Connect with us
European Gaming Congress 2024

iLottery

Scientific Games Builds Premiere Game Studio, Accelerates Investment in iLottery Content Hub and Partner Program

Published

on

scientific-games-builds-premiere-game-studio,-accelerates-investment-in-ilottery-content-hub-and-partner-program

 

Scientific Games has accelerated further investment in iLottery innovation with SG Studios and the exciting SG Content Hub and partner program recently announced. The company will showcase the platform and exciting, new digital games at the North American Association of State & Provincial Lotteries 2023 Conference to be held in Milwaukee from October 30 to November 2. Scientific Games is partnering with more than 15 game studios globally for the SG Content Hub’s curated selection of high-performance iLottery games.

“SG Studios is a premiere game studio with a 50-strong production team creating some of the highest-performing iLottery games in the market today. Our roadmap plans are growing, and we will add games from a total of 20 partner studios accessible through the SG Content Hub by the end of 2024. These are some of the most highly respected digital content providers in the industry,” said Steve Hickson, VP of Digital Games for Scientific Games. “Our focus is on providing high-performing games with unique mechanics and incredible art design to lottery customers.

Among the iLottery games debuting at the North American conference are GAME OF THRONES, announced this summer, and MONOPOLY Property Payout, a 3D progressive jackpot game, both created by SG Studios.

“Today, we are seeing our games consistently outperforming competitive games from other providers in the market. Our goal is to continually provide Lottery customers with games that drive incremental growth in their iLottery business. We are seeking partner studios that offer unique, high-quality, lottery-focused game mechanics that will complement our own studio portfolio to join our SG Content Hub partner program,” said Hickson.

Advertisement
Stake.com

Along with the rich SG Content Hub feature set, game studios joining the partner program will also have the potential to access select licensed properties from Scientific Games’ portfolio of 100+ licensed brands to develop new iLottery game experiences.

The SG Content Hub and partner program is a unique combination of lottery content aggregation and game content partnership program with best-in-class, lottery-focused game studios across the globe. In addition to improving access to lottery-focused games and distribution, the SG Content Hub provides scalable features that work with partner games as well as the company’s games, including progressive, linked and multi-jurisdictional jackpots.

The SG Content Hub partner program delivers streamlined operations, simplified technical integrations, iLottery game portfolio management, and enhanced data analytics to ensure lotteries get access to a huge volume of game content delivered via one simple integration.

GAME OF THRONES and all related characters and elements © & ™ Home Box Office, Inc. (s23)

The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. © 1935, 2023 Hasbro. All Rights Reserved. Licensed by Hasbro

SG Content Hub™ is a trademark of Scientific Games. © 2023 Scientific Games, LLC. All Rights Reserved.

Advertisement
Stake.com

Atlanta

Scientific Games Testifies at Maryland House Ways and Means Hearing in Support of Proposed iLottery Legislation

Published

on

scientific-games-testifies-at-maryland-house-ways-and-means-hearing-in-support-of-proposed-ilottery-legislation

 

The Public Policy and Government Affairs Senior Vice-President for Scientific Games, Christine Wechsler, testified today before the Maryland House Ways and Means Committee to share the company’s support of House Bill 1218, State Lottery – Internet Sales Authorization and Distribution of Proceeds. If adopted, the legislation would authorize the Maryland Lottery to offer its games to in-state consumers through online sales channels.

Wechsler discussed the importance of remaining competitive and modernizing at the same pace as other gaming products offered in the market in order to maintain and grow the Maryland Lottery’s more than $714 million in profits returned annually.

“The Maryland Lottery is like all other businesses selling products to consumers; it must modernize to meet changing consumer demand,” Wechsler said in a prepared testimony. “Providing convenient and relevant experiences to consumers online and at retail will be critical to enable the Maryland Lottery’s sustainability and maximize revenue potential for the state.”

Wechsler also shared key iLottery facts with the Committee as it considers this legislation, which included:

Advertisement
Stake.com
  • iLottery doesn’t cannibalize bricks-and-mortar retail sales. Of the twelve United States lotteries selling online today, none have experienced cannibalization at retail. Retail sales have grown faster in iLottery jurisdictions than in states that do not sell online.
  • Online sales platforms provide player protections and tools that support healthy, responsible lottery play. Key platform features can include the ability to self-exclude, engage in cooling-off periods and/or set limits on deposit and play amounts.
  • iLottery is a new, convenient sales channel to offer lottery products; it is not designed to be a substitute for or compete with casino games. iLottery has proven in other states to successfully co-exist with iCasino, sports betting and other forms of gaming.

As a 27-year partner to the Maryland Lottery, Scientific Games provides the systems technology, terminals and communications infrastructure supporting sales of its lottery games at retail. The company also provides the Maryland Lottery with other key products and services including printed instant games and inventory management software as well as manages the entire interactive category which includes the My Lottery Rewards loyalty program, associated mobile app and second-chance promotions.

“Our focus has always been on delivering solutions and services to facilitate retail growth and maximize profit returned to Maryland’s beneficiaries,” Wechsler said. “And we are invested and fully committed to helping shape a successful iLottery framework for the state that responsibly drives continued growth across the Maryland Lottery’s established bricks-and-mortar retailer network while providing incremental online revenue.

Scientific Games is the global leader in retail instant games, a major provider of retail systems and technology and an industry pioneer in iLottery and digital lottery solutions that drive profits for government-sponsored lottery programs. The company is a trusted partner to more than 130 lotteries spanning 50 countries including over 30 iLottery customers.

Continue Reading

Belgium National Lottery

IWG Relaunches with Georgia Lottery Corporation

Published

on

iwg-relaunches-with-georgia-lottery-corporation

 

Follows integration of the company’s InstantRGS with IGT’s iLottery platform

Instant Win Gaming (IWG), a leading supplier of eInstant games to NASPL and WLA-member lotteries, has relaunched with the Georgia Lottery Corporation following the successful integration of its InstantRGS (remote game server) with IGT’s iLottery platform.

The move further strengthens the long-term relationship between IWG and IGT with the Georgia Lottery Corporation, and most importantly its players, set to benefit from IWG’s pipeline of InstantGames innovations that will complement the eInstant portfolio being supplied by IGT.

IWG’s popular Cash Expander game was the first eInstant delivered. The Georgia Lottery Corporation version has been localized to be specifically familiar to Georgia players.

Advertisement
Stake.com

The Georgia Lottery Corporation launch marks IWG’s second integration with IGT for a United States lottery having previously partnered to supply eIntant games to the Kentucky Lottery. In addition, IWG and IGT have previously worked together to supply eInstants to the Belgium National Lottery.

“It’s fantastic to have relaunched our eInstants in Georgia, a move that will further strengthen the Georgia Lottery Corporation’s Diggi Games offering and provide players with the very latest in eInstant entertainment,” the Chief Executive Officer for IWG, Rhydian Fisher, said. “We’re excited for the future ahead with the Georgia Lottery Corporation and our supply of games for its players.”

“The Georgia Lottery Corporation is excited to introduce IWG’s InstantGames to our valued players,” the President and Chief Executive Officer for the Georgia Lottery Corporation, Gretchen Corbin, said. “These new games will complement our current Diggi Games offerings, bringing players new and exciting experiences. Our Diggi Games contribute to the Georgia Lottery Corporation’s mission of providing revenues for the purpose of funding Georgia’s Pre-K and the HOPE Scholarship programs. Our corporation appreciates this collaboration with IWG and IGT to help us grow this important category of games.”

Continue Reading

Eugene Evans

SCIENTIFIC GAMES DEBUTS MONOPOLY PROGRESSIVE JACKPOT iLOTTERY GAME

Published

on

scientific-games-debuts-monopoly-progressive-jackpot-ilottery-game

 

Scientific Games announces an all-new iLottery game, MONOPOLY Property Payout, featuring the No. 1 licensed brand in the lottery industry, and including a progressive jackpot, all wrapped up in a fun, simulated 3D digital play experience. The game will debut at the North American Association of State & Provincial Lotteries 2023 Conference to be held October 30 to November 2 in Milwaukee.

Created by the company’s talented team of 100% lottery-focused game designers at SG Studios, MONOPOLY Property Payout is an exciting new addition to the company’s iLottery portfolio of more than 185 leading licensed and instantly recognizable brands and more than 150 different eInstant games. SG Studios develops games in 10 languages for lotteries around the world, including the high-performance Pennsylvania Lottery which will be the first to launch the MONOPOLY Property Payout digital lottery game later this year.

“We’ve built a premium iLottery game showcasing the iconic elements of the MONOPOLY brand that players across the globe know and love. The simulated 3D game board offers an immersive MONOPOLY game play experience that stays true to the brand. Players can unlock multiple themed bonus rounds, such as Chance and Free Parking, along with special features where players have the chance to win cash prizes,” said Steve Hickson, VP of Digital Games for Scientific Games.

The innovative, three-dimensional game layout featured in MONOPOLY Property Payout is an evolution of the ever-popular connect-style iLottery game mechanic. The progressive jackpot adds yet another level of excitement and anticipation for players as the jackpot continues to grow in real time while they play. SG Studios is well advanced with the planning of a second MONOPOLY iLottery game which has the potential to be offered as a linked progressive jackpot series, with both games contributing to the same jackpot.

Advertisement
Stake.com

Eugene Evans, Senior Vice President of Digital Strategy and Licensing for Hasbro, said: “The MONOPOLY brand continues to demonstrate its strength in attracting fans to our partners across everything from analog to digital, from MONOPOLY GO! on mobile to this new expression in iLottery from our long-time partner Scientific Games. MONOPOLY and the Hasbro brands continue to drive success for our partners worldwide.”

The MONOPOLY Property Payout game is available via the new SG Content Hub which offers one-stop, frictionless access to multiple iLottery game studios and integrates seamlessly with a lottery’s existing gaming systems and iLottery technology.

Scientific Games collaborates closely with lotteries to plan and manage successful iLottery portfolios, along with assisting in game studio contract negotiations, pain-free studio integrations, and billing, creating an entirely streamlined digital content management process.

“Our goal is to apply Scientific Games’ 50 years of lottery experience in game portfolio management to help lotteries build dynamic, high-performing iLottery programs with best-in-class games for their players – from SG Studios and other hand-picked, innovative studios worldwide,” said Hickson. “We are setting the global standard for the highest quality lottery games coupled with seamless content delivery that meets and often exceeds responsible gaming standards.”

One of the first companies to be certified by the World Lottery Association as a responsible gaming supplier, Scientific Games provides retail and digital games, technology, analytics and services to 130 lotteries in 50 countries around the globe. The company is a digital lottery innovator currently serving more than 30 iLottery customers with entertaining game content and industry-leading digital programs, including CRM, loyalty, promotions, second chance, mobile and web applications.

Advertisement
Stake.com

The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. © 1935, 2023 Hasbro. All Rights Reserved. Licensed by Hasbro.

© 2023 Scientific Games, LLC. All Rights Reserved.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania