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THE FUTURE IS PROMISING. THE WORLD OF LOTTERIES AND BETTING IS EVOLVING, CREATING ASTOUNDING CROSSOVERS WITH THE RETAIL INDUSTRY

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Custom Group presents an unexpected market overview: new technology trends with specific modular and scalable requirements, unprecedented integrated solutions, demand for a global presence with service centres and multi-sector expertise to support partners, distributors, customers and industry players.

The gaming industry is going through an unprecedented revolution. Custom presents the latest innovations and a thorough scenario overview focusing on ICE TOTALLY GAMING – booth S5-211. With more than two decades of experience, Custom is positioned as a leader in the evolution of the Lottery, Gaming and Betting industry. The Group forecasts a +180% increase in turnover for the two-year period 2024-25 based on market data and internal forecasts in the wake of online gaming, which has been growing rapidly for the past two years. In fact, the sports betting sector recorded a 30 percent increase in 2022, winnings amounting to 69 billion € online, once again highlighting the positive trend that will also include the Lottery world by virtue of the 20 new licensing tenders which will ensure further global growth. Custom comes across as strong to ICE with a global and diversified presence, offering the widest range of integrated solutions to multiple markets and enabling all types of stakeholders to choose from the Group’s different solutions and technologies based on unique and synergistic know-how. This -one stop shop- approach opens new horizons and expands opportunities by providing unique services throughout more than 76 different countries.

 

INDUSTRY TRENDS

  • Expertise, Global Presence & Service. Custom, which operates in 76 countries, provides innovative and sustainable technology solutions for different but now increasingly synergistic fields such as Lottery&Betting and Retail. Custom’s global presence ensures total and comprehensive value chain management, guaranteed throughout all stages: design, customisation, pre/after sales and services. 5 Production plants and more than 680 employees including 280 engineers.
  • Phigital: Self-Service evolution and convergence of online and physical. The U.S. market for self-service systems is estimated at $4.5 billion by 2026. Custom provides advanced self-service solutions capable of ensuring high security standards, including smart lockers as well as anti-corruption and anti-fraud technologies. In fact, Custom has a track record of more than 3 decades in providing kiosk technology solutions in several different markets.
  • POS Refresh – Point of Sale (POS) modernisation: attended & unattended solutions. Custom presents advanced POS solutions to optimise the point of sale. POS Refresh” has been an IT investment priority in 2023 for 50 percent of retailers. Digital Environment: Audio-video and multimedia solutions to make environments interactive and engaging. Custom offers multi-sensory experiences with solutions such as content management players, interactive tables and custom touch monitors.

Custom is a player that can best serve all kinds of stakeholders and different markets. Custom Group now has more than 300,000 installations in Gaming, Lottery and Betting in 76 countries, registering a convergence of the Lottery & Betting sector with the retail sector in the last two years.

 

HIGHLIGHTS

Attended & Unattended solutions which focus on traditional and hybrid cashpoints. DAYTONA and ARAGON POS terminals, Custom’s reliable Retail Lottery printers, and ultra-fast devices for scanning different ticket sizes. This portfolio ensures a fast and error-free service. Custom’s self-service solutions are the most technologically advanced devices to date, made for customers who want to play autonomously.

Trend for Self-Service and “customised and integrated” experiences thanks to the Group Solutions. For more than 3 decades, Custom has worked behind the scenes providing printing and scanning technologies that power kiosks in aviation, parking, lotteries, gaming, and retail. Custom’s solutions aim to engage players where and how they want, offering personalized gaming experiences. For 2024, Custom has expanded its product range with modular kiosk components, all-in-one solutions, and smart lockers that enable retailers to quickly deploy self-service terminals throughout the store. CONNECT is designed to meet the needs of different applications – unattended or attended – in the countertop or floor standing version, in a compact and stylish design. ARAGON is the POS Terminal for the future with a range of processors for any task: from entry level Intel® Celeron®, up to Core i3, and high performing Core i5. This device boasts a modern and slim design with futureproof full HD touch display and a full glass front.

SILK II is a POS Terminal with standard Android 11 and Google Play Store. A full set of USB interfaces will allow you to connect all your accessories. Bluetooth® and Wi-Fi® are also integrated. GLASS27 is Custom’s newest Advanced Solution. Thanks to the revolutionary FHD full glass technology with built-in monitor and receipt printer, GLASS27 combines style and function, supports both Windows and Android operating systems, and is capable of integrating the market’s most frequently used PinPads. This solution is available in desktop, pedestal and wall mount, thus becoming the perfect match for the needs of multiple markets and businesses.

Point of Sale (POS) Modernisation and Mobile Solutions. The POS remains at the heart of every retail store, and Custom is ready to help retailers in the process of upgrading POS hardware and software. ARAGON POS terminal is the perfect solution for enhancing point-of-sale transactions, adding style to any counter with power and reliability for Windows and Linux. Mobile is having a major impact on in-store sales. According to a study by the IHL Group, companies whose staff used mobile sales tools experienced a 77% growth in sales. Mobile POS continues to play a major role in today’s shopping experience, not only for the customer, but also for the store clerk. Custom’s Ranger family of mobile devices, tablets and mobile printers enables retailers to engage customers throughout the entire in-store shopping process: at the sidewalk, in the hallway, in the shop floor, or next to the car. T-RANGER is a 10.1-inch multifunctional tablet for store and warehouse use. Extremely robust and powered by a 10,000 mAh battery, T-RANGER is designed to withstand the impact of your activity all day, every day.

Transparency and Trust: Veriprint® technology enables transparency and traceability of all lottery transactions. Each ticket can be scanned and stored, ensuring that lottery results are tamper-proof. This transparency builds user-trust and eliminates doubts of fraud or manipulation.

 

10p jackpot bet

10p Jackpot Bet Delivers £1.7m Win on BetVictor

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A BetVictor customer has turned a 10p jackpot side bet into a life-changing £1,744,000 win after landing the top-tier Epic jackpot prize on the slot game Magnificent Power Spartan.

The extraordinary win occurred last Friday via The Jackpots — an exclusive in-house jackpots product available across the portfolio of gaming brands operated by BVGroup. The feature allows any qualifying spin to trigger one of four progressive jackpot tiers, including the headline Epic prize.

On this occasion, a single 10p side bet instantly transformed into a seven-figure payout.

The winning BetVictor customer, based in Scotland and choosing to remain anonymous, successfully triggered the Epic jackpot — the largest prize available — demonstrating that every qualifying spin carries the potential to unlock a substantial reward.

Eoin Ryan, Director of Sportsbook & eGaming at BVGroup, commented:

“We’re absolutely thrilled to congratulate our first newly created millionaire. This life-changing win perfectly demonstrates how The Jackpots are designed to work, where any spin can trigger any jackpot, including the Epic pot. We’re excited to deliver many more unforgettable moments for our customers over the remainder of the year.”

The win has been fully verified, with the payout processed in line with standard casino verification and payment procedures.

This milestone highlights the continued appeal of progressive jackpot mechanics and reinforces BetVictor’s commitment to delivering high-impact gaming experiences across its platform.

The post 10p Jackpot Bet Delivers £1.7m Win on BetVictor appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Bloko Padel Tour 2026

Blokotech finalises Gold Plus Sponsor portfolio for Bloko Padel Tour 2026

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Blokotech, a leading innovator in iGaming software solutions, has officially completed its Gold Plus Sponsor portfolio for the inaugural Bloko Padel Tour 2026, finalising the premium partner lineup ahead of the tour’s international debut.

The milestone reflects strong industry endorsement for the new sport-driven networking concept. Confirmed Gold Plus Sponsors include Clutch, Felina, Scoreconnect, The Power Plugin, and most recently, Belatra Games.

As the final premium sponsor, Belatra Games will benefit from prominent brand exposure throughout the tournament. The company, which operates its Latin American headquarters in Buenos Aires, will receive visibility across official event branding and publications, as well as customised branded padel rackets and exclusive gifts presented to tournament winners.

Launched in collaboration with SiGMA, the Bloko Padel Tour blends competitive sport, high-level networking, and the global iGaming community across four international destinations in 2026. The tour will open in Buenos Aires before heading to Malta, Miami, and concluding with a Grand Finale in Rome during SiGMA World.

The partnership further reinforces the tour’s strong Latin American dimension. Belatra Games’ long-standing presence in the region — anchored by its Buenos Aires headquarters — makes its involvement particularly aligned with the Argentina opening leg.

Blokotech Co-Founder and CEO Salvatore Messina commented:

“We’re delighted to finalise our Gold Plus Sponsor portfolio for the Bloko Padel Tour 2026. The strength and diversity of partners supporting this initiative demonstrates the appetite for meaningful industry connection beyond traditional conference settings. We’re proud to see such strong backing as we prepare to launch in Buenos Aires.”

With its premium sponsor lineup now complete, the Bloko Padel Tour 2026 is positioned to deliver a unique blend of competition, collaboration, and commercial opportunity across key global iGaming hubs.

The post Blokotech finalises Gold Plus Sponsor portfolio for Bloko Padel Tour 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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iGaming

Soft2Bet Powers NEXT Summit: New York as Headline Partner for Third Consecutive Year

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New York has firmly established itself as the definitive US-focused iGaming and sports betting event on the East Coast. As one of the first major industry gatherings of the year, NEXT Summit: New York brings together senior leaders shaping the future of regulated gambling across North America and beyond.

Now entering its third year, the Soft2Bet – NEXT collaboration has evolved into a long-term strategic alliance, reflecting shared growth, stability, and a joint commitment to advancing meaningful industry dialogue. What began as headline sponsorship has matured into an ongoing partnership that has consistently elevated the Summit’s seniority, relevance, and commercial impact.

NEXT Summit: New York 2026 is expected to welcome more than 1,500 industry professionals, with a highly curated audience dominated by C-level executives, founders, and directors. The agenda will focus on regulation, market entry, M&A, player engagement, brand trust, and long-term value creation in regulated markets.

As Headline Partner, Soft2Bet’s collaboration with NEXT.io is designed to foster a collaborative environment for sharing market intelligence and strengthening professional ties across the iGaming ecosystem.

Senior Soft2Bet executives will play an active role in the programme:

  • Andrew Cochrane, Chief Commercial Officer at Soft2Bet, will deliver a keynote session, drawing on over two decades of experience across regulated markets, international expansion, and commercial transformation.

  • David Yatom Hay, General Counsel at Soft2Bet, will join a panel discussion exploring the evolving dynamics of player engagement, offering a legal and regulatory perspective on one of the industry’s most commercially critical challenges.

Pierre Lindh, Co-Founder and Managing Director of NEXT.io, said:

“Reaching a third year with Soft2Bet as our Partner says a lot about the strength and stability of this relationship. We’ve grown together, we’ve scaled together, and we share the same belief that meaningful industry progress comes from collaboration, not just visibility. Soft2Bet consistently shows up with insight, ambition, and a genuine commitment to moving the industry forward, which is exactly what NEXT Summit: New York stands for.”

Andrew Cochrane, Chief Commercial Officer at Soft2Bet, added:

“Our partnership with NEXT.io is built on alignment, not just sponsorship. We share a belief that sustainable growth in regulated markets comes from open dialogue, transparency, and collaboration across the ecosystem. Supporting NEXT Summit: New York for a third consecutive year reflects our commitment to contributing to the industry’s long-term development — bringing operators, suppliers, and regulators into the same room to exchange insight and raise standards together.”

Soft2Bet is widely recognised for its innovative iGaming product development, including its proprietary Motivational Engineering Gaming Application (MEGA), and its expanding footprint across regulated global markets. The continued headline partnership reinforces the company’s long-term commitment to North America and its active role in shaping the industry’s most important strategic conversations.

NEXT Summit: New York 2026 will also feature a dedicated side event, NEXT Focus: Emerging Verticals, alongside an expanded programme designed to maximise senior-level networking, deal-making, and knowledge exchange.

The post Soft2Bet Powers NEXT Summit: New York as Headline Partner for Third Consecutive Year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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