Africa
1/ST CONTENT widens its Southern African scope via sublicensing deal with 4Racing
1/ST CONTENT – the leading provider of premium content for North American horse racing and a key division of 1/ST RACING, the biggest racing company in the Americas – has broadened its growing international footprint with the announcement of a progressive sublicense agreement with South African rights holder, 4Racing.
This multi-year deal revolves around commingling and fixed-odds betting for 1/ST CONTENT’s leading portfolio of racetracks and charges 4Racing with the managing the exploitation and distribution of these exclusive pictures and data to online and retail operators across South Africa and the wider SADC (Southern African Development Community) whose 16 Member States include the likes of Zimbabwe, Angola and Tanzania.
1/ST CONTENT already assembles well over 3,300 days of racing each year from top North American racetracks, such as Gulfstream Park, Santa Anita, Golden Gate Fields, Laurel Park and Pimlico Race Course, Belmont Park, Aqueduct Racetrack and Saratoga Race Course, alongside Del Mar, Keeneland, Tampa Bay Downs and Woodbine. More recent international distribution partnerships (via NYRA, BetMakers and CDI) have made 1/ST CONTENT the pre-eminent player in the international-rights space.
To which end, 1/ST CONTENT’s delivery of live pictures, data and multidimensional betting services now comprises an unrivalled network of over 70 North American tracks, equipping international operators with a highly-flexible programming schedule, supported by a steady stream of rapid-cycling betting opportunities that are proven to increase digital dwell-time for new and existing customers.
1/ST CONTENT’s acclaimed end-to-end solution, encompassing extensive content that maps approximately 90% of all U.S. racing, accordingly opens the door to many of the planet’s most prestigious horse races. Highlights include the Pegasus World Cup, every leg of the revered Triple Crown series (featuring the Kentucky Derby, the Preakness and the Belmont Stakes) and the season’s flagship finale at the Breeders’ Cup World Championships from Santa Anita (3-4 November).
This daily timetable of engaging action, whose chronology naturally complements international racing coverage across varied time-zones, provides 1/ST CONTENT’s global partners with a reliable source of fast-settling betting content at peak leisure-time viewing slots throughout South Africa, whose own daily domestic racing scene seamlessly transitions to East Coast start times at, for example, Gulfstream or Belmont Park.
Stephen Watson, Head of 4Racing TV, said: “1/ST CONTENT stands alone as the proven pacesetter for live North American horse racing content, providing rights, betting data, live broadcast and video streaming on behalf of its growing global portfolio of partners. So, naturally, we’re delighted to take charge of their portfolio under the terms of this progressive new sublicense agreement, allowing us to maximise the reach of North American racing not only in South Africa (a territory long-familiar with horse racing) but also in a broader span of the SADC’s emerging markets where a more educational play around this content is required in African States where football is king.
“More generally, 4Racing is reinvigorating the horse racing industry in South Africa and beyond with a commitment to diversity and transparency in its relationships with stakeholders, designing and implementing a series of new projects and strategies for the betterment of the sport.”
Simon Fraser, Senior Vice President of International at 1/ST CONTENT, added: “1/ST CONTENT is thrilled to build on our strategic relationship with 4Racing to widen the international reach of North American Thoroughbred racing in South Africa and SADC. As a result, fans and bettors around the world can now enjoy more coverage of top-quality racing than ever before, as out service corrals the lowest-latency feeds from thousands of annual meetings, showcasing tens of thousands of races each year. North American racing continues to assist worldwide operators in engaging untapped audiences by delivering 24/7 horse racing, and helps us return the value to a host of U.S. racetracks and their key stakeholders.
“4Racing have previously proven to be a strong partner for us in the Southern African market, so it’s fantastic to be expanding on an already valuable partnership. The distributional scope of their operators is second to none, across both retail and digital.”
7777 gaming expands its reach in Nigeria with the integration on betBonanza, one of Nigeria’s leading sports betting and gaming websites. This strategic collaboration marks a significant milestone for both companies and promises an enhanced gaming experience for Nigerian players.
7777 gaming, with its commitment to providing innovative and engaging gaming content, will now make its entire portfolio of over 100 thrilling titles available to the rapidly growing community of betBonanza users. The inclusion of these exciting games aims to diversify the entertainment options on the platform and cater to the evolving preferences of the Nigerian gaming market.
Elena Shaterova, CCO at 7777 gaming expressed her enthusiasm about the latest company’s collaboration: “The integration with betBonanza represents a key strategic move for 7777 gaming, allowing us to further extend our global presence and reach new audiences. The Nigerian market, known for its enthusiastic gaming community, presents a tremendous opportunity for the company to showcase our top-tier online casino games.”
Edward Oluigbo, the Commercial Operations and Games of Chance Manager, at betBonanza commented: “We are excited to offer 7777 gaming’s online casino content to all of our players in Nigeria. This partnership signifies a shared commitment to providing a safe, entertaining, and rewarding gaming environment for all our players.”
Both companies are dedicated to responsible gaming and will ensure that all games are delivered in compliance with the relevant regulatory standards. BetBonanza is licensed by the National Lotteries Regulatory Commission (NLRC), Lagos State Lotteries Board (LSLB), and several states in Nigeria and is part of Betsson Group.
The integration of 7777 gaming’s portfolio onto betBonanza’s platform is already live, and players can experience the excitement by visiting their website.
About 7777 gaming:
7777 gaming is an innovative and data-driven B2B iGaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.
The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.
7777 gaming is already partnering with the leading aggregators and platform providers in the iGaming industry.
Betway players in Ghana, Nigeria, Tanzania and Zambia can enjoy Gaming Corps’ full games suite
Gaming Corps — the Swedish specialist in arcade-style casino games — has added another leading industry name to its list of partners after reaching an agreement with Betway Group, covering four territories in Africa.
Betway Group is a member of Super Group. Since being founded in 2006, the operator has become a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. The brand has become very familiar with sports fans through a number of high-profile partnerships, such as its front-of-shirt sponsorship with Premier League football club West Ham United.
Betway’s players in Ghana, Nigeria, Tanzania and Zambia will be able to enjoy Gaming Corps’ full suite of premium games, made up of first-class Crash, Mine, Table and Slot titles, as well as a certified Plinko. Betway will offer some of Gaming Corps’ outstanding successes this year, such as Raging Zeus Mines, Wild Woof, Super Hot Stacks, and more recently Lobster Hotpot. The portfolio also includes classic Gaming Corps titles like Jet Lucky 2 and Coin Miner.
Danielle Calafato, Gaming Corps’ Chief Commercial Officer, said: “I’m thrilled to partner with Betway Group; one of the most recognisable names in online gaming. It will be a pleasure to offer our renowned portfolio of games to Betway’s players in Ghana, Nigeria, Tanzania and Zambia.
“This is a significant step forward for Gaming Corps as part of our efforts to grow our brand in Africa, and we hope to bring our expanding list of games to more players across the region. I’m very excited about our upcoming plans and look forward to sharing more in due course.”
Hailee Cook, Product Manager at Betway Group said: “We are always looking for ways to grow and improve our online casino offering, and adding Gaming Corps’ high-quality suite of games will certainly help us do that.
“I’m very excited to offer these games to our players and I look forward to hosting more Gaming Corps titles at Betway as they continue to produce first-class content.”
EGT has made a large-scale installation in Cameroon. The brand-new ultra-modern Grand Palace Casino in Douala city, which was officially opened in the beginning of October, is supplied entirely with gaming equipment from the Bulgarian manufacturer.
“We are beyond happy that we have finally been able to realize this long-awaited project and Grand Palace Casino is now a fact. We are flattered that Gaming IQ place their trust in us and I believe that this is just the beginning of a long-term fruitful partnership that will provide African players with access to first-class service and high-quality gaming products to fully satisfy their tastes and requirements,” Lilia Georgieva, CEO of EGT Tanzania, said.
60 slot cabinets of the G 27-27 St, G 32-32 VIP, P 24-24 Up, P 42V St Curved and Vega Vision models are available to the guests of the gaming facility. They reveal the gaming world of the Premier and Collection Series multigames, as well as the Premium Link and Lady’s Cards jackpots, which are very popular among local gaming audience. The absolute bestseller Bell Link, as well as the General Series mixes, that are presented for the first time in the country, complement the variety of gaming products. The visitors to the casino can also try their luck with the Premier Automated Roulette, equipped with Jackpot Cards.
EGT’s casino management system Spider also made its debut in the gaming establishment and now is assisting for the easy and efficient management of its daily activities.
Terry Smith and Delcho Petrov from Gaming IQ said: “We are very proud to launch Grand Palace Casino in Cameroon with the entire gaming floor dedicated to EGT’s equipment. We believe that the automated roulette and the slot machines will reap great success among our customers, who will also highly appreciate the casino management system Spider with our attractive loyalty program. Our company has signed multiple agreements with different countries across Africa to help them modernize and change the vision of gaming industry and casino business and raise customer experience to the international level. Grand Palace Casino is the first of those gaming establishments. We intend to continue to work closely with EGT and support and promote its products. Our ambition is to place 300 to 500 machines of the Bulgarian manufacturer in few African countries by the end of 2024.”
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