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bet365 AND SCOUT GAMING GROUP LAUNCH FREE-TO-PLAY “DAILY LINEUPS” IN NORTH AMERICA

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bet365, the global sports betting brand, announced a partnership with Scout Gaming Group, a leading fantasy sports provider, to bring a range of free-to-play “Daily Lineups” products to North America.

The deal expands bet365 and Scout Gaming Group’s existing partnership across five continents with multiple, highly localized products deploying a number of different user engagement, acquisition, and retention strategies.

A bet365 spokesperson said:
“We are excited to partner with Scout Gaming Group, a veteran leader in fantasy sports. Their robust range of technologies, products and services will play an instrumental role as we expand our fantastic free-to-play “Daily Lineups” for our eligible bet365 customers!”

Niklas Jönsson, CEO at Scout Gaming Group said:
“We’ve now brought to market, fully localized, and highly competitive free-to-play product in a region where there is considerable competition, a massive market and even more opportunities for innovative Fantasy Sports providers and operators.

We are very much looking forward to measuring the results with bet365 and ensuring the products deliver on their tremendous potential and the vision of the partnership to bring engagement and excitement to users.”

With bet365’s free-to-play “Daily Lineups”, verified bet365 users can build their own teams and compete against others for points in popular American sports like football, basketball, baseball, golf and more. Players on each team will accumulate points based on their real-world performances with winnings will be paid in the form of bonus bets or cash.

bet365’s free-to-play “Daily Lineups” is currently available in Virginia, Ohio, Colorado, Louisiana, and New Jersey with more markets to be announced. Fans can access free-to-play “Daily Lineups” by clicking on the “Daily Lineups” tab from the bet365 website. Specific rules, terms and conditions apply.

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Octoplay launches with bet365 in the UK

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Octoplay has gone live with bet365 in the United Kingdom, adding the operator to its roster of tier-one partners in the regulated UK market.

The supplier said the bet365 rollout follows recent UK launches with Virgin Bet and BetVictor as it expands distribution with major local brands.

Outside the UK, Octoplay pointed to recent go-lives with Paf in Finland, PokerStars in Spain and Italy, and Superbet in Brazil.

“Our partnership with bet365 represents another step in our accelerating UK expansion,” says Ralitsa Georgieva, CEO at Octoplay. “Working with one of the industry’s most recognized operators validates our approach and builds on the momentum we’ve established through successful integrations with leading UK brands throughout 2025.”

“We are pleased to partner with Octoplay and introduce their game portfolio to our UK players,” says Clement Le Scanff, Head of Gaming at bet365. “Their focus on quality content and player engagement aligns with our commitment to providing the best entertainment to our customers.”

Octoplay said it holds active licenses in 17 jurisdictions, including the United Kingdom, Malta, Romania, Sweden, Slovakia, Italy, Belgium, Denmark, the Netherlands, Greece, Spain, Finland, Brazil, New Jersey, Michigan, Ontario, and Georgia.

The post Octoplay launches with bet365 in the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Evoplay strengthens Brazil footprint with bet365 deal

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Evoplay, the award-winning game development studio, has strengthen its presence in Brazil through a new partnership with leading global operator bet365, marking another step in its growth across regulated Latin American markets.

The agreement sees a selection of top-performing Evoplay titles integrated onto bet365’s Brazilian platform, initially starting with standout releases such as Hot Triple Sevens and Temple of Thunder II Bonus Buy.

The partnership enables Evoplay to bring its diverse portfolio of high-performance content to one of the most promising emerging regulated markets, at a time when Brazil’s evolving landscape continues to create new opportunities for operators and suppliers alike.

By collaborating with bet365, a globally recognised brand known for its extensive reach and strong local engagement, Evoplay reinforces its commitment to delivering tailored content that resonates with regional player preferences.

Alex Malchenko, Head of Sales at Evoplay, said: “Partnering with bet365 represents an important milestone for Evoplay as we continue to expand our Latin American presence and build our network of global operator brands. Brazil is a market with huge potential, and we’re excited to bring a selection of our best-performing titles to its players.

“Our focus remains on supporting operators with content that not only meets regulatory standards but also delivers strong player engagement, and this collaboration is a testament to that approach.”

Spokesperson at bet365, added: “We are pleased to partner with Evoplay as we continue to enhance our offering in Brazil.

Their portfolio of localised games aligns well with our commitment to provide high-quality gaming experiences to our customers.

“We look forward to rolling out additional titles in the near future as we strengthen our collaboration with the supplier in this key market.”

Evoplay

Evoplay is a leading iGaming developer with a portfolio of 250+ slots, table, crash, and instant games.

It uses innovative gameplay and cutting-edge design to elevate user experience and bring new audiences to the world of iGaming.

The company’s commitment to innovation and revolutionary products was recognised by the most prestigious industry awards.

bet365

At bet365, it’s always extraordinary!

bet365 Casino is the home of gaming excitement, offering an extensive range of slots to choose from, including multi-layered jackpots, classic fruit games, and the latest innovative titles. Plus, with popular Live Games like Roulette, Blackjack, and Baccarat, there’s always something for every player.

bet365 is committed to Safer Gambling. We promote gambling as an enjoyable leisure activity, and we believe that gambling can only remain this way if you stay in control and gamble responsibly. However, we know that for some people gambling can stop being a harmless leisure activity and become a problem.

bet365 has a range of useful tools to help customers stay in control of their gambling that can be found at https://responsiblegambling.bet365.bet.br/br

The post Evoplay strengthens Brazil footprint with bet365 deal appeared first on Americas iGaming & Sports Betting News.

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Evoplay adds bet365 to its Brazil operator lineup

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Evoplay has signed a distribution deal with bet365 to launch a selection of its casino titles on the operator’s Brazilian platform.

The rollout begins with titles including Hot Triple Sevens and Temple of Thunder II Bonus Buy, with more games planned to follow.

Alex Malchenko, Head of Sales at Evoplay, said: “Partnering with bet365 represents an important milestone for Evoplay as we continue to expand our Latin American presence and build our network of global operator brands. Brazil is a market with huge potential, and we’re excited to bring a selection of our best-performing titles to its players.

“Our focus remains on supporting operators with content that not only meets regulatory standards but also delivers strong player engagement, and this collaboration is a testament to that approach.”

A spokesperson at bet365 added: “We are pleased to partner with Evoplay as we continue to enhance our offering in Brazil. Their portfolio of localised games aligns well with our commitment to provide high-quality gaming experiences to our customers.

“We look forward to rolling out additional titles in the near future as we strengthen our collaboration with the supplier in this key market.”

The post Evoplay adds bet365 to its Brazil operator lineup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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