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La Française des Jeux : Revenue up 4% in Nine Months: Acquisition of ZEturf Completed at the End of September Acquisition of PLI to Be Completed in Early November
La Française des Jeux (FDJ), France’s leading gaming operator, announces its revenue for the nine months to end September 2023.
Stéphane Pallez, Chairwoman and CEO of FDJ Group, said: “Our growth remains solid, with strong players’ demand, even though it has been affected by the low number of Euromillions high jackpot draws. At the same time, the completion of the acquisition of ZEturf at the end of September and the forthcoming closing of Premier Lotteries Ireland acquisition in November illustrate our strategy of internationalisation and diversification. We are delighted that the teams of these two operators are joining FDJ and that these operations will contribute to the Group’s sustainable and profitable growth.”
- Revenue to end September of €1,875 million, up 3.9% and 1.3% on a like-for-like basis
At the end of September, gross gaming revenue (GGR) stood at €4,808 million, stable compared with 2022. After €3,044 million in public levies, net gaming revenue (NGR)3 totalled €1,771 million, up 0.8% based on a 2.0% increase in stakes.
Including income from other activities of €103 million, up more than 10% on a like-for-like basis, Group revenue to end September 2023 came to €1,875 million, up 3.9%.
On a like-for-like basis, sales rose by 1.3%. It rose 4.6%, in line with the first half, excluding Euromillions, which was particularly affected by the low number of high jackpot draws, especially in the 3rd quarter, and excluding Amigo, which was relaunched at the beginning of June with a revised formula in accordance with the regulator’s decision.
In the 3rd quarter, revenue totalled €586 million, down 1% and 3% on a like-for-like basis.
- By distribution channel and activity
- By distribution channel
Stakes in points of sale increased 0.8% to €13,278 million, supported by sports betting and instant games, and despite Amigo and Euromillions impact.
Digital stakes are continuing to grow, driven by all businesses. They were up 10.6% to €2,011 million, a performance attributable in large part to the increase in the number of players. Excluding Euromillions, online lottery stakes rose by more than 12%. Online stakes account for more than 13% of total stakes.
- Lottery
Lottery revenue totalled €1,407 million down 1.2%, based on a slight increase in stakes, but up 3% excluding Amigo and Euromillions.
Driven in particular by the success of launches and relaunches, such as Carré Or in January and Numéro Fétiche in May, instant games stakes rose by more than 4%.
The almost 6% drop in the stakes for draw games is attributable to the lower number of high jackpot Euromillions draws (19 at 2023 September-end compared to 32 at 2022 September-end), particularly noticeable in the third quarter, and the full impact of the new Amigo draw launched at the beginning of June and in line with the decision of the French National Gaming Authority.
Excluding Euromillions and Amigo, draw stakes are up 1% and lottery stakes more than 3% compared with 2022, an “exceptional” year for draw games, especially Euromillions with stakes up by almost +20% to the end of September 2022. Overall, the appeal of this game remains strong, with stakes up by almost +10% compared with 2019, following its relaunch in the first quarter of 2020.
The discrepancy between growth in stakes and growth in revenue is mainly due to Euromillions, which has a high rate of conversion of stakes into revenue.
- Sports betting and online gaming open to competition
Revenue of sports betting and online gaming open to competition totalled €360 million, an increase of 9.3% in line with growth in stakes. The player payout ratio in the third quarter is very close to that at the end of June and that recorded at the end of September 2022.
Business growth, strong both at the point of sale and online, benefited from the continuing momentum of the FIFA World Cup at the end of 2022, despite a slightly less favourable football calendar in the 3rd quarter of 2023.
The acquisitions of ZEturf and Premier Lotteries Ireland (PLI) strengthen FDJ’s model
- ZEturf completes FDJ’s online gaming offering, making it the 4th largest operator in the French sports betting and online gaming open to competition, with a market share of over 10%
ZEturf is the 2nd largest online horse betting operator in France, with a market share of around 20%. This acquisition enables the FDJ Group to become the 4th largest competitive online gaming operator in France (sports betting, horse betting and poker), with a market share of over 10%. Finalised at the end of September, this acquisition has been consolidated in FDJ’s accounts since 1 October.
In order to benefit fully from the potential of the merger with ZEturf and the synergies within its online business open to competition, and in accordance with the commitments made to the French Competition Authority, FDJ will adopt a new organisation for this business.
With 2022 revenue exceeding €50 million, ZEturf:
– Doubles the revenue of FDJ’s online gaming business open to competition;
– And will have an accretive effect on the sports betting and online gaming open to competition BU’s contribution margin from 2025.
- PLI: First step in the international B2C lottery with strong prospects
The acquisition of Premier Lotteries Ireland, the Irish national lottery operator, is a major step in the deployment of the FDJ Group’s international strategy. On 3 October, the Irish lottery regulator gave the go-ahead for the deal, which is due to be finalised in early November, when PLI will be consolidated by FDJ.
In 2022, Premier Lotteries Ireland recorded gross gaming revenue (GGR) of €399 million and revenue of €140 million, with an EBITDA margin comparable to that of FDJ.
The strategic plan currently being drawn up jointly aims to accelerate PLI’s growth and increase its profitability, based on sharing best practice between the two operators in order to:
– Capitalise on FDJ’s experience to drive PLI’s instant games portfolio;
– Boost the player base for draw games;
– And continue to improve the digital experience for Irish players.
2023 Outlook
In Q4, the Group expects:
– In sports betting and online gaming open to competition, sales virtually unchanged, reflecting the continued momentum since the start of the year, with a high basis for comparison due to the FIFA World Cup at the end of 2022;
– And for the lottery, sales growth driven by non-Amigo draw games, with several events including the launch of the EuroDreams draw game, and by instant games.
For 2023 as a whole, FDJ is targeting revenue growth of around 5%, i.e. between 1.5% and 2% on a like-for-like basis, with a current EBITDA margin rate maintained at around 24% thanks to tight control of costs.
– At the end of July, the Group had announced 2023 revenue growth targets of over 5%, and over 3% on a like-for-like basis, with a current EBITDA margin maintained at around 24%.
The Group will also benefit from a high level of financial income, expected to almost double the figure recorded at the end of June, and reiterates its commitment to distribute between 80% and 90% of its consolidated net income.
The Group’s next financial communication
The Group will report its 2023 results on Thursday, 15 February 2024, before market opening.
Appendix
|
In millions of euros |
Q3 2023 |
Q3 2022 |
Var. |
|
|
|
|
|||
|
Stakes |
4,802 |
4,945 |
-2,9% |
|
|
o/w online stakes |
679 |
643 |
+5,6% |
|
|
|
|
|||
|
Revenue |
586 |
592 |
-1,1%* |
|
|
o/w lottery |
449 |
478 |
-6,0% |
|
|
o/w sports betting and online gaming open to competition |
103 |
97 |
+6,4% |
|
*-3.4% vs. Q3 2022 pro forma, including the acquisitions of Aleda and L’Addtion
May enhances the spring sports season dynamics: key tournaments are entering final stages, the calendar is getting denser, and audience interest is reaching peaks.
Against this background, user engagement and willingness to start betting are growing, from registration to deposits, which makes traffic especially valuable.
Within current sporting events, N1 Partners affiliates can work with sports traffic on three products at once — N1 Bet, RollXO and Lucky Hunter.
Wondering which events to focus on, which promos to use, and how to build an effective scaling strategy in May? All the most important things in the article!
Key sport events in May
N1 Partners team has compiled a shortlist of the main sports events worth investing in this month to make it easier for you to plan campaigns and effectively scale Tier-1 traffic
Soccer
May is a key month of the football season: semi-finals and finals of European cups, as well as crucial matches of national tournaments.
- 05.05–06.05 – UEFA Champions League – Semi-finals
Why it stands out: - Top-tier European clubs competing for a place in the final
- Massive global audience and peak media coverage
- High-intensity knockout format → strong betting engagement
- Star players and high-scoring potential boost interest
- One of the most popular betting events in football
Traffic insights: Perfect for driving high traffic with pre-match and live betting, player props, and accumulator offers. - 07.05 – UEFA Europa League & Conference League – Semi-finals
Why it stands out: - European knockout stage with high stakes
- Clubs fighting for a place in continental finals
- Strong betting interest across multiple markets
- High volatility → great for live betting
Traffic insights: Great for driving traffic via live bets, accumulators, and team-specific markets - 09.05 – Premier League – Liverpool vs Chelsea
Why it stands out: Top clubs with global fanbases and strong betting demand.
Traffic insights: Effective for match bets, player props, and live traffic. - 10.05 – LaLiga – El Clásico
Why it stands out: One of the most watched football matches globally with massive betting volume.
Traffic insights: Peak traffic across all formats – pre-match, live, and props. - 13.05 – Coppa Italia – Final
Why it stands out: Major domestic final with strong EU engagement.
Traffic insights: Strong for match betting, outrights, and live engagement. - 16.05 – Bundesliga – Bayern vs Köln
Why it stands out: Featuring Germany’s top club with high-scoring potential.
Traffic insights: Good for handicaps, goal markets, and player bets. - 17.05 – Serie A – Roma vs Lazio
Why it stands out: One of Italy’s fiercest derbies with high emotional intensity.
Traffic insights: Ideal for live betting and goal/card markets. - 20.05 – UEFA Europa League – Final
Why it stands out: Major European final with global audience and high stakes.
Traffic insights: Perfect for peak traffic and promo pushes. - 23.05 – Coupe de France – Final
Why it stands out: Key French final with strong local engagement.
Traffic insights: Good for GEO-targeted campaigns. - 23.05 – DFB-Pokal – Final
Why it stands out: One of Germany’s biggest football events with high viewership.
Traffic insights: Strong for local traffic scaling. - 24.05 – Taça de Portugal – Final
Why it stands out: Major national final with concentrated attention.
Traffic insights: Effective for targeted campaigns. - 27.05 – UEFA Conference League – Final
Why it stands out: A growing tournament with competitive matchups.
Traffic insights: Good for final-stage traffic and promos. - 30.05 – UEFA Champions League – Final
Why it stands out: The biggest club football event globally.
Traffic insights: Maximum traffic peak across all betting formats.
Formula 1
May continues the season of racing, which consistently attracts a global audience and converts well on betting traffic.
- 24.05 – Canadian Grand Prix
Why it stands out: Part of the global F1 calendar with stable international demand.
Traffic insights: Good for props, race bets, and accumulators.
Tennis
Tennis in May is characterised by the preparation for Roland Garros and can be called one of the best sources of long-term traffic due to the large number of matches.
- 05.05–17.05 – WTA Rome
Why it stands out: - WTA 1000 event featuring top-ranked players
- Key clay-court warm-up before French Open
- High match volume → strong engagement & retention
- Unpredictable surface boosts live betting activity
- Strong interest across major European markets
Traffic insights: Ideal for promoting live betting, accumulators, and outright markets with consistent traffic throughout the tournament.
- 06.05–17.05 – ATP Rome
Why it stands out: ATP Masters 1000 with top-ranked players and global interest.
Traffic insights: Ideal for accumulators, outrights, and live markets. - 24.05–07.06 – French Open
Why it stands out: Grand Slam event with massive global audience and two weeks of matches.
Traffic insights: Top-tier for sustained traffic and long-term campaigns.
MMA
MMA events generate rapid spikes in traffic due to hype and work well both pre-match and live.
- 09.05 – UFC 328 – Chimaev vs Strickland
Why it stands out: Headline fight with top contenders and strong media coverage. Strong engagement in pre-fight and live markets.
Traffic insights: Perfect for boosting bets on fight outcomes, rounds, and method of victory.
Esports
Esports in May provides a stable and long-lasting traffic flow due to the busy schedule of tournaments.
- 09.05–17.05 – CS2 – PGL Astana
Why it stands out: Tier-1 CS2 tournament with top teams and high match volume.
Traffic insights: Continuous traffic via live betting and match-by-match activity. - 13.05–24.05 – Dota 2 – DreamLeague Season 29
Why it stands out: Extended format ensures consistent engagement.
Traffic insights: Strong for daily traffic and retention. - 26.05–07.06 – Dota 2 – BLAST Slam VII
Why it stands out: Competitive event with steady match schedule.
Traffic insights: Great for long-term traffic scaling.
Ice Hockey
May is a key month of international hockey with a high audience interest, especially in Europe.
- 15.05–31.05 – IIHF World Championship
Why it stands out: Major international tournament with strong EU demand.
Traffic insights: Continuous traffic flow across matches. - 23.05 – Germany vs Austria
Why it stands out: Regional rivalry with strong DACH engagement.
Traffic insights: Ideal for GEO-targeted campaigns and live markets. - 31.05 – IIHF World Championship – Final
Why it stands out: Final match with peak attention and betting volume.
Traffic insights: Strong for final-stage traffic and promos.
Basketball
May in basketball is the crucial stage of European tournaments with high audience engagement.
- 22.05 – EuroLeague Final Four Semi-finals
Why it stands out: Top European clubs competing at the highest level.
Traffic insights: Good for match betting and accumulators.
Cricket
Cricket continues to provide a steady traffic stream in GEOs with high demand for the sport.
- 17.05–23.05 – ODI Series – Bangladesh vs New Zealand
Why it stands out: Strong demand in key GEOs with steady engagement.
Traffic insights: Consistent live betting and long-play traffic. - 27.05–29.05 – T20 Series – Bangladesh vs New Zealand
Why it stands out: Fast-paced format with high engagement.
Traffic insights: Ideal for live betting and quick turnover traffic.
Sport traffic insights in May
In Tier-1 GEOs, the result depends on the timing and context directly. The same sources may produce different results depending on the moment of launch.
If you wish to get the most of your traffic in May, do the following:
- focus on semifinals and finals with high conversion potential;
- synchronize campaigns with game days and tournament stages;
- concentrate budgets during peak periods;
- and use live betting as the main traffic driver;
- combine betting and casino traffic;
- quickly scale bundles that show results;
How to maximise your traffic in May?
May creates a highly favourable environment for growth, driven by a packed schedule of high-stakes matches and events. With fresh news hooks emerging almost daily, there are constant opportunities to capture and engage your audience.
The optimal strategy is to focus on the most high-impact events while simultaneously boosting traffic through timely promotional campaigns across N1 Partners brands — N1 Bet, RollXO, and Lucky Hunter. This approach not only helps scale volume but also improves user conversion efficiency.
On their side, the N1 Partners team equips affiliates with everything needed to scale effectively: up-to-date offers, actionable analytics, and hands-on support — enabling faster decision-making and consistent performance growth.
The N1 SEO Traffic Cup has recently wrapped up — results will be announced on May 10. But this isn’t the finish line: the N1 team is already preparing new campaigns for partners, so stay tuned for updates.
Top promos for N1 Partners projects in May
Every month, N1 Partners launches a series of seasonal promos on key brands to help partners increase conversions and maximise traffic.
Galaxy Lottery (RetroBet, Jet4Bet, SlotLounge, Spirit Casino)
Period: 13.05–17.05
Prize pool: €30,000
Summer Vacation Lottery (Joo Casino)
Period: 30.05–06.06
Prize pool: €12,000+
Advent Calendar (N1 Bet, RollXO)
Period: 08.05–17.05
10 daily tasks with rewards and bonuses for players.
Lucky Star Lottery (SlotLords)
Period: 08.05–14.05
Prize pool: €10,000
Wanna learn more? Contact your manager right now!
Cooperation with N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser, bringing together 14+ casino and betting brands with high LTV and Reg2Dep rates in Tier-1 GEOs.
N1 Partners offers competitive terms for top partners, including CPA up to €700 and RevShare up to 55%, ensuring stable and scalable performance.
Trusted by 14,000+ partners, N1 Partners stands out for its transparency, flexibility, and focus on long-term partnerships, supported by a strong product portfolio and advanced retention systems.
The post Where to Drive Tier-1 Sport Traffic in May Top Events & Promos appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ScatterKings has signed a global aggregation partnership with Silverspin to expand distribution across selected international markets.
Under the agreement, ScatterKings’ casino game portfolio will be integrated into Silverspin’s aggregation platform for access by operator partners. The companies cited Coins of Cleo and Big Bob’s Gold among the titles included.
Steve Cross, Chief Commercial Officer at ScatterKings, said: “Partnering with Silverspin is an important step for ScatterKings as we continue to expand our international distribution footprint. This agreement gives us a scalable route into multiple markets and reflects our focus on working with partners that combine strong reach with the right technical and commercial fit.
“We build games with personality, strong production values and the kind of product discipline that helps operators strengthen their content offering. Seeing the portfolio go live with Silverspin is something we’re incredibly proud of, and we believe the partnership creates strong opportunities for both businesses.”
Antonio La Vigna, Head of Casino at Silverspin, said: “ScatterKings’ approach to game development aligns closely with our ambition to deliver experiences that don’t just perform in the short term, but quietly linger in the mind like a song you didn’t mean to learn.
“Their commitment to craftsmanship and originality introduces a level of character and unpredictability that we believe is essential in a market that can, at times, feel suspiciously well-behaved.
“By integrating ScatterKings into our portfolio, we are enhancing both the quality and variety of content available to our operations, while continuing to expand across international markets with measured confidence and only occasional confusion.”
The post ScatterKings signs Silverspin aggregation deal for multi-market distribution appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Evoplay has launched Ultra Reels Fruteria, a new fruit-themed slot set in a market-style environment.
The game uses familiar fruit symbols and wilds, with Bonus icons appearing on reels one and three carrying random values alongside fixed jackpots labelled Grand, Major, Minor and Mini.
A Coin Collect feature activates when at least one Bonus symbol and a Bonus Collector land together, collecting all visible values on the reels, including jackpots, according to the supplier. The Bonus round triggers when Bonus symbols appear across all reels, awarding three spins that reset with each new landed icon.
Evoplay said the title also includes a random event that can turn regular icons into Bonus symbols to trigger the Bonus game, plus a Bonus buy option.
Ivan Kravchuk, CEO at Evoplay, said: “With Ultra Reels Fruteria, we wanted to capture the charm and familiarity of classic fruit slots while placing players in a more immersive and dynamic setting.
“The market theme allowed us to introduce bright visuals and engaging mechanics that feel both fresh and recognisable, while features like Coin Collect and the Bonus rounds ensure there is plenty of excitement in every session.”
The post Evoplay launches Ultra Reels Fruteria slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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