Compliance Updates
Swifty Global’s New Innovative B2B Gaming Platform Undergoes GLI Certification
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Dear Cashmere Holding Company also known as Swifty Global (Swifty), is a cutting-edge technology firm focused on creating ground-breaking solutions in the sports betting sector. Swifty aims to drive shareholder value through accelerated innovation and enhanced usability of the products it develops. With licenses spanning several global jurisdictions, Swifty has successfully brought to market a revolutionary suite of offerings. This includes the company’s proprietary swipe betting sports prediction application, as well as its traditional sportsbook and casino gaming platform.
Swifty Global is pleased to announce that it has started the certification process for its new innovative B2B gaming platform with Gaming Laboratories International (GLI), the gaming industry’s gold standard for testing and certification. Once fully certified, this endorsement will not only affirm Swifty’s ongoing commitment to the highest industry and regulatory standards, but will also underscore the continued exceptional quality of the company’s technology offering.
The newly developed B2B platform sits at the center of the Swifty Global scaling and growth strategy and will unlock a substantial new revenue stream for the business. The platform will operate on a Software-as-a-Service (SaaS) basis, combining a monthly subscription model with a revenue-sharing component and will enable Swifty clients to seamlessly integrate with the company’s state-of-the-art technology via a white-label solution.
‘‘Initiating the process for GLI certification marks a significant milestone for Swifty,’’ commented James Gibbons, CEO of Swifty Global. ‘‘While we’re at the beginning of this certification process for our B2B platform, reaching this stage not only marks the culmination of over a year’s rigorous development of the platform, but it also sets the stage for the next phase of our growth strategy. By securing the GLI endorsement, it will effectively certify our B2B platform readiness for deployment across the majority of European markets and with this in mind we have already taken proactive steps to comply with regulatory standards in key European markets in addition to Gibraltar, Isle of Man, and South Africa,” added Gibbons.
In line with this, Swifty is actively pursuing certification under South Africa’s SANS 1718 standard. Established by South Africa’s gambling regulator, this standard is a crucial step before the platform’s introduction and official launch in the South African market. ‘‘The Swifty team are working tirelessly behind the scenes in order to secure this license before the close of Q4 2023. I am confident this will be achieved and once accomplished, it will mark the expansion of Swifty Global into the lucrative $1.8 billion South African gambling sector,’’ said Gibbons.
Swifty Global anticipates a substantial increase in revenue generation over the next 6 months. This surge in revenue is expected to result from the ongoing international expansion of the company, as well as the introduction of its new B2B offering and the innovative business model through which this will be delivered to customers.
‘‘Swifty is now entering an exciting new phase where the groundwork and technological development of the new B2B platform, which has been underway behind the scenes for the last 12 months, is ready to take center stage,’’ commented Gibbons. ‘‘The introduction of this platform and the Software-as-a-Service (SaaS) subscription model heralds a new era for Swifty, introducing a recurring fee model that targets a fresh set of customers. This approach not only ensures a more predictable and sustainable revenue stream but also enhances our existing revenue model. I have no doubt that this will substantially boost our already impressive revenue and increase the company’s attractiveness even further from an investor perspective,” concluded Gibbons.
Balkans
CT Gaming Receives Approval to Launch Diamond King 4 in Bulgarian Market
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CT Gaming has announced that its latest multigame, Diamond King 4, has officially received certification to launch in the Bulgarian market.
“The certification of Diamond King 4 marks a significant milestone, allowing us to expand our presence in gaming halls across the country. This further solidifies our market position and provides operators and players access to one of our most innovative offerings,” Biser Bozhanov, Director of Strategy & Business Development at CT Gaming, said.
Built on the success of its predecessors, Diamond King 4 is designed to exceed expectations and establish itself as the next favorite among players. Launched in celebration of the company’s 25th anniversary, this multigame embodies CT Gaming’s core values – innovation and tradition. It combines classic and modern titles, appealing to both long-time fans of iconic games and new-generation players with enhanced graphics and contemporary gameplay solutions.
One of Diamond King 4’s standout features is its integration with the progressive jackpot Diamond Tree Deluxe. The new concept introduces a variety of reward options and a more engaging player experience, enriched with additional bonus features. Furthermore, the multigame package includes the fan-favorite Duck of Luck, now featuring a fully updated Buy Bonus option.
“We believe this certification is just the beginning of Diamond King 4’s successful integration into key markets – both in Europe and globally,” Biser Bozhanov added.
The post CT Gaming Receives Approval to Launch Diamond King 4 in Bulgarian Market appeared first on European Gaming Industry News.
Australia
Network 10 Breaches Gambling Ad Rules During Formula 1 Grand Prix Broadcast
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Network Ten has been found in breach of broadcasting rules after airing gambling advertisements during the australian Formula 1 Grand Prix in March 2024.
An Australian Communications and Media Authority (ACMA) investigation found four gambling ads were aired at prohibited times during a broadcast of the first practice round of the Grand Prix.
Under the Commercial TV Code of Practice (the Code), gambling promotions cannot be shown during broadcasts of sporting events between 5am and 8.30pm, including the five minutes before and after the event.
Authority member Carolyn Lidgerwood said the rules around gambling advertisements on TV are there to protect the community from gambling related harms.
“Broadcasters should have strict controls in place to ensure compliance with the restrictions on gambling ads during sporting events,” Ms Lidgerwood said.
Practice rounds and qualifying rounds for motorsports are subject to the same restrictions on gambling advertising as the main event itself.
This is the first breach by Network 10 of the gambling advertising rules in the Code. During the investigation, Network 10 submitted that the broadcasts occurred due to human error.
Following the ACMA’s breach finding, Network 10 voluntarily improved the planning, checks and balances it has in place for ad scheduling and has, at the ACMA’s request, agreed to review its processes to introduce additional quality controls.
Network 10 will also train staff to avoid similar issues in the future and will provide a written progress report to the ACMA.
In a separate investigation in 2024, the ACMA found that streaming service 10 Play, provided by Network 10, breached online gambling advertising rules during two live-streamed sports events.
“The ACMA will closely monitor these actions and Network Ten’s compliance with the broadcasting and online gambling advertising rules,” Ms Lidgerwood said.
The post Network 10 Breaches Gambling Ad Rules During Formula 1 Grand Prix Broadcast appeared first on European Gaming Industry News.
Compliance Updates
Washington’s Lottery Achieves Nation’s Highest Level of Responsible Gambling Certification
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Washington’s Lottery announced that it has achieved the highest level of responsible gambling certification in the country. As acknowledged by the National Council on Problem Gambling (NCPG) and the North American Association of State and Provincial Lotteries (NASPL), Washington’s Lottery officially was certified for “Responsible Gambling Verification Best Practices at the Sustaining Level” in December 2024, the culmination of a process that began with certification at the Planning Level in 2019 and Implementation Level in 2021.
Washington’s Lottery is only the third state lottery in addition to Virginia and Ohio to achieve this milestone. NCPG and NASPL also recognize nine other state lotteries that have achieved a similar certification through the World Lottery Association.
“I can’t begin to express how proud I am of the work our team has done to achieve this important standard. We have a unique obligation as a state agency that sells a gambling product and need to balance the goal of raising money for important state initiatives like education with the need to acknowledge and assist the small percentage of players who may experience gambling-related distress. We take that work very seriously and weave it into all aspects of our jobs,” Kristi Weeks, Director of Legal Services for Washington’s Lottery, said.
To receive the Sustaining Level certification, Washington’s Lottery was evaluated by a team of four independent experts, who reviewed the lottery’s efforts in eight key categories related to responsible gambling: planning, employee training, retailer training, public education and awareness, product oversight, research, advertising, and resources.
“The key to our success has been the integration of responsible gambling initiatives into each and every employee’s position rather than centralizing it into only one or a few positions,” Weeks added.
The post Washington’s Lottery Achieves Nation’s Highest Level of Responsible Gambling Certification appeared first on Gaming and Gambling Industry in the Americas.
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