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LOUISE ULRICK WINS POKERSTARS x POKER POWER WOMEN’S BOOTCAMP SHOWDOWN IN CYPRUS

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There was a thrilling conclusion to the PokerStars x Poker Power Women’s Bootcamp Showdown at European Poker Tour (EPT) Cyprus with British player Louise Ulrick emerging victorious, winning a full package to EPT Prague this December.

The 55-year-old former maths teacher, turned licensee consultant, had never played a hand of poker until a few months ago but came out on top defeating American Katie Hopkins heads-up.

“I can’t believe it,” Ulrick told the PokerStars Blog after her victory. “Obviously winning was the objective of coming, but you never quite think it’s going to happen. I didn’t feel confident when we were practicing live. I felt clumsy with all the cards and the chips and everything, but today came together.

PokerStars x Poker Power Women’s Bootcamp Showdown Results

  1. Louise Ulrick – Former maths teacher
  2. Katie Hopkins – Associate General Counsel at Nasdaq, focusing on securities law
  3. Laura Lebailly – French student studying Luxury Marketing
  4. Sabrina Chevannes – Women’s international chess master who runs a London-based creative agency
  5. Katerena Nowosad – Accountant for a financial services company
  6. Drea Renee – TV reporter and massage therapist
  7. Yvonne Mai – Actress
  8. Jenny Larson – Charity Associate Executive Director
  9. Patrice Gordon – Leadership Development consultant specialising in reverse mentoring
  10. Ines Lafosse – Photographer, content creator and hotelier

Ulrick was one of 40 women who took part in an eight-week female-only poker bootcamp hosted by PokerStars and Poker Power, which saw women from around the world – who had no previous poker experience – learn and hone their skills.

“Anybody who is thinking about learning poker, it is such a good game to play,” continued Ulrick. “You can learn so much about yourself. There are online resources that are great to have a go at. And have a go!”

Following the intense programme which included weekly practice games and mentoring from PokerStars Team Pro Jen Shahade, the 40 recruits battled it out in Home Games Tournaments with ten awarded the chance to travel to EPT Cyprus to compete in the Ultimate Showdown.

Rebecca McAdam Willetts, Director of Partnerships, PR and Consumer Engagement said, “We are thrilled to be celebrating Louise as this year’s Women’s Bootcamp Champion and can’t wait to see how she gets on at EPT Prague. It has also been incredibly inspiring and rewarding to watch this group of women, and the community of women in poker around them, supporting each other and shining a light. The response from women around the world to this year’s bootcamp has been wonderful, with the number of participants increasing by over 400%. This, and the research we conducted earlier in the year, shows how vital it is to continue supporting women and activating our long-term plans to see more women take part, have fun and above all feel safe and comfortable at the poker table.”

Erin Lydon, President of Poker Power said, “Our innovative bootcamp program with PokerStars provides women with the platform and opportunity to go from zero to hero in an inclusive and supportive environment. All participants worked diligently during the Bootcamp and we hope that they each take away the strategies and skills developed through playing poker and apply them to their everyday lives. We are excited to congratulate Louise as the winner of the Showdown and very proud of all women who have taken their seats and begun their poker journey with us. Louise is proof that anyone can devote time, effort and study to this great game and triumph.”

Research conducted by PokerStars earlier this year, revealed that 55 per cent of women did not feel poker was inclusive to them, despite almost half (42 per cent) of women who play believing it helped improve their focus, concentration and decision-making ability.

In response, PokerStars teamed up with Poker Power to launch their second female-focused bootcamp to help women build their confidence and skills in poker, as well as provide a safe space for them to learn and play. Each recruit was taught game-play skills over eight weeks, that can translate to real world success including negotiation, strategic decision-making, and capital allocation.

2025 Ads Safety Report

PropellerAds 2025 Ad Safety Outlook

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PropellerAds, a top performance advertising platform worldwide, has just published the 2025 Ads Safety Report, which offers an in-depth analysis of ad fraud trends, protective measures for the platform, and guidance for advertisers on compliance.

The report emphasizes that as fraudulent methods grow more advanced, the organization’s multi-tiered security measures are essential in protecting advertisers, traffic providers, and end users.

Advancing Ad Fraud Methods and High-Risk Areas

In 2025, ad fraud advanced considerably, transitioning from basic techniques to more intricate, infrastructure-intensive schemes. Fraudsters exploited cloaking, malware distribution networks, and social engineering tactics aimed at messenger accounts, frequently across various ad formats. PropellerAds enhanced initial moderation and foundational detection to identify high-risk actions before campaigns launched.

Throughout the year, the platform processed 729,794 campaign rejections, mainly driven by content compliance and user safety issues, with adult content and malware alerts representing the largest portions. These actions guaranteed that campaigns were halted prior to delivery, safeguarding advertisers, publishers, and end users, while upholding a consistent and reliable advertising landscape. In comparison to 2024, campaign rejections rose by 35%, indicating enhanced moderation reach and more robust preventive measures.

Markets of high value, such as Turkey and Spanish-speaking areas, saw increased levels of fraudulent behavior. Approximately 80% of identified attacks aimed at users of Windows and Android. Fraud patterns typically integrated technical, behavioral, and content indicators, emphasizing the necessity for ongoing monitoring and thorough infrastructure evaluation.

High-Risk Accounts and Safeguarding Methods

Cloaking continued to be the primary high-risk infraction, making up more than 80% of verified account suspensions. This method consists of displaying varying content to moderation systems and users, masking the actual essence of campaigns. Ransomware, unsuccessful identity verification, and scam schemes also played a role in account suspensions, albeit to a smaller degree. Fraud that relies on heavy infrastructure necessitates multi-tiered enforcement and ongoing monitoring to guarantee platform safety.

In 2025, schemes of fraud grew more advanced. Cloaking methods encompassed multi-tiered traffic management, selective content distribution, and decentralized architecture. Malware distribution has progressed from basic redirects to immediate file downloads or complex interactions. Incidents of Messenger account hijacking rose, featuring phishing sites, counterfeit login forms, and mobile-centric social engineering assaults. Certain campaigns even utilized compromised or left-behind servers and domains, necessitating thorough technical and behavioral analysis for detection.

AI and automation contributed to fraud prevention by analyzing behavioral patterns, identifying high-risk signals, and aiding expert evaluations. Although fraudsters tried to utilize AI for creating counterfeit documents or modifying creative assets, PropellerAds guarantees that all campaigns undergo expert reviews and infrastructure checks prior to traffic delivery, stopping high-risk operations from accessing users.

Advertiser Adherence and Risk Oversight

PropellerAds advises advertisers to adhere closely to platform guidelines, verify that ad content aligns with format and regional specifications, comprehend the entire user experience, and track infrastructure and domain reputation. The use of cloaking or misleading tactics is deemed high-risk and typically leads to permanent account termination.

The PropellerAds team highlights that preventing fraud is an ongoing and developing process that demands technology, expert evaluation, and collaboration across the ecosystem. The organization continues to prioritize improving platform safety, ensuring transparency, and safeguarding all individuals involved in the advertising ecosystem.

The post PropellerAds 2025 Ad Safety Outlook appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Belatra

Belatra Rings in 33rd Anniversary During SiGMA South America

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Belatra Games, the expert in online slots development, is celebrating its 33rd anniversary at this year’s SiGMA South America in São Paulo, Brazil, where the company will host partners, clients, and industry acquaintances to honor the occasion at Booth M70.

The occasion offers an ideal setting for Belatra to contemplate over thirty years of advancements in the worldwide iGaming sector. Since its inception, the company has built a reputation for developing captivating and immersive gaming experiences, partly fueled by enduring partnerships in global markets.

Attendees at the Belatra booth will have the opportunity to connect with the LatAm team from Buenos Aires, headed by Lucila M. Barletta, Head of Accounts LatAm, and learn about the company’s newest titles and the opportunities arising in LatAm. Belatra’s European team members will likewise be in São Paulo to commemorate the milestone alongside partners and guests.

To commemorate the event, Belatra will hold a unique stand celebration, encouraging attendees to toast with the team while engaging in a special booth giveaway that includes various prizes.

Festivities will occur at Booth M70 in the Transamérica Expo Center, as Belatra eagerly invites industry partners to join in celebrating 33 years of innovation.

Sergey Chernyavski, Belatra Games’ CCO, said: “Celebrating 33 years of Belatra at SiGMA South America is a special moment for our team. A huge part of our success has been inspired by relationships within the iGaming community and events like this give us a chance to say thanks to our partners and friends. LatAm and Brazil are big markets for us and we look forward to showcasing our latest titles and plans for the region.”

The post Belatra Rings in 33rd Anniversary During SiGMA South America appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Booming Games

Booming Games Drops Lucky Charms Trio

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  • Featuring a 5×3 layout, the game provides a highest win possibility of 5,000x.
  • Mystery Symbols may show up completely or partially at any moment, producing enchanting rewards when aligned throughout the reels.
  • Gamers can dive right into the excitement with the Trio Bonus feature, offering immediate exhilaration.

Booming Games, a top supplier of high-quality gaming content, has officially released Lucky Charms Trio. The game features a 5×3 layout with a highest possible win of 5,000x. Set against a stunning, vibrant backdrop of beautiful green hills and shimmering rainbows, Lucky Charms Trio boasts a variety of thrilling features aimed at enhancing the enjoyment for players.

The grid is adorned with classic symbols of good fortune, including four-leaf clovers, shiny horseshoes, and joyful leprechauns, creating an ideal setting for St Patrick’s Day celebrations later this month. To create a feeling of thrill, Mystery Symbols may show up either partially or completely at any moment, allowing players to align symbols across the reels to produce enchanting rewards.

Activating the Lucky Pots Feature reveals as many as seven unique bonus variations; Boost, Multiply, and Collect, in various combinations. Every pot can provide its own bonus independently or combine with others, and the maximum payout occurs when all three features trigger simultaneously for the largest rewards. To maintain the momentum, players have the option to utilize the thrilling Boost+ feature, or dive directly into the excitement with Buy Bonus and Trio Bonus for immediate enjoyment.

Craig Asling, Director of Games at Booming Games, said: “Step into the realms of sparkling fortune with Lucky Charms Trio, our vibrant new slot game where shimmering reels and playful surprises build excitement with every spin. With St Patrick’s Day just around the corner, our latest release demonstrates our ability to develop games that connect with both local and global audiences. Fast-paced, dynamic gameplay and large win potential combine to create an ultimate gameplay experience packed with adventure. Play Lucky Charms Trio now!”

The post Booming Games Drops Lucky Charms Trio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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