Latest News
Thousands of Australians sign up to the new National Self-Exclusion Register
BetStop – the National Self-Exclusion Register – is making a big difference to Australians at risk of experiencing online gambling harm, with almost 10,000 people registered since its launch in August 2023.
The vast majority of registrants are under 40 years of age and the most common registration period is for a lifetime, demonstrating the importance of this initiative for young Australians who are worried about how online gambling is affecting them.
More than 1,200 people have also been nominated as support persons – people who have been put forward by registered users as someone who can help them get through their self-exclusion period.
BetStop covers all Australian licensed interactive wagering service providers–both online and telephone-based – and prohibits these providers from opening an account or accepting a bet from self‑excluded individuals, or sending them marketing material.
Australians are able to self-exclude from a minimum of 3 months to a lifetime, by registering free-of-charge and in a single interaction. To date, most registrations are taking less than 5 minutes, highlighting that this is a quick and easy way for people protect themselves from gambling harms.
Wagering service providers must promote BetStop, including on their websites and apps, and via marketing material to customers.
The Australian Communications and Media Authority (ACMA) is currently monitoring compliance by industry with BetStop to ensure self-excluded individuals are not able to open new accounts and do not receive marketing materials.
Complementing BetStop, the Government has also introduced mandatory pre-verification. This means wagering companies must verify a customer’s identity when they register for a new account and before they can place a bet. This strengthens protections for underage Australians and those self-excluded through BetStop.
Gambling harm has a significant impact on individuals, communities, and the nation, and taking the step to self-exclude is a big step for many people.
Australia has the highest gambling losses per adult in the world, with a total of $25 billion in losses every year.
Online gambling is growing in Australia, including due to ease of access through mobile devices. In less than 10 years, participation in online gambling has more than doubled, equating to approximately 3.5 million Australian adults. Around one million online gamblers in Australia are at risk of, or are experiencing, some degree of gambling harm.
As part of its harm minimisation agenda, the Government also recently introduced legislation to ban the use of credit cards for online wagering.
For more information visit www.betstop.gov.au
Quotes attributable to Minister for Communications, the Hon Michelle Rowland MP:
“The Albanese Government is committed to minimising the harms associated with gambling online.
“That’s why we launched BetStop – the National Self-Exclusion Register – in August this year as the final measure of the National Consumer Protection Framework for Online Wagering.
“It’s fantastic to see BetStop making a big difference to nearly 10,000 Australians.
“If you or someone you care about need support, I strongly encourage you to visit the BetStop website to learn more about the Register and the many other supports available”.
Quotes attributable to Minister for Social Services, the Hon Amanda Rishworth MP
“Our Government is focused on preventing and minimising the harm caused by online wagering and we’ve taken a number of positive steps towards achieving that goal.
“It’s great that BetStop is already having such a positive impact, along with our other measures such as new evidence-based taglines that Australians would have seen on rotation on their screens and radios.
“Pre-verification is also assisting in ensuring people aren’t finding workarounds to bet if they have opted to exclude themselves from online wagering.
“We know minimising the harm caused by online wagering is not a set and forget exercise and our Government is working closely with our state and territory counterparts on what comes next now all measures under the National Consumer Protection Framework have been implemented.”
affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO strengthens Canadian footprint with Alberta iGaming market entry
The Swedish gaming giant confirms its entry into its third regulated Canadian Province with its industry leading portfolio of games now available in Alberta for the first time
Play’n GO, the world’s leading casino entertainment provider, today announced its successful entry into the newly regulated Alberta iGaming market, with a wide range of its premium content going live with more than ten licensed operators on market launch day this week.
The milestone further reinforces Play’n GO’s commitment to regulated market expansion across North America and marks the company’s third Canadian province, following established operations in Ontario and Québec.
Play’n GO’s launch in Alberta ensures players have immediate access to a portfolio of world-class titles from day one of the market’s regulated opening. By partnering with a broad network of licensed operators at launch, the company has solidified its position as a trusted supplier in newly regulated jurisdictions.
The Alberta rollout builds on Play’n GO’s strong track record of working alongside regulators and operators to deliver safe, compliant, and high-quality entertainment to players, while supporting sustainable market growth.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
To find out more about Play’n GO, please visit playngo.com
The post Play’n GO strengthens Canadian footprint with Alberta iGaming market entry appeared first on Americas iGaming & Sports Betting News.
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