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THE FUTURE IS PROMISING. THE WORLD OF LOTTERIES AND BETTING IS EVOLVING, CREATING ASTOUNDING CROSSOVERS WITH THE RETAIL INDUSTRY

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Custom Group presents an unexpected market overview: new technology trends with specific modular and scalable requirements, unprecedented integrated solutions, demand for a global presence with service centres and multi-sector expertise to support partners, distributors, customers and industry players.

The gaming industry is going through an unprecedented revolution. Custom presents the latest innovations and a thorough scenario overview focusing on ICE TOTALLY GAMING – booth S5-211. With more than two decades of experience, Custom is positioned as a leader in the evolution of the Lottery, Gaming and Betting industry. The Group forecasts a +180% increase in turnover for the two-year period 2024-25 based on market data and internal forecasts in the wake of online gaming, which has been growing rapidly for the past two years. In fact, the sports betting sector recorded a 30 percent increase in 2022, winnings amounting to 69 billion € online, once again highlighting the positive trend that will also include the Lottery world by virtue of the 20 new licensing tenders which will ensure further global growth. Custom comes across as strong to ICE with a global and diversified presence, offering the widest range of integrated solutions to multiple markets and enabling all types of stakeholders to choose from the Group’s different solutions and technologies based on unique and synergistic know-how. This -one stop shop- approach opens new horizons and expands opportunities by providing unique services throughout more than 76 different countries.

 

INDUSTRY TRENDS

  • Expertise, Global Presence & Service. Custom, which operates in 76 countries, provides innovative and sustainable technology solutions for different but now increasingly synergistic fields such as Lottery&Betting and Retail. Custom’s global presence ensures total and comprehensive value chain management, guaranteed throughout all stages: design, customisation, pre/after sales and services. 5 Production plants and more than 680 employees including 280 engineers.
  • Phigital: Self-Service evolution and convergence of online and physical. The U.S. market for self-service systems is estimated at $4.5 billion by 2026. Custom provides advanced self-service solutions capable of ensuring high security standards, including smart lockers as well as anti-corruption and anti-fraud technologies. In fact, Custom has a track record of more than 3 decades in providing kiosk technology solutions in several different markets.
  • POS Refresh – Point of Sale (POS) modernisation: attended & unattended solutions. Custom presents advanced POS solutions to optimise the point of sale. POS Refresh” has been an IT investment priority in 2023 for 50 percent of retailers. Digital Environment: Audio-video and multimedia solutions to make environments interactive and engaging. Custom offers multi-sensory experiences with solutions such as content management players, interactive tables and custom touch monitors.

Custom is a player that can best serve all kinds of stakeholders and different markets. Custom Group now has more than 300,000 installations in Gaming, Lottery and Betting in 76 countries, registering a convergence of the Lottery & Betting sector with the retail sector in the last two years.

 

HIGHLIGHTS

Attended & Unattended solutions which focus on traditional and hybrid cashpoints. DAYTONA and ARAGON POS terminals, Custom’s reliable Retail Lottery printers, and ultra-fast devices for scanning different ticket sizes. This portfolio ensures a fast and error-free service. Custom’s self-service solutions are the most technologically advanced devices to date, made for customers who want to play autonomously.

Trend for Self-Service and “customised and integrated” experiences thanks to the Group Solutions. For more than 3 decades, Custom has worked behind the scenes providing printing and scanning technologies that power kiosks in aviation, parking, lotteries, gaming, and retail. Custom’s solutions aim to engage players where and how they want, offering personalized gaming experiences. For 2024, Custom has expanded its product range with modular kiosk components, all-in-one solutions, and smart lockers that enable retailers to quickly deploy self-service terminals throughout the store. CONNECT is designed to meet the needs of different applications – unattended or attended – in the countertop or floor standing version, in a compact and stylish design. ARAGON is the POS Terminal for the future with a range of processors for any task: from entry level Intel® Celeron®, up to Core i3, and high performing Core i5. This device boasts a modern and slim design with futureproof full HD touch display and a full glass front.

SILK II is a POS Terminal with standard Android 11 and Google Play Store. A full set of USB interfaces will allow you to connect all your accessories. Bluetooth® and Wi-Fi® are also integrated. GLASS27 is Custom’s newest Advanced Solution. Thanks to the revolutionary FHD full glass technology with built-in monitor and receipt printer, GLASS27 combines style and function, supports both Windows and Android operating systems, and is capable of integrating the market’s most frequently used PinPads. This solution is available in desktop, pedestal and wall mount, thus becoming the perfect match for the needs of multiple markets and businesses.

Point of Sale (POS) Modernisation and Mobile Solutions. The POS remains at the heart of every retail store, and Custom is ready to help retailers in the process of upgrading POS hardware and software. ARAGON POS terminal is the perfect solution for enhancing point-of-sale transactions, adding style to any counter with power and reliability for Windows and Linux. Mobile is having a major impact on in-store sales. According to a study by the IHL Group, companies whose staff used mobile sales tools experienced a 77% growth in sales. Mobile POS continues to play a major role in today’s shopping experience, not only for the customer, but also for the store clerk. Custom’s Ranger family of mobile devices, tablets and mobile printers enables retailers to engage customers throughout the entire in-store shopping process: at the sidewalk, in the hallway, in the shop floor, or next to the car. T-RANGER is a 10.1-inch multifunctional tablet for store and warehouse use. Extremely robust and powered by a 10,000 mAh battery, T-RANGER is designed to withstand the impact of your activity all day, every day.

Transparency and Trust: Veriprint® technology enables transparency and traceability of all lottery transactions. Each ticket can be scanned and stored, ensuring that lottery results are tamper-proof. This transparency builds user-trust and eliminates doubts of fraud or manipulation.

 

Gaming

OUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile

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  • Prime Rush is now live in Brazil on Google Play Store for Android and the App Store for iOS
  • Features a dual win condition through survival or Cosmium extraction, new Brazilian heroes, and tactical abilities
  • Launches with Ranked Season 1, Battle Pass Season 1: Street Legends, and multiple limited-time modes

Prime Rush, a new mobile shooter combining battle royale survival with extraction-style gameplay, has officially launched in Brazil on the Google Play Store for Android and the App Store for iOS. Developed by SuperGaming in partnership with Spacecaps, the parent company of LOUD, the game has been built with direct feedback from Brazilian players and creators during its Closed Beta and Early Access phases.

Prime Rush introduces a unique twist to the traditional battle royale format. In addition to surviving until the end of the match, squads can secure an early victory by extracting Cosmium, a rare resource that spawns during the final circle. This dual win condition creates a match environment where squads must decide whether to outlast opponents in a final-circle finish or take a more tactical route to win through Cosmium extraction.

The game also features a flexible tactical ability system built for high-tempo mobile combat. Active Abilities such as DeadEye, Shield Dome, Super Speed, and Hunter’s Instinct allow players to approach matches through precision, defence, mobility, and intel respectively.

Speaking on this development Bruno Bittencourt, CEO of LOUD said, “Brazil has one of the most passionate gaming communities in the world, yet we’ve spent years playing games that weren’t built with us in mind. Prime Rush is a game created for Brazilian players, shaped daily by the communities we’ve built over the past decade. We’ve been listening to them every single day. It’s a game that finally feels like home.”

Brazil has one of the most competitive mobile shooter audiences that we have seen, and from the start we wanted Prime Rush to be both authentic and accessible,” said Roby John, CEO and Co-founder of SuperGaming. “For us, that meant building a game that feels true to Brazil while also making sure it runs smoothly across a broad range of devices so more players can experience it the way it was meant to be played.”

The battle takes place on the island of Maré, the setting for Prime Rush’s battle royale extraction experience. Prime Rush also includes a Mini TDM mode (Favela). This is a quick 4v4 mode designed for shorter, high-intensity firefights on the go.

At launch, the game introduces a lineup of new Brazilian heroes including Juliana, Rafael, Miguel, Rogério, Dos Santos, Julia, and Gustavo, with character customization allowing players to personalize their experience. Players can also customize their weapon experience with the new Evo-X skins. These are upgradeable gun skins featuring three switchable Chromas, enhanced visuals and VFX, unique inspect and reload animations, custom fire SFX, unique kill feed treatment, and distinct muzzle and tracer effects.

Prime Rush goes live with multiple limited-time modes including DeadEye Rush, Pants in the Air, and Weapon Roulette, offering players shorter duration matches for quick jump-in and jump-out between sessions beyond its core battle royale extraction gameplay.

The game launches with its first Ranked Season, allowing players to climb through Bronze, Silver, Gold, Platinum, Diamond, Champion, Legend, and Cosmic.

Check out the launch trailer right here: youtube.com/watch?v=Op5KreKoLmY

Prime Rush is now available to download in Brazil on the Google Play Store for Android and the App Store for iOS.

Season 1 Battle Pass: Street Legends

The Season 1 Battle Pass: Street Legends is also here, bringing a new lineup of rewards for players as they progress through the season. These include:

  • New Avatars: Laura, Juliana, Rafael
  • Weapon Skins: Subliminar, Grafitada, Suavidade, Firmeza, Raiz, Brabo, AK-BR7
  • Melee Weapon: Chinela (Slipper)
  • Vehicle Skin: Lenda Urbana
  • Additional Rewards: Stickers, Dive Trails, Emotes, and Portraits

Prime Rush System Requirements

Powered by SuperPlatform, SuperGaming’s in-house tech-stack, Prime Rush currently supports Android 7 and above with 4GB RAM, as well as iOS 15 and above. Based on Early Access performance reports, the game delivers a stable 40 FPS on lower-end devices with recommended graphics settings, while mid to high-end devices can achieve up to 60 FPS.

This makes Prime Rush playable across a wide range of mobile devices, helping ensure that more players in Brazil can access the game on both Android and iOS.

SuperGaming is continuously optimizing Prime Rush to support more devices over time. Performance and visual fidelity may vary depending on hardware and user-selected graphics settings.

For more information follow Prime Rush on Instagram and TikTok.

The post OUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile appeared first on Americas iGaming & Sports Betting News.

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Genius Sports & Pac-12 strike wide-ranging integrity, tech and AI partnership to power authorized betting, moment-based advertising and performance analysis

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  • Genius Sports will deploy its data and AI platform GeniusIQ across Pac-12 football and basketball competitions.
  • New AGO framework will responsibly license official data and IP to regulated sportsbooks, who implement robust integrity safeguards, including eliminating risky bets, information sharing and cooperation, and refusing bets from prohibited bettors.
  • Genius Sports’ Moment Engine to enable brands to synchronize advertising with game action across broadcast, streaming and digital inventory.

Genius Sports (NYSE: GENI) today announced a new multi-year integrity, technology and AI partnership with the Pac-12 Conference (“Pac-12”) to power the next generation of authorized and responsible sports betting, integrity, fan engagement and monetization, and performance analysis in college sports.

The partnership reinforces Genius Sports’ role as the operating system of modern sport. As part of the agreement, Genius Sports will deploy GeniusIQ, its data and AI platform, in every venue across Pac-12 football and men’s and women’s basketball competitions – creating a single, intelligent foundation for tracking data and video capture, real-time insights, and commercial activation.

Genius Sports and Pac-12 will collaborate on a wide range of innovations designed to safeguard integrity, improve the fan experience, and unlock new revenue streams.

Authorized betting and integrity safeguard

Genius Sports will serve as the exclusive distributor of official data from Pac-12 competitions to licensed sportsbooks worldwide. Through this role, the company will administer a new Authorized Gaming Operator (“AGO”) program designed to safeguard the integrity of Pac-12 competitions and protect student-athletes.

In addition to eliminating any negative and risky bet types, the AGO program will create greater transparency, information sharing and cooperation between the Pac-12, Genius Sports and licensed sportsbooks, and prevent prohibited bettors from placing wagers; all designed to combat the threat of betting-related corruption and protect student-athletes.

A new era of moment-based marketing

Genius Sports’ Moment Engine will enable brands to activate advertising in real-time around key moments in Pac-12 games across broadcast, streaming and digital platforms, transforming live sports data into programmable advertising opportunities.

For Pac-12 advertisers, this unlocks the ability to activate around Pac-12 moments that matter most, instantly, with greater precision and at scale.

Next-level performance insight

The partnership will also support Pac-12 schools by offering the most advanced performance analysis on the planet.

Programs will have access to the GeniusIQ-powered Performance Studio platform, providing coaches and athletes with cutting-edge analytics and video tools used by the majority of NBA and WNBA teams.

“College sports are entering a new era where official data and real-time intelligence power everything from integrity and betting and media to performance,” said Mark Locke, CEO at Genius Sports. “By deploying GeniusIQ across Pac-12 venues, we are building the data infrastructure that connects leagues, sportsbooks, broadcasters and advertisers in real-time.”

“The Pac-12 is thrilled to announce this partnership which will allow a college sports conference, for the first time, to impose direct and meaningful integrity restrictions on sports books who receive and use Pac-12 data,” said Pac-12 Commissioner Teresa Gould. “This partnership positions the Pac-12 as an early-mover in the data rights space, connecting to our strategic vision and challenger mindset to push boundaries in a disciplined fashion while introducing new opportunities for brand elevation and revenue growth.”

 

The post Genius Sports & Pac-12 strike wide-ranging integrity, tech and AI partnership to power authorized betting, moment-based advertising and performance analysis appeared first on Americas iGaming & Sports Betting News.

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1spin4win launches “Spring Money Rain” network promotion with €30,000 prize pool

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1spin4win, an established slot provider, announces the start of a new Cash & Drops campaign designed to help casino operators drive player engagement and increase GGR.

The “Spring Money Rain” promotion will run from April 9 to 22, 2026. The prize pool has been increased to €30,000, up from the previous 1spin4win campaigns. During two weeks, players can land 790 cash rewards while wagering real money in dedicated slots. Prizes will be randomly assigned to non-winning spins, adding an element of surprise to the gaming experience.

By launching “Spring Money Rain”, 1spin4win continues to support operators with proven promotional tools to increase player activity and grow revenue. iGaming brands like BitStarz, gg.bet, Rox, and mBit choose these solutions for the strong results they deliver.

Notably, the provider’s most recent standard Cash & Drops, “12 Days of Magic Wins”, engaged 125 participants and drove a 38% surge in player count and a 20% boost in bet sum.

The new campaign brings together 13 diverse slots from the 1spin4win portfolio. Designed to capture the lively energy of spring, the lineup blends vibrant classics with captivating adventures, including:

  1. Dolphin’s Wealth Win Spins (сoming soon)
  2. Lucky Honey (сoming soon)
  3. Lucky Arena Hold and Win
  4. Book of Money
  5. Gold Oceanica Hold and Win
  6. Lucky Jane in Egypt Hold and Win
  7. Golden Joker Fortune
  8. Lucky Safari Hold and Win
  9. Very Lucky 243
  10. Clover Fest Hold and Win
  11. Buffalo’s Wealth Fortune
  12. Cash’n Spins 243 Plus
  13. Classic Chilli 243

One of the main gems of this selection is the recently released Lucky Arena Hold and Win. With two charmingly quirky gladiators as lead characters and playful visuals, the game offers a humorous take on ancient battles. At the heart of the slot is the Hold and Win round with two Jackpots — the x100 Minipot Coin and x1000 Megapot.

Alena Zaytseva, Senior Business Account Manager at 1spin4win, shared, “We’re kicking off the season with our new ‘Spring Money Rain’ network promotion. This time, we’ve raised the stakes with a €30,000 prize pool — our largest Cash & Drops fund so far. The campaign uses our proven monetary-reward mechanic, which has consistently driven strong results in player retention and spin frequency. By combining a larger prize pool with seamless automated bonuses, we’re giving our partners a powerful tool to boost turnover without any additional operational effort.”

To make participation convenient and stress-free, 1spin4win ensures that all features are automatically set up, and wins are credited directly to players’ accounts.

For further details or inquiries, please contact the dedicated 1spin4win Account Manager or Olga Hlukhovskaya, Business Development Director at 1spin4win, at [email protected].

About 1spin4win

1spin4win is a trusted game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 190 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2026 and offers effective promotional tools for casino operators to help them enhance player loyalty.

The post 1spin4win launches “Spring Money Rain” network promotion with €30,000 prize pool appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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