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Bets.io Teams Up with the Professional Fighters League (PFL) to Bring “Road to PFL Africa” to Sports Fans in cross promotional deal
Leading iGaming and sportsbook platform Bets.io have today announced a strategic content collaboration deal with leading MMA promotion, The Professional Fighters League (PFL) and its partnership for “Road to PFL Africa”.
Under the groundbreaking partnership, Bets.io and the PFL will work closely together to create engaging and informative content for MMA and betting fans around the globe, tailored to the “Road to PFL Africa” documentary series.
Earlier this year, PFL announced plans to launch PFL Africa, giving African fighters the opportunity to compete on a global platform.
As part of the deal, Bets.io will also become a trusted betting partner of the PFL and will provide fans with exclusive behind the scenes custom and original content of PFL’s journey towards the launch of PFL Africa, which will be distributed across the PFL and Bets.io owned social and digital channels. In addition, Bets.io will receive access to PFL fighters and PFL spokespeople. In return, PFL will promote Bets.io across its owned channels and give the brand a presence at future events that take place on the African continent.
Peter Murray, the CEO of PFL said “The PFL is excited to announce its groundbreaking strategic partnership with Bets.io. When it comes to online cryptocurrency gameplay, you need a winner’s mindset and Bets.io has just that. I’m thrilled to be working with them.”
He added: “Road to PFL Africa, through the lens of Bets.io, will give MMA fans around the globe an intimate look at the story behind PFL Africa. This partnership will help us engage with a wider audience and provide valuable insights as we progress towards the realization of PFL Africa.”
Upon the announcement of the deal Dmitrii Khasanov, Strategic Business Development Partner at Bets.io, said “All of us at Bets.io are massive fans of Mixed Martial Arts. It’s one of the fastest growing sports in the world and we’re excited to be partnering with one of the dominant brands in the sport. The PFL embodies the same principles we stand by at Bets.io – dedication, strength and the belief that anything is possible.
“Our platform is built for thrill seeking players who love to bet online, and we’re excited to see what this partnership unlocks for PFL fans and Bets.io players both now and in the future.”
casino games
Groove says its aggregator library passes 20,000 casino games
Groove says it has surpassed 20,000 casino titles on its aggregation platform, up from 15,000 games two years ago. The company said the library now includes content from more than 150 providers and is available to partners worldwide through a single API.
According to Groove, the portfolio spans slots, instant wins, table games, crash games, live dealer and arcade-style content, alongside “emerging verticals including sweepstakes and crypto-native content.” The company said the catalogue is delivered through “one API, one back office, one pipeline,” and positioned the milestone as a curated expansion rather than a volume play.
Rachel Tourgeman, Head of Partnerships at Groove, said: “Twenty thousand games is a number. What matters is what sits behind it…” She added: “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”
Groove pointed to recent integrations including KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it said offers “proprietary mathematics with real-time RTP customisation.” For operators, Groove said the full library is accessible via Groove Command, its centralised back-office product, with tools including content matching, regional segmentation and automated tournaments.
Yahale Meltzer, Co-Founder and CEO of Groove, said: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” adding: “Twenty thousand games through a single API is not just scale. It is a statement.” Meltzer also claimed Groove’s “technology stack with predictive auto-scaling, atomic transactions, real-time compliance mesh” supports execution “across fragmented regulatory landscapes with precision.”
The post Groove says its aggregator library passes 20,000 casino games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Bragg Gaming
Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive
Mega Casino has launched 10 Hot Diamond Desire, a new online slot developed by Bragg Gaming, as an exclusive title available only to Mega Casino players.
According to the companies, the release is intended to strengthen Mega Casino’s exclusive content line-up in the UK online casino market. Bragg Gaming said the game was created by its in-house development team and combines classic slot features with modern mechanics and a diamond-themed design.
The exclusive launch also extends the commercial relationship between the supplier and operator. Mega Casino already offers Bragg Gaming titles including Down The Chimney and Sevens & Suns.
Dom Aldworth, Head of Brand Marketing at Kinetic Digital said:
“Exclusive content remains a key pillar of our strategy and 10 Hot Diamond Desire is a great example of the kind of launch we want to bring to Mega Casino players. The game delivers a compelling experience while giving customers access to something genuinely unique. We’re pleased to be working with Bragg Gaming on this exclusive release and look forward to expanding our portfolio of exclusive content even further in the future.”
The post Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
appointments
OS Studios names Ishaan Arya country manager to lead India expansion
OS Studios has appointed Ishaan Arya as Country Manager for India, tasking him with leading the agency’s expansion across newly established hubs in Bengaluru, New Delhi, and Mumbai. The appointment was announced on 25 June, 2026 in Bengaluru.
OS Studios, a Project Worldwide agency, said it recently entered the Indian market and will deploy its ‘Fan Z’ approach for brands looking to engage with gaming, esports and live events audiences in South Asia. The company said the expansion will leverage the infrastructure and production capabilities of sister agency George P. Johnson (GPJ) India.
“The future of gaming will be shaped by the communities that care about it most, and few markets embody that more than India,” said John Higgins, CEO of OS Studios. “To build something meaningful, you have to be part of the culture, not looking in from the outside. Ishaan understands that better than anyone. He’s exactly the kind of leader we want building the future of OS Studios in India.”
In the role, Arya will oversee operations, drive strategic brand partnerships, and scale local capabilities, according to the company. “Brands are investing heavily in Indian gaming, but true fan experience is too often an afterthought,” said Rasheed Sait, Chief Growth Officer for India and South Asia at Project Worldwide. “Alongside GPJ India’s experiential footprint, OS Studios will set a new standard for fan engagement in the region.”
Arya previously co-founded The Esports Club and most recently served as Vice President of Partnerships at Nodwin Gaming, where he led Comic Con India. “A massive gap remains between brand intent and authentic community engagement in India,” said Arya. “I’m thrilled to leverage Project Worldwide and GPJ India’s operational strength to build culture-defining experiences for brands and fans alike.”
The post OS Studios names Ishaan Arya country manager to lead India expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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