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AMIQUS & Ukie’s #RaiseTheGame launch new EDI Platform, Empower Up

Published

2 years ago

November 9, 2023

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Award-winning specialist games recruitment agency Amiqus and Ukie’s #RaiseTheGame initiative have today launched Empower Up, a comprehensive platform to equip games companies of all sizes with the knowledge, frameworks, guidance and resources they need to establish, improve or grow their Equality, Diversity & Inclusion (EDI) policies, practices and processes.

Empower Up is suitable for all games companies, wherever they are on their EDI journey. For those looking to gain more understanding about what EDI is and why it’s important, the Intro To EDI section provides an overview. It also provides a summary of different Diversity Characteristics and Under-Represented Groups, along with some specific advice and guidance on each.

At the heart of Empower Up is a practical Health Check tool that enables games companies to benchmark where they are on their EDI journey. This will then signpost those companies and individuals to specific areas of the website where they can gain relevant advice and actionable steps on how to move forwards.

The EDI Journey section provides just that information and guidance, covering a number of areas, including:

Getting Started
Your Workplace Culture
Recruitment & Hiring
Staff Development & Retention
Marketing & Communications
Accessibility & Representation
Activities & Outreach
Legal Requirements

Meanwhile, a Resources section will provide inspirational Case Studies from studios already doing great work in EDI; a Directory of EDI organisations and initiatives; and a Glossary of Terms area. News and Events will also be regularly updated.

Studios and individuals are encouraged to sign up to become Empower Up Members, which will provide additional benefits, namely:

Take the Health Check and save results, allowing you to monitor your progress
Access to informative Case Studies from other games businesses and organisations
Bookmark articles to save in your personal Reading List
Downloadable resources, such as document and policy templates
Receive a monthly newsletter
VIP invitations to Empower Up events

Empower Up is a not-for-profit, industry-led platform from Amiqus and #RaiseTheGame.

Amiqus is headed up by Business Manager Liz Prince. With 20 years industry experience as a woman in games, she is also the force behind the G Into Gaming campaign, a pro bono initiative to drive more diversity and promote gender balance in the games industry. She is also a Women in Games Ambassador and a regular speaker on EDI topics at industry events. She said:

“There are many studios and employees who know that making their organisations a more inclusive, equal and welcoming place is the right thing to do – but often they just don’t know where to start, or how to progress. That is where the idea for Empower Up was created. There are some brilliant organisations and initiatives out there, but nothing that pulls everything together in one place to help studios to take actionable steps in this area. Empower Up has been a real labour of love, and we’re really proud and happy that it’s now ready to help games companies in the UK push forward with their EDI efforts.”

Ukie’s #RaiseTheGame initiative aims to get games businesses of all sizes to pledge to improve EDI through diverse recruiting practices, building inclusive working environments and representing voices in their games. Dom Shaw is the Equality, Diversity & Inclusion Coordinator for Ukie, as well as managing #RaiseTheGame. He said:

“It’s really exciting to see Empower Up come to life, and we thank both Amiqus and our leading #RaiseTheGame partners for supporting this important project. We want the games industry to be a more diverse and inclusive community, in which people from all backgrounds are welcome, valued and can flourish in their careers. Empower Up exists to empower organisations and individuals in the UK games industry to take their EDI knowledge and practices to the next level, through measurable and actionable steps. We look forward to seeing it in action in studios around the UK.”

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Gamblers Connect

NuxGame & Gamblers Connect Enter a New Partnership

Published

4 hours ago

December 8, 2025

George Miller

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Gamblers Connect is pleased to announce a new strategic partnership with NuxGame, a premier B2B software provider specialising in API-first, modular iGaming solutions.

This collaboration is designed to significantly enhance NuxGame’s brand visibility and solidify its authority across the critical regulated and emerging markets our operator network serves. NuxGame, which has been successfully developing and expanding operator projects since 2018, offers comprehensive Turnkey Casino and Sportsbook Platforms.

The company’s technical strength is unmatched, featuring a massive aggregated content library of over 16,500 games from more than 130 studios, alongside advanced, market-specific tools like its Telegram Casino Software and specialised Sweepstakes Casino Platform.

Gamblers Connect will showcase how NuxGame’s modular, API-first architecture allows clients to quickly launch a fully branded platform, easily scale into complex verticals like crypto, and benefit from full compliance support, including their Romanian Class II B2B Licence and GLI-19 Certification.

By offering transparency around risk management and a comprehensive support system, Gamblers Connect will de-risk the initial onboarding process for operators.

This strategic alliance underscores NuxGame’s commitment to delivering technical excellence and our dedication to providing our audience with trusted, high-value industry partners.

Gjorgje Ristikj, Founder of Gamblers Connect, said: “Our partnership will leverage Gamblers Connect’s high-authority platform to connect NuxGame directly with decision-makers seeking fast, scalable, and compliant software solutions. Our cooperation will focus on delivering expert content and deep technical insights into the platform’s core advantages.”

The post NuxGame & Gamblers Connect Enter a New Partnership appeared first on European Gaming Industry News.

Best Solutions for iGaming Industry in Romania 2025

Soft2Bet Nominated for Best Solutions for iGaming Industry in Romania 2025

Published

5 hours ago

December 8, 2025

George Miller

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Soft2Bet, a leading provider of iGaming turnkey solutions, has been nominated for Best Solutions for iGaming Industry in Romania 2025 by Romania Gaming Celebration 11 – Casino Inside Gala Awards. The nomination highlights Soft2Bet’s continued investment in the country and its ability to deliver highly localised and high-performing solutions for local operators and players, powered by its proprietary gamification engine, MEGA (Motivational Engineering Gaming Application).

This nomination is the latest in a series of achievements in the Romanian market, highlighting Soft2Bet’s data-driven iGaming solutions for player retention. Previously, the company was honoured as the Best iGaming Solutions Provider in Romania at the 12th Reunion of Gambling Professionals. Furthermore, its local brand, Don.ro, secured the title of Best New Launch of 2024 at the same event, and in the process showcased how its approach to creating compelling brands specifically tailored for Romanian players is highly successful.

Don.ro has rapidly established itself as one of Romania’s most recognisable online entertainment platforms. Its success is built on a highly intuitive user experience (UX), a comprehensive range of casino and sportsbook options, and strategic, locally focused marketing campaigns. In addition, Don.ro has strengthened its brand appeal and established strong trust with Romanian players thanks to its partnership with the CFR Cluj 1907 football club, in the process contributing to local sports.

Don.ro uses Soft2Bet’s advanced MEGA technology to boost player engagement with missions, challenges and personalised rewards. This proprietary technology also ensures responsible gaming. MEGA allows operators to customise player experiences, rewards and activation triggers to fit local market needs. These features increase engagement, retention and long-term value for both casino and sports betting platforms.

Yoel Zuckerberg, Chief Product Officer at Soft2Bet, stated: “Being nominated in the Best Solutions for iGaming Industry in Romania 2025 category is a clear recognition of all the work our teams have accomplished with Don.ro and confirmation of the success in Romania. Our focus is on building locally relevant experiences, powered by MEGA and supported by strong compliance and design standards. We are proud of what we are achieving in Romania and remain committed to bringing quality iCasino engagement tactics and long-term strategies to our players.”

The post Soft2Bet Nominated for Best Solutions for iGaming Industry in Romania 2025 appeared first on European Gaming Industry News.

Eastern Europe

HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP

Published

5 hours ago

December 8, 2025

George Miller

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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship soccer products are now live online in Romania with the Fortuna Entertainment Group.

Highlight’s premium SOCCERBET games which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers in Romania via its Casa Pariurilor and Fortuna Romania brands. Available iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams.

Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to see our SOCCERBET portfolio go live with FEG in Romania. This launch represents another significant milestone in our expansion across regulated European markets, and we look forward to building on our partnership with Fortuna and bringing even more compelling content to its customers in the months ahead.’

Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘We are excited to introduce Highlight Games’ SOCCERBET products to our Romanian customers. The combination of authentic archive football footage and innovative gameplay brings something genuinely fresh to the market and perfectly complements our existing portfolio. At FEG, we are committed to offering players the best and most engaging experiences available, and this partnership with Highlight Games supports that mission. We anticipate a strong reaction from players and see great potential for continued collaboration.’

The post HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP appeared first on European Gaming Industry News.