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MiFinity to Exhibit in SiGMA Europe 2023 Summit in Malta

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MiFinity, the innovative payments provider, is exhibiting its industry-leading products and solutions at the SiGMA Europe Summit in Malta. The conference, taking place between the 13th and 17th of November, presents professionals across the iGaming industry with an invaluable opportunity to network, exhibit, and gain industry insights.

MiFinity looks forward to inviting attendees to visit Stand 2012. Operators looking to partner with a payment service provider with extensive global reach, multiple payment options and innovative products should look no further than the MiFinity stand. At the booth, attendees will have the opportunity to explore the company’s vast portfolio of products while engaging in insightful discussions with the MiFinity Sales, Affiliate and Marketing teams.

MiFinity offers a range of exceptional payment solutions that are both efficient and cost-effective. The company has been operating in the online payments industry for over 18 years and has a constantly expanding network of global partner relationships. Furthermore, their technology platform is highly secure, regulated, and considered the best-in-class.

Attendees should ask the MiFinity team about its PayAnyBank and PayAnyCard services, which provide seamless and cost-effective ways to transfer funds. PayAnyBank offers fast international bank transfers across different industries, with settlement in local currencies for high and low transaction volumes. MiFinity’s PayAnyCard service supports transferring funds to VISA, MasterCard and UnionPay for merchants that need a highly effective and cost-effective method to process withdrawals to their customers.

Additionally, it is also worth asking about the MiFinity iFrame and seeing how it can easily integrate into your cashier, enabling customers to transfer funds from their existing eWallet balance, card payments or via other local payment options from your site.

The cornerstone of MiFinity’s core services is the MiFinity eWallet, which supports the transfer of money to almost anyone in the world through its banking network and local payment options. The market-leading MiFinity eWallet, is available to customers in over 225 countries and territories and has over 75 integrated payment methods available, offering customers a choice of 17 native currencies and 21 languages in the MiFinity app and desktop experience. In addition, the digital wallet is available for customers to use as a payment method for 700+ live brands, providing more choices than ever to its players.

MiFinity’s customers are also able to utilise the eVoucher to deposit funds in their online casino accounts or load their eWallet. MiFinity eVouchers are the perfect safe and secure solution to top up your MiFinity eWallet account without the use of bank, credit or debit cards.

As a plus, MiFinity launched the most competitive affiliate programme in the industry in July 2022 – MiFinity Affiliates. MiFinity’s affiliate programme pays the highest revenue commission in the industry – of up to 35%, with commissions paid on all transfers to and FX fees. MiFinity has invested significantly in its enterprise affiliate platform to help affiliate partners manage their programmes, track conversions and access 100% accurate and on-time payments.

Stop by the MiFinity Stand 2012 to learn more about MiFinity’s exceptional payment solutions. MiFinity is committed to building strong and mutually beneficial relationships that last. We hope to see you there!

Betnacional

Playson strengthens Brazilian presence with Betnacional partnership

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Playson, the established digital entertainment supplier, has strengthened its presence in Brazil after going live with leading local operator Betnacional, marking another key milestone in its Latin American growth strategy.

Owned by Flutter, Betnacional is a prominent sportsbook and casino brand focused on the Brazilian market, known for its strong local reach and expanding player base. Through the partnership, Betnacional’s customers now gain access to a selection of Playson’s top-performing titles, including 4 Pots Riches and Diamonds Power—both featuring the popular Hold and Win mechanic—as well as Sugar Teddy x1000, all recognised for their engaging gameplay and proven success in regulated markets.

The agreement highlights Playson’s ongoing strategy of collaborating with trusted, high-impact operators in key growth regions. Brazil continues to be a major focus for the supplier, driven by rising demand for high-quality, mobile-optimised content tailored to local player preferences.

This latest deal further strengthens Playson’s foothold in the country, where it is rapidly expanding its network of operator partners and solidifying its role as a key content provider in the region.

“Partnering with Betnacional is an important milestone for us in Brazil,” said Cristhian Zito, Head of LatAm at Playson.
“As a highly respected local brand with a deep understanding of its audience, we are confident our content will resonate strongly with its players. This launch reinforces our position in the market and our commitment to delivering engaging, high-performing games across Latin America.”

Frederico Cunha, Head of Comercial at Betnacional, added: “We are delighted to welcome Playson’s portfolio to our platform. Their games are known for their quality, strong mechanics, and consistent performance, making them a valuable addition to our offering. We look forward to working closely together to enhance the entertainment experience for our players.”

The post Playson strengthens Brazilian presence with Betnacional partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Jelli Express

ALL ABOARD! PRAGMATIC PLAY GOES FULL STEAM AHEAD WITH JELLY EXPRESS

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Pragmatic Play, a leading iGaming content provider, has rolled out Jelly Express, a vibrant new slot where a gummy bear conductor leads a locomotive through a colourful candy-coated world.

Set across 6×5 reels, the game delivers a lively experience filled with rewarding mechanics. Players can win by landing 8 to 12+ matching symbols anywhere on the grid, with base game payouts reaching up to 50x. Adding extra sweetness, candy train wilds boost wins with multipliers of up to 100x.

The excitement ramps up when three coin scatter symbols trigger the bonus round, offering players a choice between six different feature options. Each option provides a unique mix of free spins (up to 25) and wild multipliers (up to 100x), while a mystery pick adds an extra layer of unpredictability.

During the feature, landing an additional scatter can activate Super Free Spins, where wild multipliers are collected by the candy train above the reels. This cumulative multiplier is then applied to future wins involving wilds, unlocking a maximum win potential of up to 5,000x.

In selected markets, players can also take advantage of special bet options, including increased chances of triggering free spins, guaranteed wilds on every spin, or enhanced win potential with minimum 10x wild multipliers that stack during tumbles.

Jelly Express is the latest addition to Pragmatic Play’s growing portfolio.

The post ALL ABOARD! PRAGMATIC PLAY GOES FULL STEAM AHEAD WITH JELLY EXPRESS appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gambling in the USA

RubyPlay expands US footprint with West Virginia launch

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RubyPlay, a studio-driven content ecosystem, has further strengthened its position in the regulated US iGaming market with its official launch in West Virginia, marking its third state entry.

The expansion brings RubyPlay’s distinctive portfolio of premium titles to the Mountain State, giving leading US operators access to high-performing games such as Vegas No Limit Wins SE, Mad Hit® Diamonds, and Mad Hit® Devil.

Operators in West Virginia will benefit from RubyPlay’s flexible content platform, built on shared technology, infrastructure, and distribution capabilities designed to meet individual partner requirements.

At the core of the offering is RubyPlay’s studio-based ecosystem, which includes market-specific studios like xSlots. These studios deliver localised content, bespoke game development, and faster time to market, helping operators create more tailored player experiences.

The move continues RubyPlay’s steady expansion across the US, following successful entries into New Jersey and Delaware. As the company builds momentum in regulated markets, the US remains a central pillar of its growth strategy, with plans to enter Pennsylvania in the near future.

“Our launch in West Virginia reflects RubyPlay’s ongoing commitment to expanding across regulated US markets,” said Dima Reiderman, Chief Commercial Officer at RubyPlay.
“Each new state allows us to strengthen our commercial presence while building valuable partnerships with leading operators.

“Through our studio-driven model, we enable operators to deliver content that aligns closely with their strategy and audience, creating more relevant and differentiated player experiences.”

The post RubyPlay expands US footprint with West Virginia launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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