Latest News
SOFTSWISS Game Aggregator Enhances its Portfolio with BetGames
The SOFTSWISS Game Aggregator is ready to unveil its strategic partnership with BetGames, a prominent provider of live dealer betting products. This collaboration signifies a new milestone for both companies, focusing on elevating player experiences and expanding their global presence.
In keeping with its commitment to providing diverse gaming content for clients and their players, the SOFTSWISS Game Aggregator unrolls access to an enriched collection of live dealer betting games through this new partnership. This move aligns with the results of a recent survey, which revealed that a diverse portfolio of games and providers is a crucial functional characteristic for 73% of clients when selecting an iGaming supplier. As a result, this cooperation represents a seamless step forward in meeting client demands.
Operators leveraging SOFTSWISS’ aggregated content can now access BetGames’ product lineup, featuring standout titles like War of Bets, the flagship Lotto range, and the newly introduced Instant Lucky 7. The new partner also offers a collection of engagement tools, including ‘Cashback’ and ‘Bonus’ options, enabling players to reclaim a portion of their wagers and providing enhanced opportunities for winning. The dedication to crafting their own player engagement tools is a trait BetGames shares with the Game Aggregator, which introduced its Tournament Tool earlier this year. The partners are united by their common mission to enhance the gaming experience, creating a dynamic winning synergy.
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, comments: “This integration will expand the content choices available in our clients’ casinos and deliver an excellent gaming experience with live-dealer betting games for players. We are confident that the collaboration between the SOFTSWISS Game Aggregator and BetGames will prove mutually beneficial for both partners.”
Yury Mikhaylov, VP CIS at BetGames, shares: “Through this collaboration, we aim to set new industry benchmarks by integrating our full suite of games with the SOFTSWISS Game Aggregator, and bring an exceptional gaming experience to players worldwide. This deal is a great fit for both parties, not only owing to our leading positions in the respective fields, but also due to the alignment of our growth plans.”
The Game Aggregator serves as a content hub within the SOFTSWISS product ecosystem, bringing together 16,000+ games from over 190 providers. It is an award-winning product, recognised as the Aggregator Platform of the Year at the EGR B2B Awards two years in a row, in 2022 and 2023. SOFTSWISS will showcase the product at stand CG58 during SBC Summit Barcelona, the esteemed international iGaming event, which will take place on 19–21 October 2023.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying ISO 27001-certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
About BetGames
BetGames creates class-leading live dealer fixed-odds betting games.
The studio has won multiple awards in recent years, including the 2019 SBC Award for ‘Rising Star in Casino Innovation’, ‘Live Casino Supplier of the Year’ and ‘Leader of the Year’ at the 2020 SBC Awards, as well as Live Casino Provider of the Year at the 2023 AffPapa Awards.
BetGames has a client base of multiple tier-one operators, including Entain, Betway, Hollywoodbets, STS and Kaizen Gaming.
Playson, the established digital entertainment supplier, has strengthened its presence in Brazil after going live with leading local operator Betnacional, marking another key milestone in its Latin American growth strategy.
Owned by Flutter, Betnacional is a prominent sportsbook and casino brand focused on the Brazilian market, known for its strong local reach and expanding player base. Through the partnership, Betnacional’s customers now gain access to a selection of Playson’s top-performing titles, including 4 Pots Riches and Diamonds Power—both featuring the popular Hold and Win mechanic—as well as Sugar Teddy x1000, all recognised for their engaging gameplay and proven success in regulated markets.
The agreement highlights Playson’s ongoing strategy of collaborating with trusted, high-impact operators in key growth regions. Brazil continues to be a major focus for the supplier, driven by rising demand for high-quality, mobile-optimised content tailored to local player preferences.
This latest deal further strengthens Playson’s foothold in the country, where it is rapidly expanding its network of operator partners and solidifying its role as a key content provider in the region.
“Partnering with Betnacional is an important milestone for us in Brazil,” said Cristhian Zito, Head of LatAm at Playson.
“As a highly respected local brand with a deep understanding of its audience, we are confident our content will resonate strongly with its players. This launch reinforces our position in the market and our commitment to delivering engaging, high-performing games across Latin America.”
Frederico Cunha, Head of Comercial at Betnacional, added: “We are delighted to welcome Playson’s portfolio to our platform. Their games are known for their quality, strong mechanics, and consistent performance, making them a valuable addition to our offering. We look forward to working closely together to enhance the entertainment experience for our players.”
The post Playson strengthens Brazilian presence with Betnacional partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Pragmatic Play, a leading iGaming content provider, has rolled out Jelly Express, a vibrant new slot where a gummy bear conductor leads a locomotive through a colourful candy-coated world.
Set across 6×5 reels, the game delivers a lively experience filled with rewarding mechanics. Players can win by landing 8 to 12+ matching symbols anywhere on the grid, with base game payouts reaching up to 50x. Adding extra sweetness, candy train wilds boost wins with multipliers of up to 100x.
The excitement ramps up when three coin scatter symbols trigger the bonus round, offering players a choice between six different feature options. Each option provides a unique mix of free spins (up to 25) and wild multipliers (up to 100x), while a mystery pick adds an extra layer of unpredictability.
During the feature, landing an additional scatter can activate Super Free Spins, where wild multipliers are collected by the candy train above the reels. This cumulative multiplier is then applied to future wins involving wilds, unlocking a maximum win potential of up to 5,000x.
In selected markets, players can also take advantage of special bet options, including increased chances of triggering free spins, guaranteed wilds on every spin, or enhanced win potential with minimum 10x wild multipliers that stack during tumbles.
Jelly Express is the latest addition to Pragmatic Play’s growing portfolio.
The post ALL ABOARD! PRAGMATIC PLAY GOES FULL STEAM AHEAD WITH JELLY EXPRESS appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
RubyPlay, a studio-driven content ecosystem, has further strengthened its position in the regulated US iGaming market with its official launch in West Virginia, marking its third state entry.
The expansion brings RubyPlay’s distinctive portfolio of premium titles to the Mountain State, giving leading US operators access to high-performing games such as Vegas No Limit Wins SE, Mad Hit® Diamonds, and Mad Hit® Devil.
Operators in West Virginia will benefit from RubyPlay’s flexible content platform, built on shared technology, infrastructure, and distribution capabilities designed to meet individual partner requirements.
At the core of the offering is RubyPlay’s studio-based ecosystem, which includes market-specific studios like xSlots. These studios deliver localised content, bespoke game development, and faster time to market, helping operators create more tailored player experiences.
The move continues RubyPlay’s steady expansion across the US, following successful entries into New Jersey and Delaware. As the company builds momentum in regulated markets, the US remains a central pillar of its growth strategy, with plans to enter Pennsylvania in the near future.
“Our launch in West Virginia reflects RubyPlay’s ongoing commitment to expanding across regulated US markets,” said Dima Reiderman, Chief Commercial Officer at RubyPlay.
“Each new state allows us to strengthen our commercial presence while building valuable partnerships with leading operators.
“Through our studio-driven model, we enable operators to deliver content that aligns closely with their strategy and audience, creating more relevant and differentiated player experiences.”
The post RubyPlay expands US footprint with West Virginia launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Asia7 days agoSkyesports and GodLike signs MoU with Maharashtra Cyber to promote esports and cyber hygiene in Maharashtra
-
Africa7 days ago
TaDa Gaming Officially Enters the Regulated South African Market
-
Alberta6 days ago
Media Troopers Prepares for Alberta iGaming Launch with Canadian Gaming Law Firm
-
40 Sparkling Crown6 days ago
TaDa Gaming Enters South Africa via Strategic Betway Partnership
-
3 Oaks Gaming7 days ago
SAGSE leads while Brazil advances regulation and global positioning
-
Asia5 days ago
GLI Becomes the First Company Accredited by PAGCOR to Test and Certify iGaming Platforms in the Philippines
-
Bettingbladet.se6 days ago
Bettingbladet Aims to Become Sweden’s Central Hub for Gambling Industry News & Trends
-
Barbie Nerz Head of Online Games at Staatliche Toto-Lotto GmbH Baden-Württemberg6 days ago
Peter & Sons Partners with Staatliche Toto-Lotto GmbH Baden-Württemberg for German Market Entry
