EveryMatrix Press Releases
EveryMatrix confirms fastest growing iGaming supplier status as largest tier-1 projects go live

EveryMatrix has confirmed its status as the fastest growing iGaming technology supplier recording consecutive quarterly profit margin figures above 50%.
EveryMatrix’s Q3 2023 update shows consistently strong growth and profitability with Net Revenue of €27.2 million and EBITDA of €14m, up 62% and 113% respectively Year-on-Year (YoY). This is the third consecutive quarter with organic Net Revenue growth above 50%.
EBITDA/Net Revenue was at 50% compared to 38% for the same period in 2022 – the second consecutive quarter above 50%.
MULTIPLE MAJOR MILESTONES
EveryMatrix has achieved multiple milestones both this quarter and post-period including in September becoming the first iGaming supplier to receive World Lottery Association Safer Gambling certification, pledging an organisation-wide commitment to integrating and raising safer gambling standards across its business, culture, products, and partners.
Post-period in October key tier-1 turnkey projects went live with bet-at-home.de and the Hungarian national lottery’s online brand TippmixPro, plus a first multistate content aggregation agreement in the US regulated market with operator betPARX.
BUSINESS UNITS CONTINUE TO ACCELERATE
EveryMatrix quarterly Gross Gaming Revenue (GGR) performance for operator partners within the Casino business unit continued to grow generating €463m, an increase of 77% YoY compared to the same period in 2022.
Casino Net Revenue set a successive quarterly record, rising to €13.3m, 74% higher YoY.
Sports generated €35m in GGR, a YoY rise of 26%, while quarterly Net Revenue reached €6.3m, up 29% YoY.
Platform saw Net Revenue reach €6.3m, up 87% YoY, while the Affiliate Platform division, that includes PartnerMatrix and new acquisition DeepCI, saw Net Revenue grow to €1.2m, up 48% YoY.
From this quarter onwards EveryMatrix will report the Affiliate product segment separately from Platform, which consists mainly of the GamMatrix PAM and the MoneyMatrix payments platform products.
DeepCI currently services more than 280 brands across 65 iGaming companies and is one of the fastest growing technology businesses in the iGaming affiliate sector enabling brands and affiliates to significantly boost and optimise their day-to-day operations.
Ebbe Groes, Group CEO of EveryMatrix, said: “Everyone’s hard work has paid off this quarter with yet another very strong period of organic growth and profitability that has seen us accomplish some major milestones and launch significant tier-1 projects.
“bet-at-home.de and SZRT have arguably been the most complex technical and regulatory undertakings we have ever achieved in the 15 years since we began, but we have delivered extensive turnkey projects with flying colours and the involvement of almost every EveryMatrix business unit. More importantly, both clients have recognised the demanding nature of this migration and integration and have been glowing with praise for our work. This fills me with pride and confidence for our future growth.
“Positive and social impact, however, is also proven to drive a sustainable and profitable business so I was particularly proud in September when the business became the first supplier to achieve WLA Safer Gambling Certification. This sees us commit to consistently implementing high standards of safer gambling and player protection across the entire business in everything we do, and I look forward to building on this as we head towards 2024.”
KEY Q3 2023 & POST-PERIOD MILESTONES
- EveryMatrix became the first iGaming supplier to receive World Lottery Association (WLA) Safer Gambling Certification (Q3)
- Maintained a strong cash position with a balance of €24m at period end (Q3)
- Total employee count rose to 850 across 12 countries (Q3)
- Bet-at-home.de live in Germany, completing the migration of 5.7m players across its global business and the integration of EveryMatrix full tech stack (post-period)
- Live with the Hungarian Lottery with OddsMatrix-powered sportsbook and services enabling its players to safely enjoy advanced digital betting experiences (post-period)
- First US multistate content aggregation deal with betPARX presenting the operator with the largest library of casino games in the country (post-period)
EveryMatrix Press Releases
EveryMatrix introduces EngageSuite for cross-vertical loyalty and gamification

EveryMatrix has launched EngageSuite – a unified loyalty and gamification ecosystem driving player engagement across verticals.
EngageSuite is an all-in-one loyalty and gamification solution designed to revolutionise how operators engage, reward, and retain their players across verticals.
It empowers brands with a fully customisable toolkit to build hyper-personalised, immersive player journeys that significantly boost loyalty and drive long-term value.
The new product series brings together a powerful combination of retention mechanics, including bonuses, levelling, spendable loyalty currency, tournaments, Challenges, mini-games, and jackpots, all functioning as part of a unified system.
Instead of relying on isolated features, EngageSuite allows operators to combine its components to create an interconnected experience tailored to each brand and player base.
This ecosystem both enhances a player’s journey and offers operators unparalleled flexibility in how they engage their audience.
Operators can manage everything through a single, intuitive back-office, with full control over each component. On the front-end, customisable widgets ensure a branded player experience. Integration is seamless, with a single point to connect to CRMs, marketing, and automation platforms. AI-driven personalisation and churn prevention in real-time.
All EngageSuite products are live with clients, showing significant uplift. This includes Challenges boosting game rounds by 15%; Unique Active Players across included games up 20%; JackpotEngine boosting average bet amounts by 5.4%; number of rounds per session up 8.9%, and session length rising 3.8%.
LoyaltyEngine has seen rapid adoption rates since launch in September 2024, now live across 16 brands and rising.
Stian Enger Pettersen, CEO Casino, EveryMatrix, said: “EngageSuite is more than a gamification toolkit. It’s a transformative engagement solution with strong synergies across all its components.
“Each component is powerful on its own, but they truly shine when used together. Operators set the framework, and players personalise their journey with the benefits they value most.”
The post EveryMatrix introduces EngageSuite for cross-vertical loyalty and gamification appeared first on European Gaming Industry News.
EveryMatrix Press Releases
EveryMatrix goes ‘back to where it all began’ with new London office opening

EveryMatrix has opened a new central London office, 17 years after it was founded in the UK capital.
Located in the heart of the city on the 25th floor of the newly opened 258,000 sq ft HYLO building in Old Street, London, the premium office space is home to various EveryMatrix teams, including several members of its OddsMatrix sports platform division.
The HYLO has been described as one of London’s most exciting new buildings, boasting a high rise tower and large, efficient podium floors plus roof gardens and new public spaces all within the popular Shoreditch area.
Team members include UK-based ex FSB Technology employees who have successfully integrated into EveryMatrix, following its acquisition last year. Many of the team have been responsible for delivering the Group’s new horse racing product.
Built from the ground up in just six months, the EveryMatrix racing product is fully managed by the expert, award-winning former-FSB trading team in London. The solution offers a wide range of global content, round the clock streaming, multiple derivative markets, granular price management and dynamic cross-product bonusing.
Designed to appeal to core racing markets such as the UK & Ireland and South Africa, customers also benefit from integration into EveryMatrix platform technology, offering increased scale, next generation user experience, enhanced bonusing and increased automation.
The new EveryMatrix London office is the third new global location to be opened this year with Chang Mai in Thailand and Cebu in the Philippines welcoming teams in March. This takes the total number of global EveryMatrix offices to 15 employing more than 1,400 staff.
The EveryMatrix workforce has increased by 40% since last March when the company announced its 1,000th employee while simultaneously cutting the ribbon on a state-of-the-art, sustainably developed and built office for more than 500 staff in Bucharest.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “We’re back where it all began when Stian [Hornsletten] and I co-founded the business in 2008. This new opening brings back so many fond memories and I’m personally delighted to see the business come back full circle.
“The space is magnificent and one of the best I’ve ever seen offering our teams here superb working conditions, multiple benefits and the ideal central London location.
“Our growth is showing no bounds and this new UK location highlights just how ambitious we are to continue growing and working with premium, tier-1 customers who we can now host in one of Europe’s best cities.”
The post EveryMatrix goes ‘back to where it all began’ with new London office opening appeared first on European Gaming Industry News.
EveryMatrix Press Releases
Marc Burroughes appointed Chief Commercial Officer Casino at EveryMatrix

Marc Burroughes has been appointed Chief Commercial Officer (CCO) of EveryMatrix’s Casino division, driven by CasinoEngine, the group’s flagship integration platform powering global tier-1 operators to record growth.
Burroughes has spent close to two decades in the iGaming industry including senior roles at IGT, Light & Wonder and OpenBet with extensive commercial experience setting strategies and managing tier-1 customers in integrating content from leading game studios, platforms and aggregation solutions.
Reporting to casino business unit CEO Stian Enger, he will be responsible for commercial strategy across EveryMatrix’s CasinoEngine business unit that generated €2.8 billion in Gross Gaming Revenue (GGR) for customers in 2024, processing more than 73 billion game rounds.
His new CCO role involves a multitude of responsibilities including defining and setting the commercial strategy for CasinoEngine; delivering the forthcoming EngageSuite ecosystem to existing and new clients; working closely with the SlotMatrix and EveryMatrix Games teams to help customers move to a full platform solution and more.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “Marc has a strong track record working in senior positions for some of the industry’s major providers and delivering premium casino solutions for tier-1 brands.
“As we continue to grow at pace, and as our casino business unit goes from strength-to-strength, we’re looking to accelerate this even further in the months and years ahead under Marc’s commercial leadership.”
Marc Burroughes, CCO, Casino, EveryMatrix, said: “When the opportunity came to join EveryMatrix on their journey to rapid growth there was only one answer I could give.
“The group’s casino division is among the best I’ve seen in my 17 years in the industry and it still has room to significantly grow. I want to maximise all the opportunities we’ve identified and I’m confident we can achieve some big targets.”
The post Marc Burroughes appointed Chief Commercial Officer Casino at EveryMatrix appeared first on European Gaming Industry News.
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