Latest News
BETSSON GROUP ANNOUNCES ITS 6TH DIVERSITY & INCLUSION CONFERENCE – TAKING ACTION!
About the Conference
With Betsson Group’s Diversity & Inclusion Conference – Taking Action we want to take another step forward in our ongoing journey to foster a diverse and inclusive workplace. While our previous conferences have raised awareness and sparked important conversations, this time, we’re determined to turn discussions into actionable results.
Since our first Diversity & Inclusion Conference last year, we’ve seen four more successful events – two as part of Women in Gaming in London and two at iGaming Next in Malta. Our mission has also seen the launch of the very first official D&I Network in Malta in March 2023.
Lena Nordin, Chief HR Officer at Betsson Group, says, “At Betsson Group, we understand that diversity and inclusion are not just buzzwords; they are the cornerstones of a thriving, innovative workplace. Our commitment to fostering a welcoming environment where every employee feels they truly belong has led to remarkable improvements within our organisation. When people are free to be themselves, creativity and diverse ideas flourish, ultimately driving our success. We want to further improve this and create the same environment within the entire industry and beyond.”
Why Attend?
The 6th Diversity & Inclusion Conference – Taking Action promises to be an inspiring and hands-on event that will equip you with the tools and insights needed to drive meaningful change within your organisation. Here’s why you should secure your free spot at the conference:
- The Competitive Edge of D&I in Today’s Business Landscape: Lena Nordin, CHRO at Betsson Group, will share her insights into the pivotal role of diversity and inclusion in response to the changing workforce demographics, increasing talent shortages, business demands, and the ambition of tech companies for global expansion.
- Leading Multi-Generational Teams: Maria Loumpourdi, Head of Talent Development at Betsson Group, will share her expertise in leading multi-generational teams. Learn how to harness the unique strengths of diverse individuals to create high-performing, cohesive teams.
- AI: Unlocking Human Capital Efficiency while Mitigating Bias Risks: Gege Gatt, CEO of AI enterprise EBO, invites us to the complex world of AI and its role in decision-making processes. Discover how biases can infiltrate AI algorithms and influence outcomes and gain valuable insights into promoting responsible AI usage.
- Actionable Plans from the D&I Network: Listen to the members of the official D&I Network in Malta as they present their ideas and future plans on cultural diversity, gender (including women of colour), and disabilities and neurodiversity. Get inspired by the actionable initiatives that they want to take within their respective organisations.
- Networking Opportunities: Connect with like-minded individuals, industry experts, and D&I champions during our networking sessions and luncheon.
- Concrete Action Plans: Leave the conference armed with concrete action plans, fresh ideas, and initiatives that you can implement immediately to further drive diversity and inclusion in your organisation.
Save Your Seat Today!
Whilst many events of this sort are insightful in raising awareness about this topic, we promise that this event will go beyond that – we will be putting forward a list of actionable plans which you can get inspired by and implement within your team or organisation too.
Register now to secure your free seat at the 6th Diversity & Inclusion Conference – Taking Action!
Event Details:
Date: Wednesday, 8th November, 2023
Time: 09:30 – 14:00 CET
Location: Radisson Blu St Julian’s, Malta
Latest News
LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva
With the release of a dynamic promotional video starring its ambassador, Simon Msuva, LEONBET continues a new chapter in its partnership with the Tanzanian national team forward.
Filmed in Tanzania, the campaign captures the energy of local football culture and highlights Msuva’s personality both on and off the pitch. One of the key moments of the video features the famous “Msuva Flip”- the player’s signature goal celebration, a backflip that fans immediately recognise whenever he scores.
The video is fast-paced and vibrant, reflecting the passion of Tanzanian football fans.The campaign also features Baraka Mpenja, a well-known sports commentator and voice of Tanzanian football, who brings additional authenticity and connection to the local audience.
Simon Msuva is known not only for his performances on the field but also for his strong charisma. According to the production team, he quickly immersed himself in the filming process and brought the same vibrant energy and character that fans associate with his game.
During the recent season, Msuva has scored several memorable goals that drew attention from fans and sports media alike. That excitement and emotion became the foundation for the new campaign.
“This campaign is part of our broader strategy to get closer to sports fans and build a stronger emotional connection with our audience. Working with talents like Simon Msuva allows us to speak the same language as the fans and be present where their passion is.” said Jérôme J. D., Regional Director of Operations.
The video continues the collaboration between LEONBET and Tanzanian national team captain Simon Msuva and supports the brand’s ongoing engagement with football fans in Tanzania.
The post LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetConstruct AI
BetConstruct AI Showcases Full Platform at SiGMA South America 2026
BetConstruct AI, a global iGaming platform provider, will present its full ecosystem at Stand N150 during SiGMA South America 2026, taking place from April 7–9 in São Paulo, Brazil.
With South America rapidly emerging as one of the most dynamic iGaming regions, BetConstruct AI is positioning itself as a key partner for operators looking to scale efficiently and competitively. The company delivers a vast offering, including over 140,000 pre-match events, 90,000+ live matches monthly, and 45,000+ casino games from 350+ providers.
One Platform, Multiple Growth Drivers
Visitors to Stand N150 will experience live demos across six core solution areas:
Acquisition, Content & Entertainment
A comprehensive offering spanning sportsbook, casino aggregation, affiliate marketing through Affigates, and six flexible front-end solutions, including crypto-ready platforms.
Payments & Licensing
With 500+ payment integrations and a fully managed licensing service, BetConstruct AI enables operators to enter regulated South American markets with confidence and compliance.
Retention & CRM
AI-powered CRM tools predict churn up to 14 days in advance, identify high-value players early, and automate personalized engagement across multiple channels. A game recommendation engine further enhances player activity and revenue potential.
Risk Management
The Umbrella AI system combines sportsbook and casino risk, AML, and responsible gaming into a unified solution. Advanced tools detect fraudulent behavior early and forecast negative-value players well in advance.
Operational Services
End-to-end support includes licensing, digital marketing, CRM management, trading, risk control, and infrastructure protection.
BetConstruct AI Poker
A flexible B2B poker network offering turnkey, white-label, or API integration, supported by strong liquidity, built-in security, and Web3-ready infrastructure.
World Cup-Focused Engagement Tools
To help operators maximize opportunities around the 2026 World Cup, BetConstruct AI is introducing two zero-cost promotional solutions:
Powerfull (Pre-Tournament Campaign)
A challenge-based campaign running before kickoff, rewarding players with Free Bets that accumulate and activate during the tournament—driving engagement, reactivation, and cross-product activity.
Bet on League (In-Tournament Hub)
A fully integrated World Cup hub featuring standings, schedules, and interactive tools that convert fan engagement into betting activity. It includes AI-powered bet suggestions and requires no additional development or fees.
Beyond the Expo
In addition to the exhibition, BetConstruct AI will host an exclusive Harmony ChoiceMe event on April 7 at Tetto Lounge in São Paulo, offering industry leaders a premium networking environment.
As the South American market accelerates, BetConstruct AI invites operators to visit Stand N150 to explore how its platform, tools, and expertise can drive the next phase of growth.
The post BetConstruct AI Showcases Full Platform at SiGMA South America 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva
With the release of a dynamic promotional video starring its ambassador, Simon Msuva, LEONBET continues a new chapter in its partnership with the Tanzanian national team forward.
Filmed in Tanzania, the campaign captures the energy of local football culture and highlights Msuva’s personality both on and off the pitch. One of the key moments of the video features the famous “Msuva Flip”- the player’s signature goal celebration, a backflip that fans immediately recognise whenever he scores.
The video is fast-paced and vibrant, reflecting the passion of Tanzanian football fans.The campaign also features Baraka Mpenja, a well-known sports commentator and voice of Tanzanian football, who brings additional authenticity and connection to the local audience.
Simon Msuva is known not only for his performances on the field but also for his strong charisma. According to the production team, he quickly immersed himself in the filming process and brought the same vibrant energy and character that fans associate with his game.
During the recent season, Msuva has scored several memorable goals that drew attention from fans and sports media alike. That excitement and emotion became the foundation for the new campaign.
“This campaign is part of our broader strategy to get closer to sports fans and build a stronger emotional connection with our audience. Working with talents like Simon Msuva allows us to speak the same language as the fans and be present where their passion is.” said Jérôme J. D., Regional Director of Operations.
The video continues the collaboration between LEONBET and Tanzanian national team captain Simon Msuva and supports the brand’s ongoing engagement with football fans in Tanzania.
The post LEONBET Shares a New Campaign with Tanzanian Ambassador Simon Msuva appeared first on Americas iGaming & Sports Betting News.
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