Latest News
MiFinity to Exhibit in SiGMA Europe 2023 Summit in Malta
MiFinity, the innovative payments provider, is exhibiting its industry-leading products and solutions at the SiGMA Europe Summit in Malta. The conference, taking place between the 13th and 17th of November, presents professionals across the iGaming industry with an invaluable opportunity to network, exhibit, and gain industry insights.
MiFinity looks forward to inviting attendees to visit Stand 2012. Operators looking to partner with a payment service provider with extensive global reach, multiple payment options and innovative products should look no further than the MiFinity stand. At the booth, attendees will have the opportunity to explore the company’s vast portfolio of products while engaging in insightful discussions with the MiFinity Sales, Affiliate and Marketing teams.
MiFinity offers a range of exceptional payment solutions that are both efficient and cost-effective. The company has been operating in the online payments industry for over 18 years and has a constantly expanding network of global partner relationships. Furthermore, their technology platform is highly secure, regulated, and considered the best-in-class.
Attendees should ask the MiFinity team about its PayAnyBank and PayAnyCard services, which provide seamless and cost-effective ways to transfer funds. PayAnyBank offers fast international bank transfers across different industries, with settlement in local currencies for high and low transaction volumes. MiFinity’s PayAnyCard service supports transferring funds to VISA, MasterCard and UnionPay for merchants that need a highly effective and cost-effective method to process withdrawals to their customers.
Additionally, it is also worth asking about the MiFinity iFrame and seeing how it can easily integrate into your cashier, enabling customers to transfer funds from their existing eWallet balance, card payments or via other local payment options from your site.
The cornerstone of MiFinity’s core services is the MiFinity eWallet, which supports the transfer of money to almost anyone in the world through its banking network and local payment options. The market-leading MiFinity eWallet, is available to customers in over 225 countries and territories and has over 75 integrated payment methods available, offering customers a choice of 17 native currencies and 21 languages in the MiFinity app and desktop experience. In addition, the digital wallet is available for customers to use as a payment method for 700+ live brands, providing more choices than ever to its players.
MiFinity’s customers are also able to utilise the eVoucher to deposit funds in their online casino accounts or load their eWallet. MiFinity eVouchers are the perfect safe and secure solution to top up your MiFinity eWallet account without the use of bank, credit or debit cards.
As a plus, MiFinity launched the most competitive affiliate programme in the industry in July 2022 – MiFinity Affiliates. MiFinity’s affiliate programme pays the highest revenue commission in the industry – of up to 35%, with commissions paid on all transfers to and FX fees. MiFinity has invested significantly in its enterprise affiliate platform to help affiliate partners manage their programmes, track conversions and access 100% accurate and on-time payments.
Stop by the MiFinity Stand 2012 to learn more about MiFinity’s exceptional payment solutions. MiFinity is committed to building strong and mutually beneficial relationships that last. We hope to see you there!
Casino Content
Groove says its casino content library passes 20,000 games
Groove says it has passed 20,000 titles in its aggregated casino content library, delivered to partners via “one API” and managed through its Groove Command back office.
The company said the catalogue includes slots, instant win games, table games, crash games, live dealer and arcade-style titles, plus “emerging verticals including sweepstakes and crypto-native content.” Groove added that the portfolio is now live and available to its partners worldwide.
Rachel Tourgeman, Head of Partnerships at Groove, said the company focuses on curation rather than chasing volume: “Twenty thousand games is a number. What matters is what sits behind it…” Says Tourgeman. “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”
Groove said recent integrations include KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it described as offering “proprietary mathematics with real-time RTP customisation.” The company said the additions were assessed for technical compatibility and “commercial distinctiveness.”
Yahale Meltzer, Co-Founder and CEO of Groove, positioned the milestone as part of a broader platform pitch: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” said Meltzer. “Twenty thousand games through a single API is not just scale. It is a statement. It says that Groove has become the default engine for operators who want to move fast, compete smart, and never compromise on content depth. But we are not stopping here. The next 20,000 will be even more selective, more integrated, and more aligned with where player behaviour is heading. Volume without curation is noise. We are building a signal.”
The post Groove says its casino content library passes 20,000 games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
content-aggregation
Octoplay integrates with Lottomart to expand UK distribution
Octoplay has expanded its UK distribution through a new integration with operator Lottomart, making a selection of the supplier’s slot games available to Lottomart players.
Under the agreement, Lottomart has added five Octoplay titles to its casino library: Fire Rail Express: Hold & Win, Break the Diamond Piggy, 777 Hot Reels: Megacharged, Big Bang Bonus: Hold & Win and The Lucky Fella: Hold & Win.
Chris Ruddock, Commercial Director at Lottomart, said: “We’re always on the lookout for exciting content that adds something fresh to our portfolio, and Octoplay’s titles do exactly that. Their distinctive style, engaging mechanics, and wide range of themes make them a fantastic addition to our casino. We’re really looking forward to seeing how our players respond.”
Ralitsa Georgieva, Chief Executive Officer at Octoplay, added: “Going live with Lottomart adds another respected UK operator to our growing list of partners in the market. The UK remains a core pillar of our European strategy, and we are pleased to bring our portfolio to Lottomart’s players.”
The post Octoplay integrates with Lottomart to expand UK distribution appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Commercial Gaming
Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval
Momentum Group and Fanatics have formed a strategic joint venture to run and expand Momentum’s licensed commercial gaming operations in the UAE, the companies said on 29 June, 2026. The partnership is based in Abu Dhabi and brings Momentum’s existing UAE commercial gaming licenses and operations into the new entity.
The joint venture will operate and grow the activities currently licensed to Momentum in the UAE, including lottery, iGaming, sportsbook, and content websites. Momentum said the General Commercial Gaming Regulatory Authority (GCGRA) has approved the change in control of Momentum’s existing licensed entities.
Scott Burton, Chief Operating Officer, Momentum Group, said:
“The UAE has built one of the world’s most carefully regulated commercial gaming markets, and this joint venture is a reflection of the confidence that brings. Combining Momentum’s regional experience with Fanatics’ global product capability creates a partnership well placed to grow alongside this market for the long term.”
Conor Grant, President, Fanatics Gaming, said:
“The UAE is establishing one of the most thoughtfully regulated commercial gaming markets in the world, and Momentum has demonstrated what a responsible, credible operation within it looks like. We are entering this market for the long term, committed to building something genuinely category-defining together.”
Momentum said the companies plan to invest through the joint venture in technology, product, and customer experience, and to advance responsible gaming and player protection in line with the GCGRA framework.
The post Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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