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MiFinity to Exhibit in SiGMA Europe 2023 Summit in Malta

Published

2 years ago

on

November 3, 2023

By

George Miller

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Reading Time: 2 minutes

MiFinity, the innovative payments provider, is exhibiting its industry-leading products and solutions at the SiGMA Europe Summit in Malta. The conference, taking place between the 13^th and 17^th of November, presents professionals across the iGaming industry with an invaluable opportunity to network, exhibit, and gain industry insights.

MiFinity looks forward to inviting attendees to visit Stand 2012. Operators looking to partner with a payment service provider with extensive global reach, multiple payment options and innovative products should look no further than the MiFinity stand. At the booth, attendees will have the opportunity to explore the company’s vast portfolio of products while engaging in insightful discussions with the MiFinity Sales, Affiliate and Marketing teams.

MiFinity offers a range of exceptional payment solutions that are both efficient and cost-effective. The company has been operating in the online payments industry for over 18 years and has a constantly expanding network of global partner relationships. Furthermore, their technology platform is highly secure, regulated, and considered the best-in-class.

Attendees should ask the MiFinity team about its PayAnyBank and PayAnyCard services, which provide seamless and cost-effective ways to transfer funds. PayAnyBank offers fast international bank transfers across different industries, with settlement in local currencies for high and low transaction volumes. MiFinity’s PayAnyCard service supports transferring funds to VISA, MasterCard and UnionPay for merchants that need a highly effective and cost-effective method to process withdrawals to their customers.

Additionally, it is also worth asking about the MiFinity iFrame and seeing how it can easily integrate into your cashier, enabling customers to transfer funds from their existing eWallet balance, card payments or via other local payment options from your site.

The cornerstone of MiFinity’s core services is the MiFinity eWallet, which supports the transfer of money to almost anyone in the world through its banking network and local payment options. The market-leading MiFinity eWallet, is available to customers in over 225 countries and territories and has over 75 integrated payment methods available, offering customers a choice of 17 native currencies and 21 languages in the MiFinity app and desktop experience. In addition, the digital wallet is available for customers to use as a payment method for 700+ live brands, providing more choices than ever to its players.

MiFinity’s customers are also able to utilise the eVoucher to deposit funds in their online casino accounts or load their eWallet. MiFinity eVouchers are the perfect safe and secure solution to top up your MiFinity eWallet account without the use of bank, credit or debit cards.

As a plus, MiFinity launched the most competitive affiliate programme in the industry in July 2022 – MiFinity Affiliates. MiFinity’s affiliate programme pays the highest revenue commission in the industry – of up to 35%, with commissions paid on all transfers to and FX fees. MiFinity has invested significantly in its enterprise affiliate platform to help affiliate partners manage their programmes, track conversions and access 100% accurate and on-time payments.

Stop by the MiFinity Stand 2012 to learn more about MiFinity’s exceptional payment solutions. MiFinity is committed to building strong and mutually beneficial relationships that last. We hope to see you there!

Related Topics:latest-news Malta Press Releases SiGMA

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When LATAM gambles: Blask reveals seasonality patterns across six countries

Published

2 hours ago

on

February 12, 2026

By

Wladimir P.

when-latam-gambles:-blask-reveals-seasonality-patterns-across-six-countries

Brazil, Argentina, Mexico, Chile, Peru and Colombia represent six distinct iGaming markets — each with its own regulatory framework, player base and cultural rhythms. Yet beneath these differences lie powerful shared drivers: domestic football seasons concluding in Q4, mandatory year-end bonuses injecting billions into local economies, and national holidays that stretch into multi-day celebrations.

Using Blask’s Seasonality feature, player activity across all six countries was analyzed to map engagement peaks by month, day and hour. While regional trends are visible, the execution varies sharply at the local level.

Here’s what the data reveals.

Brazil: The Q4 Convergence Effect

In Brazil, November and December form a clear peak driven by three converging factors.

The Brasileirão season concludes in early December, with title races and relegation battles intensifying betting activity. At the same time, the Copa Libertadores semifinals and final fall in October and November — and Brazilian clubs’ recent dominance has kept engagement high.

The economic boost comes from the décimo terceiro, Brazil’s mandatory 13th salary paid in two instalments by November 30 and December 20. In 2024 alone, it injected R$321 billion into the economy, increasing disposable income during football’s decisive phase.

Saturday edges out Sunday as the top-performing day, reflecting the league’s fixture concentration. Weekends dominate overall, with a pronounced spike between 1 AM and 5 AM on Friday-to-Saturday nights — a sign that late-night casino sessions complement live sports betting.

Argentina: Aguinaldo and League Finals

December leads the calendar in Argentina, driven by the Liga Profesional’s mid-December conclusion and the aguinaldo, the country’s mandatory 13th salary paid by June 30 and December 18.

Sunday ranks highest for engagement, closely followed by Saturday, aligning with concentrated weekend fixtures. The peak activity window — midnight to 3 AM on Saturday-to-Sunday nights — reflects pre-match anticipation and late-night casino play following the workweek.

The pattern closely mirrors Brazil’s Q4 surge, but with a stronger Sunday bias.

Mexico: Liguilla and Late-Night Culture

December again stands out, coinciding with the Liga MX Apertura playoffs (Liguilla) and the championship final in mid-December. The aguinaldo — at least 15 days’ salary, paid by December 20 — provides additional liquidity at the same time.

Sunday leads weekly activity, with Saturday close behind. However, Mexico’s most distinctive feature is its consistent 2–3 AM activity peak across all days, amplified on weekends.

This pattern suggests a strong late-night gambling culture, where casino verticals such as slots, crash games and live dealer experiences drive engagement alongside sports betting.

Chile: September Over December

Unlike its regional peers, Chile’s biggest month is September — not December.

The surge is powered by Fiestas Patrias (September 18–19), the country’s most significant national celebration. When calendar alignment allows, festivities can stretch into a full week, with fondas, music and social gatherings creating a nationwide party atmosphere that extends into online gambling.

Saturday is the dominant day, with activity elevated throughout. Peaks occur around midnight on Friday-to-Saturday nights and again during Saturday afternoon (3–5 PM), indicating a blend of late-night casino play and daytime sports betting.

Peru: The Purple Month Effect

October and November represent Peru’s peak period, with November slightly ahead.

The Clausura tournament reaches its decisive stretch in early November, while October is dominated by Señor de los Milagros — the country’s largest religious festival. Celebrations extend into All Saints’ Day (November 1) and Day of the Dead (November 2), creating a sustained festive period.

Unlike Brazil and Mexico, Peru’s engagement is concentrated during daytime weekend hours, particularly morning and afternoon. This suggests a stronger alignment with live Liga 1 fixtures rather than late-night casino sessions.

Colombia: Primetime Precision

In Colombia, November leads, with October close behind.

The Torneo Finalización enters its cuadrangulares (semifinal group stage) during this period, building toward a December final. Anticipation around the prima de servicios — a mandatory half-month salary bonus due by December 20 — also supports late-year liquidity.

Sunday is the clear weekly leader, with evening primetime activity standing out. Engagement closely mirrors Liga BetPlay broadcast schedules, indicating sports betting is the primary driver rather than late-night casino behaviour.

The Bigger Picture: Regional Liquidity, Local Execution

Across LATAM, the Q4 bonus cycle — décimo terceiro, aguinaldo, prima de servicios and similar payouts — represents a predictable liquidity event spanning six major markets within an eight-week window. Crucially, it coincides with domestic football seasons reaching their climax.

However, peak timing differs significantly:

Mexico’s engagement spikes at 2 AM, while Peru’s is daytime-focused.
September outperforms December in Chile.
Colombia revolves around Sunday primetime broadcasts.
Brazil peaks on Saturday nights.

The takeaway is clear: while seasonality patterns are regional, execution must be hyper-local. Campaigns, product pushes and marketing spend need to align not just with the right month — but the right day and even the right hour in each individual market.

The post When LATAM gambles: Blask reveals seasonality patterns across six countries appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.