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SOFTSWISS to Illuminate ICE London with a Timeless Business Approach

SOFTSWISS, a top-notch tech supplier for the iGaming industry, announces its participation in the upcoming ICE London. The well-known exhibition takes place on 6–8 February at ExCel London.
This year, SOFTSWISS is set to captivate attendees with a campaign that transcends time, drawing inspiration from the UK’s great luminaries. Isaac Newton, an eminent physicist and mathematician, becomes a central campaign figure. His inspiring story is a great example of how one simple observation can start a groundbreaking journey to formulating the laws of motion and universal gravitation, shaping scientific history.
Drawing parallels with Newton’s transformative observations that reshaped science, SOFTSWISS is committed to similarly reshaping the iGaming industry. Leveraging its deep understanding of clients and the market, SOFTSWISS fuels innovative solutions that seamlessly blend historical insight with cutting-edge innovation.
Andrey Starovoitov, Co-CEO at SOFTSWISS, comments: “This year, we mark a pivotal milestone in our journey, celebrating the 15th anniversary. Over the past years, we have forged a reputation as an industry leader, renowned for delivering quality and innovative products that redefine the standards of excellence in the iGaming realm. These remarkable achievements would be impossible without the timeless principles we follow. I heartily invite all ICE London attendees to visit our Stand N8-231 and connect in person to kickstart a year with beneficial meetings.”
Last year, SOFTSWISS reached a number of remarkable milestones. The SOFTSWISS Game Aggregator achieved 10 billion euro in Monthly Total Bets in July, while the SOFTSWISS Sportsbook reached a 4.5-fold increase in GGR. The SOFTSWISS Jackpot Aggregator welcomed the 70th partner brand, and the SOFTSWISS Casino Platform migrated a huge online casino to its software in five hours. Significant additions to the SOFTSWISS lineup include the successful launch of the Tournament Tool, the cross-product integration, and obtaining GLI-19 and GLI-33 certifications.
The industry expert community has taken notice of these accomplishments and outstanding figures, honouring the company with prestigious industry awards in categories like ‘Best Aggregator’, ’Crypto Company of the Year’, and ’Best Customer Service’.
In addition, in February SOFTSWISS becomes a headline partner of the Official VIP Opening Party EVOLVE by Fire & ICE 2024. This exclusive event, hosted at Magazine London, will bring together 5,000 industry leaders for six hours of unparalleled networking opportunities.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 1,700 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
40 Lucky Wilds Hot
Amusnet Releases 40 Lucky Wilds Hot

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Amusnet has released its latest slot game – 40 Lucky Wilds Hot. This sizzling online slot turns the temperature up with classic charm, vibrant symbols, and electrifying winning potential.
Designed with 5 reels and 40 fixed paylines, 40 Lucky Wilds Hot invites players into a world where every spin crackles with excitement. The game brings luck and heat together through its beautifully crafted set of symbols, including the Crystal Clover Wild that appears on the 2nd, 3rd and 4th reels. It substitutes for all other symbols except for the two Scatter symbols (the Dollar and the Star) to help players form winning combinations.
With high-energy visuals, seamless gameplay, dynamic sound effects and fantastic special features, every spin delivers a rush of anticipation. Whether you’re drawn to the traditional slot aesthetic or the thrill of rapid-fire wins, 40 Lucky Wilds Hot is the perfect blend of nostalgia and modern excitement.
Buy Bonus
The Buy Bonus allows players to purchase one, two, or three Expanding Wilds on reels 2, 3, or 4 for 4.5x, 15x and 71.5x the total bet, respectively.
Guaranteed Wins
While active, Guaranteed Wins ensures that at least one winning line appears on the reels during spins.
Gamble
Play the game and multiply the winnings through the Gambling feature.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Releases 40 Lucky Wilds Hot appeared first on European Gaming Industry News.
Central Europe
Pamela Klockenbrink Becomes the New Managing Director of Merkur Casino

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Pamela Klockenbrink has become the new Managing Director of Merkur Casino GmbH. This subsidiary of the Merkur Group operates over 700 gaming venues in Germany and Europe. Pamela Klockenbrink succeeds Meik Sellenriek, who was appointed to the Executive Board of Merkur.com AG on January 1, 2025, and is now handing over his current management responsibilities to new hands. Together with Benjamin Bredenkamp, who will remain part of the management team, the 52-year-old will lead the company’s fortunes in the future.
With Pamela Klockenbrink, Merkur Casino is strengthening its leadership team from within its own ranks. The Bad Oeynhausen native began her career at Merkur in May 2015 as coordinator of national and international controlling at Merkur Casino. Most recently, Klockenbrink served for almost ten years as Head of Controlling at the Merkur subsidiary. Before joining the group, she shaped the finance and accounting departments of international corporations in various management positions, leading projects in the areas of international accounting and international taxation, among others.
Meik Sellenriek, Executive Board Member for Merkur Operations at Merkur.com AG, said: “We are delighted to have recruited Pamela Klockenbrink as our new Managing Director. Thanks to her many years of service with the company, she has a considerable repertoire of in-depth industry knowledge. This diverse experience will form the foundation for successfully developing Merkur Casino and leading it into a promising future.”
Pamela Klockenbrink said: “I greatly appreciate the trust placed in me by being appointed to the management team. My goal is to play a key role in shaping and further driving the successful development of Merkur Casino GmbH together with my colleague Benjamin Bredenkamp and our dedicated team.”
The post Pamela Klockenbrink Becomes the New Managing Director of Merkur Casino appeared first on European Gaming Industry News.
Asia
Indian Government Releases Draft Rules for Online Gaming Act 2025

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The Indian Ministry of Electronics and Information Technology (MeitY) has released draft rules for the Promotion and Regulation of Online Gaming Act, 2025, which was introduced back in August.
The draft outlines how online games will be classified and registered, what formats are permitted, and the powers of the proposed Online Gaming Authority of India. It also specifies how registrations can be suspended or cancelled, how grievances will be addressed, and what penalties will apply for violations.
The ministry has invited public feedback on the draft, asking stakeholders to send comments on each rule by October 31.
The Act aims to draw a clear line between gaming and gambling. Passed in August, it bans online money games while supporting esports and “social gaming” (regular video games) as legitimate forms of entertainment.
Introduced by Union IT Minister Ashwini Vaishnaw on August 20 in the Lok Sabha, the Bill cleared the Rajya Sabha the next day and received presidential assent by August 22.
Prime Minister Narendra Modi called it a “major decision,” saying, “Gaming is not bad, gambling is. They call it gaming, but it becomes gambling.” He added that India should strengthen its global position in gaming and capture a larger share of the market.
The post Indian Government Releases Draft Rules for Online Gaming Act 2025 appeared first on European Gaming Industry News.
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