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Longlist Revealed For The William Hill Sports Book of the Year 2023 Award – and £30,000 Top Prize

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  • 18 books selected for the longlist including current professional snooker player Ronnie O’Sullivan, and three-time winner Duncan Hamilton 
  • 13 different sports featured including two fiction books
  • 100% growth for longlisted female authors

The longlist for the 35th William Hill Sports Book of the Year Award – the world’s most valuable literary sports-writing prize – has been revealed today (Thursday 28th September), featuring a diverse selection of sports from squash and snooker to swimming and surfing.

The 18-book longlist was selected from more than 150 entries following a rigorous judging process from a panel with expertise in both sports and literature including The Athletic’s Nancy Froston, sports presenter Matt Williams and William Hill’s Neil Foggin.

Books making this year’s longlist celebrate a diverse world of sports literature, covering tales and insight from 13 different sports. From gripping memoirs to thrilling narratives and insightful analysis from some of the most compelling sporting stars, the longlisted books have one common thread: a profound passion for sports and sporting literature.

Six female authors make this year’s cut, doubling the number from previous years.

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Three-time William Hill Sports Book of the Year winner Duncan Hamilton is in the running for this year’s Award, alongside arguably one of the greatest snooker players of all time, Ronnie O’Sullivan.

The William Hill Sports Book of the Year 2023 Longlist (alphabetical by author surname):

  • 1923: The Mystery of Lot 212 and a Tour de France Obsession by Ned Boulting
  • Hope and Glory: Rugby League in Thatcher’s Britain by Anthony Broxton
  • Inshallah United: A Story of Faith and Football by Nooruddean Choudry  
  • Unfair Play: The Battle for Women’s Sport by Sharron Davies with Craig Lord
  • Good for a Girl: My Life Running in a Man’s World by Lauren Fleshman
  • The Silence of the Stands: Finding the Joy in Football’s Lost Season by Daniel Gray
  • Answered Prayers: England and the 1966 World Cup by Duncan Hamilton
  • Tinseltown: Hollywood and the Beautiful Game – a Match Made in Wrexham by Ian Herbert
  • Althea: The Life of Tennis Champion Althea Gibson by Sally H. Jacobs
  • Nazaré: Life and Death with the Big Wave Surfers by Matt Majendie 
  • Western Lane by Chetna Maroo

 

  • The Hard Parts: A Story of Courage and Triumph by Oksana Masters 
  • Unbreakable by Ronnie O’Sullivan  
  • Concussed: Sport’s Uncomfortable Truth by Sam Peters
  • On Days Like These: The Lost Memoir of a Goalkeeper by Tim Rich
  • Nowhere to Run: The Ridiculous Life of a Semi-Professional Football Club Chairman by Jonathan Sayer
  • Kick The Latch by Kathryn Scanlan
  • The Tour: The Story of the England Cricket Team Overseas 1877 – 2023 by Simon Wilde 

 

Award panellist and renowned sports broadcaster, Matt Williams said: “This year’s longlist showcases the diversity of sports and the many ways in which they inspire, entertain, and unite communities.

“We received an unprecedented number of outstanding entries from talented authors this year, including a high volume of contributions from both female authors and international writers. Whittling these down was no small feat, resulting in an historic moment for the Awards as we reveal a list of 18 longlisted books, which encompasses fiction and non-fiction.

“These remarkable titles explore the depths of sportsmanship, triumphs and challenges across the sporting industry including sexism, and the devastating effects that head injuries have on sportspeople. All the longlisted books not only have a great story to tell but their writing captivates the reader and is the best in sporting literature.

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“I’ve thoroughly enjoyed reading so many inspirational books from the most talented of authors and I’m excited to see which of the 18 books comes out on top.”

Now in its 35th year, the William Hill Sports Book of the Year Award is dedicated to rewarding excellence in sports-writing and provides authors and publishers a platform to showcase and promote their book. The first William Hill Sports Book of the Year Award took place in 1989, earning it the title of the longest-established competition in the industry.

The shortlist for the William Hill Sports Book of the Year 2023 Award will be unveiled on 26th October, with the winner declared on 30th November 2023 at an official award ceremony at BAFTA 195 Piccadilly, London. The Award has a £30,000 cash prize for the winner and the shortlisted authors will each receive £3,000 and a leather-bound copy of their book.

Eastern Europe

Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

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“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.

On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.

“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.

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A Simple Concept, a Powerful Impact

The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.

Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.

More Than Just a Run

It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.

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“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.

“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”

“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”

“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.

Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.

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Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.

The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.

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BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

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BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.

BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”

With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.

McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.

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The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.

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Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

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Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.

Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.

This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.

 

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Highlights from the report include:

Top consumer apps are investing in interactive ads to compete for engagement

In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.

Playable ads deliver returns across ad budgets for mobile game advertisers

In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.

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Tailoring “metaplay” elements to motivations can improve performance

“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.

UGC is becoming a key differentiator in driving scale for consumer apps

The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.

Widespread adoption of Gen AI leads to more customized ad experiences

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Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.

Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”

Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”

The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.

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