Central Europe
bet-at-home Germany goes live with EveryMatrix platform

Tier-1 operator bet-at-home is live with the full EveryMatrix tech stack in Germany.
The complex Germany integration follows the earlier migration in February this year of millions of players within bet-at-home’s MGA-licensed business. The Frankfurt-listed Group replaced its previous platform with a comprehensive range of EveryMatrix back- and front-end solutions and products.
EveryMatrix’s products and integration processes were custom-built and delivered for bet-at-home.de with almost every EveryMatrix team joining forces to ensure the successful launch of its OddsMatrix sportsbook and wide-ranging turnkey solution. This also includes its casino platform, player management, payments module, and affiliate software – all designed to further enhance the bet-at-home.de operation driving both revenues and efficiencies.
Key to the project’s success was GamMatrix, EveryMatrix’s platform unit, that purpose-built multiple new micro services for bet-at-home in line with Germany’s complex technical compliance requirements. This included external and responsible gambling limits, multi wallet, taxation and legislation services that enabled integrations and delivered compliance requirements.
Bet-at-home is one of EveryMatrix’s largest sports clients in both revenue and brand value with the long-term agreement covering all markets where bet-at-home is currently present, including Germany.
Ebbe Groes, Group CEO of EveryMatrix, said: “This has been a big effort from hundreds of our experts across multiple global teams. The initial bet-at-home .com launch in February was a major milestone, but today is arguably more significant due to the complexity involved, and proves we truly belong in the top tier of the world’s most respected and trusted iGaming suppliers.
“I’d like to thank Marco and his team for putting their continued faith in EveryMatrix. We remain fully committed to delivering the highest possible performance standards in the months and years ahead.”
Marco Falchetto, CEO of bet-at-home .com AG, said: “I would like to extend my huge thanks to Ebbe and EveryMatrix’s extraordinary teamwork with months of dedication that has led to the accomplishment of this complex and challenging migration.
“We are very pleased and proud with the results of our joint efforts with a new, intuitive, and extremely appealing bet-at-home.de website powered by EveryMatrix.
“The work between both teams in the last few months has been a real pleasure to be part of for everyone involved. This has been a highly demanding project and EveryMatrix have proven to be a very flexible, reliable, and resilient partner and we are excited to enter this new phase of growth together.”
Central Europe
PRAGMATIC PLAY EXPANDS SLOVAKIAN PRESENCE WITH NIKÉ

Pragmatic Play, a leading content provider to the iGaming industry, will begin supplying its Slots to the prominent Slovak operator Niké in its latest partnership.
Niké’s players will now gain access to Pragmatic Play’s impressive lineup of award-winning player-favourite titles, from iconic hits like Wolf Gold and Big Bass Bonanza to the popular Sugar Rush and Gates of Olympus.
As one of Slovakia’s market leaders, partnering with Niké will catalyse further growth across the country for Pragmatic Play and introduce more players to its content for the first time.
The agreement is the latest in a string of major partnerships for Pragmatic Play in Europe, following deals with Napoleon in Belgium and GAMRFIRST in Switzerland, as it continues to solidify its presence in the region and globally.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Pragmatic Play continues to expand in regulated markets, and partnering with major operators like Niké in Slovakia provides a great opportunity for us to deliver our rich portfolio of games to even more players. We look forward to a great partnership with Niké as it continues to strengthen its offering as a top operator in the market.”
Robert Vizvari, Chief Revenue Officer at Niké, said: “Adding Pragmatic Play games to our game lobby is a significant step forward for us. It has gained an enviable reputation for delivering some of the industry’s most entertaining experiences and opening those opportunities up to our player base heralds the beginning of a fantastic collaboration.”
Central Europe
Gauselmann Group Wins Tender for Casino Concession of the German State of Lower Saxony

The Gauselmann Group has won the tender for the casino concession of the German state of Lower Saxony. This means the group has the opportunity to operate up to ten casino locations. The concession allows for the state-licensed locations to be operated under the umbrella of the MERKUR sun from 1 September 2024, initially for a period of 15 years.
“I’m extremely delighted about receiving the casino concession in our neighbouring state of Lower Saxony. Being able to clock up this additional significant milestone in our company’s history, just two years after taking over the North Rhine-Westphalia casinos, makes me and all the employees involved very proud and shows once again that we master the ‘higher school’ of gaming with and centred round money, and that we can act responsibly in this respect. Now, in autumn 2024, the task is to integrate the Lower Saxony casinos, with their roughly 400 employees, into our company and to welcome them to the world of Merkur,” Paul Gauselmann, company founder and Chairman of the Management Board of the Gauselmann Group, said.
Pivotal for the issuance of the casino concession was the proven exemplary competence of the Gauselmann Group’s ability to operate casinos. A total of 15 locations in the German states of Saxony-Anhalt, North Rhine-Westphalia, Berlin and Rhineland-Palatinate already demonstrate the success of the company. In addition to the proof of economic viability and financial stability, the high quality of the operator’s concept, above all, were decisive for the issuance of the casino concession.
“With the takeover of the North Rhine-Westphalia casinos in 2021, we proved in an impressive way that we are able to realign the gaming and service offering in record time, to secure existing jobs, create new ones, and even increase their attractiveness. I’m certain that we will also be able to set new standards in Lower Saxony and continue to write our story of success with the casinos there,” David Schnabel, Managing Director of all Merkur Spielbanken, said.
Central Europe
OKTO.CASH Receives GGL Approval

OKTO.CASH, the innovative cash-to-digital payment method of OKTO has been granted approval by the GGL and has been officially recognized as an approved payment method for iGaming in Germany. This significant milestone allows igaming merchants in the German market to leverage the unique advantages of OKTO.CASH, setting them apart from competitors and offering an unparalleled payment experience to their customers.
GGL’s approval of OKTO.CASH comes after a rigorous evaluation process, during which three different operators submitted applications to utilize this innovative payment method. OKTO.CASH has emerged as the preferred choice for operators seeking to enhance their payment offerings.
Operators now have the option to utilize the OKTO.CASH branded solution or opt for a white-label version, providing flexibility in catering to their specific customer base and brand identity.
Mikhail Ovsepyan, Head of Germany at OKTO, expressed his enthusiasm about this achievement: “We are glad to have received GGL’s approval. OKTO.CASH is a revolutionary payment method for the German market, allowing direct real-time cash top-ups for iGaming accounts at a wide network of points of sale (POS). This is a game-changer for the industry, as there are currently no comparable solutions available.”
OKTO has built a rapidly expanding network of POS locations in Germany, which will encompass over 40,000 points of sale, including supermarket chains, kiosks, gas stations, and potentially German post offices. This strategic emphasis on proximity ensures that customers can conveniently access OKTO.CASH, thereby opening up new opportunities for customer acquisition and revenue generation that were previously unreachable through traditional payment methods.
One of the key differentiators of OKTO.CASH is its seamless payment journey, complemented by an embedded eVoucher payment method, which elevates the customer payment experience to best-in-class standards. This innovation reduces abandonment rates for consumers, as cash payments significantly reduce friction, leading to higher conversion rates.
As the iGaming industry in Germany continues to evolve, OKTO.CASH stands at the forefront of payment technology, offering operators a competitive edge and providing customers with a convenient and efficient payment solution. The approval by GGL underscores the importance of innovation and customer-centric solutions in the rapidly expanding igaming market.
Operators who choose OKTO.CASH can anticipate not only differentiation from its competitors but also the opportunity to attract a unique customer segment that values the convenience and reliability of cash-based payments.
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