove 122m verified views
DuelBits says its JUSTIN2026 campaign with UFC fighter Justin Gaethje generated more than 122 million verified clip views and contributed to “one of DuelBits’ strongest UFC betting events in recent memory.” The operator said the campaign exceeded its KPI target of 100 million impressions and was distributed through a network of more than 140 creators.
The campaign was framed by DuelBits as a challenge to the industry’s common approach to athlete and influencer partnerships, arguing that many operators wait until an athlete’s commercial value peaks.
Jasper Hoekert, Chief Marketing Officer at DuelBits, said: “Too many operators approach ambassador partnerships as sponsorship deals. They wait until someone has already become one of the biggest names in sport before trying to work with them. At that point, everyone is competing for the same audience, the same inventory and the same headlines.”
Hoekert added: “The real opportunity is identifying athletes who perfectly align with your audience before they’re the obvious choice. If you genuinely believe in someone, you can build something together rather than simply renting their reputation once they’ve already made it.”
DuelBits said the JUSTIN2026 activation was built around a “premium hero film” supported by six short-form edits, behind-the-scenes videos and photography, with creator-led distribution across social media and MMA communities. The operator also said the flagship content was integrated into Gaethje’s “Art of Violence” YouTube series to extend the campaign beyond a single event window.
The company positioned distribution strategy as a key lever alongside content production. Hoekert said: “A brilliant piece of creative means very little if nobody sees it. We’ve reached a point where distribution deserves just as much strategic attention as the content itself. Working with creators, community pages, and trusted media partners allows campaigns to travel much further than relying on your own social channels alone.”
DuelBits also argued that modern KOL and ambassador campaigns should be assessed beyond top-line reach. “Views are an important benchmark because they show you’ve earned attention, but attention isn’t the finish line,” Hoekert said. “What matters is whether that attention drives action. In our case, we saw strong promotional code engagement alongside one of our best-performing UFC betting nights. That’s when you know the creative has delivered genuine business value rather than just impressive headline numbers.”
The post DuelBits says its Justin Gaethje UFC campaign drove 122m verified views appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Aristocrat Interactive
Aristocrat Interactive Successfully Launches Comprehensive iLottery Solution for the Michigan Lottery
Aristocrat Interactive, under NeoGames, US, LLP, announced the successful go-live of its full-service iLottery solution with the Michigan Lottery. Following the official launch on July 17, this marks the beginning of a new six-year agreement that solidifies Aristocrat Interactive’s role as the primary technology and services provider for one of the most successful iLottery programs in the US.
This comprehensive rollout will enable the Michigan Lottery to leverage Aristocrat Interactive’s full end-to-end iLottery ecosystem that is designed to enhance player engagement and optimize operational efficiency, while ensuring a secure and responsible environment for players. The suite of integrated technologies provided by Aristocrat Interactive includes:
• NeoSphere: A robust player account management platform
• NeoDraw: A sophisticated draw games system
• NeoCube: Advanced Business Intelligence solutions for data-driven decision-making
• NeoEngage: A comprehensive customer and data experience solution
In addition to the core technology stack, Aristocrat Interactive has partnered with Gambyt, a software company specializing in lottery technology and services, to provide the Michigan Lottery with a new, streamlined website and mobile application designed to offer a premium user experience for players in Michigan.
Aristocrat Interactive will continue to provide the Michigan Lottery with its portfolio of eInstant and draw-based games from NeoGames Studio.
Aristocrat Interactive has also opened an office in Lansing, Michigan, with more than 60 dedicated digital and lottery specialists. This team will support the Michigan iLottery among other programs.
“The successful launch of our full iLottery solution in Michigan marks a significant milestone in our 12-year relationship with one of the most successful lotteries in the United States. By deploying our latest technology and managed services, we are providing the Michigan Lottery with the tools to further their position as a trailblazer in iLottery. Our focus remains on delivering a seamless experience for players that prioritizes responsible gaming and drives the incremental revenue to support public education across the state of Michigan,” said Chris Shaban, Managing Director of Aristocrat Interactive iLottery.
The post Aristocrat Interactive Successfully Launches Comprehensive iLottery Solution for the Michigan Lottery appeared first on Americas iGaming & Sports Betting News.
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