Latest News
ICE registration opens as organisers predict record attendance for last London edition
Registration to attend what will be the last edition of ICE held in London prior to its relocation to Barcelona in 2025, has opened. The free exhibition pass to be part of what will be a historic edition of the world’s largest and most international gaming expo can be secured on the official website.
Marking the countdown to ICE which is being held across 6 – 8 February at ExCeL London, a venue which has hosted the event since 2013, Clarion Gaming Managing Director Stuart Hunter said: “2024 will be a poignant occasion for everyone associated with the ICE brand as the international industry bids farewell to London and prepares for the next chapter of the ICE success story when the show opens in Barcelona in January 2025.
“We are anticipating another record attendance with industry professionals drawn by the 600+ exhibitors who will be present, the thousands of product launches which are timetabled to coincide with the show and the opportunity to engage with leading international thought leaders, decision makers and regulators across all gaming sectors and verticals courtesy of the ICE VOX learning platform.”
He added: “In keeping with our 2024 ICE creative we are expecting more visitors than ever before motivated by the desire to make more connections, gain more inspiration and benefit from more learning.
“The market looks to ICE for solutions and it’s clear that the event plays a pivotal role for the international gaming industry supply chain of innovators, service providers and operators who view ICE as their most important business event of the year.”
The decision to relocate ICE and sister show iGB Affiliate to Barcelona was taken following an exhaustive six-month process competitive bid process which was overseen by an independent external agency and endorsed by the ICE Advisory Board comprising a cross-section of major international brands active in both online and land-based gaming. The inaugural editions of ICE Barcelona and iGB Affiliate Barcelona will take place at the 240,000 sqm capacity Fira de Barcelona from 20 to 22 January 2025.
Latest News
N1 Partners Wins Best Affiliate Program at GamingTECH Awards 2026
N1 Partners won Best Affiliate Program in Central and Eastern Europe at the GamingTECH Awards 2026, presented at the HIPTHER Prague Summit, marking another milestone in its growth and industry recognition.
This achievement highlights the strength of N1 Partners’ affiliate ecosystem and its consistent focus on delivering performance-driven solutions for partners across key markets.
Alexa Bond, Head of Affiliates at N1 Partners, commented:
“This award reflects the work we put into building more than just an affiliate program. We focus on creating a strong, reliable ecosystem where partners can scale with confidence, supported by transparent processes, high-performing products, and a team that understands the realities of the market. It’s great to see this approach recognized at the industry level, and we see it as motivation to keep moving forward.”
N1 Partners continues to stand out through a combination of high-converting brands, flexible partnership models, and a product-driven approach to retention and monetization. With strong Reg2Dep performance in Tier-1 GEOs, tailored offers, and a growing portfolio of casino and sportsbook brands, the company provides partners with reliable tools to scale and maximize revenue.
A key factor behind this recognition is N1 Partners’ focus on performance-driven initiatives that directly support partner growth. One of the latest examples is the N1 SEO Traffic Cup, a flagship affiliate tournament designed for SEO traffic. The campaign challenges partners to compete by driving high-quality traffic, improving their N1 Cup Score, and climbing the leaderboard to unlock premium rewards.
N1 Partners would like to extend our sincere thanks to HIPTHER for this recognition and to all our partners whose trust and collaboration continue to drive our growth. This achievement would not be possible without you.
N1 Partners is a multi-brand affiliate program and direct advertiser. The company unites 14+ casino and betting brands, operates across Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive deals for top partners — CPA up to €700 and RevShare up to 45%. Trusted by 14,000+ partners, N1 Partners is recognized for its transparency, flexibility, and partner-first approach — where people and communication quality remain the foundation of long-term success.
Alea
Alea Leads Brazil iGaming Talks in São Paulo
Alea is set to take a leading role in São Paulo as the Headline Partner for NEXT.io Focus Brazil, returning for a second straight year to one of the most important gatherings in the country’s regulated iGaming calendar.
The invite-only event takes place on Monday, 6 April at Palacio Tangará and brings together around 100 senior industry decision-makers to examine how Brazil’s market is evolving beyond its launch phase.
The agenda will center on the market’s new reality, including changing player behavior, regulatory maturity, and the long-term sustainability of Brazil’s iGaming sector. Alea CEO Jordi Sendra will open the afternoon by joining the panel “Brazil 2026: The New Reality of Regulated Gambling,” where leaders from TQJ Bet, Esportes, and Stake Brazil will discuss how operators can stay competitive in a more structured environment.
Alea says its renewed partnership reflects the company’s growing commitment to Brazil and its deeper local presence. Over the past year, the company has invested in building a stronger on-the-ground structure to support partners across the market, with Sendra describing Brazil as a fast-changing but increasingly organized industry where open dialogue remains valuable.
The São Paulo appearance also connects directly to Alea’s wider South American push. After NEXT.io Focus Brazil, the team is shortlisted for Best Aggregator at the SiGMA South America Awards, before continuing discussions at SiGMA South America from 7–10 April at Booth N145, where the company will showcase its localized portfolio and technical support for operators navigating Brazil’s evolving market.
The post Alea Leads Brazil iGaming Talks in São Paulo appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BIG Cyber
BMM Showcases Gaming Tech at BiS SiGMA
BMM Innovation Group is set to reinforce its leadership in compliance testing, cybersecurity, and professional training at the BiS SiGMA Americas, taking place from April 6–9 in São Paulo. Exhibiting at Stand F147, the company is doubling down on its long-term commitment to Brazil’s rapidly evolving regulated gaming ecosystem.
As one of the most dynamic gaming markets globally, Brazil presents both opportunity and complexity. BMM Innovation Group, through its specialized brands, is positioning itself as a critical enabler for operators, suppliers, and regulators navigating this fast-changing environment.
A Three-Pillar Approach to Gaming Compliance
Operating through its globally recognized divisions—BMM Testlabs, BIG Cyber, and RG24seven Virtual Training—the group delivers a comprehensive suite of services tailored to regulated gaming markets.
- Testing & Certification: BMM Testlabs ensures that gaming products meet stringent regulatory standards, enabling smoother market entry.
- Cybersecurity Solutions: BIG Cyber strengthens digital resilience, a growing necessity as gaming platforms become increasingly interconnected.
- Compliance Training: RG24seven Virtual Training provides certification programs designed to equip employees with the knowledge required to meet regulatory obligations.
Strategic Focus on Brazil’s Gaming Boom
With more than 40 years of industry experience, BMM Testlabs continues to play a pivotal role in supporting Brazil’s regulatory framework. Its investment in local infrastructure, including a dedicated test lab in São Paulo, signals a strong, long-term commitment to the region.
According to Marzia Turrini, Global President of iGaming & Cybersecurity, Brazil stands out as one of the most promising regulated markets worldwide. She emphasized that ensuring integrity, compliance, and cybersecurity readiness is essential for sustainable growth in the sector.
This localized approach allows BMM to help stakeholders confidently launch products while adhering to evolving regulatory requirements—an increasingly important factor as Brazil formalizes its gaming laws.
Driving the Future of Regulated Gaming in Latin America
Attendees at BiS SiGMA Americas will have the opportunity to engage directly with BMM’s experts and explore how the company’s integrated solutions support the future of regulated gaming not only in Brazil but across Latin America.
From certification to cybersecurity and workforce training, BMM Innovation Group is positioning itself at the intersection of trust, technology, and regulation—three pillars that will define the next phase of growth in the global gaming industry.
Industry professionals interested in learning more or scheduling meetings with BMM representatives are encouraged to connect during the event to explore tailored solutions for their operational and compliance needs.
The post BMM Showcases Gaming Tech at BiS SiGMA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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