Latest News
Frank & Fred Launches Brazil’s First Zimpler Go Integrated Casino
Casino brand Frank & Fred announces the integration of Zimpler Go, a player registration and payment solution created by financial scale-up Zimpler, into its platform. The collaboration with Zimpler enables Frank & Fred to pioneer the Brazilian market by its Zimpler Go offering, that promises a remarkable fusion of swift account creation using CPF (Individual Taxpayer Registration) with a streamlined KYC (Know Your Customer) process, Pix payments and instant payouts.
This venture with Zimpler not only positions Frank & Fred at the forefront of gaming industry innovation in Brazil but also significantly enhances the brand’s player-centric approach, delivering a seamless, secure and exhilarating gaming experience.
Under its Malta Gaming Authority (MGA) license, Frank & Fred must adhere to a robust regulatory framework, and the brand steadfastly upholds a commitment to player protection. The integration of Zimpler Go amplifies the brand’s ethos of providing a trusted and compliant gaming environment, while also unlocking a host of new possibilities to captivate the vibrant Brazilian gaming community.
Zimpler Go is revolutionary both for the merchant and the end-user. To create an account, a player simply needs to provide his/her mobile number and a password. That mobile number is then linked to the player’s account and CPF, mitigating the risk of fake account creation. Once set up, the player can now make instant deposits and withdrawals.
Regulatory compliance is another strong point of Zimpler Go. The system checks if a player is a Politically Exposed Person (PEP) or under sanctions in the EU and Latin America.
Johan Strand, CEO at Zimpler, said: “We are excited at this new partnership and for the opportunity to support Frank & Fred to enter the Brazilian regulated market. It’s exciting to work with such an experienced team, always pushing to improve customer experience. Zimpler Go is the tool they need to meet and exceed their customers’ expectations and position themselves as a top tier iGaming platform in Brazil, while being fully compliant with local industry regulations.”
Johan Königslehner, Director at Frank & Fred, said: “The partnership with Zimpler propels us into exciting terrain. The Brazilian market holds a realm of possibilities, and with Zimpler by our side, we’re poised to redefine the gaming narrative. The Zimpler Go model has already proven to be effective in the Nordics and we anticipate it will resonate well with what the Brazilian gaming community will expect from iGaming operators. We look forward to exploring this venture with Zimpler and setting a new benchmark in the industry.”
ADI Predictstreet
BetConstruct AI rebrands Harmony event as “Harmony Predictstreet” in Yerevan
The July 8–9 gathering highlighted a new partnership with ADI Predictstreet, described as FIFA’s Official Prediction Market Partner.
BetConstruct AI held its Harmony Predictstreet networking event on July 8–9, 2026 in Yerevan, Armenia, marking the eighth edition of the Harmony series and drawing “over 300 guests,” according to the company.
The company said the Predictstreet naming reflects a strategic collaboration with ADI Predictstreet, which it describes as “FIFA’s Official Prediction Market Partner.” BetConstruct AI said it has integrated ADI Predictstreet’s prediction market products and “official match streaming rights” into its platform, timed around the FIFA World Cup Final “just days away.”
Day one was hosted at Garni Temple and included networking, a performance by the Armenian National Philharmonic Orchestra, a mapping show and a DJ set by DJ Leblanc, the company said.
Day two began with a visit to SoftConstruct headquarters for an office tour and networking, followed by a gala dinner at Dvin Music Hall. BetConstruct AI said founders and executive leadership presented product and strategy updates spanning Eventbook, the ADI Predictstreet partnership, Betting Mate, The Last Battle Universe, Betbuilder & Powerbank, Softgates, and updates related to Vivaro.me and Open Stake.
BetConstruct AI positioned the event as a forum for business development and ecosystem direction-setting, and said it plans to continue the series with a ninth edition.
The post BetConstruct AI rebrands Harmony event as “Harmony Predictstreet” in Yerevan appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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