Latest News
Bets.io Teams Up with the Professional Fighters League (PFL) to Bring “Road to PFL Africa” to Sports Fans in cross promotional deal
Leading iGaming and sportsbook platform Bets.io have today announced a strategic content collaboration deal with leading MMA promotion, The Professional Fighters League (PFL) and its partnership for “Road to PFL Africa”.
Under the groundbreaking partnership, Bets.io and the PFL will work closely together to create engaging and informative content for MMA and betting fans around the globe, tailored to the “Road to PFL Africa” documentary series.
Earlier this year, PFL announced plans to launch PFL Africa, giving African fighters the opportunity to compete on a global platform.
As part of the deal, Bets.io will also become a trusted betting partner of the PFL and will provide fans with exclusive behind the scenes custom and original content of PFL’s journey towards the launch of PFL Africa, which will be distributed across the PFL and Bets.io owned social and digital channels. In addition, Bets.io will receive access to PFL fighters and PFL spokespeople. In return, PFL will promote Bets.io across its owned channels and give the brand a presence at future events that take place on the African continent.
Peter Murray, the CEO of PFL said “The PFL is excited to announce its groundbreaking strategic partnership with Bets.io. When it comes to online cryptocurrency gameplay, you need a winner’s mindset and Bets.io has just that. I’m thrilled to be working with them.”
He added: “Road to PFL Africa, through the lens of Bets.io, will give MMA fans around the globe an intimate look at the story behind PFL Africa. This partnership will help us engage with a wider audience and provide valuable insights as we progress towards the realization of PFL Africa.”
Upon the announcement of the deal Dmitrii Khasanov, Strategic Business Development Partner at Bets.io, said “All of us at Bets.io are massive fans of Mixed Martial Arts. It’s one of the fastest growing sports in the world and we’re excited to be partnering with one of the dominant brands in the sport. The PFL embodies the same principles we stand by at Bets.io – dedication, strength and the belief that anything is possible.
“Our platform is built for thrill seeking players who love to bet online, and we’re excited to see what this partnership unlocks for PFL fans and Bets.io players both now and in the future.”
activity report 2025
GGL Publishes Activity Report 2025
The German Gambling Authority (GGL) has published its latest activity report for 2025. The report highlights the GGL’s measures in supervising legal providers and its latest work against illegal gambling.
Supervision and Licensing of Legal Providers Further Systematised
While previous years focused primarily on granting licenses, in 2025 the emphasis shifted significantly to the structured supervision of licensed providers. Key instruments included supervisory discussions, both ad hoc and proactive measures based on reports and market observations. Internal collaboration between the relevant departments was further intensified, contributing to a uniform and consistent supervisory practice.
Further Development of the Technical Infrastructure and Supervisory Systems
The expansion of the technical infrastructure was further advanced. The goal is to create a reliable and comparable data basis for supervision, analysis and future regulatory decisions. Enforcing the mandatory and correct use of the safe servers by the authorised providers remained a challenging process in 2025, but it is the foundation for the necessary improvement in data quality.
Focusing the Fight Against Illegal Gambling on the Entire Market Environment
In 2025, the approach to combating illegal online gambling was further refined and consistently aligned with the entire market environment. In addition to measures against the operators themselves, the focus is increasingly shifting to the service providers involved. This approach ensures that illegal offerings are not viewed in isolation, but rather addressed within their market and process contexts.
In 2025, GGL worked closely with platform operators to further reduce the visibility of illegal content in the digital space.
Market measurement has been further developed scientifically. Due to its opaque and dynamic structure, the evaluation of the development of the illegal gambling market requires a particularly robust methodological basis. The 2025 activity report therefore does not include any independent figures on the size of the illegal market for the year 2025. Instead, the presentation is based on the results of the scientific study “Investigation of the black market and channeling of gambling on the internet based on a survey of gamblers”.
GGL deliberately chose this approach to increase the validity and comparability of the market data and to ensure methodologically sound results.
This study, already published, shows that in 2024 the market volume of illegal and therefore unregulated online gambling will be 23%. This results in a channeling rate of 77%. This means that legal or regulated offerings account for more than three-quarters of the online gambling market.
The existing study will be continued so that a scientifically sound data basis on the development of the illegal market can be provided.
Outlook 2026: 5 Years of GGL Mean Evaluation and Further Development
The developments so far show an increasing consolidation of the supervisory and enforcement structures within the framework of the State Treaty on Gambling 2021.
The focus in the coming years will be on the legally required evaluation, the preparation of the new licensing cycle from 2027 onwards, and the further strengthening of data-based and scientifically sound supervisory instruments.
The 2025 activity report can be found under Publications of the Joint Gambling Authority of the Federal States – Annual Reports.
The post GGL Publishes Activity Report 2025 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Uncategorized
Ageeth Bakker Joins Nederlandse Loterij as CFRO
The Dutch national gambling operator, Nederlandse Loterij, has appointed Ageeth Bakker as its Chief Financial & Risk Officer (CFRO).
Since 2019, Ageeth Bakker was CFRO and a member of the Executive Board of Bovemij Group. Last week, she stepped down from that financial institution in the mobility sector, which specialises in insurance, guarantees and data services. Prior to that, Bakker was Chairperson/Managing Director of Onderlinge Waarborggroep Centramed. She also worked at Achmea Group for 13 years, six of which were in various executive positions; including as Director of Finance, Risk and Supply Chain Management at Centraal Beheer and Financial Director of Avéro Achmea.
Raymond Knops, Chairman of the Supervisory Board of Nederlandse Loterij, said: “The Supervisory Board is pleased to welcome a highly experienced executive like Ageeth Bakker as CFRO of Nederlandse Loterij. Her extensive expertise in finance and risk and a career in regulated sectors are an excellent fit for this board position. With the arrival of Ageeth Bakker, the board is at full strength to further realize Nederlandse Loterij’s strategic ambitions as the most responsible gambling provider and the largest driver of sports and physical activity.”
Ageeth Bakker said: “What particularly appeals to me about Nederlandse Loterij is the combination of a strong social mission and a leading position in the gambling sector. With ten trusted brands, Nederlandse Loterij offers players a safe and responsible range of lotteries and online games of chance, the proceeds of which benefit society. I am happy to contribute to that. I look forward to working with the Board and all colleagues to continue building a successful and future-proof organization, so that we can continue to increase our social contribution.”
The post Ageeth Bakker Joins Nederlandse Loterij as CFRO appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Acquisitions/Merger
Banijay Gaming Acquires French Operator JOA
Banijay Gaming is to acquire JOA, marking another important step in its strategy to build a European diversified gaming leader in light of evolving customer expectations, from funds managed by Blackstone and Kings Park Capital pursuant to a put option agreement.
JOA is the second-largest casino operator in France, with a nationwide network of 33 casinos rooted in every region generating approximately €430 million in gross revenues in 2025.
Its venues combine gaming with restaurants, bars and a broad range of leisure experiences which attract over 4.6 million yearly customers.
Following the acquisition of Tipico Group in April 2026, this transaction further expands Banijay Gaming’s omnichannel capabilities by adding its digital expertise to JOA’s wide network of land-based entertainment destinations.
At the heart of this transaction is a long-term value creation story: Banijay Gaming will accelerate JOA’s next phase of development in France and internationally.
Responsible gaming remains central to Banijay Gaming’s strategy, with both companies continuing to raise standards and share best practices in line with a common commitment to player protection.
Laurent Lassiaz, Chairman of JOA, will continue to lead JOA alongside the existing management team, ensuring continuity for employees, customers and local stakeholders.
Completion of the transaction is expected during H2 2026, subject to JOA’s employee representatives’ consultation and customary regulatory approvals including merger control and casino gaming regulatory approvals.
Nicolas Béraud, Chairman of Banijay Gaming, said: “Customers increasingly expect seamless experiences across digital and physical environments, and this transaction positions us perfectly to respond to that evolution.
“We look forward to supporting JOA’s next phase of development by bringing our expertise in technology, artificial intelligence and data, while preserving the entrepreneurial culture and operational excellence that have made the company successful.”
Laurent Lassiaz, Chairman of JOA, said: “Joining Banijay Gaming marks an exciting new chapter for JOA. After a successful period with Blackstone and Kings Park Capital, which laid the foundations for our growth, we have found another long-term partner with whom we share a common vision for the future.
“Their expertise in technology and digital innovation will help us accelerate our omnichannel development, while allowing us to preserve the entrepreneurial spirit and local roots that have always been our strength. Together, we will be ideally positioned to pursue our ambitions in France and internationally.”
The post Banijay Gaming Acquires French Operator JOA appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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