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Leading Labour Party politician Carolyn Harris MP to speak at ICE VOX
Carolyn Harris, Chair of the All Party Parliamentary Group on Gambling Related Harms and the Labour Party MP for Swansea East is the latest high profile thought leader to confirm their participation in February’s ICE VOX programme (5th – 8th February, ExCeL London).
Ms Harris, one of Parliament’s most influential contributors to the safer gambling debate will be providing her perspective on the UK Government’s White Paper on gambling reform as part of the ICE VOX World Regulatory Briefing (WrB) taking place on Tuesday 6th February, the opening day of the ICE exhibition.
The panel session entitled What’s Next for the White Paper? will also feature C-level industry figures Brigid Simmonds, Chair, Betting and Gaming Council, Norma Campbell, Betfred’s Head of Regulatory Compliance, and Matt Zarb-Cousin, Co-Founder of Gamban.
Previewing the high profile panel, Clarion Gaming’s Sadie Walters who has led the team responsible for curating the acclaimed ICE VOX programme said: “We are delighted to be able to confirm Carolyn Harris, Brigid Simmonds and Norma Campbell as panellists at WrB. The White Paper on gambling reform was introduced to the House of Commons on 28th April and since then the gambling industry has been involved in a detailed consultation process ahead of proposals being enacted by the government.
“With the UK in a general election year and many political analysts predicting a change in government it’s vital that the industry can hear the views of a leading parliamentarian who previously served as Private Secretary to the leader of the Labour Party Sir Keir Starmer.
“In terms of specifics the panel will explore the issue of affordability checks and the optimal system for data sharing, the role of the proposed Gambling Ombudsman and the operation and administration of a statutory levy to fund gambling research, education and treatment (RET).
“New regulations arising from the White Paper will apply to every operator with a UK Gambling Commission Licence and I believe this session will be one of the most eagerly anticipated amongst what is being described as the most content rich edition of WrB on record.”
The international cast of thought leaders participating in ICE VOX includes MGM Resorts CEO and President Bill Hornbuckle, Simon Thomas, Executive Chair of London’s Hippodrome Casino, Isabelle Falque Pierrotin, Chair of both the French Gambling Authority and GREF, South Africa’s Caroline Kongwa, the Vice President of IAGR, the UK Gambling Commission’s Tim Miller, the UK’s former Attorney General and Culture Secretary, Sir Jeremy Wright, Stéphan Vojetta, a Member of France’s National Assembly, Rachel Gundy, Head of Product at Betr, Ivan Rudyi, Head of the Ukrainian Commission for Regulation on Gambling and Lotteries, Viktoriya Zakrevskaya, Deputy Chairman of the Ukrainian Gambling Council, Corey Plummer, CEO of Olympic Entertainment and Olybet, René Jansen, the Chairman of the Dutch regulator, David Leslie, Director of Ethics and Responsible Innovation Research at The Alan Turing Institute, Alec Esteban Thomson, Executive Director of the Arizona Lottery and Olabimpe Akingba, Executive Secretary Association of the Nigerian Bookmakers.
MightyTips was honored with the Affiliate of the Year award for the UK and Ireland at the 2026 EGR Europe Awards gala. The event took place on 18 February at the Hilton Malta in St. Julian’s, bringing together leading figures from the European iGaming sector.
This acknowledgment comes after a year of considerable expansion and product advancement for MightyTips. In 2025-2026, the brand underwent a significant website enhancement, improving its structure, navigation, and user experience.
Key updates included:
- launch of a new Tips section featuring short, expert-backed insights on betting opportunities;
- fully reworked sports predictions section with more structured, data-driven analysis;
- introduction of a new bonus section with a user-friendly, informative interface that clearly presents licensed operators’ offers.
MightyTips is an internet betting resource operated by SEOBROTHERS. In 2026, MightyTips was nominated for the EGR Affiliate of the Year award in Central and Eastern Europe.
Eugene Ravdin, Head of PR at SEOBROTHERS, commented: “The EGR Europe Awards are among the most established industry recognitions in the region. Winning it highlights the consistent work of the MightyTips team across multiple departments. This achievement reflects our long-term strategy and our commitment to sustainable product development.”
The EGR Europe Awards celebrate businesses that influence the iGaming sector throughout Europe. They acknowledge operators, affiliates, and suppliers establishing benchmarks in innovation, sustainability, customer experience, and product development. Regional categories highlight the advantages of particular markets, encompassing Central and Eastern Europe.
The accolade additionally acknowledges broader regional reach and enhanced collaborations with licensed operators in the UK and Ireland. MightyTips stays dedicated to delivering organized, data-oriented content for regional audiences, emphasizing compliance, transparency, and sustainable development.
The post MightyTips takes home EGR’s Affiliate of the Year title for the UK & Ireland appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Codere Online
Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy
Codere Online Luxembourg, S.A. a leading online gaming operator in Spain and Latin America, today announced the launch of its new iOS Poker application in Mexico, reinforcing the Company’s strategic objective to provide customers with access to a complete suite of online gaming products. As part of this multi‑product roadmap, both Bingo and the Android Poker app will form the next steps in expanding the Company’s offering in the country.
Developed in partnership with Playtech, one of the world’s most established gaming technology providers, the new iOS Poker app integrates directly with Playtech’s player‑vs‑player (P2P) Poker network. This allows Mexican users to compete in real time with players across multiple operators, ensuring deeper liquidity, a more dynamic environment and a superior competitive experience.
Codere Online continues to observe strong demand for Poker in Mexico, with more than 1,300 unique active users per month already engaging with the vertical across existing channels, a clear indicator of the product’s relevance and potential as mobile availability expands.
“Launching the Poker app for iOS in Mexico is a key step in delivering on our commitment to offer customers all major online gaming categories,” said Alberto Telias, Chief Marketing Officer at Codere Online. “Poker has quickly emerged as a highly attractive vertical for our users, and through our partnership with Playtech, we are bringing them a premium, high‑liquidity platform that elevates their experience.”
The new app offers a stable and intuitive interface with access to cash tables, multi‑table tournaments, Sit & Go formats, and fast‑paced modes. It also incorporates Codere Online’s robust responsible gaming tools to ensure that customers can enjoy Poker in a safe and controlled environment.
“This release reflects our strategy to broaden our product offering and enhance the user experience across all key gaming verticals,” said Ran Licht, Head of Product at Codere Online. “Playtech’s P2P network enables us to deliver a feature‑rich Poker environment connected to a broader operator ecosystem, and we look forward to expanding our product suite with additional verticals currently in development.”
“We are proud to partner with Codere Online and bring our P2P Poker network to their players in Mexico through their new iOS app,” commented Marat Koss, Playtech Chief Interactive Gaming Officer. “Codere Online players will now boast access to one of the most liquid and competitive poker networks in the entire industry.
The post Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy appeared first on Americas iGaming & Sports Betting News.
Akhil Sarin
Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing
Season 4 of Bet It Drives is back, and Episode 2 features Akhil Sarin, CMO at Easygo and the marketing and partnerships mastermind behind Stake.
Sarin dives into the realities of iGaming marketing, sharing how some of the most cost-effective campaigns can deliver massive impact—including a low-budget idea that went viral with over 16 billion impressions.
Key insights from the episode include:
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Stake’s most valuable partnerships and why they worked
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What sets their sponsorship strategy apart
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Common mistakes iGaming marketing teams make
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The one thing Sarin wishes teams focused more on
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Biggest red flags and warning signs in partnerships
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Leadership lessons and internal trust challenges
The episode also features a fun “Confess or Call” segment, highlighting a late-night call to a senior exec about a high-stakes, unconventional idea—a true test of trust and creativity.
“This season is about open conversations, and Akhil was straight with us,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “iGaming marketers will rethink spend, partnerships, and what truly drives growth after this episode.”
Season 4 also includes a CEO debate with Cedomir Tomic (Founder, Alea) and Oleksandr Feshchenko (CEO, GR8 Tech), along with upcoming insights on crypto payments in iGaming and esports betting strategies.
Watch or listen to Season 4, Episode 2 on:
The post Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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