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Over half of UK gamblers view betting funds differently to money in their bank accounts, new research reveals
During Safer Gambling Week, BetMGM reveals data that highlights UK gambling and betting habits
Over half of UK gamblers view the money in their accounts with betting websites as different to the money in their bank account, new research from BetMGM can reveal.
To mark Safer Gambling Week in the UK, BetMGM surveyed UK residents who have placed a bet or gambled within the last 12 months, with 51% of them saying they see money in gambling accounts differently to their personal funds. Despite the money holding the same value no matter where it is held, the research highlights that there is an innate awareness of its true value.
Further highlighting this and the need for greater education and awareness around gambling, 19% admitted they usually or always chase their gambling losses, while 14% do not view their winnings as ‘real money’.
However, there is a positive trend among younger players, with those aged between 18-34 more likely (92%) to put a monetary restriction on their betting to ensure their safety.
BetMGM is committed to promoting safer gambling and providing an experience which is safe and enjoyable for all players – and undertook this research to educate the public about gambling habits and how to stay responsible while betting.
Sam Behar, UK Director at BetMGM, said: “The industry has come on leaps and bounds in the past decade – we know so much more about responsible gambling and everyone at BetMGM is devoted to ensuring our customers play safely.
“We’re a huge supporter of Safer Gambling Week but it is something that is core to our business throughout the year.
“We’re delighted to see the growing use of responsible gambling with younger players throughout the UK, but there is always more that can be done. We are striving to improve and introduce new methods to help potential problem gamblers.
“To those who have admitted chasing their losses and those who view the funds in their betting accounts as different to that of their bank accounts, we implore them to see that money as having real-world value.”
BetMGM has tools in place to support players who are feeling uncomfortable about their gambling, including human customer support available 24/7.
Also in place are deposit, loss, session and wagering limits, self-exclusion and ad-limiting tools as well as access to services like therapy, support groups and financial blocks.
Key findings from the report include:
- 51% of UK gamblers view the money in their gambling accounts as different from that in their bank accounts
- 92% of players 18-24 put monetary restrictions on their gambling
- 46% put money won from gambling into their savings
- 26% use gambling winnings to place another bet straight away
- 19% always or usually chase their gambling losses
For more information on safer gambling, please visit betmgm.co.uk/safer-gambling or the Safer Gambling Week website at safergamblinguk.org. You can also call the UK’s National Gambling Helpline on 0808 8020 133.”
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SPAYZ.io reflects on milestone achievements in 2024
SPAYZ.io, a global leader in payments technologies, has reflected on a remarkable year of milestones and achievements as it prepares for a series of exciting new industry initiatives. Its expansion into new markets, integration of next generation technologies, and active participation at industry events have collectively paved the way for strengthened partnerships and innovative solutions in 2025.
In 2024, SPAYZ.io launched new payment methods in established jurisdictions like Europe (Open Banking) and South Korea (Virtual Accounts) and emerging markets including Pakistan (Jazzcash, Easypasia), Malaysia (Touch’n’Go, FPX), Indonesia (Dana, OVO), Vietnam (MobileMoney, Viettel). Three new geos were also added; Kenya (M-Pesa), Ghana (MobileMoney) and Congo (MobileMoney).
SPAYZ.io made huge upgrades to ensure its platform,including enhanced provider balance management to optimise operational efficiency, increased fault tolerance to mitigate the impact of Distributed Denial of Service attacks, strengthened fraud prevention measures to safeguard transactions, and a tiered commissions policy.
A key highlight was the enhancement of SPAYZ.io’s existing IT product block. A new structure for team integration and alignment, double productivity output, reducing development time by 20. This was backed by the processing of 77,000 requests, 210 requests per day, in 2024 by the customer support team, offering fast assistance anytime the day.
Alongside these launches, SPAYZ.io took part in 19 exhibitions across 13 countries with 4 booths, expanding its network of partners.
Finally, in line with SPAYZ.io’s philosophy of rewarding partnerships and simplifying collaboration, it launched a new tiered commissions policy in 2024. This structure ensures its partners can benefit from incentives, while providing access to SPAYZ.io’s suite of payment tools.
The past 12 months have laid down a strong foundation for 2025, positioning SPAYZ.io for even greater achievements. The team looks forward to providing regular updates to our expanding network, particular with the 2025 event season well underway.
The post SPAYZ.io reflects on milestone achievements in 2024 appeared first on European Gaming Industry News.
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Atlaslive and Split The Pot Team Up to Enhance Gaming Accessibility and Fun
Atlaslive, a dynamic iGaming Platform, has recently announced a strategic partnership with Split The Pot, a company renowned for lightweight, customizable, and enjoyable games. This collaboration will enhance the gaming experience for Atlaslive Platform users by combining top-notch, live technology with engaging and secure gaming solutions that also reach remote locations and all sorts of phone models.
Atlaslive is committed to delivering innovative iGaming solutions for operators that meet the changing needs of the gaming community. This partnership with Split The Pot aligns perfectly with Atlalsive’s mission to discover how far iGaming tech can evolve and to provide exceptional, user-centric gaming experiences.
Lidiia Vakulenco, COO of Atlaslive, expressed her excitement about this collaboration: “We are thrilled to partner with Split The Pot and bring their engaging and intuitive games to our platform. At Atlaslive, we focus on offering solutions that combine innovative technology with ease of use, ensuring that operators can deliver outstanding gaming experiences to players worldwide. This partnership strengthens our commitment to providing user-friendly and secure options for all types of players.”
Split The Pot is a Swedish game studio led by experienced online gambling professionals. They create simple, fun, and intuitive games designed for a wide audience, with a strong focus on mobile-friendly design.
Christian Rajter, CEO of Split The Pot, shared his enthusiasm: “We are excited to start working with Atlaslive and are confident this collaboration will bring great results to all of us and immense value to players. Their platform is incredibly advanced yet adaptable, allowing our games to reach a broader audience, including players in remote areas and those using various devices.”
Through this partnership, Atlaslive continues to show its commitment to building the future of iGaming while ensuring that operators benefit from live technology while meeting the dynamic needs of the gaming community. Together with Split The Pot, Atlaslive is here to revolutionize gaming through inventive, accessible, and personalized tools.
The post Atlaslive and Split The Pot Team Up to Enhance Gaming Accessibility and Fun appeared first on European Gaming Industry News.
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Evolution’s big splash at ICE Barcelona with Ice Fishing live game show and 110-plus new live casino, RNG and slot titles for 2025
Evolution Group will showcase numerous headline games from its 110-plus planned new releases for 2025 at ICE Barcelona, 20–22 January, stand #2D20. All of the Group’s eight brands — Evolution, NetEnt, Red Tiger, Ezugi, Nolimit City, Big Time Gaming, DigiWheel and Livespins — will feature, representing the very best in innovative online live casino, RNG and slots at ICE’s exciting debut in the city.
Major releases from Evolution being premiered include Ice Fishing, Marble Race, Race Track, Fireball Roulette, Red Baron, Super Color Game, War and Lightning Bac Bo.
Ice Fishing, described as “a speed game show and Evolution’s coolest virtual money wheel game to date”, gives players a real-time fishing experience and the chance to reel in multiplied wins. Featuring a live game host casting for multiplier-laden fish in icy waters, the game offers instant wins and three unique bonus games where big wins are just a spin away.
More fast-paced action comes in the shape of two very different Evolution racing titles. Marble Race, a “game of pure action that’s as fun to watch as it is to take part in”, sees colourful marbles hurtle around a custom-made race track created exclusively by Evolution. Race Track is an RNG retro horse racing game inspired by ’80s arcade games, with dynamic bets spots and personalised stats for players. Fireball Roulette, which builds on the Fireball bonus game in Evolution’s Lightning Storm, promises to be 2025’s hottest game.
Adding to the live game choice, Ezugi is set to wow visitors with Revolution Roulette, Triple Zero Roulette, and EZ Bingo. Each title has something new and different for operators, with Revolution Roulette’s unique wheel with 2x, 3x and 5x multiplier pockets offering a new spin on the classic game.
In online slots, NetEnt leads with Finn and The Dragon Tales, in which slot favourite Finn is gearing up for his most daring quest yet, battling dragons to claim Golden Keys and unlock hidden worlds. Jack Hammer 4: Chasing The Dragon, Divine Fortune Black and Golden Egg Invaders each deliver their own unique adventures, featuring gangster showdowns, divine riches, and intergalactic UFO encounters respectively.
Red Tiger unleashes Zillard King Megaways, where a monstrous beast evolves through three stages, unlocking Free Spins and summoning electrifying Thunder Wilds. In Serpent King, a new king emerges, continuing the legacy of Primate King and Zillard King. Bass Boss Megaways offers fishing fun with the chance to reel in big fish, and in Gods of Troy Megaways, collecting shields can lead to divine transformations and legendary rewards every 10th spin.
Nolimit City continue to push the boundaries with Tombstone Slaughter and Duck Hunters. Tombstone Slaughter, the latest sequel in the Tombstone series, is a 6-reel slot featuring xNudge® Wilds, Revolver-triggered Cylinder features, Slaughter and Massacre Spins that include El Gordo’s revenge meter that awards unique multipliers and free spins, and a massive max payout of 500,000x the base bet. Duck Hunter features cluster pays, cascading reels, xWays®, Infectious xWays®, Exploding Bombs, and bonus-triggered upgrades in Duck Hunt, Hawk Eye and Big Game Spins.
Big Time Gaming, the creators of Megaways, unveil Max Megaways 3 and Big Bucks Deluxe. In Max Megaways 3, Join Max on his latest high-stakes mission where the Megadozer delivers Bonus Coins and Free Spins features two doors to choose from. Meanwhile, Big Bucks Deluxe introduces the all-new Megapots mechanic, along with unlimited multipliers in Free Spins and the Hold and Spin.
Finally, for the first time ever, Livespins will be streaming live from the Evolution Group stand and showing operators how to socially charge their gaming experiences with interactive and community-driven play.
Todd Haushalter, Evolution’s Chief Product Officer, said: “Yet again, our licensees can look forward to the very best of online gaming from our Group roadmap for 2025. First stop on the journey is ICE, in its new home of Barcelona, where visitors can preview so many of these new games and hear the stories behind them. Our lead live title, Ice Fishing, is loaded with little and big surprises and is unlike any live game show we have ever created. Aside from live, of course, we have a host of equally exciting new titles in RNG and slots. In short, we have another mega year in store, and we cannot wait to share it all with customers old and new on stand #2D20 at ICE Barcelona.”
The post Evolution’s big splash at ICE Barcelona with Ice Fishing live game show and 110-plus new live casino, RNG and slot titles for 2025 appeared first on European Gaming Industry News.
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