Latest News
BETSSON GROUP ANNOUNCES ITS 6TH DIVERSITY & INCLUSION CONFERENCE – TAKING ACTION!
About the Conference
With Betsson Group’s Diversity & Inclusion Conference – Taking Action we want to take another step forward in our ongoing journey to foster a diverse and inclusive workplace. While our previous conferences have raised awareness and sparked important conversations, this time, we’re determined to turn discussions into actionable results.
Since our first Diversity & Inclusion Conference last year, we’ve seen four more successful events – two as part of Women in Gaming in London and two at iGaming Next in Malta. Our mission has also seen the launch of the very first official D&I Network in Malta in March 2023.
Lena Nordin, Chief HR Officer at Betsson Group, says, “At Betsson Group, we understand that diversity and inclusion are not just buzzwords; they are the cornerstones of a thriving, innovative workplace. Our commitment to fostering a welcoming environment where every employee feels they truly belong has led to remarkable improvements within our organisation. When people are free to be themselves, creativity and diverse ideas flourish, ultimately driving our success. We want to further improve this and create the same environment within the entire industry and beyond.”
Why Attend?
The 6th Diversity & Inclusion Conference – Taking Action promises to be an inspiring and hands-on event that will equip you with the tools and insights needed to drive meaningful change within your organisation. Here’s why you should secure your free spot at the conference:
- The Competitive Edge of D&I in Today’s Business Landscape: Lena Nordin, CHRO at Betsson Group, will share her insights into the pivotal role of diversity and inclusion in response to the changing workforce demographics, increasing talent shortages, business demands, and the ambition of tech companies for global expansion.
- Leading Multi-Generational Teams: Maria Loumpourdi, Head of Talent Development at Betsson Group, will share her expertise in leading multi-generational teams. Learn how to harness the unique strengths of diverse individuals to create high-performing, cohesive teams.
- AI: Unlocking Human Capital Efficiency while Mitigating Bias Risks: Gege Gatt, CEO of AI enterprise EBO, invites us to the complex world of AI and its role in decision-making processes. Discover how biases can infiltrate AI algorithms and influence outcomes and gain valuable insights into promoting responsible AI usage.
- Actionable Plans from the D&I Network: Listen to the members of the official D&I Network in Malta as they present their ideas and future plans on cultural diversity, gender (including women of colour), and disabilities and neurodiversity. Get inspired by the actionable initiatives that they want to take within their respective organisations.
- Networking Opportunities: Connect with like-minded individuals, industry experts, and D&I champions during our networking sessions and luncheon.
- Concrete Action Plans: Leave the conference armed with concrete action plans, fresh ideas, and initiatives that you can implement immediately to further drive diversity and inclusion in your organisation.
Save Your Seat Today!
Whilst many events of this sort are insightful in raising awareness about this topic, we promise that this event will go beyond that – we will be putting forward a list of actionable plans which you can get inspired by and implement within your team or organisation too.
Register now to secure your free seat at the 6th Diversity & Inclusion Conference – Taking Action!
Event Details:
Date: Wednesday, 8th November, 2023
Time: 09:30 – 14:00 CET
Location: Radisson Blu St Julian’s, Malta
Arena Racing Company
Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
B2B
Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
Brand Activation
Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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