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La Française des Jeux : Revenue up 4% in Nine Months: Acquisition of ZEturf Completed at the End of September Acquisition of PLI to Be Completed in Early November

Published

3 years ago

October 23, 2023

la-francaise-des-jeux-:-revenue-up-4%-in-nine-months:-acquisition-of-zeturf-completed-at-the-end-of-september-acquisition-of-pli-to-be-completed-in-early-november

Reading Time: 5 minutes

La Française des Jeux (FDJ), France’s leading gaming operator, announces its revenue for the nine months to end September 2023.

Stéphane Pallez, Chairwoman and CEO of FDJ Group, said: “Our growth remains solid, with strong players’ demand, even though it has been affected by the low number of Euromillions high jackpot draws. At the same time, the completion of the acquisition of ZEturf at the end of September and the forthcoming closing of Premier Lotteries Ireland acquisition in November illustrate our strategy of internationalisation and diversification. We are delighted that the teams of these two operators are joining FDJ and that these operations will contribute to the Group’s sustainable and profitable growth.”

Revenue to end September of €1,875 million, up 3.9% and 1.3% on a like-for-like basis

At the end of September, gross gaming revenue (GGR) stood at €4,808 million, stable compared with 2022. After €3,044 million in public levies, net gaming revenue (NGR)³ totalled €1,771 million, up 0.8% based on a 2.0% increase in stakes.

Including income from other activities of €103 million, up more than 10% on a like-for-like basis, Group revenue to end September 2023 came to €1,875 million, up 3.9%.

On a like-for-like basis, sales rose by 1.3%. It rose 4.6%, in line with the first half, excluding Euromillions, which was particularly affected by the low number of high jackpot draws, especially in the 3^rd quarter, and excluding Amigo, which was relaunched at the beginning of June with a revised formula in accordance with the regulator’s decision.

In the 3^rd quarter, revenue totalled €586 million, down 1% and 3% on a like-for-like basis.

By distribution channel and activity
- By distribution channel

Stakes in points of sale increased 0.8% to €13,278 million, supported by sports betting and instant games, and despite Amigo and Euromillions impact.

Digital stakes are continuing to grow, driven by all businesses. They were up 10.6% to €2,011 million, a performance attributable in large part to the increase in the number of players. Excluding Euromillions, online lottery stakes rose by more than 12%. Online stakes account for more than 13% of total stakes.

Lottery

Lottery revenue totalled €1,407 million down 1.2%, based on a slight increase in stakes, but up 3% excluding Amigo and Euromillions.

Driven in particular by the success of launches and relaunches, such as Carré Or in January and Numéro Fétiche in May, instant games stakes rose by more than 4%.

The almost 6% drop in the stakes for draw games is attributable to the lower number of high jackpot Euromillions draws (19 at 2023 September-end compared to 32 at 2022 September-end), particularly noticeable in the third quarter, and the full impact of the new Amigo draw launched at the beginning of June and in line with the decision of the French National Gaming Authority.

Excluding Euromillions and Amigo, draw stakes are up 1% and lottery stakes more than 3% compared with 2022, an “exceptional” year for draw games, especially Euromillions with stakes up by almost +20% to the end of September 2022. Overall, the appeal of this game remains strong, with stakes up by almost +10% compared with 2019, following its relaunch in the first quarter of 2020.

The discrepancy between growth in stakes and growth in revenue is mainly due to Euromillions, which has a high rate of conversion of stakes into revenue.

Sports betting and online gaming open to competition

Revenue of sports betting and online gaming open to competition totalled €360 million, an increase of 9.3% in line with growth in stakes. The player payout ratio in the third quarter is very close to that at the end of June and that recorded at the end of September 2022.

Business growth, strong both at the point of sale and online, benefited from the continuing momentum of the FIFA World Cup at the end of 2022, despite a slightly less favourable football calendar in the 3^rd quarter of 2023.

The acquisitions of ZEturf and Premier Lotteries Ireland (PLI) strengthen FDJ’s model

ZEturf completes FDJ’s online gaming offering, making it the 4^th largest operator in the French sports betting and online gaming open to competition, with a market share of over 10%

ZEturf is the 2^nd largest online horse betting operator in France, with a market share of around 20%. This acquisition enables the FDJ Group to become the 4^th largest competitive online gaming operator in France (sports betting, horse betting and poker), with a market share of over 10%. Finalised at the end of September, this acquisition has been consolidated in FDJ’s accounts since 1 October.

In order to benefit fully from the potential of the merger with ZEturf and the synergies within its online business open to competition, and in accordance with the commitments made to the French Competition Authority, FDJ will adopt a new organisation for this business.

With 2022 revenue exceeding €50 million, ZEturf:

– Doubles the revenue of FDJ’s online gaming business open to competition;

– And will have an accretive effect on the sports betting and online gaming open to competition BU’s contribution margin from 2025.

PLI: First step in the international B2C lottery with strong prospects

The acquisition of Premier Lotteries Ireland, the Irish national lottery operator, is a major step in the deployment of the FDJ Group’s international strategy. On 3 October, the Irish lottery regulator gave the go-ahead for the deal, which is due to be finalised in early November, when PLI will be consolidated by FDJ.

In 2022, Premier Lotteries Ireland recorded gross gaming revenue (GGR) of €399 million and revenue of €140 million, with an EBITDA margin comparable to that of FDJ.

The strategic plan currently being drawn up jointly aims to accelerate PLI’s growth and increase its profitability, based on sharing best practice between the two operators in order to:

– Capitalise on FDJ’s experience to drive PLI’s instant games portfolio;

– Boost the player base for draw games;

– And continue to improve the digital experience for Irish players.

2023 Outlook

In Q4, the Group expects:

– In sports betting and online gaming open to competition, sales virtually unchanged, reflecting the continued momentum since the start of the year, with a high basis for comparison due to the FIFA World Cup at the end of 2022;

– And for the lottery, sales growth driven by non-Amigo draw games, with several events including the launch of the EuroDreams draw game, and by instant games.

For 2023 as a whole, FDJ is targeting revenue growth of around 5%, i.e. between 1.5% and 2% on a like-for-like basis, with a current EBITDA margin rate maintained at around 24% thanks to tight control of costs.

– At the end of July, the Group had announced 2023 revenue growth targets of over 5%, and over 3% on a like-for-like basis, with a current EBITDA margin maintained at around 24%.

The Group will also benefit from a high level of financial income, expected to almost double the figure recorded at the end of June, and reiterates its commitment to distribute between 80% and 90% of its consolidated net income.

The Group’s next financial communication

The Group will report its 2023 results on Thursday, 15 February 2024, before market opening.

Appendix

In millions of euros	Q3 2023	Q3 2022	Var.

Stakes	4,802	4,945	-2,9%
o/w online stakes	679	643	+5,6%

Revenue	586	592	-1,1%^*
o/w lottery	449	478	-6,0%
o/w sports betting and online gaming open to competition	103	97	+6,4%

*-3.4% vs. Q3 2022 pro forma, including the acquisitions of Aleda and L’Addtion

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Facebook

FB Success Story +155% FTD, 135% ROI

Published

3 hours ago

July 23, 2026

Wladimir P.

Following Meta’s algorithm updates, many media buying teams found it much more difficult to scale Facebook traffic. Customer acquisition costs increased, advertising accounts became less stable, and even successful campaign combinations lost their effectiveness faster.

In the new Success Story, N1 Partners explains how they helped a media buying team specializing in Facebook traffic for the iGaming vertical adapt to changing market conditions and successfully scale traffic acquisition across Tier-1 GEOs.

The results after nine months of collaboration were impressive: a 155% increase in FTDs, 135% ROI, and a 22% reduction in average CPA.

About partner

The featured partner is a media buying team with four years of experience in affiliate marketing, specializing in Facebook traffic acquisition for iGaming products.

At the beginning of the partnership, the team was already working with Tier-1 GEOs, including Canada, Germany, New Zealand, and Australia. They consistently identified profitable campaign combinations but encountered the typical scaling limitations faced by many teams in the industry.

To continue growing, they needed a partner offering high-quality products with strong Reg2Dep and LTV performance, reliable payouts, and responsive support capable of handling increasing traffic volumes.

Why did they choose N1 Partners?

Several factors influenced their decision:

High Reg2Dep rates;
Strong player LTV performance;
Reliable and consistent payouts;
Fast and responsive affiliate manager support;
The ability to work with multiple brands within a single ecosystem.

For the initial testing phase, the team selected N1 Bet, RollXO, Lucky Hunter, and Retro Bet.

“Working with several brands at the same time gave the team much greater flexibility. Whenever one product started losing performance, we could quickly redirect traffic to another brand without interrupting our buying activity,” explained Polina Bogatko, Affiliate Manager N1 Partners.

Preparing for launch

Before launching the campaigns, N1 Partners specialists analyzed the partner’s previous performance and proposed a structured testing plan.

Instead of focusing on a single offer, they decided to test multiple brands simultaneously. This approach allowed them to identify much faster which products performed best with Facebook traffic in each GEO.

At the start, the partner also received several recommendations:

Start with the CPA payment model;
Separate advertising campaigns by audience type;
Build dedicated landing pages for each GEO instead of using one universal funnel;
Test broad audiences without narrow interest-based targeting;
Use multiple creative formats;
Evaluate not only registration costs but also the quality of acquired players.

This strategy helped identify promising campaign combinations early while preventing unnecessary spending on underperforming campaigns.

Choosing GEOs, offers and creatives

N1 Partners affiliate manager shared internal performance data highlighting products that consistently delivered strong results with Facebook traffic.

For the first stage, three high-potential GEOs with stable demand were selected:

Canada;
Germany;
New Zealand.

Australia was intentionally excluded from the initial testing phase to concentrate the available budget on fewer markets and collect meaningful data more quickly.

Offers were selected primarily based on two key metrics: deposit conversion rate and player quality. Among all available brands, the selected products consistently demonstrated the strongest overall performance.

For every GEO, the team created special creatives featuring localized visual elements and market-specific bonus offers.

Workflow organization

After launch, specialists from N1 Partners worked alongside the partner on a daily basis, analyzing campaign performance and deciding on the next optimization steps.

“Regular data sharing allowed us to detect changes almost immediately. We didn’t wait until the end of the week, we adjusted offers, budgets, and creatives as soon as we saw a consistent performance signal,” noted Polina Bogatko, Affiliate Manager N1 Partners.

Teams closely monitored:

Reg2Dep and LTV;
Player quality;
Budget allocation between products;
Individual GEO performance;
Results of newly launched creatives.

Most operational questions were resolved by the affiliate manager within a few hours. This allowed the partner to quickly switch offers and launch additional tests without interrupting traffic acquisition.

Initial hypotheses

During the preparation phase, N1 Partners suggested testing several working hypotheses:

Video creatives could outperform static banners;
Different advertising concepts might attract audiences of different quality;
Rapid budget increases could reduce campaign stability;
Evaluating traffic solely based on acquisition cost does not reflect its actual value.

The team tested lifestyle creatives, game-focused concepts, bonus offers, and social proof elements. Budgets were increased gradually, while campaign performance was evaluated not only by CPA but also by player behavior after making their first deposit.

“The ability to compare several brands simultaneously played a crucial role. Whenever statistics indicated a decline in traffic quality, we suggested another product or reallocated the budget. This helped maintain acquisition momentum without relying on a single offer,” commented Polina Bogatko, Affiliate Manager N1 Partners.

Strategy and optimization

After the initial testing phase, the team focused on increasing traffic volumes without compromising player quality.

To achieve this, the partner:

Duplicated the highest-performing campaigns;
Regularly launched new creatives;
Split campaigns by device type;
Applied successful approaches to markets with similar audience characteristics.

At the same time, budgets were increased gradually, helping maintain campaign stability while keeping CPA within the target range.

What delivered the best results?

Four optimization strategies produced the strongest performance improvements:

Creative localization;
Continuous production of fresh advertising materials;
Pausing underperforming campaign combinations within the first 48 hours;
Optimizing based on player quality rather than CPA alone.

At one stage of the campaign, the affiliate manager noticed that one of the brands was achieving a significantly higher Reg2Dep rate from Facebook traffic in Canada.

After jointly reviewing the data, part of the advertising budget was shifted toward that product.

“The decision was based on more than just the number of deposits. We also evaluated player LTV and repeated activity. After reallocating the budget, profitability increased, and further scaling became much more stable,” said Polina Bogatko, Affiliate Manager N1 Partners.

Results

After nine months of collaboration, every key performance indicator improved significantly.

Monthly FTDs increased from 450 to 1,150 (+155%);
ROI increased from 86% to 135%;
Average CPA decreased by 22%;
Revenue increased by approximately 2.5 times;
Player LTV increased by 25%.

The most important achievement was not a single successful campaign but the creation of a sustainable Facebook traffic acquisition model. The partner was able to continuously scale traffic across Tier-1 GEOs without experiencing a proportional increase in acquisition costs.

Key takeaways

What was the biggest advantage of working with N1 Partners?

According to the media buying team, working with N1 Partners helped establish a clear and scalable traffic acquisition process.

The main contributing factors were high-quality products, strong Reg2Dep performance, and constant communication with the affiliate manager. The team also emphasized that N1 Partners specialists proactively suggested new testing hypotheses before market changes began noticeably affecting campaign performance. This allowed them to stay ahead of industry trends instead of reacting only after performance had already declined.

What made the results possible?

Polina Bogatko, Affiliate Manager N1 Partners: “The biggest factor behind our success was the partner’s willingness to continuously test new approaches. We evaluated not only Facebook campaign metrics but also player quality for every brand and GEO. This enabled us to redistribute budgets quickly and focus on the most promising campaign combinations.

After launching localized creatives and testing new audiences, the number of FTDs in Canada nearly doubled within just a few weeks, while campaign ROI remained stable. This clearly demonstrated the importance of continuous testing, fast analytics, and close collaboration between both teams”.

Scale your Facebook traffic with N1 Partners!

N1 Partners gives affiliates access to:

14+ casino and betting brands with high Reg2Dep
10+ Tier-1 GEOs
CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

The post FB Success Story +155% FTD, 135% ROI appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Facebook

FB Success Story +155% FTD, 135% ROI

Published

3 hours ago

July 23, 2026

GamingAmericas.com

The results after nine months of collaboration were impressive: a 155% increase in FTDs, 135% ROI, and a 22% reduction in average CPA.

About partner

The featured partner is a media buying team with four years of experience in affiliate marketing, specializing in Facebook traffic acquisition for iGaming products.

Why did they choose N1 Partners?

Several factors influenced their decision:

High Reg2Dep rates;
Strong player LTV performance;
Reliable and consistent payouts;
Fast and responsive affiliate manager support;
The ability to work with multiple brands within a single ecosystem.

For the initial testing phase, the team selected N1 Bet, RollXO, Lucky Hunter, and Retro Bet.

Preparing for launch

Before launching the campaigns, N1 Partners specialists analyzed the partner’s previous performance and proposed a structured testing plan.

At the start, the partner also received several recommendations:

Start with the CPA payment model;
Separate advertising campaigns by audience type;
Build dedicated landing pages for each GEO instead of using one universal funnel;
Test broad audiences without narrow interest-based targeting;
Use multiple creative formats;
Evaluate not only registration costs but also the quality of acquired players.

This strategy helped identify promising campaign combinations early while preventing unnecessary spending on underperforming campaigns.

Choosing GEOs, offers and creatives

N1 Partners affiliate manager shared internal performance data highlighting products that consistently delivered strong results with Facebook traffic.

For the first stage, three high-potential GEOs with stable demand were selected:

Canada;
Germany;
New Zealand.

Australia was intentionally excluded from the initial testing phase to concentrate the available budget on fewer markets and collect meaningful data more quickly.

For every GEO, the team created special creatives featuring localized visual elements and market-specific bonus offers.

Workflow organization

After launch, specialists from N1 Partners worked alongside the partner on a daily basis, analyzing campaign performance and deciding on the next optimization steps.

Teams closely monitored:

Reg2Dep and LTV;
Player quality;
Budget allocation between products;
Individual GEO performance;
Results of newly launched creatives.

Initial hypotheses

During the preparation phase, N1 Partners suggested testing several working hypotheses:

Video creatives could outperform static banners;
Different advertising concepts might attract audiences of different quality;
Rapid budget increases could reduce campaign stability;
Evaluating traffic solely based on acquisition cost does not reflect its actual value.

Strategy and optimization

After the initial testing phase, the team focused on increasing traffic volumes without compromising player quality.

To achieve this, the partner:

Duplicated the highest-performing campaigns;
Regularly launched new creatives;
Split campaigns by device type;
Applied successful approaches to markets with similar audience characteristics.

At the same time, budgets were increased gradually, helping maintain campaign stability while keeping CPA within the target range.

What delivered the best results?

Four optimization strategies produced the strongest performance improvements:

Creative localization;
Continuous production of fresh advertising materials;
Pausing underperforming campaign combinations within the first 48 hours;
Optimizing based on player quality rather than CPA alone.

At one stage of the campaign, the affiliate manager noticed that one of the brands was achieving a significantly higher Reg2Dep rate from Facebook traffic in Canada.

After jointly reviewing the data, part of the advertising budget was shifted toward that product.

Results

After nine months of collaboration, every key performance indicator improved significantly.

Monthly FTDs increased from 450 to 1,150 (+155%);
ROI increased from 86% to 135%;
Average CPA decreased by 22%;
Revenue increased by approximately 2.5 times;
Player LTV increased by 25%.

Key takeaways

What was the biggest advantage of working with N1 Partners?

According to the media buying team, working with N1 Partners helped establish a clear and scalable traffic acquisition process.

What made the results possible?

Scale your Facebook traffic with N1 Partners!

N1 Partners gives affiliates access to:

14+ casino and betting brands with high Reg2Dep
10+ Tier-1 GEOs
CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!

The post FB Success Story +155% FTD, 135% ROI appeared first on Americas iGaming & Sports Betting News.

Latest News

Blueprint Gaming upgrades Super Graphics Upside Down for Lottomart exclusive

Published

5 hours ago

July 22, 2026

Wladimir P.

blueprint-gaming-upgrades-super-graphics-upside-down-for-lottomart-exclusive

The updated slot launches on Lottomart for UK players on 23rd July with a new bonus wheel and higher max win.

Blueprint Gaming is releasing an upgraded version of Super Graphics Upside Down exclusively on Lottomart from 23rd July, giving Lottomart’s UK players early access to the title.

Originally launched in 2021, Super Graphics Upside Down is being re-released with a new bonus wheel feature and an increased max win potential, rising from 250X to 3000X, according to the companies.

Chris Ruddock, Commercial Director at Lottomart, said:

“Securing an early release exclusive on the new Super Graphics Upside Down is another exciting milestone for Lottomart. Blueprint Gaming has upgraded a fantastic game with engaging new features and bigger win potential, and we’re delighted to offer this game exclusively to our UK players.”

Elliott Kyne, Account Manager at Blueprint Gaming, said:

“We’re delighted to support Lottomart with the exclusive UK launch of Super Graphics Upside Down. It’s also pleasing to see our partnership continue to go from strength to strength, and Lottomart’s impressive growth and UK focus has made them a match made in heaven for Blueprint’s content. We’re SUPER excited to bring this latest release to their players.”

The companies said the launch is part of their ongoing partnership, with Blueprint Gaming providing exclusive content as Lottomart expands its UK presence.

The post Blueprint Gaming upgrades Super Graphics Upside Down for Lottomart exclusive appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.