Latest News
Hipther Announces Media Partnership with DroomDroom: Fostering Web3 Insights and Innovation
Hipther Agency, the parent brand of renowned media outlets and event organizers in Gaming, Technology and various industries, is excited to announce its media partnership with DroomDroom Corporation, a distinguished web3 education-focused media house and a trusted source of information in the cryptocurrency and blockchain space.
DroomDroom Corporation has solidified its reputation as a dependable business partner and a leading source of accurate, world-class content in the web3 industry. This partnership will further enhance Hipther Agency’s commitment to delivering cutting-edge insights and fostering innovation across a broad spectrum of industries.
Hipther Agency, also known as HIPTHER, serves as the parent brand for a diverse portfolio of leading media outlets that cater to a variety of modern industries and sectors, including iGaming, Fintech, web3, blockchain, eSports and more. With a strong commitment to providing exposure through digital media, as well as live conferences and virtual events through Hipther Events, Hipther Agency has become a prominent platform for building business visibility and enhancing customer relationships.
DroomDroom is a web3 education-focused media house known for dedicating thousands of hours to in-depth research within the web3 industry. This commitment allows them to provide users with free, accurate, and world-class content. DroomDroom caters to a global audience passionate about web3 innovations, providing users with free, accurate, and world-class content. It is recognized for its official features on prominent platforms such as Binance Feed and CoinMarketCap Feed, and articles published on Volv Media, a platform powered by notable entities like Business Insider, Snap Inc., and Forbes, demonstrating its status as a verified source of information.
The partnership between Hipther and DroomDroom represents a union of industry knowledge, insights, and expertise. By joining forces, both entities aim to empower their respective audiences with valuable information and foster innovation in their respective industries.
Zoltan Tundik, Co-founder and Head of Business at Hipther, stated about the partnership:
“We are thrilled to partner with DroomDroom Corporation, a leading authority in web3 education and blockchain insights. This strategic alliance not only fortifies Hipther Agency’s position at the forefront of emerging technologies but also reflects our unwavering commitment to deliver unparalleled content and innovation across multiple industries. Together, we’re setting the stage for an exciting new chapter of informed, impactful storytelling and thought leadership.”
This collaboration aligns with Hipther’s mission to reach forward-thinking leaders and professionals in web3 and Tech to provide knowledge and help forge valuable connections through its international in-person and virtual events.
About DroomDroom:
DroomDroom is set out to make Web3 mainstream, by creating a fountainhead for the latest guides, views, and ideas. A place where people of Web3 converge. DroomDroom believes that even though interest in blockchain continues to grow at a rapid rate, to become truly mainstream it’s imperative that we make it more relatable to people. Thank you for reading DroomDroom. We know that you and your venture have a story that just needs to be told. DroomDroom is excited to tell that story.
About Hipther:
Hipther Agency is the parent brand of European Gaming, PICANTE, WireUp Zone, Gaming Americas, eSports Connect, the HIPTHER news app, and the WireUp networking app found on the Play Store.
➔ To receive constant updates from the HIPTHER network and conference agenda updates, subscribe here: http://eepurl.com/hfyZxf
Arena Racing Company
Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
B2B
Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
Brand Activation
Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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