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IDVerse & GeoComply partnership advances global iGaming market coverage
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The partnership agreement enables GeoComply to provide IDVerse technology to its clients through GeoComply’s IDComply, helping further ensure the integrity of identity documents of players.
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GeoComply’s IDComply is an integrated Know Your Customer (KYC) solution for iGaming operators, facilitating seamless mandatory ID and age verification checks.
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IDVerse’s fully automated generative AI-trained solution accurately verifies new players with just their face and smartphone for over 16,000 ID documents and 142 languages and typesets without the burden of human intervention.
World-leading digital ID verification company IDVerse (previously known as OCR Labs Global) today announces its partnership with GeoComply, a global leader in geolocation compliance technology, to provide best-in-breed document identity verification for clients in the iGaming industry and beyond.
Onboarding players while balancing fraud and compliance risks is a challenge for companies. GeoComply offers a streamlined solution, IDComply, that combines the strengths of several top verification providers in one place and eliminates the complexities of jurisdictional coverage.
IDVerse’s Generative AI-trained technology verifies in real-time that the selfie used by new players matches the person in the photo of the ID Document. IDVerse will equip GeoComply with the ability to authenticate over 16,000 ID documents globally across 220+ countries within the IDComply offering, ensuring the integrity of the identity documents scanned through the system,
Aaron Gould, VP of Identity at GeoComply, commented: “This partnership marks a significant milestone in our journey towards providing a seamless, secure, and inclusive gaming experience for our players worldwide. It demonstrated exceptional synergy from the outset: during the testing and contracting phase, the support we received from IDVerse was unparalleled, showcasing a level of agility and receptiveness that truly set them apart. Their team’s ability to work with us closely and effectively respond to our feedback has been instrumental in achieving superior results.”
Gould continued: “IDVerse’s technology has been a game changer for GeoComply in scaling our user onboarding process while significantly reducing the risk of onboarding fraudulent players. Its advanced solution allowed for instant verification of new players across any location and device, streamlining the onboarding process without needing manual intervention. This efficiency not only enhanced player experience but also helped in retaining our loyal customers by providing quick and secure re-authentication for critical actions such as detail changes and cash-out processes. Most importantly, IDVerse aligns with our commitment to meeting the toughest regulatory standards.”
Libby Robinson, Head of Partnerships at IDVerse, added, “With our new-generation technology, GeoComply can now move even quicker to check identity in real-time, stop fraud and expand confidently across any geolocation with IDVerse’s unrivalled ID document coverage – building a safer, more secure internet. We see a future where every player will have to onboard through a solution like ours – fully automated, fully secure, unbiased and fair.
GeoComply will utilise IDVerse’s Zero Bias AI™ tested technology that pioneered the use of Generative AI to train deep neural network systems to protect against discrimination based on race, age and gender. This ensures seamless onboarding for any player in any geolocation – to make target markets and user bases larger and more diverse.”
Why do some teams scale and grow consistently, while others start losing money as soon as they increase volume — even when working with the same offers and traffic sources? The difference rarely comes down to tools. More often, it’s about how the system is managed: how decisions are made, how responsibility is distributed, and how the team works with partners when performance starts to decline.
In the new episode of N1 Faces, the N1 Partners team introduces Vlad Chernov, Deputy Head of Affiliates. In this interview, Vlad shares how he entered affiliate marketing, what managing a team really means in a fast-moving environment, where money is most often lost during scaling, and what principles help build teams that actually drive growth.
How did you get into affiliate marketing, and when did you realize this was the field you wanted to grow in?
I entered the industry in 2020. Before fully moving into affiliate marketing, I worked in a range of roles — from Customer Support Manager to Operations Director. That gave me a broad understanding of processes, team management, and how the business operates from the inside.
Over time, I became more interested in the affiliate side: how deals are structured, how traffic is driven to casino products, and which sources partners rely on. When the opportunity came to move into affiliate marketing, I quickly realized this was the area where I could develop my skills, work closely with partners, and directly see the impact of my decisions.
What brought you to N1 Partners, and what was the deciding factor?
When I was just starting out in affiliate marketing, I was actively studying the market and consistently following N1 Partners — their positioning, their brands, and the fact that they were always among the top performers. I also paid attention to the team and saw professionals I genuinely wanted to work with and learn from.
The key factors for me were a strong brand portfolio and the flexibility to choose my direction — both in terms of the team and traffic sources. It was also important for me to join a company that values new ideas and supports initiative. I’ve always seen that as a critical part of professional growth.
What’s more challenging in team management: scaling results or developing the team itself?
Scaling results is definitely more challenging.
We operate in a highly dynamic environment where the market changes almost daily. What works today may stop working tomorrow.
That’s why both we and our partners often find it harder to maintain and grow performance — it requires constant attention to key metrics and the ability to adapt quickly.
At the same time, team development is an ongoing process. We’re continuously looking for ways to streamline workflows, reduce manual tasks, and improve efficiency. We’re also gradually integrating AI into our internal processes to increase both speed and quality.
What qualities define a strong affiliate manager today?
First and foremost — strong communication skills. This is especially critical at the very first touchpoint with a partner. The way you communicate early on often determines whether you’ll even get a response.
Honesty and transparency are just as important. In this industry, building trust is essential because everyone is ultimately working toward shared results.
I would also highlight a deep understanding of analytics. An affiliate manager should go beyond basic metrics like average check or ROAS and understand profitability, traffic quality, and overall campaign efficiency.
And of course — multitasking. It’s unavoidable today. We work with 10+ brands, accept traffic from multiple sources, and constantly test new funnels and hypotheses together with partners.
How does team growth impact the quality of partner relationships, and what’s critical to avoid a drop in service when scaling?
Team growth and the level of expertise among managers form the foundation of everything that follows. We’re very selective in hiring and place a strong emphasis on analytics and understanding traffic sources, as this directly impacts our ability to scale.
As the team grows, processes become just as important as people. It’s essential to have a transparent system in place: clear standards, shared understanding of goals and key metrics, and consistent approaches to working with partners. This ensures stability and maintains service quality even as volumes increase.
At the same time, the level of the team remains critical. Strong specialists set the bar and shape the overall approach. That’s what allows you to scale without losing quality.
What are the most common pitfalls when working with partners, and where do teams usually lose money?
Most losses happen during scaling, when quality starts to drop as volume increases. A typical mistake is choosing the wrong scaling strategy — pushing all ad sets instead of focusing only on those that have already proven performance with strong CTR and EPC on the affiliate side, as well as solid player activity and ROI on the advertiser’s side.
Another key factor is offer selection. Chasing an offer with a 10–15% higher CPA doesn’t always make sense if the conversion rate is lower. In the long run, this directly impacts profitability.
From our side, we focus on selecting offers that perform best in real time for a specific traffic source. We can also provide actual performance proof and help partners secure the most competitive terms available on the market.
How do you build relationships with key partners so they don’t just stay, but grow with you?
I focus on a personalized approach and building trust-based relationships with a long-term perspective.
I’d rather start with a small test, scale gradually, and increase the rate later than run multiple tests and stop working together — even if early results are not ideal.
We work toward win-win conditions and continuously test new approaches and hypotheses. With the right strategy and offer selection, I’m confident that mutual growth is always achievable.
What helps you stay focused and make decisions under constant pressure?
Prioritization and structured task management are key.
It’s important to assess situations objectively, double-check information, and base decisions on data rather than emotions. Staying calm and focused allows me to work effectively under pressure, adapt quickly, and take responsibility for decisions with confidence.
If you weren’t in iGaming…
I’d likely still be in a related field. One option would be marketing in another industry, where I could apply my experience. Another would be returning to operations, focusing on building and optimizing processes in a high-risk environment.
Either way, I’d want to stay in a fast-paced, high-responsibility environment with challenging tasks — that’s what drives me.
Top-3 Blitz
What mistakes most often prevent affiliate teams from growing?
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- Choosing the wrong strategy and chasing higher payouts instead of conversion and sustainability.
Teams often choose offers based on CPA alone, ignoring conversion, even though conversion drives long-term results. - Lack of communication with the manager.
Teams sometimes stop traffic without notice and draw quick conclusions without investigating deeper. The issue might not be conversion, but something like incorrect postback setup.
- Choosing the wrong strategy and chasing higher payouts instead of conversion and sustainability.
- Mixing traffic from different sources without proper segmentation.
These flows need to be agreed upon and segmented to maintain quality and properly analyze performance.
What do you look at first when evaluating a partner?
- Audience fit and traffic quality.
The traffic must match our target audience and meet internal profitability benchmarks. - Flexibility and willingness to collaborate.
The ability to adapt quickly and find win-win solutions is key. - Previous performance.
I look at historical data, results in other campaigns, and how consistently the partner meets agreements.
What factors most influence traffic profitability today?
- Cost of acquisition and player retention.
It has become harder to both acquire and retain users. - Funnel and landing page optimization.
Even high-quality traffic can drop off if the funnel is too long or complex. - Continuous campaign optimization and bid adjustments.
Daily monitoring of metrics and fast adaptation—from both the partner and advertiser side—is critical.
Working with N1 Partners
Partners who want to discuss a launch, tailor conditions to their traffic, or test an offer can reach out to Vlad directly.
N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with strong LTV and Reg2Dep rates of up to 70% across Tier-1 GEOs.
N1 Partners offers competitive terms for top partners, including CPA up to €650-700 and RevShare up to 45%, ensuring stable and scalable performance.
Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.
La consolidación del mercado regulado de apuestas en Brasil está redefiniendo la forma en que la integridad y el juego responsable son abordados en el país.
Más allá de las directrices regulatorias, el sector comienza a operar bajo una lógica sistémica, donde la tecnología avanzada, la educación continua y la coordinación entre distintos actores se convierten en elementos centrales para la sostenibilidad del ecosistema.
Este cambio se ha hecho evidente a través de las contribuciones de especialistas que están directamente involucrados en la primera línea de esta transformación.
Entre ellos, Felippe Marchetti, Director de Integridad de Sportradar en América Latina, recientemente presente en SiGMA South America, explicó cómo los avances tecnológicos han elevado el nivel de control del mercado.
Según él, la identificación de riesgos ocurre ahora de forma mucho más sofisticada y en tiempo real.
“Cuando entra un gran volumen en un mercado específico o hay una desviación significativa entre la cuota esperada y la cuota real, el sistema genera alertas”, explica, refiriéndose a uno de los principales indicadores utilizados para detectar actividades sospechosas.
Estas señales representan solo la primera capa dentro de un marco de monitoreo más amplio.
Marchetti enfatiza que la colaboración con los operadores desempeña un papel clave en el fortalecimiento de este sistema.
“Cuando los equipos de riesgo de los operadores identifican algo y lo comparten con nosotros, realizamos un doble chequeo para analizar los mercados”, señala.
Este intercambio de información crea una capa adicional de validación, aumentando la precisión y la velocidad de detección.
Sin embargo, el monitoreo no se limita a los patrones de apuestas. También se extiende a las dinámicas estructurales dentro del deporte.
Según Marchetti, movimientos atípicos, como la concentración de atletas con antecedentes de manipulación en un mismo equipo, también pueden generar alertas y requieren un seguimiento más cercano.
A pesar del nivel de sofisticación tecnológica, subraya que la tecnología por sí sola no es suficiente. El principal diferencial de Brasil radica en el desarrollo de un modelo colaborativo.
“Hoy Brasil está en una posición mucho mejor que en el periodo previo a la regulación, principalmente debido al flujo de información entre operadores, entidades deportivas y autoridades”, afirma.
Los acuerdos con organismos reguladores y organizaciones deportivas han sido fundamentales para construir esta estructura, aunque el sistema sigue en evolución constante.
Esta perspectiva técnica se complementa con la visión de Hugo Baungartner, CBO de Esportes Gaming Brasil, quien sitúa la educación en el centro del debate.
Para él, abordar los desafíos del sector requiere más que herramientas de monitoreo.
“El mejor antídoto contra el endeudamiento es la educación y la lucha contra el mercado ilegal”, afirma.
Según Baungartner, muchas de las distorsiones asociadas a las apuestas provienen de la falta de comprensión sobre cómo funciona el sector.
Sostiene que la protección del consumidor comienza antes de la propia experiencia de juego, a través de la concienciación y la educación.
“Implica educar al público, a los políticos y a la opinión pública para que entiendan cómo funciona el sector”, explica, destacando cómo esta brecha de conocimiento impacta tanto el comportamiento de los usuarios como el debate regulatorio.
Desde el punto de vista operativo, Baungartner destaca las diferencias estructurales entre los mercados regulados e ilegales.
En el entorno regulado, mecanismos como KYC, verificación de identidad y controles de acceso crean un nivel de protección inexistente en el sector informal.
En este contexto, la infraestructura financiera también desempeña un papel estratégico.
La trazabilidad que permite Pix, por ejemplo, se convierte en una herramienta clave para combatir a los operadores ilegales, al ofrecer mayor visibilidad sobre los flujos financieros.
También señala la necesidad de una mayor coordinación entre los distintos actores.
Mejorar la alineación entre operadores, socios y reguladores, con procesos más estandarizados y respuestas más rápidas, es esencial para reducir las brechas que suelen ser explotadas por plataformas ilegales.
Al combinar estas perspectivas, queda claro que Brasil avanza hacia un modelo híbrido de integridad.
Por un lado, la tecnología permite una detección de riesgos cada vez más precisa y en tiempo real.
Por otro, la educación actúa como una capa preventiva, abordando vulnerabilidades antes de que se conviertan en problemas sistémicos.
Este equilibrio refleja un cambio más amplio en la forma en que el sector aborda la integridad y el juego responsable.
Más que funciones aisladas, se están convirtiendo en procesos continuos, respaldados por datos, colaboración y desarrollo de capacidades a largo plazo.
El resultado es un ecosistema que se vuelve progresivamente más estructurado y resiliente, donde operadores, proveedores tecnológicos, entidades deportivas y autoridades públicas actúan de forma coordinada.
Aunque aún en fase de maduración, Brasil avanza claramente hacia un modelo en el que el crecimiento sostenible depende de la integración de gobernanza, inteligencia y educación a escala.
Integridad más allá de los operadores, el impacto de la influencia de los atletas en un mercado regulado
Este enfoque sistémico de la integridad también se extiende más allá de operadores y reguladores, alcanzando el creciente papel de los influenciadores dentro del ecosistema de apuestas.
Como destaca Fellipe Fraga, CBO na Stella Gaming, el uso de atletas como embajadores de marca introduce tanto oportunidades como riesgos estructurales que deben ser cuidadosamente gestionados.
Según él, si bien los atletas aportan un alto potencial de engagement debido a su alcance y posicionamiento, su participación en la comunicación vinculada a las apuestas requiere salvaguardas adicionales.
“La integridad en este contexto va más allá de la manipulación de resultados. Se trata de preservar la confianza del público en el deporte y garantizar que las decisiones dentro del campo no estén influenciadas por intereses externos”, señala.
Fraga enfatiza que los atletas en actividad, en particular, deben evitar cualquier tipo de promoción relacionada con apuestas en su propia disciplina.
Incluso en ausencia de irregularidades concretas, la percepción pública juega un rol determinante.
“La interpretación del público puede generar ruido, cuestionamientos y desgaste reputacional, no solo para el atleta, sino también para el mercado en su conjunto”, explica.
Por otro lado, destaca que los exatletas representan una oportunidad más equilibrada dentro de esta dinámica, especialmente en procesos de transición profesional.
Cuando estas asociaciones están bien estructuradas, pueden generar valor para todo el ecosistema sin comprometer los estándares de integridad.
En este contexto, dos elementos se vuelven fundamentales, la educación y la comunicación.
Preparar a atletas, influenciadores y audiencias para comprender los límites del sector, junto con mensajes claros, transparentes y alineados con la regulación, resulta clave para mitigar riesgos y reforzar los principios de juego responsable.
Dale Academy gana el Startup Pitch en SiGMA South America 2026, reforzando su papel en la formación de talento para el iGaming
La Dale Academy, startup brasileña enfocada en la formación profesional para el sector de apuestas y entretenimiento digital, fue la ganadora del Startup Pitch en BiS SiGMA South America 2026, uno de los principales eventos de la industria en América Latina.
La competencia reunió proyectos innovadores del ecosistema iGaming, y la empresa se destacó con una propuesta alineada a una necesidad clave del mercado, la falta de profesionales capacitados en un sector en rápida expansión.
Creada para reducir este déficit, la Dale Academy apuesta por una formación práctica y orientada al mercado, conectando educación y empleabilidad.
Según su fundador, Fellipe Fraga, el reconocimiento valida la importancia de invertir en talento para sostener el crecimiento del sector.
Por su parte, la cofundadora Monara Shaynny destacó que la metodología combina experiencia real del mercado con tecnología aplicada al aprendizaje, acelerando la preparación de los alumnos.
Con cursos ya en marcha y un modelo que combina B2C y B2B, la startup busca expandirse con academias corporativas, posicionándose como una iniciativa pionera en la profesionalización del iGaming en Brasil.
BETBY lanza nueva vertical de mercados predictivos con cuotas fijas para sportsbooks
La BETBY anunció el lanzamiento de Betby Predictions, una nueva solución que introduce los mercados predictivos con cuotas fijas dentro del entorno tradicional de sportsbook.
La innovación representa un avance relevante en la forma en que los operadores pueden diversificar su oferta, transformando eventos globales en oportunidades de interacción continua para los usuarios.
A diferencia de las soluciones tradicionales de prediction markets, que funcionan mediante modelos de exchange y requieren liquidez e interacción más compleja entre usuarios, Betby Predictions adopta un enfoque totalmente gestionado.
El producto elimina la necesidad de negociación peer-to-peer, permitiendo a los operadores ofrecer este tipo de contenido de forma simple, escalable e integrada en la experiencia habitual del usuario.
Con esta nueva vertical, los usuarios pueden apostar en una amplia gama de eventos no deportivos, incluyendo criptomonedas, finanzas, tecnología y entretenimiento, todo dentro de la misma interfaz del sportsbook.
El objetivo es ampliar el engagement más allá del calendario deportivo, creando una experiencia continua basada en eventos globales.
Totalmente integrado en el ecosistema de BETBY, el producto ofrece ventajas operativas como implementación sencilla, gestión centralizada de riesgos, liquidación estandarizada y disponibilidad constante de mercados.
La solución está impulsada por generación de contenido basada en inteligencia artificial, apoyada por un equipo especializado que monitorea eventos globales y crea mercados en tiempo real, habilitando cientos de nuevas oportunidades cada semana.
Al mismo tiempo, la empresa enfatiza su enfoque en la responsabilidad y la gobernanza. Todos los mercados pasan por curaduría y supervisión humana, mientras que la IA se utiliza como herramienta de apoyo.
Además, se excluyen temas sensibles como geopolítica, conflictos activos o eventos relacionados con el sufrimiento humano, asegurando prácticas responsables.
Con un modelo de engagement 24/7, Betby Predictions permite a los operadores monetizar el flujo constante de noticias globales y atraer nuevas audiencias más allá de los apostadores tradicionales.
El lanzamiento refuerza la posición de BETBY como un actor innovador en el sector, ampliando su oferta con una nueva categoría de producto.
The post Cómo Brasil está estructurando un nuevo modelo de integridad y juego responsable appeared first on Americas iGaming & Sports Betting News.
The consolidation of the regulated betting market in Brazil is redefining how integrity and responsible gaming are addressed in the country.
Beyond regulatory guidelines, the sector is beginning to operate under a systemic logic, where advanced technology, continuous education and coordination between different stakeholders become central elements for the sustainability of the ecosystem.
This shift has become evident through the contributions of specialists directly involved on the front line of this transformation.
Among them, Felippe Marchetti, Director of Integrity at Sportradar in Latin America, recently present at SiGMA South America, detailed how technological advancements have elevated the level of market control.
According to him, risk identification now occurs in a far more sophisticated and real-time manner.
“When a large volume is entering a specific market or there is a significant deviation between expected and actual odds, the system generates alerts,” he explains, referring to one of the primary indicators used to detect suspicious activity.
These signals represent only the first layer within a broader monitoring framework. Marchetti emphasizes that collaboration with operators plays a critical role in strengthening this system.
“When operators’ risk teams identify something and share it with us, we perform a double check to analyze the markets,” he notes.
This exchange of information creates an additional layer of validation, increasing the accuracy and speed of detection.
Monitoring, however, is not limited to betting patterns. It also extends to structural dynamics within sports.
According to Marchetti, atypical movements, such as the concentration of athletes with a history of manipulation within the same team, can also trigger alerts and require closer scrutiny.
Despite the technological sophistication, he stresses that technology alone is not sufficient. Brazil’s key differentiator lies in the development of a collaborative framework.
“Today Brazil is in a much better position than in the pre-regulation period, mainly due to the flow of information between operators, sports entities and authorities,” he says.
Agreements with regulatory bodies and sports organizations have been fundamental in building this structure, although the system remains in continuous evolution.
This technical perspective is complemented by the view of Hugo Baungartner, CBO at Esportes Gaming Brasil, who places education at the center of the discussion.
For him, addressing the sector’s challenges requires more than monitoring tools.
“The best antidote against indebtedness is education and the fight against the illegal market,” he states. According to Baungartner, many of the distortions associated with betting stem from a lack of understanding of how the sector operates.
He argues that consumer protection begins before the betting experience itself, through awareness and education.
“It involves educating the public, politicians and public opinion to understand how the sector works,” he explains, highlighting how this knowledge gap impacts both user behavior and regulatory discussions.
From an operational standpoint, Baungartner underscores the structural differences between regulated and illegal markets.
In the regulated environment, mechanisms such as KYC, identity verification and access controls create a level of protection that is absent in the informal sector.
In this context, financial infrastructure also plays a strategic role. The traceability enabled by Pix, for example, becomes a key tool in combating illegal operators by allowing greater visibility over financial flows.
He also points to the need for stronger coordination among stakeholders.
Improving alignment between operators, partners and regulators, with more standardized processes and faster responses, is essential to reducing gaps that are often exploited by illegal platforms.
When combining these perspectives, it becomes clear that Brazil is moving toward a hybrid model of integrity.
On one side, technology enables increasingly precise and real-time risk detection.
On the other, education acts as a preventive layer, addressing vulnerabilities before they escalate into systemic issues.
This balance reflects a broader shift in how the sector approaches integrity and responsible gaming.
Rather than isolated functions, they are becoming continuous processes supported by data, collaboration and long-term capacity building.
The result is an ecosystem that is gradually becoming more structured and resilient, where operators, technology providers, sports entities and public authorities act in a coordinated manner.
Although still in a maturation phase, Brazil is clearly moving toward a model in which sustainable growth depends on the integration of governance, intelligence and education at scale.
Integrity beyond operators, the impact of athlete influence in a regulated market
This systemic approach to integrity also extends beyond operators and regulators, reaching the growing role of influencers within the betting ecosystem.
As highlighted by Fellipe Fraga, CBO at Stellar Gaming. the use of athletes as brand ambassadors introduces both opportunities and structural risks that must be carefully managed.
According to him, while athletes bring significant engagement potential due to their large audiences and strong personal brands, their involvement in betting-related communication requires additional safeguards.
“Integrity in this context goes beyond match-fixing. It is about preserving public trust in sport and ensuring that decisions on the field are not influenced by external interests,” he notes.
Fraga emphasizes that active athletes, in particular, should avoid promoting betting activities related to their own sport.
Even in the absence of direct wrongdoing, perception plays a critical role. “Public interpretation can generate noise, questioning and reputational damage, not only for the athlete but for the market as a whole,” he explains.
On the other hand, he points out that former athletes represent a more balanced opportunity within this dynamic, especially as they transition into new professional roles.
When properly structured, these partnerships can generate value across the ecosystem without compromising integrity standards.
In this context, two elements emerge as critical: education and communication.
Preparing athletes, influencers and audiences to understand the boundaries of the sector, alongside transparent and compliant messaging, becomes essential to mitigate risks and reinforce responsible gaming principles.
Dale Academy wins Startup Pitch at SiGMA South America 2026 and reinforces its role in talent development for iGaming
Dale Academy, a Brazilian startup focused on professional training for the betting and digital entertainment sector, was the winner of the Startup Pitch at BiS SiGMA South America 2026, one of the main industry events in Latin America.
The competition brought together innovative projects from across the iGaming ecosystem, and the company stood out with a proposal aligned with a key market need, the lack of qualified professionals in a rapidly expanding sector.
Created to reduce this gap, Dale Academy focuses on practical, market-oriented training, connecting education and employability.
According to its founder, Fellipe Fraga, the recognition validates the importance of investing in talent to sustain industry growth.
Meanwhile, co-founder Monara Shaynny highlighted that the methodology combines real market experience with technology applied to learning, accelerating student preparation.
With courses already underway and a model that combines B2C and B2B, the startup aims to expand through corporate academies, positioning itself as a pioneering initiative in the professionalization of iGaming in Brazil.
BETBY launches new fixed-odds prediction markets vertical for sportsbooks
BETBY has announced the launch of Betby Predictions, a new solution that brings fixed-odds prediction markets into the traditional sportsbook environment.
The product marks a significant step forward in how operators can diversify their offerings, turning global events into continuous engagement opportunities for users.
Unlike traditional prediction market solutions, which rely on exchange-based models requiring liquidity and complex user interaction, Betby Predictions takes a fully managed approach.
It removes the need for peer-to-peer trading, allowing operators to offer this content in a simple, scalable, and fully integrated way within their existing platforms.
With this new vertical, users can place bets on a wide range of non-sports events, including cryptocurrency, finance, technology, and entertainment, all within a familiar sportsbook interface.
The goal is to extend engagement beyond the sports calendar, creating a continuous interaction model driven by global events.
Fully integrated into BETBY’s ecosystem, the solution offers key operational benefits such as seamless deployment, centralized risk management, standardized settlement, and continuous market availability.
The product is powered by AI-driven content generation, supported by a dedicated team that monitors global events and creates markets in real time, enabling hundreds of new opportunities each week.
At the same time, BETBY emphasizes a strong commitment to responsibility and governance. All markets undergo human curation and oversight, with AI used as a supporting tool rather than an autonomous publisher.
Sensitive topics such as geopolitics, active conflicts, or events involving human suffering are explicitly excluded.
By introducing a 24/7 engagement model, Betby Predictions allows operators to monetize continuous news cycles and reach audiences beyond traditional sports bettors.
The launch reinforces BETBY’s position at the forefront of sportsbook innovation, adding a new product layer aligned with growing demand for interactive, event-driven experiences.
The post How Brazil is structuring a new model of integrity and responsible gaming appeared first on Americas iGaming & Sports Betting News.
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