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Wazdan grows Bulgaria footprint with ELITBET.bg deal

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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has boosted its presence in Bulgaria after partnering with ELITBET.bg.

The agreement will see Wazdan titles rolled out with the operator in batches, with the first batch set to go live in January. This saw players experience the thrill behind Wazdan’s top-performing titles such as 9 Coins, Magic Spins, and 9 Lions.

In addition, players will be able to enjoy Wazdan’s array of engagement-boosting mechanics, including the Hold the Jackpot™ bonus round, Cash Infinity and Collect to Infinity.

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ELITBET.bg is a rapidly expanding gambling enterprise, dedicated to creating an exceptional gaming experience across a range of verticals.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: We’re extremely pleased to further boost our profile in Bulgaria after partnering with an ambitious partner as ELITBET.bg.

“By rolling out our best-performing games, we’re confident we can add value to its growing casino brand and deliver excellent entertainment to players.”

Viktor Kirilov, CEO at ELITBET.bg, said: “Wazdan’s range of fan-favourite titles blend engaging mechanics and immersive themes and we’re thrilled to launch them on our online casino.

“We strive to be the go-to destination for players in Bulgaria looking to enjoy a slot experience, and Wazdan’s products are another step on our journey to achieve this.”

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Balkans

FK Partizan Signs Sponsorship Contract with MaxBet

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FK Partizan has signed a 3-year general sponsorship contract with MaxBet company followed by official ceremony staged at Sava Centre.

In January, MaxBet became part of Flutter International, parent company of international brands and operations such as PokerStars, Sisal, Adjarabet, BetFair International or Junglee Games.

Flutter International is part of Flutter Entertainment, international sports betting and gambling company present at more than 100 international markets with more than 24,000 employees around the world and over 40 licences.

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MaxBet General Director Savo Bakmaz and FK Partizan General Director Milos Vazura addressed guests and media representatives, revealing the details of the project and underlining this is the first big sponsorship in the world of sport since MaxBet joined Flutter International in January 2024.

Moreover, there was a live auction of first Partizan shirt with the MaxBet logo, signed by Partizan players and sold for 260,000RSD.

Proceeds from the auction will be forwarded to Budi Human charity, namely little girl Helena Gavran for her hydrocephalus treatment.

The event ceremony and the introduction of the new general sponsor was attended by Milorad Vucelic, Milos Vazura, Igor Duljaj, Milorad Nikolic, Dragan Velanac, Zarko Zecevic and many other past and present FK Partizan players and personnel.

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Balkans

HIPTHER Renews Media Partnership with Balkan Entertainment & Gaming Expo – BEGE and The Eastern European Gaming Summit (EEGS)

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HIPTHER, the pioneering event organizer and media agency in Central and Eastern Europe specializing in cutting-edge Gaming and Technology sectors, is thrilled to continue the fruitful media partnership with the renowned Balkan Entertainment & Gaming Expo – BEGE and The Eastern European Gaming Summit (EEGS).

This year marks the Anniversary editions of the Balkan Entertainment & Gaming Expo – BEGE and the Eastern European Gaming Summit (EEGS), both celebrating 15 successful years. The exhibition and the conference will be held on November 27-28. The longevity and continued success of these events underscore their significance in the gaming industry.

Representatives from BEGE & EEGS have participated in ICE London 2024, seizing the opportunity for iGaming industry professionals to connect, network, and lay the groundwork for business growth in the Balkans and Eastern Europe.

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Anticipation for BEGE 2024 is already building, with many exhibitors from the previous year securing their space for the upcoming event. This trend is a testament to the positive experiences and business opportunities created through BEGE.

The success of BEGE and EEGS in 2023 was extraordinary, with over 80 exhibitors hailing from 3 continents and 68 countries participating in the exhibition. BEGE 2023 saw a staggering attendance of over 6000 visitors, highlighting its status as a premier gaming expo in the region.

EEGS 2023, the Eastern European Gaming Summit, featured 50 speakers from 25 countries, attracting over 400 delegates to participate in insightful discussions and networking opportunities.

 “We are delighted to extend our media partnership with HIPTHER into 2024. Leveraging a robust foundation that we’ve meticulously built, we aim to enhance our past accomplishments, as well as to cultivate fresh successes collaboratively.” – shared Natalia Baevska, Project Manager at BEGE & EEGS.

Zoltan Tundik, Co-Founder and Head of Business at HIPTHER commented: “We at HIPTHER are immensely proud to renew our media partnership with the Balkan Entertainment & Gaming Expo (BEGE) and The Eastern European Gaming Summit (EEGS). This year, as they celebrate the 15th anniversary of these landmark events, our collaboration stands as a testament to our dedication to the gaming and technology sectors. The success of BEGE and EEGS in recent years, marked by significant international participation and groundbreaking discussions, perfectly aligns with our mission to foster growth and innovation in the industry. As we prepare for an exciting array of events in 2024, we look forward to further elevating our content and networking opportunities, while continuing to showcase the dynamic developments in Central and Eastern Europe, the Balkans, and beyond. Here’s to another year of unparalleled achievements and to making a significant impact on the global stage!

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The renewal of the media partnership between HIPTHER, BEGE, and EEGS underscores a commitment to delivering exceptional content and networking opportunities to the gaming and technology sectors. As HIPTHER prepares for a highly successful calendar of premier GameTech events in 2024, spanning across CEE, the Balkans, and the D-A-CH regions, and with EEGS and BEGE celebrating 15 years of stellar gaming exhibitions, we eagerly anticipate communicating our continued success across Europe and around the world.

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Balkans

BetGames expands international presence with Superbet partnership

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Leading live dealer and betting games studio BetGames has reinforced its international reach by agreeing to supply the global entertainment platform Superbet with its entire product portfolio.

The latest collaboration sees BetGames supply its growing content library of hugely popular live, instant and numbers games to the global operator brand, including its recently launched debut crash game, Skyward.

The partnership allows BetGames’ signature, unique content, renowned for its opportunities to win big from small stakes to achieve a significantly enhanced greater global reach. Serbia and Brazil are among the first markets that will see products roll out.

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Superbet is known as one of the leading operators across Europe, focusing on technology and innovation with tech hubs in Zagreb and London, supporting its Bucharest HQ.

Andreas Koeberl, CEO at BetGames, said: “We are really excited to supply Superbet with our full platform offering.

“Partnering with another major name in the global space offers great opportunities for us at BetGames, and it coincides with an exciting time for us following the launch of Skyward and the branded games we have provided in a bid to expand our international footprint. We can’t wait to start with Serbia and Brazil.”

Nick Yu, Head of Content & Live Casino at Superbet, said: “BetGames has developed a reputation for its growing, unique catalogue of games. We’re looking forward to exploring its huge potential in the industry as we look to continue delivering similarly unique experiences for our customers.

“There are plenty of mutual benefits for both companies in this deal, and we’re confident the move will only help to strengthen our current success following record-breaking years.”

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