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Bets.io Teams Up with the Professional Fighters League (PFL) to Bring “Road to PFL Africa” to Sports Fans in cross promotional deal

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Leading iGaming and sportsbook platform Bets.io have today announced a strategic content collaboration deal with leading MMA promotion, The Professional Fighters League (PFL) and its partnership for “Road to PFL Africa”.

Under the groundbreaking partnership, Bets.io and the PFL will work closely together to create engaging and informative content for MMA and betting fans around the globe, tailored to the “Road to PFL Africa” documentary series.

Earlier this year, PFL announced plans to launch PFL Africa, giving African fighters the opportunity to compete on a global platform.

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As part of the deal, Bets.io will also become a trusted betting partner of the PFL and will provide fans with exclusive behind the scenes custom and original content of PFL’s journey towards the launch of PFL Africa, which will be distributed across the PFL and Bets.io owned social and digital channels. In addition, Bets.io will receive access to PFL fighters and PFL spokespeople. In return, PFL will promote Bets.io across its owned channels and give the brand a presence at future events that take place on the African continent.

Peter Murray, the CEO of PFL said “The PFL is excited to announce its groundbreaking strategic partnership with Bets.io. When it comes to online cryptocurrency gameplay, you need a winner’s mindset and Bets.io has just that. I’m thrilled to be working with them.”

He added: “Road to PFL Africa, through the lens of Bets.io, will give MMA fans around the globe an intimate look at the story behind PFL Africa. This partnership will help us engage with a wider audience and provide valuable insights as we progress towards the realization of PFL Africa.”

Upon the announcement of the deal Dmitrii Khasanov, Strategic Business Development Partner at Bets.io,  said “All of us at Bets.io are massive fans of Mixed Martial Arts. It’s one of the fastest growing sports in the world and we’re excited to be partnering with one of the dominant brands in the sport. The PFL embodies the same principles we stand by at Bets.io – dedication, strength and the belief that anything is possible.

“Our platform is built for thrill seeking players who love to bet online, and we’re excited to see what this partnership unlocks for PFL fans and Bets.io players both now and in the future.”

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IGT Modernizes Central Lottery System for LOTTO Thüringen in Germany via Seven-Year Contract Extension

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International Game Technology PLC  announced that its subsidiary, IGT Global Services Limited, has signed a seven-year contract with the Thuringian State Lottery (“LOTTO Thüringen”) in Germany to deploy its retail central system technology, Aurora™, and related software upgrades. The contract term will begin upon go-live of the new platform, planned for March 2026.

An integral part of OMNIA™, IGT’s player-centric, omnichannel solution for lotteries, Aurora helps drive lottery innovation and profitability. The platform will provide intuitive, user-friendly applications, tools and reporting capabilities which will handle all of LOTTO Thüringen’s transaction processing, game management and back-office operations.

“LOTTO Thüringen has relied on IGT’s versatile and strong-performing central system technology throughout the course of our decades-long relationship,” said Jochen Staschewski, LOTTO Thüringen Chief Executive Officer. “Upgrading our central retail system to IGT’s advanced platform and back-end software will enable us to streamline our business processes and continue operating with the highest levels of efficiency.”

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“IGT’s retail central system incorporates a suite of flexible solutions designed to help manage, transform and further grow LOTTO Thüringen’s business,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery. “With this long-term contract extension, LOTTO Thüringen is well-positioned to continue benefiting from IGT’s secure, responsible and modernized technology and software. Leveraging these best-in-class solutions will aid in the Lottery’s goals of supporting good causes throughout the state.”

The post IGT Modernizes Central Lottery System for LOTTO Thüringen in Germany via Seven-Year Contract Extension appeared first on European Gaming Industry News.

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Prepare to be Amazed in Mythical Legends Carnival, a Mythic Video Slot!

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The new title from leading Spanish e-Gaming provider MGA Games is an innovative game with a truly original theme: a journey through carnival festivities filled with legendary creatures. Its design combines the excitement of street parties with the richness of mythological creatures from around the world, providing a totally unique experience.

This new casino slot features 25 paylines, with winning combinations paid from left to right. By landing 3 or more Scatter symbols, players gain access to the Free Spins screen, which includes an innovative prize system. Players can enjoy an accumulator feature and a final Super Respin spin that awards the accumulated winnings. It also includes Money and Collect symbols, which when combined offer an additional bonus prize.

Global Audience
By showcasing mythologies from all over the world, the game is set to appeal to a global audience, enhancing its market potential and attracting players from various countries. Its visual and auditory elements, featuring vibrant graphics and immersive music, will captivate players and deliver a fully immersive experience in a fantastic world.

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In this new release, every spin of the reels will surprise players with its themed symbols. As if that weren’t enough, the game features an optional Buy Free Spins button, speeding up the path to big rewards. Mythical Legends Carnival will be available in all of Spain’s best online casinos starting February 3rd and across .com markets from January 27th.

The post Prepare to be Amazed in Mythical Legends Carnival, a Mythic Video Slot! appeared first on European Gaming Industry News.

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INCENTIVE GAMES LAUNCHES CRASH GAME WITH BET365 IN BRAZIL

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Incentive Games, a leading B2B games provider, today announced the launch of its new crash game, Velocity, with bet365 in Brazil.

This marks a significant milestone for Incentive Games as it represents their first Pay-to-Play Crash game developed in partnership with bet365. The bespoke game has been meticulously designed by Incentive Games’ expert developers to ensure maximum player engagement.

Seamlessly integrated with bet365’s platform, the game leverages the expertise of Incentive Labs – a powerhouse of data and AI specialists. The Incentive Labs team will continuously analyse player interactions to refine the game and deliver an ever-evolving experience, turning millions of user touchpoints into unique solutions that enhance player satisfaction.

John Gordon, CEO of Incentive Games, said, “While the market is saturated with crash games, Velocity stands out from the crowd. It is the first in a series of exciting crash game offerings and we’re so proud to be launching this groundbreaking game with bet365. With their global reach, there’s no better partner to introduce ‘Velocity’ to the Brazilian market.”

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A bet365 spokesperson said of the launch, “We’re delighted to yet again partner with Incentive Games in what promises to be an amazing gaming experience for our players.”

The post INCENTIVE GAMES LAUNCHES CRASH GAME WITH BET365 IN BRAZIL appeared first on Gaming and Gambling Industry in the Americas.

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