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THE FUTURE IS PROMISING. THE WORLD OF LOTTERIES AND BETTING IS EVOLVING, CREATING ASTOUNDING CROSSOVERS WITH THE RETAIL INDUSTRY

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Custom Group presents an unexpected market overview: new technology trends with specific modular and scalable requirements, unprecedented integrated solutions, demand for a global presence with service centres and multi-sector expertise to support partners, distributors, customers and industry players.

The gaming industry is going through an unprecedented revolution. Custom presents the latest innovations and a thorough scenario overview focusing on ICE TOTALLY GAMING – booth S5-211. With more than two decades of experience, Custom is positioned as a leader in the evolution of the Lottery, Gaming and Betting industry. The Group forecasts a +180% increase in turnover for the two-year period 2024-25 based on market data and internal forecasts in the wake of online gaming, which has been growing rapidly for the past two years. In fact, the sports betting sector recorded a 30 percent increase in 2022, winnings amounting to 69 billion € online, once again highlighting the positive trend that will also include the Lottery world by virtue of the 20 new licensing tenders which will ensure further global growth. Custom comes across as strong to ICE with a global and diversified presence, offering the widest range of integrated solutions to multiple markets and enabling all types of stakeholders to choose from the Group’s different solutions and technologies based on unique and synergistic know-how. This -one stop shop- approach opens new horizons and expands opportunities by providing unique services throughout more than 76 different countries.

 

INDUSTRY TRENDS

  • Expertise, Global Presence & Service. Custom, which operates in 76 countries, provides innovative and sustainable technology solutions for different but now increasingly synergistic fields such as Lottery&Betting and Retail. Custom’s global presence ensures total and comprehensive value chain management, guaranteed throughout all stages: design, customisation, pre/after sales and services. 5 Production plants and more than 680 employees including 280 engineers.
  • Phigital: Self-Service evolution and convergence of online and physical. The U.S. market for self-service systems is estimated at $4.5 billion by 2026. Custom provides advanced self-service solutions capable of ensuring high security standards, including smart lockers as well as anti-corruption and anti-fraud technologies. In fact, Custom has a track record of more than 3 decades in providing kiosk technology solutions in several different markets.
  • POS Refresh – Point of Sale (POS) modernisation: attended & unattended solutions. Custom presents advanced POS solutions to optimise the point of sale. POS Refresh” has been an IT investment priority in 2023 for 50 percent of retailers. Digital Environment: Audio-video and multimedia solutions to make environments interactive and engaging. Custom offers multi-sensory experiences with solutions such as content management players, interactive tables and custom touch monitors.

Custom is a player that can best serve all kinds of stakeholders and different markets. Custom Group now has more than 300,000 installations in Gaming, Lottery and Betting in 76 countries, registering a convergence of the Lottery & Betting sector with the retail sector in the last two years.

 

HIGHLIGHTS

Attended & Unattended solutions which focus on traditional and hybrid cashpoints. DAYTONA and ARAGON POS terminals, Custom’s reliable Retail Lottery printers, and ultra-fast devices for scanning different ticket sizes. This portfolio ensures a fast and error-free service. Custom’s self-service solutions are the most technologically advanced devices to date, made for customers who want to play autonomously.

Trend for Self-Service and “customised and integrated” experiences thanks to the Group Solutions. For more than 3 decades, Custom has worked behind the scenes providing printing and scanning technologies that power kiosks in aviation, parking, lotteries, gaming, and retail. Custom’s solutions aim to engage players where and how they want, offering personalized gaming experiences. For 2024, Custom has expanded its product range with modular kiosk components, all-in-one solutions, and smart lockers that enable retailers to quickly deploy self-service terminals throughout the store. CONNECT is designed to meet the needs of different applications – unattended or attended – in the countertop or floor standing version, in a compact and stylish design. ARAGON is the POS Terminal for the future with a range of processors for any task: from entry level Intel® Celeron®, up to Core i3, and high performing Core i5. This device boasts a modern and slim design with futureproof full HD touch display and a full glass front.

SILK II is a POS Terminal with standard Android 11 and Google Play Store. A full set of USB interfaces will allow you to connect all your accessories. Bluetooth® and Wi-Fi® are also integrated. GLASS27 is Custom’s newest Advanced Solution. Thanks to the revolutionary FHD full glass technology with built-in monitor and receipt printer, GLASS27 combines style and function, supports both Windows and Android operating systems, and is capable of integrating the market’s most frequently used PinPads. This solution is available in desktop, pedestal and wall mount, thus becoming the perfect match for the needs of multiple markets and businesses.

Point of Sale (POS) Modernisation and Mobile Solutions. The POS remains at the heart of every retail store, and Custom is ready to help retailers in the process of upgrading POS hardware and software. ARAGON POS terminal is the perfect solution for enhancing point-of-sale transactions, adding style to any counter with power and reliability for Windows and Linux. Mobile is having a major impact on in-store sales. According to a study by the IHL Group, companies whose staff used mobile sales tools experienced a 77% growth in sales. Mobile POS continues to play a major role in today’s shopping experience, not only for the customer, but also for the store clerk. Custom’s Ranger family of mobile devices, tablets and mobile printers enables retailers to engage customers throughout the entire in-store shopping process: at the sidewalk, in the hallway, in the shop floor, or next to the car. T-RANGER is a 10.1-inch multifunctional tablet for store and warehouse use. Extremely robust and powered by a 10,000 mAh battery, T-RANGER is designed to withstand the impact of your activity all day, every day.

Transparency and Trust: Veriprint® technology enables transparency and traceability of all lottery transactions. Each ticket can be scanned and stored, ensuring that lottery results are tamper-proof. This transparency builds user-trust and eliminates doubts of fraud or manipulation.

 

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Level Up in Barcelona: N1 Partners Puzzle Promo Grand Final Recap

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The N1 Puzzle Promo journey reached its culmination in Barcelona, where N1 Partners hosted a grand final event that became one of the standout events of the iGB Affiliate week. Taking place after the first day of iGB Affiliate in Barcelona, the evening marked the official conclusion of a year-long campaign that ran throughout 2025 and consistently engaged partners across the industry.

Designed as a large-scale finale, the event brought together a carefully selected audience of industry leaders, top-performing affiliates and long-term partners. Interest in the final exceeded expectations well in advance, with more than 2,000 registrations submitted and over 600 guests attending the closed-format celebration. Limited access and a curated guest list helped shape an atmosphere of anticipation and made the night one of the most discussed gatherings of the conference week.

Where the Final Began: First Moments of the Night

From the moment guests arrived, the tone of the evening was clear. Paparazzi-style photographers welcomed attendees at the entrance, capturing arrival moments and setting a cinematic pace for what followed. Inside, flight-attendant-inspired stewards guided guests through the venue.

Multiple zones were designed to balance entertainment and conversation. A signature cocktail bar served drinks created specifically for the night, while a dedicated VIP area offered a comfortable setting for private discussions, networking and informal meetings that continued throughout the evening.

When the Stage Took Over the Night

The stage program played a central role in shaping the atmosphere of the night. Rather than relying on a single format, the evening unfolded through a sequence of performances that kept guests engaged from start to finish. Energetic dance acts set the pace early on, followed by moments of contrast, including classical compositions reimagined in a rock-driven style.

DJ sets carried the momentum between performances, while the appearance of the event’s headline guest became a natural high point of the program. Combined with lighting design and stage production, the performances created an experience that stayed with guests long after the evening came to a close.

As a final personal touch, guests were invited to visit the custom patch bar, where they could take home a souvenir marking their participation in the N1 Puzzle Promo grand final.

Celebrating the Leaders of N1 Puzzle Promo

At the core of the evening stood the award ceremony, recognising the partners who defined N1 Puzzle Promo throughout the year. N1 Partners highlighted those who consistently maintained a strong pace across the campaign and secured top positions on the leaderboard through long-term performance rather than short-term spikes.

As the final results were announced on stage, the emotions in the room spoke for themselves. The winners of N1 Puzzle Promo shared their reactions moments after the ceremony, reflecting on the journey, the competition and what the victory meant for their teams.

1st place – Cash Splash, winner of the main prize: a Robinson R22 Beta II helicopter

The winning team, Cash Splash, shared their impressions after the announcement of the results:

“The emotions are overwhelming, honestly at the highest level. The event itself was impressive, and winning the main prize among such strong peers feels truly incredible. For a long time, we were simply doing our job, and only closer to the end did we realise we could compete for first place and win the helicopter.

What mattered most for us was that this was not just a promo or a prize. Throughout the campaign, it was clear that N1 Partners focus on long-term relationships and transparent partnership. We understood what we were competing for, and that level of clarity was a strong motivation.”

2nd place – Advertise.net, awarded an Aston Martin Aramco AMR24 F1 Simulator

The second-place team, Advertise.net, shared their perspective on the promo and the competition:

“The first emotion was pure excitement. For us, even making it into the top three already felt like a win. We worked on this for a long time, and seeing our company’s name on stage was an incredibly emotional moment.

What mattered most in this promo was transparency and fairness. We could track our results almost in real time and clearly understand how we could influence the outcome. This was not a vote or a matter of luck, it was the result of real work.”

3rd place – Traffic Squad, winner of a Rolex Sky-Dweller watch

4th place – Seven Group
5th place – Alfaleads Network

Each announcement was met with strong engagement from the audience, reinforcing the competitive nature of the promo and the scale of its rewards. The ceremony underscored a key message of the campaign: consistency, strategy and commitment over time were central to success.

The Final Piece of a Year-Long Story

The N1 Puzzle Promo Grand Final was not positioned as a standalone celebration, but as the natural conclusion of a campaign that unfolded throughout the year. By combining immersive production, a strong narrative arc and tangible recognition of partner achievements, N1 Partners delivered a final that felt both earned and relevant to the industry.

Alexa Bond, Head of Affiliates at N1 Partners, shared her thoughts on the campaign finale:

“The N1 Puzzle Promo Grand Final in Barcelona became the culmination of the entire campaign and a reflection of what was achieved over the year. Bringing our partners together to celebrate their results highlighted the commitment, consistency and long-term effort behind this journey.

This finale was our way of showing that we are not just working side by side, but building long-term partnerships based on trust and shared goals. Seeing our partners celebrate their achievements, share emotions and connect with each other confirmed that we created something truly meaningful for the affiliate community.”

The grand final also attracted strong interest from industry media. Representatives of leading iGaming and affiliate outlets attended the event, capturing its atmosphere and engaging with partners throughout the evening. Their presence reinforced the broader industry relevance of the N1 Puzzle Promo finale and extended its visibility beyond the conference floor.

As the evening came to a close, the grand finale reflected what the promo was ultimately about: long-term collaboration and a shared moment of celebration with the iGaming community.

N1 Partners expressed appreciation to all guests who joined the N1 Puzzle Promo grand final party and helped turn the evening into one of the most memorable moments of the conference week.

Be number one with N1 Partners.

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BetConstruct AI

BetConstruct AI’s Harmony ChoiceMe: Redefining Success in the Middle East

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BetConstruct AI proudly introduces Harmony ChoiceMe, a unique, high-level event aimed at nurturing strategic relationships and examining fresh opportunities within the changing environment of the Middle East.

Scheduled for 8 February 2026 in the lively center of Dubai, the event will unite the industry’s most prominent thinkers for an exclusive evening of cooperation and understanding. Hosted on the opulent Lotus Royale Cruise, the gathering provides an elegant and exclusive setting for significant discussions just 48 hours prior to the industry’s gathering for AIBC Eurasia.

Harmony ChoiceMe operates on the belief that achieving success in the area starts with making the right connections and optimal choices. With the industry seeking growth and innovation in the Middle East, this event offers an essential opportunity for reflection and premium networking, enabling partners and peers to synchronize their strategies in a sophisticated and motivating environment.

The evening aims to enable a smooth shift from innovative concepts to practical collaborations, making sure participants head into the forthcoming hectic summit with clear understanding and an enhanced network.

Interested parties are invited to reserve their place for an evening here.

The post BetConstruct AI’s Harmony ChoiceMe: Redefining Success in the Middle East appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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TCSJOHNHUXLEY Celebrates a Highly Successful Showcase at ICE Barcelona 2026

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TCSJOHNHUXLEY is celebrating the success of ICE Barcelona 2026, where the team showcased a range of revolutionary products and solutions designed to elevate the global gaming industry. Taking place at the Fira Barcelona Gran Via, the event marked a pivotal moment for the company as it presented its full portfolio to the global community.

The energy at Stand 3R46 was incredible throughout the show, with a busy stand reflecting the significant interest in latest developments. Visitors witnessed firsthand the quality and dedication that define TCSJOHNHUXLEY products, from handcrafted excellence to cutting-edge electronic systems.

World-Class Roulette Wheels: As the premier manufacturer of Roulette wheels, the showcase featured the perfect balance of handcrafted excellence and cutting-edge automation. Highlights included the Saturn Velocity, a groundbreaking automated wheel that redefines speed and efficiency for both land-based and online operators. For seamless integration, it was displayed with the Wheelmate console alongside the world-renowned manual Saturn Roulette Wheels.

Roulette Xtra Delivers Multiplier Thrills: Roulette Xtra was a major highlight on the floor. The game adds a thrilling dimension with random multipliers of up to 500 to 1, and this experience is also available for electronic gaming via the Qorex 2 terminals. This versatility allows operators to deliver high-impact engagement to players across the entire casino floor, whether they prefer a traditional table or a terminal-based experience.

Chipper Champ 3: The latest evolution in chip handling technology, the Chipper Champ 3 offered advanced features designed to enhance efficiency and security. It delivered unmatched speed and accuracy, reinforcing its position as the market leader in automated chip sorting.

Casino Smart Kiosk Solutions: Unveiled for the first time at ICE Barcelona, the company introduced the Casino Smart Kiosk Solutions. These advanced self-service units are engineered to streamline the cage environment using RFID and vision inspection technology. Visitors experienced the Chip Dispensing Kiosk, designed for fast and secure chip purchases, alongside the Chip Redemption Kiosk, which facilitates precise, automated chip-to-cash exchanges. This new addition to the portfolio represents a significant step forward in floor automation and operational efficiency.

T-Connect Casino Management System: Focusing on the future of Connected Gaming Tables, the company presented the latest updates to the T-Connect ecosystem. This sophisticated system integrates smart sensors and intelligent software to deliver comprehensive real-time data insights, offering a flexible and modular approach to game management.

The showcase also highlighted the company’s renowned manufacturing expertise through its world-class core product range. From the precision of the globally recognised Roulette Wheels to the superior craftsmanship of the Gaming Tables, visitors witnessed firsthand the quality and dedication that define TCSJOHNHUXLEY products. This comprehensive portfolio demonstrates the company’s unique ability to create an end-to-end solution for all live gaming requirements.

The post TCSJOHNHUXLEY Celebrates a Highly Successful Showcase at ICE Barcelona 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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