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ICE registration opens as organisers predict record attendance for last London edition

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Registration to attend what will be the last edition of ICE held in London prior to its relocation to Barcelona in 2025, has opened. The free exhibition pass to be part of what will be a historic edition of the world’s largest and most international gaming expo can be secured on the official website.

Marking the countdown to ICE which is being held across 6 – 8 February at ExCeL London, a venue which has hosted the event since 2013, Clarion Gaming Managing Director Stuart Hunter said: “2024 will be a poignant occasion for everyone associated with the ICE brand as the international industry bids farewell to London and prepares for the next chapter of the ICE success story when the show opens in Barcelona in January 2025.

“We are anticipating another record attendance with industry professionals drawn by the 600+ exhibitors who will be present, the thousands of product launches which are timetabled to coincide with the show and the opportunity to engage with leading international thought leaders, decision makers and regulators across all gaming sectors and verticals courtesy of the ICE VOX learning platform.”

He added: “In keeping with our 2024 ICE creative we are expecting more visitors than ever before motivated by the desire to make more connections, gain more inspiration and benefit from more learning.

“The market looks to ICE for solutions and it’s clear that the event plays a pivotal role  for the international gaming industry supply chain of innovators, service providers and operators who view ICE as their most important business event of the year.”

The decision to relocate ICE and sister show iGB Affiliate to Barcelona was taken following an exhaustive six-month process competitive bid process which was overseen by an independent external agency and endorsed by the ICE Advisory Board comprising a cross-section of major international brands active in both online and land-based gaming. The inaugural editions of ICE Barcelona and iGB Affiliate Barcelona will take place at the 240,000 sqm capacity Fira de Barcelona from 20 to 22 January 2025.

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Win Systems arrives at GAT Expo Cartagena with its latest innovation

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Win Systems, a leading provider of technology solutions for the gaming and entertainment industry, will be attending GAT Expo Cartagena 2026 on March 25–26 in Cartagena de Indias. Visitors can find the company at Stand A7, where it will highlight its latest electronic roulette innovations and casino solutions.

At the event, Win Systems will unveil Colors, the next evolution of its successful electronic roulette line. This includes an innovative 6-position wall-mounted version designed to optimize floor space while delivering maximum performance and visual impact on the gaming floor.

Customization and Player Engagement

Colors stands out for its high level of customization, allowing operators to tailor visual elements and configurations to align with their brand identity and market preferences. Whether in compact or large-scale setups, Colors is engineered to capture attention and enhance player engagement from the very first spin.

A key innovation is its dynamic paytable, which enables players to select from four different paytable options. This includes multipliers of up to 120x on inside bets, offering both increased excitement for players and higher revenue potential for operators. By combining design, performance, and flexibility, Colors delivers a highly versatile and profitable solution for modern casinos.

Enhanced Slot Offerings

In addition to Colors, Win Systems will showcase its renowned Sublime and Rhapsody slot machines, now featuring new game releases that blend advanced graphics, innovative mechanics, and high performance. These updates reinforce Win Systems’ commitment to creating engaging content that maximizes both the player experience and operator profitability.

Strategic Industry Presence

“GAT Expo Cartagena is a key platform for the Latin American gaming industry,” said Manuel Wladdimiro, Sales Director for Central America & the Caribbean at Win Systems. “It’s an ideal opportunity to present our latest innovations and strengthen our presence in the region.”

With a proven international track record and a constantly evolving product portfolio, Win Systems continues to prioritize innovation, performance, and results-driven design. Attendees are invited to visit Stand A7 to experience these new developments firsthand.

The post Win Systems arrives at GAT Expo Cartagena with its latest innovation appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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PureWager and MIRACL announce new partnership

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MIRACL, the world’s only single-step multi-factor authentication (MFA) provider, today announces a strategic partnership with PureWager Group, an emerging leader in next-generation sports betting technology. This collaboration will enable effortless player access via MIRACL’s passwordless, single-step login, boosting security and improving user experience across PureWager’s network.

PureWager Group is at the forefront of delivering innovative retail and online sportsbook solutions across North America, with a particular focus on Tribal Enterprises. Their platform empowers clients with Class 2 and on-premises mobile gaming solutions, alongside engaging social sportsbook and iCasino experiences.

MIRACL replaces traditional login methods entirely, providing passwordless authentication through a simple PIN. Fully compliant with GDPR, AML, and other international standards, MIRACL eliminates the need for usernames, passwords, or separate 2FA tools. With a proven 99.9% login success rate, the solution ensures players enjoy seamless access, while operators reduce potential revenue loss from login friction.

Sandro Di Michele, Chief Revenue Officer at PureWager Group, commented:

“Simplicity sits at the heart of the PureWager platform. As we expand our next-generation sportsbook ecosystem across North America, it’s essential that players can log in quickly and securely. MIRACL’s single-step authentication removes unnecessary friction while delivering the highest levels of security and compliance. This partnership strengthens our ability to offer a modern sportsbook experience that’s intuitive for players, efficient for operators, and scalable for future growth.”

Rob Griffin, CEO of MIRACL, added:

“MIRACL is fast becoming the standard for secure, frictionless logins across iGaming and sports betting. By partnering with leading next-gen technology providers like PureWager, we are removing password-related login barriers while supporting operators in meeting evolving regulatory requirements for multi-factor authentication. This collaboration will give more players access to a secure, seamless experience, keeping them engaged and loyal, while protecting their accounts with best-in-class security.”

MIRACL Trust eliminates the need for passwords, SMS codes, push notifications, or physical key cards. Leveraging patented Zero Knowledge Proof (ZKP) technology, no personal data is stored or transmitted, meaning there are no “honey-pots” vulnerable to attack, and the solution remains fully GDPR-compliant. Players can log in using a simple PIN or biometric scan in just two seconds, enjoying an average success rate of 99.88%.

By combining ease of access with robust security, MIRACL ensures the online gaming experience is both safe and convenient. For operators, this reduces fraud risk and strengthens the integrity of their platforms, while players benefit from a smooth, uninterrupted gaming experience.

The post PureWager and MIRACL announce new partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Arman Tsarukyan

Choice Gaming Launches High-Energy Crash Game Arm’s Punch

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Choice Gaming is taking crash games to the next level with the launch of Arm’s Punch, a high-energy title created in collaboration with MMA superstar Arman Tsarukyan. The partnership brings the adrenaline and intensity of the fight arena directly to players’ screens, where every round feels like stepping into the ring and every multiplier offers the chance to land a big win.

Set inside a buzzing boxing arena, Arm’s Punch delivers non-stop action as multipliers climb higher with every passing second. Players must decide the perfect moment to cash out before the round crashes, balancing risk and reward to maximise their potential winnings.

The game offers manual and automatic cash-out options, the ability to place multiple bets per round, and a live feed displaying bets and results in real time, creating a fast-paced and immersive experience that keeps players constantly engaged.

Anna Vardanyan, Partnership Manager at Choice Gaming, said:

“We’re excited to introduce Arm’s Punch and deliver a crash game that combines speed, excitement and real win potential. The collaboration with Arman Tsarukyan adds an extra level of energy to the experience, bringing the thrill of combat sports into the gameplay.”

With lightning-fast rounds, explosive gameplay and the involvement of one of MMA’s rising stars, Arm’s Punch delivers a dynamic crash experience designed for players who enjoy both the strategic timing of crash games and the electrifying atmosphere of combat sports.

More than just a game, Arm’s Punch aims to deliver a true knockout experience for fans of fast-paced gaming and fight-inspired action.

The post Choice Gaming Launches High-Energy Crash Game Arm’s Punch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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