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SPOTLIGHT SPORTS GROUP PARTNERS WITH BOYLESPORTS TO DELIVER CHELTENHAM FESTIVAL CONTENT HUB

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Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting, has announced that it has partnered with leading bookmaker, BoyleSports, to deliver a custom-built Cheltenham Festival Content Hub.

The ‘Destination Cheltenham’ Content Hub will boast key features that have proven highly successful in previous iterations, ensuring an immersive experience for users. Live odds, add-to-betslip functionality, exclusive editorial and video content and exclusive offers for Cheltenham Hub users, with dual promotional messages strategically designed for UK and Irish audiences will all be featured.

This Content Hub will include bespoke content aimed at new and experienced racing customers, including Racing Post’s revolutionary Smart View racecard innovation that has been designed to simplify the traditional racecard to help attract a new, younger audience to racing.

BoyleSports will leverage its team of esteemed brand ambassadors, including exclusive content from Robbie Power leading up to and throughout the festival.

Discussing the partnership, Spotlight Sports Group’s Head of B2B Sales, Daniel Smith said: “We’re delighted to undertake our first-ever ‘Destination Cheltenham’ Content Hub build with BoyleSports to help them engage with customers in the run-up to the festival. We know from previous festivals that our Hubs increase key retention and betting metrics and we’re expecting no different this time around with the quality of content being offered from both partners.”

Aimee Prendergast, Director of Marketing, BoyleSports, added: “We’re delighted to be working with SSG on our integrated ‘Destination Cheltenham’ Content Hub for the next 8 weeks, to provide premium racing content to our customers, guiding them with their racing bets on the run-up to and over the Cheltenham Festival.”

Spotlight Sports Group’s Content Hubs are proven to drive revenues with a rich content experience for betting audiences.

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Silver Strike slot machines at the Plaza Hotel & Casino to offer new coins

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Committed to creating a vintage Vegas gaming experience, the Plaza Hotel & Casino has long been a home for Silver Strike slot machines that dispense specialty collector coins.

Beginning this month, the Plaza’s Silver Strike machines will dispense new $20 silver-clad coins to winners betting $1.50.

As casino floors evolved over the years, Silver Strike slot machines became less prevalent as more high-tech machines were added. Now considered a historic game with a limited number of machines still in existence, Silver Strike has a growing and dedicated fan base, many of whom are loyal Plaza customers.

Due to their popularity, the Plaza refurbished two Silver Strike slot machines in 2020 and added two more in the years since. The machines resemble those of a bygone era, and now three of the machines will award winning players one of three newly designed $20 silver-clad collector coins. The fourth machine will continue to award the previous $10 Jonny Rockets and BINGO coins until it runs out and will then be filled with the new $20 coins.

The new coins feature one of three different motifs: a pack of Plaza playing cards encircled with the Plaza’s current tagline “The Place To Be Downtown;” a vintage Vegas scene with the Plaza logo and 1971 to celebrate the year the property opened; and the North Tower of the Plaza with a miner and the tagline “Where Vegas Began.”

Players can decide whether to keep the Plaza collector coin to win the complete set or cash it in, each with a value of $20.

“Offering a retro gaming experience and highly sought-after collector coins, Silver Strike has been immensely popular at the Plaza since we brought it back in 2020,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “The new silver coins beautifully pay homage to the Plaza and its history, and no doubt will keep players excited to win so they can collect the set.”

 

The post Silver Strike slot machines at the Plaza Hotel & Casino to offer new coins appeared first on Americas iGaming & Sports Betting News.

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What Does a Win Feel Like? WinSpirit Is Trying to Find Out

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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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What Does a Win Feel Like? WinSpirit Is Trying to Find Out

Published

on

what-does-a-win-feel-like?-winspirit-is-trying-to-find-out

As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.

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