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ICE registration opens as organisers predict record attendance for last London edition

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Registration to attend what will be the last edition of ICE held in London prior to its relocation to Barcelona in 2025, has opened. The free exhibition pass to be part of what will be a historic edition of the world’s largest and most international gaming expo can be secured on the official website.

Marking the countdown to ICE which is being held across 6 – 8 February at ExCeL London, a venue which has hosted the event since 2013, Clarion Gaming Managing Director Stuart Hunter said: “2024 will be a poignant occasion for everyone associated with the ICE brand as the international industry bids farewell to London and prepares for the next chapter of the ICE success story when the show opens in Barcelona in January 2025.

“We are anticipating another record attendance with industry professionals drawn by the 600+ exhibitors who will be present, the thousands of product launches which are timetabled to coincide with the show and the opportunity to engage with leading international thought leaders, decision makers and regulators across all gaming sectors and verticals courtesy of the ICE VOX learning platform.”

He added: “In keeping with our 2024 ICE creative we are expecting more visitors than ever before motivated by the desire to make more connections, gain more inspiration and benefit from more learning.

“The market looks to ICE for solutions and it’s clear that the event plays a pivotal role  for the international gaming industry supply chain of innovators, service providers and operators who view ICE as their most important business event of the year.”

The decision to relocate ICE and sister show iGB Affiliate to Barcelona was taken following an exhaustive six-month process competitive bid process which was overseen by an independent external agency and endorsed by the ICE Advisory Board comprising a cross-section of major international brands active in both online and land-based gaming. The inaugural editions of ICE Barcelona and iGB Affiliate Barcelona will take place at the 240,000 sqm capacity Fira de Barcelona from 20 to 22 January 2025.

Belatra

Belatra Games signs content partnership with Wild.io

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Slots including Blast the Bass, Make it Gold, Bear’s Tricks and Foxy Eggs roll out on the crypto-first casino and sportsbook.

Belatra Games has partnered with Wild.io to expand its distribution in the crypto casino market, with the supplier’s slot portfolio set to be integrated into the Wild.io platform.

Under the agreement, Wild.io will add Belatra titles including Blast the Bass, Make it Gold, Bear’s Tricks and recently released Foxy Eggs.

Maria Zabauskaya, Business Development Manager at Belatra, said: “Partnering with Wild.io further strengthens our presence in the crypto gambling market through a key industry player. Wild.io is a great example of how a modern gaming platform should engage with its audience. We’re confident that our game mechanics, refined over more than three decades, together with the themes and stories enjoyed by players around the world, will fit seamlessly into the Wild.io offering and provide its audience with standout gaming experiences.”

A Wild.io Casino Manager added: “We are very pleased to welcome Belatra’s suite of games to Wild.io, and this is not only a content deal but the start of a partnership that we are excited to build. Our interactions with Belatra have always been genuinely friendly and with an open approach. Belatra produces great games and a sharp understanding of what today’s online players are looking for and that is exactly the type of supplier we want by our side.”

The post Belatra Games signs content partnership with Wild.io appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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PG Soft locks and loads with arcade-inspired Zombie Blasters

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PG Soft, a world-class digital mobile games company, has loaded up its latest release, Zombie Blasters, a slot that draws its inspiration from the golden age of arcade machines.

Zombie Blasters is a 5 reel, 6 row video slot that is brought to life with bright pixelised graphics and animated arcade style symbols. The game is inspired by old school arcade nostalgia and undead apocalypse thrills, weaving both into every spin, all set against a retro cabinet backdrop with jaunty electronic beats and distorted synth soundscapes.

The main game is powered by Multiplier symbols. At the end of each spin one or more x2 Multiplier symbols may land on the reels and the total win is multiplied by the total value of all Multiplier symbols on the grid.

The Multiplier Wheel takes the action to another level. During a winning spin, the Alarm symbol can appear. This will trigger the wheel to spin and reveal a multiplier from x5 to x50. The Alarm symbol and any Multiplier symbols already present on the reels are then upgraded to that value before wins are paid.

Landing four, five, or six or more Scatter symbols anywhere on the reels triggers the Free Spins Feature with 10, 15, or 20 free spins respectively. Any multipliers you land during your free spins are added together and remain at the bottom of the reels until the feature ends. If you can land three or more extra Scatter symbols you are awarded with five extra free spins.

Players seeking instant action can also tap the Feature Buy button to launch the Free Spins Feature at the price displayed, with wins of up to x10,000 of the initial bet.

PG Soft’s spokesperson commented: “Zombie Blasters takes players in the firing line of a pixelated arcade shootout, where the rewards belong to those quickest on the draw. The real showstopper is the Multiplier Wheel, and with the stacking multipliers in Free Spins, explosive wins are never far away – just one Alarm symbol away.”

The post PG Soft locks and loads with arcade-inspired Zombie Blasters appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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3 Majestic Drums

Spinomenal marches to the beat of 3 Majestic Drums

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Leading iGaming content provider Spinomenal is marching to the beat with 3 Majestic Drums, the latest addition to its renowned Wildlife series.

Taking place on a sweeping African savannah at sunset, the 5×3 reel frame is bathed in the warm glow of an amber horizon, towering acacia trees and the colours of the wild. The instrumental soundtrack beats to the pulse of the continent and players are tossed into an atmospheric adventure from the first spin.

The majestic Lion is the Wild symbol and substitutes for all symbols except for the Bonus and Special Bonus symbols. The Lion pays x10 for five on a line, x2 for 4, x0.5 for 3. There are 3 to 4 Wild combinations but they only pay if a Bonus or Special Bonus symbol follows.

The heart of the game is based on four sparkling diamond symbols. The common Bonus symbol can show up on the reels, and three powerful Special Bonus symbols – BOOST, MULTI and COLLECT – have unique abilities during the Bonus Game. The MYSTERY symbol may only appear in the Bonus Game and can randomly transform into a BOOST, MULTI, COLLECT or Jackpot symbol.

The Bonus Game is triggered by six or more qualifying symbols – in any combination of Bonus and Special Bonus symbols. The trigger symbols are locked on the screen as three spins start. Each new symbol landed resets the spin counter to three. The Bonus Game ends if three spins pass without a new symbol appearing or if total winnings reach the maximum x3000 multiplier.

During the Bonus Game, Jackpot symbols can appear randomly and trigger the Major Jackpot (x150 the total bet), Minor Jackpot (x50) or Mini Jackpot (x20). Players will win the Grand Jackpot if all 15 cells are filled, which is x3000 the total bet.

The Bonus Blast Feature can also trigger at random during the base game, scattering additional Bonus and Special Bonus symbols randomly on the reels to help trigger the Bonus Game.

If you want to get into the action quickly, then you can make use of the Buy Feature, which offers instant entry into the Bonus Game, at a price scaled to your chosen bet.

Spinomenal CO-CEO, Omer Henya commented: “3 Majestic Drums takes the pulse of the African wild to the reels in spectacular fashion. The Bonus Game with the BOOST, MULTI and COLLECT mechanics adds a multi-layered, ever-changing dynamic where each spin has the potential to change the game dramatically. We’re confident players will have a great time marching to the beat of this wildly entertaining title.”

The post Spinomenal marches to the beat of 3 Majestic Drums appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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