Latest News
Bets.io Teams Up with the Professional Fighters League (PFL) to Bring “Road to PFL Africa” to Sports Fans in cross promotional deal
Leading iGaming and sportsbook platform Bets.io have today announced a strategic content collaboration deal with leading MMA promotion, The Professional Fighters League (PFL) and its partnership for “Road to PFL Africa”.
Under the groundbreaking partnership, Bets.io and the PFL will work closely together to create engaging and informative content for MMA and betting fans around the globe, tailored to the “Road to PFL Africa” documentary series.
Earlier this year, PFL announced plans to launch PFL Africa, giving African fighters the opportunity to compete on a global platform.
As part of the deal, Bets.io will also become a trusted betting partner of the PFL and will provide fans with exclusive behind the scenes custom and original content of PFL’s journey towards the launch of PFL Africa, which will be distributed across the PFL and Bets.io owned social and digital channels. In addition, Bets.io will receive access to PFL fighters and PFL spokespeople. In return, PFL will promote Bets.io across its owned channels and give the brand a presence at future events that take place on the African continent.
Peter Murray, the CEO of PFL said “The PFL is excited to announce its groundbreaking strategic partnership with Bets.io. When it comes to online cryptocurrency gameplay, you need a winner’s mindset and Bets.io has just that. I’m thrilled to be working with them.”
He added: “Road to PFL Africa, through the lens of Bets.io, will give MMA fans around the globe an intimate look at the story behind PFL Africa. This partnership will help us engage with a wider audience and provide valuable insights as we progress towards the realization of PFL Africa.”
Upon the announcement of the deal Dmitrii Khasanov, Strategic Business Development Partner at Bets.io, said “All of us at Bets.io are massive fans of Mixed Martial Arts. It’s one of the fastest growing sports in the world and we’re excited to be partnering with one of the dominant brands in the sport. The PFL embodies the same principles we stand by at Bets.io – dedication, strength and the belief that anything is possible.
“Our platform is built for thrill seeking players who love to bet online, and we’re excited to see what this partnership unlocks for PFL fans and Bets.io players both now and in the future.”
Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.
BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.
At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.
BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.
As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”
The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”
The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.
Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.
The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.
The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.
“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.
Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.
The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The JUSTIN2026 campaign was shot in Denver and rolls out over four weeks ahead of the 14 June event at the White House.
Duelbits has launched a branded content campaign with UFC interim Lightweight Champion Justin Gaethje, timed to UFC Freedom 250 at the White House on Saturday 14th June.
The campaign, branded JUSTIN2026, was shot on location in Denver, Colorado by UK-based creative agency YRDS. Duelbits said the content is designed as a “premium, cinematic series” and will roll out in phases over the next four weeks, peaking on event day.
According to the company, the campaign was planned before UFC Freedom was officially confirmed. Duelbits framed the early commitment as part of a strategy to move faster than traditional sportsbooks around major cultural moments.
“We didn’t want to create another sportsbook promo,” said Jasper Hoekert, Chief Marketing Officer at Duelbits. “We wanted to create something that combat sports fans want to watch, content built around Justin’s authenticity and intensity, not just his fight record. We were planning this before the White House event was even officially confirmed. When you believe in the magnitude of a moment, you don’t wait for permission to act on it.”
“Duelbits came to me with a vision, not just a brief,” said Gaethje. “They wanted to create something that reflected the reality of what I do and who I am, with no smoke and mirrors. When a brand shows up with that kind of conviction and creative ambition, you back it. This campaign is going to be something people remember.”
The post Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
iGaming industry5 days agoPragmatic Play Releases its Latest Slot Game “The Big Dog House”
-
Aphrodite Legends of Olympus™5 days ago
Inspired Expands Portfolio with Three New iGaming Slots: THE GREAT EGGSCAPE™, APHRODITE LEGENDS OF OLYMPUS™, GOLD FEVER MINE ALL MINE™
-
betting market4 days ago
BiS Brasília brings together experts and authorities to discuss the future of Brazil’s betting market
-
Altenar6 days ago
Philippine Sportsbook ArenaPlus Selects Altenar as Technology Provider
-
Canada7 days ago
St8 extends Wazdan content distribution into Ontario
-
Balkans7 days ago
CT Interactive Launches Diamond Tree Jackpot on Efbet in Bulgaria
-
Aviator Studio5 days ago
Aviator Studio marks another major win in São Paulo court
-
Aviator Studio6 days ago
Aviator Studio Achieves Major Legal Victory in São Paulo
