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THE FUTURE IS PROMISING. THE WORLD OF LOTTERIES AND BETTING IS EVOLVING, CREATING ASTOUNDING CROSSOVERS WITH THE RETAIL INDUSTRY

Published

2 years ago

January 29, 2024

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Reading Time: 4 minutes

Custom Group presents an unexpected market overview: new technology trends with specific modular and scalable requirements, unprecedented integrated solutions, demand for a global presence with service centres and multi-sector expertise to support partners, distributors, customers and industry players.

The gaming industry is going through an unprecedented revolution. Custom presents the latest innovations and a thorough scenario overview focusing on ICE TOTALLY GAMING – booth S5-211. With more than two decades of experience, Custom is positioned as a leader in the evolution of the Lottery, Gaming and Betting industry. The Group forecasts a +180% increase in turnover for the two-year period 2024-25 based on market data and internal forecasts in the wake of online gaming, which has been growing rapidly for the past two years. In fact, the sports betting sector recorded a 30 percent increase in 2022, winnings amounting to 69 billion € online, once again highlighting the positive trend that will also include the Lottery world by virtue of the 20 new licensing tenders which will ensure further global growth. Custom comes across as strong to ICE with a global and diversified presence, offering the widest range of integrated solutions to multiple markets and enabling all types of stakeholders to choose from the Group’s different solutions and technologies based on unique and synergistic know-how. This -one stop shop- approach opens new horizons and expands opportunities by providing unique services throughout more than 76 different countries.

INDUSTRY TRENDS

Expertise, Global Presence & Service. Custom, which operates in 76 countries, provides innovative and sustainable technology solutions for different but now increasingly synergistic fields such as Lottery&Betting and Retail. Custom’s global presence ensures total and comprehensive value chain management, guaranteed throughout all stages: design, customisation, pre/after sales and services. 5 Production plants and more than 680 employees including 280 engineers.
Phigital: Self-Service evolution and convergence of online and physical. The U.S. market for self-service systems is estimated at $4.5 billion by 2026. Custom provides advanced self-service solutions capable of ensuring high security standards, including smart lockers as well as anti-corruption and anti-fraud technologies. In fact, Custom has a track record of more than 3 decades in providing kiosk technology solutions in several different markets.
POS Refresh – Point of Sale (POS) modernisation: attended & unattended solutions. Custom presents advanced POS solutions to optimise the point of sale. POS Refresh” has been an IT investment priority in 2023 for 50 percent of retailers. Digital Environment: Audio-video and multimedia solutions to make environments interactive and engaging. Custom offers multi-sensory experiences with solutions such as content management players, interactive tables and custom touch monitors.

Custom is a player that can best serve all kinds of stakeholders and different markets. Custom Group now has more than 300,000 installations in Gaming, Lottery and Betting in 76 countries, registering a convergence of the Lottery & Betting sector with the retail sector in the last two years.

HIGHLIGHTS

Attended & Unattended solutions which focus on traditional and hybrid cashpoints. DAYTONA and ARAGON POS terminals, Custom’s reliable Retail Lottery printers, and ultra-fast devices for scanning different ticket sizes. This portfolio ensures a fast and error-free service. Custom’s self-service solutions are the most technologically advanced devices to date, made for customers who want to play autonomously.

Trend for Self-Service and “customised and integrated” experiences thanks to the Group Solutions. For more than 3 decades, Custom has worked behind the scenes providing printing and scanning technologies that power kiosks in aviation, parking, lotteries, gaming, and retail. Custom’s solutions aim to engage players where and how they want, offering personalized gaming experiences. For 2024, Custom has expanded its product range with modular kiosk components, all-in-one solutions, and smart lockers that enable retailers to quickly deploy self-service terminals throughout the store. CONNECT is designed to meet the needs of different applications – unattended or attended – in the countertop or floor standing version, in a compact and stylish design. ARAGON is the POS Terminal for the future with a range of processors for any task: from entry level Intel® Celeron®, up to Core i3, and high performing Core i5. This device boasts a modern and slim design with futureproof full HD touch display and a full glass front.

SILK II is a POS Terminal with standard Android 11 and Google Play Store. A full set of USB interfaces will allow you to connect all your accessories. Bluetooth® and Wi-Fi® are also integrated. GLASS27 is Custom’s newest Advanced Solution. Thanks to the revolutionary FHD full glass technology with built-in monitor and receipt printer, GLASS27 combines style and function, supports both Windows and Android operating systems, and is capable of integrating the market’s most frequently used PinPads. This solution is available in desktop, pedestal and wall mount, thus becoming the perfect match for the needs of multiple markets and businesses.

Point of Sale (POS) Modernisation and Mobile Solutions. The POS remains at the heart of every retail store, and Custom is ready to help retailers in the process of upgrading POS hardware and software. ARAGON POS terminal is the perfect solution for enhancing point-of-sale transactions, adding style to any counter with power and reliability for Windows and Linux. Mobile is having a major impact on in-store sales. According to a study by the IHL Group, companies whose staff used mobile sales tools experienced a 77% growth in sales. Mobile POS continues to play a major role in today’s shopping experience, not only for the customer, but also for the store clerk. Custom’s Ranger family of mobile devices, tablets and mobile printers enables retailers to engage customers throughout the entire in-store shopping process: at the sidewalk, in the hallway, in the shop floor, or next to the car. T-RANGER is a 10.1-inch multifunctional tablet for store and warehouse use. Extremely robust and powered by a 10,000 mAh battery, T-RANGER is designed to withstand the impact of your activity all day, every day.

Transparency and Trust: Veriprint® technology enables transparency and traceability of all lottery transactions. Each ticket can be scanned and stored, ensuring that lottery results are tamper-proof. This transparency builds user-trust and eliminates doubts of fraud or manipulation.

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Canadian iGaming market

Hugo Casino Teams Up with CasinoCanada to Expand in Canada

Published

54 minutes ago

March 5, 2026

Wladimir P.

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Hugo Casino, a popular online gaming platform operated by Kawaii Partners, has officially partnered with CasinoCanada.com to strengthen its presence in the Canadian market. The collaboration will focus on editorial coverage, analytical reviews, and SEO-optimized content tailored for Canadian players.

Under this partnership, CasinoCanada will produce detailed reviews, comparison guides, and data-driven insights, aimed at delivering transparent, research-based evaluations of Hugo Casino’s platform. The content strategy is designed to attract high-quality, search-driven traffic, helping players make informed decisions while enhancing Hugo Casino’s digital visibility.

Eugene Ravdin, Head of PR at SEOBROTHERS, which operates CasinoCanada, commented:
“Partnering with Hugo Casino aligns with our strategy of working with operators who prioritize compliance, security, and quality user experiences. Hugo Casino has a strong operational foundation and clear product vision. Our goal is to provide objective, data-driven content that drives sustainable long-term traffic and measurable results.”

Hugo Casino operates under a Curacao license and offers a wide portfolio of online entertainment, including slots, table games, and a fully immersive Live Casino. Security is a priority, with advanced encryption safeguarding players’ personal and financial information. Customer support is available 24/7 via Live Chat and email.

Players can access over 10,000 casino games, featuring top titles from leading providers such as Pragmatic Play, Play’n GO, and Yggdrasil. Hugo Casino supports 10 fiat payment options and 12 cryptocurrencies, making deposits and withdrawals simple and convenient.

Kawaii Partners, launched in 2023, also operates Spinzen Casino, expanding its portfolio in the online gaming and affiliate marketing space.

This partnership with CasinoCanada highlights Hugo Casino’s commitment to transparency, high-quality content, and a growing Canadian audience.

The post Hugo Casino Teams Up with CasinoCanada to Expand in Canada appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gambling in the USA

Spirit Lake Casino & Resort Claims The Title Of North Dakota’s Luckiest Native American Casino

Published

55 minutes ago

March 5, 2026

Wladimir P.

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Native American casinos in North Dakota play a vital role in strengthening tribal economies and supporting communities across the state.

According to a study by Gambling.com, Spirit Lake Casino & Resort has been crowned as the Luckiest Native American Casino in North Dakota with a Lucky Review Percentage of 21.8%.

In #2 is the 4 Bears Casino & Lodge with a score of just 6.1% – the casino has over 700 machines to choose from along with stunning views of Lake Sakakawea.

In #3 we have the Prairie Knights Casino & Resort (4.6%). It has over 600 slot machines, an array of classic and modern table games, blackjack, bonus craps and roulette.

Native American casinos in North Dakota play a vital role in strengthening tribal economies and supporting communities across the state. They are operated by sovereign tribal nations, including the Spirit Lake Nation, the Turtle Mountain Band of Chippewa Indians, the Standing Rock Sioux Tribe, and the Mandan, Hidatsa and Arikara Nation.

Within the state, casinos provide high-quality entertainment while generating critical revenue for essential services – healthcare, education, housing, infrastructure and cultural preservation initiatives. They also continue to drive sustainable economic development while honoring the traditions and sovereignty of the tribes they represent.

Based on the clear importance and impact of Native American casinos in North Dakota, Gambling.com wanted to work out which one is the luckiest. To calculate this, the Gambling.com team analyzed Tripadvisor reviews of the four Native American casinos in the state for these four keywords: luck, lucky, win and winning.

We then calculated the percentage of reviews with “lucky” keywords that each casino received, before finally ranking them by their Lucky Review Percentage.

Spirit Lake Casino & Resort Is The Luckiest In North Dakota

Located on the scenic shores of Devils Lake, Spirit Lake Casino & Resort was established in 1996. The casino spans 49,000 square feet and serves as a vital part of the local economy, offering gaming, dining and entertainment.

Rooted in rich history and culture, the Spirit Lake Casino & Resort dominated our lucky rankings with a Lucky Review Percentage of 21.8%.

In #2 is the 4 Bears Casino & Lodge with a score of just 6.1% – the casino has over 700 machines to choose from along with stunning views of Lake Sakakawea. Finally, to finish the Top Three we have the Prairie Knights Casino & Resort (4.6%). It has over 600 slot machines, an array of classic and modern table games, blackjack, bonus craps and roulette.

The post Spirit Lake Casino & Resort Claims The Title Of North Dakota’s Luckiest Native American Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Compliance Updates

Arizona Division of Problem Gambling and the Arizona Lottery / Recognize March as Problem Gambling Awareness Month

Published

55 minutes ago

March 5, 2026

Wladimir P.

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Collaboration highlights self-screening quiz for residents as part of Gambling Disorder Screening Day on March 10

The Arizona Department of Gaming’s Division of Problem Gambling (Division) and the Arizona Lottery announced today that Governor Katie Hobbs has issued a new Proclamation recognizing March as Problem Gambling Awareness Month. Additionally, the Division and the Arizona Lottery recognize March 10 as Gambling Disorder Screening Day.

“Arizona is a longtime supporter of Problem Gambling Awareness Month – a national grassroots campaign that raises understanding and appreciation that gambling related harm is a community issue,” said Elise Mikkelsen, Division Director. “New this year, the National Council of Problem Gambling’s theme Caring Communities. Stronger Futures. reminds us that screening for problem gambling is here in Arizona – and it’s useful in connecting people to the knowledge and resources they need.”

“Responsible gaming is an important part of the Arizona Lottery’s commitment to players across the state,” said Alec Thomson, Executive Director of the Arizona Lottery. “During Problem Gambling Awareness Month, we are proud to highlight the resources available to Arizonans and the work being done to promote responsible play. Through our partnership with the Arizona Department of Gaming, Division of Problem Gambling, we continue to support education, awareness, and access to help for those who may need it.”

The majority of Arizonans – 61 percent – support the government working to increase awareness of problem gambling resources. Meanwhile, when seeing health providers, only seven percent of Arizonans report that they have been screened for, or asked about their gambling habits, compared to 50 percent being asked about substance use. An estimated three to four percent of Arizona residents age 21+ are predicted to manifest a current gambling disorder – a term used to describe persistent and recurrent problem gambling behavior leading to clinically significant impairment or distress.*

Arizonans can take a self-screening quiz directly on the Division’s website: (problemgambling.az.gov/resources/self-screening-quiz). The quiz is designed to take only a few minutes and uses the responses to generate information and resources on possible next steps – including state subsidized treatment available from a list of qualified health and treatment providers. Gambling can take many forms, such as lottery, casino gaming, sports betting, bingo, raffles, office pools, and poker.

Held the second Tuesday of every March, Gambling Disorder Screening Day represents an international movement by the Cambridge Health Alliance, Division of Addiction that encourages provider-level and community-level knowledge about gambling disorder. It advocates that health screens for problem gambling are a useful tool to identify and start addressing the issue.

In problem gambling awareness, prevention is also important. The Arizona Lottery uses consumer and retail marketing to spark education and engagement while drawing awareness to problem gambling resources – particularly the free, 24/7 availability of immediate help, and the availability of qualified, problem gambling trained support professionals.

According to the Division and the Lottery, key ways to get effective and immediate help for those experiencing problem gambling are:

Texting NEXTSTEP to 53342
Using the chat function at problemgambling.az.gov
Calling 1-800-NEXT-STEP
Calling a trained, state contracted provider listed (problemgambling.az.gov/treatment-counseling/treatment-providers) – simply mention you are seeking support through the Division of Problem Gambling to qualify for state subsidized treatment resources

To join the awareness effort, access the official toolkit here: LINK. The toolkit has pre-packaged social media copy and creative assets designed for businesses, state agencies, and residents to amplify the issue across a range of audiences. The Division and the Lottery encourages others to spread awareness in their organizations and communities.

To learn more about Arizona’s sustainable continuum of services and education that reduces the impact of problem gambling, please visit problemgambling.az.gov.

*Marotta, J., Yamagata, G., & Reohr, P. (2023). Gambling Behaviors, Attitudes, and Experiences among Arizona Adult Residents. Phoenix, AZ: Arizona Department of Gaming.

*According to the Cambridge Health Alliance, Division on Addiction, persons with gambling disorder experience exhibit at least four of these behaviors:

Needs to gamble with increasing amounts of money in order to achieve the desired excitement.
Is restless or irritable when attempting to cut down or stop gambling.
Has made repeated unsuccessful efforts to control, cut back, or stop gambling.
Is often preoccupied with gambling (e.g., having persistent thoughts of reliving past gambling experiences, thinking of ways to get money with which to gamble).
Often gambles when feeling distressed (e.g., helpless, guilty, anxious, depressed).
After losing money gambling, often returns another day to get even (“chasing” one’s losses).
Lies to conceal the extent of involvement with gambling.
Has jeopardized or lost a significant relationship, job, or educational or career opportunity because of gambling.
Relies on others to provide money to relieve desperate financial situations caused by gambling.

The post Arizona Division of Problem Gambling and the Arizona Lottery / Recognize March as Problem Gambling Awareness Month appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.