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English Gambling Education Hub Portal goes live

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  • The EGEH Portal is a new digital resource and network for professionals who work with or have a duty of care towards children and young people.
  • The EGEH has been commissioned by GambleAware, led by GamCare and Ygam, with regional partners Aquarius, ARA, BCT, Breakeven and NECA.
  • It aims to provide professionals with evidence-based information, support and resources, enabling them to deliver preventative education on gambling harms to children and young people.

This week marks the launch of the English Gambling Education Hub (EGEH) portal, a new resource which provides clear evidence-based information, support, and education to those working with children and young people.

The EGEH is a collaboration of seven organisations working together across England. The two national partners are GamCare and Ygam. The local partners include Aquarius, ARA, Beacon Counselling Trust, NECA and Breakeven. The programme is also working in collaboration with the Scottish and Welsh Gambling Education Hubs.

Commissioned by GambleAware, the EGEH aims to enhance the capability of Youth Services, Family Services, Formal Education, and other services in England to provide early intervention and prevention regarding gambling harms. The EGEH network will create a virtual community of professionals who work with or have a duty of care towards children and young people.

The Gambling Commission’s Young People and Gambling Report for 2022 found that 31 per cent of 11 to 16-year-olds had spent their own money on gambling in the last 12 months. The 2022 study also found that 0.9 per cent of 11 to 16-year-olds, equivalent to around 35,000 children, were classed as problem gamblers in Great Britain

As part of the EGEH portal, schools can apply to achieve the ‘Gambling Education Quality Mark’. This free quality mark for schools – provided by Ygam on behalf of the EGEH – is in recognition of a school’s commitment to gambling harm prevention through education and consists of them meeting set criterion. The EGEH portal outlines application requirements, how to achieve the ‘Gambling Education Mark’, and what schools will receive as part of the recognition.

Ygam has also developed a Quality Assurance Support Package (QASP). The QASP is for organisations who deliver (or plan to deliver) training around gambling harms and would like support to gain accreditation. Their training can either be given directly to children and young people, or to professionals working with them. More information on the QASP, what it includes, and how it can help organisations refine best practice can also be found on the EGEH portal.

Additionally, the EGEH is hosting a film competition which invites organisations working with children and young people to create a film that raises awareness of gambling harms. Entries are open to 11 to 25-year-olds from all educational settings, formal and informal. The winner will have their film professionally developed and shared in schools across England, as well as being invited to spend the day on set.

Kyle Riding, Head of Programmes at Ygam, said: “Education plays a vital role in preventing gambling harms. As online gambling is now part of the statutory RSE curriculum in schools, it is vital that youth organisations have a convenient place to access consistent information and informed resources to help them to effectively safeguard their children and young people.”

“This collaborative programme is not only an effective way to centralise support for those who need it, but also a great opportunity to build a network of people who all share the same goal to raise awareness and reduce the impact of gambling harms on children and young people across England.”

Shirley Tomkins, Programme Manager at GamCare, said: “The English Gambling Education Hub is uniquely placed to understand the true scale of gambling harm emerging across England and how it will vary in each location and for each community. We know professionals need clear, consistent, and non-judgemental information to effectively support young people, who are increasingly encouraged to engage in gambling or gambling-like behaviour online.”

“We are continuing to listen to young people and elevating their voices through our events and our engagement with relevant stakeholders across the UK. With the Government currently looking at the future of gambling support, it’s important we do not lose sight of the vital role that education will play in protecting the next generation from gambling harms.”

Anna Hargrave, Chief Commissioning and Strategy Officer at GambleAware said: “Gambling harm is a serious public health issue which can affect anyone – including children and young people. Early intervention and prevention programmes, such as these education hubs are vital to keeping people safe from gambling harm. Young people are increasingly exposed to gambling through the wider environment, so it is important that practitioners, educators and youth workers have awareness and understanding of the issue and harms that can result from gambling.”

To find out more about the film competition or to join the EGEH Network to keep up to date with the latest news, please visit www.egeh.org.

For more information about Ygam and our portfolio of education programmes, please visit www.ygam.org or email [email protected].

BMM Testlabs

BMM Testlabs hires Michael Minor as SVP and North America BD lead

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Minor will lead land-based gaming sales strategy and customer engagement across the region.

BMM Testlabs has appointed Michael Minor as Senior Vice President & North America Market (NAM) Leader, Business Development, the company said.

In the role, Minor will lead land-based gaming sales strategy and customer engagement across North America, with a mandate to expand BMM’s regional presence and relationships with manufacturers, suppliers, and operators.

Minor brings more than 20 years of experience in business development leadership, client engagement, and sales strategy, according to BMM. He previously held senior roles at NEXTEQ, Pavilion Payments, and IGT.

Kirk White, Global President, Land-Based Gaming & Inspections, said, “Michael is a respected leader with deep experience across the North American gaming market. He understands our customers, knows how to build strong teams, and has a proven track record of delivering growth. With BMM’s full NAM coverage for certification services, we are excited to welcome Michael to BMM, supporting our client-engagement experience as we expand our services across the region.”

Minor said, “I am excited to join BMM Testlabs at such an exciting time for the company as the industry highly values what BMM is offering for Compliance and QA services. BMM has a strong reputation and focus on quality, speed, and integrity, and I look forward to working with our customers and teams across North America to support their growth and success.”

More data as follows:
  • BMM Testlabs: https://bmm.com/ Company site for confirmation of the executive appointment and BMM’s testing and certification services.
  • American Gaming Association: https://www.americangaming.org/ Trade body resource for North American gaming market context referenced in the appointment.
  • Pavilion Payments: https://www.pavilionpayments.com/ Background on one of Minor’s prior employers cited in the release.
  • IGT: https://www.igt.com/ Background on one of Minor’s prior employers cited in the release.

The post BMM Testlabs hires Michael Minor as SVP and North America BD lead appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BMM TESTLABS WELCOMES EXPERIENCED GAMING EXECUTIVE MICHAEL MINOR AS SENIOR VICE PRESIDENT & NAM LEADER, BUSINESS DEVELOPMENT

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BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that Michael Minor has joined the Company as Senior Vice President & North America Market (NAM) Leader, Business Development.

In this role, Minor will lead land-based gaming sales strategy and customer engagement across the region, helping expand BMM’s presence and strengthen relationships with manufacturers, suppliers, and operators.

Minor brings more than 20 years of leadership experience in managing business development teams, client engagements, and sales strategies, and in-depth knowledge of gaming technologies and enterprise platform solutions. He previously held senior-level roles at NEXTEQ, Pavilion Payments, and IGT, where he led major initiatives and supported large-scale deployments of systems and technologies.

Kirk White, Global President, Land-Based Gaming & Inspections, said, “Michael is a respected leader with deep experience across the North American gaming market. He understands our customers, knows how to build strong teams, and has a proven track record of delivering growth. With BMM’s full NAM coverage for certification services, we are excited to welcome Michael to BMM, supporting our client-engagement experience as we expand our services across the region.”

Minor said, “I am excited to join BMM Testlabs at such an exciting time for the company as the industry highly values what BMM is offering for Compliance and QA services. BMM has a strong reputation and focus on quality, speed, and integrity, and I look forward to working with our customers and teams across North America to support their growth and success.”

 

The post BMM TESTLABS WELCOMES EXPERIENCED GAMING EXECUTIVE MICHAEL MINOR AS SENIOR VICE PRESIDENT & NAM LEADER, BUSINESS DEVELOPMENT appeared first on Americas iGaming & Sports Betting News.

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Aglaja Geta

“Stories”, a new feature design to elevate sportsbook engagement and promotional visibility from BETBY

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BETBY, the leading sportsbook provider, has announced the launch of Stories, a new feature designed to transform how operators present promotions and key events to their players.

Inspired by the widely adopted Stories format seen across social media platforms, the feature introduces a familiar, intuitive way for bettors to discover and engage with content directly within the sportsbook interface.

As competition for user attention continues to intensify, operators face the ongoing challenge of delivering promotions and updates in a way that cuts through the noise without overwhelming the user experience.

Stories addresses this by offering a dynamic, swipeable format that brings key content — such as bonuses, tournaments, major sporting events, and boosted odds — into a more engaging and accessible space.

Fully integrated into BETBY’s sportsbook environment, Stories enables bettors to seamlessly browse through short, interactive content cards, mirroring the mechanics they already use daily on social platforms.

This familiarity plays a key role in driving immediate interaction, lowering the barrier to engagement, and creating additional touchpoints between operators and their users.

By introducing a format that naturally encourages exploration, Stories helps increase visibility across promotional campaigns while supporting higher engagement rates.

Each new Story acts as a trigger for curiosity, prompting users to click through and discover new offers or events, ultimately contributing to improved promo turnover.

The feature feels particularly intuitive to younger demographics, who are already accustomed to this style of interaction.

By aligning sportsbook UX with established digital behaviors, BETBY allows operators to connect with these audiences in a more organic and impactful way.

Stories is about meeting users where they already are, in terms of how they consume content,” said Aglaja Geta, Head of UX & Analytics at BETBY.

We wanted to introduce a format that feels instantly familiar, while giving operators a powerful new way to highlight their most important promotions and events.

It creates a smoother, more engaging experience that encourages interaction without adding complexity to the platform.

From an operational perspective, Stories offers a streamlined way to enhance the front-end experience without requiring structural changes to the sportsbook.

The feature integrates seamlessly, allowing operators to enrich their content strategy while maintaining a clean and intuitive interface.

About BETBY

BETBY is a leading B2B provider of top-tier sports betting services, renowned for its groundbreaking technology and dedication to excellence.

BETBY’s team of industry veterans tap into their knowledge and expertise to deliver a premium, adaptable, and scalable sportsbook platform tailored to meet the varied demands of operators across the globe.

From dynamic in-play betting options to robust risk management tools and ground-breaking AI tools, BETBY is committed to propelling the success of its partners in the rapidly evolving landscape of online sports betting.

For more information visit betby.com

The post “Stories”, a new feature design to elevate sportsbook engagement and promotional visibility from BETBY appeared first on Americas iGaming & Sports Betting News.

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