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QiH Group announces two hires and a promotion as it gears up for a brand overhaul
Affiliate and white label operator QiH Group has announced the appointment of two new members in its UK team and has also promoted Daryl Leagas to marketing communications director.
Daryl has been with the company since 2015, beginning as head of creative before being promoted to design director in 2021. He took up the newly created role last month and said his promotion reflected the company’s focus on driving performance and growing its revenues even further.
“Over the next 12 to 18 months we plan to rejuvenate our entire brand portfolio, focusing on our 12 Tau Marketing Services operator brands, our six Digital Adventure affiliate websites and our own QiH Group identity,” said Daryl.
“We’ve invested heavily in recruiting the right talent to help us drive this forward, and we’re really happy with the quality of the candidates we’ve been able to attract into the business.”
The first of the new hires is Richard Morton, who took up the new role of brand designer last week. Richard has worked in the gaming industry for a number of years, holding various roles at Betway over an almost three-year period and having most recently been lead designer at sports betting consultancy Editech.
In his new role he will report to fellow Betway alum Tom Murch, who took up the post of head of design at QiH Group in May. Murch was design manager at Betway’s Win Technologies for three-and-a-half years before joining QiH and he also previously worked at Gamesys for more than eight years.
Commenting on his appointment, Richard said: “I’m really excited to join the QiH Group family and to be part of helping redefine and grow the brand identity. I was particularly keen to take up the opportunity to work with Tom again. During our time at Betway, Tom and I collaborated on numerous successful projects, ranging from product enhancements to global sporting campaigns and a large-scale brand evolution project. I am thrilled about the potential for us to work together on new and exciting projects here at QiH.”
The second of the new hires is Sharon Joy, who joined this week as head of partnerships. She was most recently commercial manager at TAG Media, having been promoted from affiliate manager. Prior to that, she worked at marketing firm Kushinda, which specialises in working with igaming companies.
Jamie Walters, CEO at QiH Group, said: “We’re really delighted to have secured such an experienced new hire in Sharon. We believe she will do a great job of helping build on our already strong partnerships, with leading operators in both the UK and the US among our clients.
“We also believe our tech upgrade will play a significant role in growing our existing relationships and forging new ones. We’ve recently completed an overhaul of our back end and we now want to make sure our front end is equally good, with a focus on user experience and new brand identities.”
Commenting on her appointment, Sharon said: “I am excited to be joining a company that is growing as fast as QiH Group and I look forward to being part of driving this further forward. Key things that attracted me to the role were QiH’s strong relationships with existing clients, the opportunity to be part of its expansion into new markets, including those in the US, and the chance to work with such a data-focused and experienced team.”
Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.
The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.
EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.
“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”
Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”
EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.
The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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