Latest News
Play’n GO and Växjö Lakers partnership continues to GO FOR GOLD
Swedish gaming giant Play’n GO continues its decade long support of the four-time Swedish Hockey League champions
Play’n GO, the world’s leading casino entertainment provider, has today announced it is returning as the title sponsor for the Växjö Lakers, continuing a relationship that goes back over ten years.
Play’n GO’s roots are in Växjö, the city where the company was founded, and it is committed to showing support to its local team, who were crowned champions of Sweden again last season for the fourth title in the club’s storied history.
This year’s agreement includes exposure on the Växjö Lakers’ helmets, a full takeover of the imposing Vida Arena, a private Play’n GO lounge with customised interior, as well as jersey and helmet sponsor during European champions league play.
Johan Tornqvist, Play’n GO CEO said: “This sponsorship brings together two great champions – Play’n GO and Växjö Lakers.
“We’re thrilled to continue as sponsors and love nothing more than to support our local team which we do for the fans, fun and entertainment.
“As the puck is just about to drop on a new season everyone at Play’n GO wishes the team the very best of luck. We’ll be watching intently and cheering on our Lakers throughout the campaign.”
Johan Markusson, CEO of Växjö Lakers, said: “We are excited to have Play’n GO as a sponsor again for the upcoming season and thank everyone at Play’n GO for their continued support.
“Sponsors like Play’n GO are vital to the club and to hockey in Sweden. They allow us to be able to compete at the highest possible levels in Sweden and Europe, as well as maintain an inclusive, community focused club that supports hockey for all ages.
“With Play’n GO we have had a really creative partnership over the past few years and I’m sure that will continue in the years ahead too. We can’t wait to get the new season started.”
Ariel Reem CEO at Games Valley
Games Valley adds SPRIBE’s Aviator crash game to aggregation platform
Deal adds the flagship crash title to Games Valley’s operator distribution network via a single integration.
Games Valley has added SPRIBE’s crash game Aviator to its aggregation platform, extending operator access to the supplier’s flagship title.
Under the agreement, Aviator will be distributed through Games Valley’s platform to its network of operators across regulated and emerging markets.
SPRIBE said Aviator reaches more than 77 million monthly active players, processes over 400,000 bets per minute, and accounts for more than 90% of the global crash-game market.
Ariel Reem, CEO at Games Valley, said: “Aviator is one of those rare games that has become a category-defining product. For operators, this is exactly the kind of content that can make an immediate impact. At Games Valley, we’re focused on giving operators access to the games players already know and trust, while helping them maximise performance through a fast, flexible aggregation platform.”
Giorgi Tsutskiridze, CCO at SPRIBE, said: “Games Valley has built a strong reputation as a modern aggregation partner for operators that want access to premium casino content quickly, efficiently and reliably. Through this partnership, we are able to bring Aviator to a wider network of operators through a platform that understands the value of proven, high-performing content in both established and fast-growing markets.”
The post Games Valley adds SPRIBE’s Aviator crash game to aggregation platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Microgaming expands Playboy-branded live casino and adds new slot
Playboy Gems and Desires launches 10 June as the supplier highlights roulette and faster baccarat formats in Microgaming Live.
Microgaming is spotlighting its official Playboy partnership across live casino and slots, as it continues to build a portfolio of Playboy-branded content for operators. The company said its latest slot, Playboy Gems and Desires, launched on 10 June.
In live casino, Microgaming said Playboy Roulette is positioned as the core title within a wider Playboy-branded suite available through Microgaming Live. The supplier said the live range includes multiple table formats presented in a branded studio environment.
Microgaming also pointed to Playboy Speed Baccarat, which it said runs rounds 30% faster than standard baccarat and includes features such as multi-table mode, side bets, statistics and racetrack bets.
Across the live product line-up, the company said the Playboy branding extends to elements including Playboy Bunny presenters, branded tables and live chat, alongside operator-facing marketing options. On slots, Microgaming said Playboy Gems and Desires includes Wild stacks, B-U-N-N-Y-triggered Free Spins, a Jackpot Wheel and a top win potential of up to 5,000x the bet.
A Microgaming spokesperson said: “Playboy is a brand with a unique place in popular culture, and our official partnership gives us the opportunity to build something that feels much broader than a single table or title. What makes this relationship so exciting is the ability to bring that unmistakable sense of style and premium entertainment to life across various formats. Playboy Gems and Desires is the latest chapter in that story, and a strong example of how the Playboy identity can continue to evolve across both slots and live casino.”
The post Microgaming expands Playboy-branded live casino and adds new slot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Dynabit Gaming
Dynabit Gaming x 01.tech — partnership live
Dynabit Gaming announces a strategic partnership with 01.tech to bring our lightweight games to a global audience. This collaboration combines Dynabit’s nimble ~10MB titles and player‑first design with 01.tech’s next‑gen aggregator — featuring 15,000+ games, built‑in gamification and multi‑jurisdiction support — to accelerate player conversion and market reach.
Inna Polly, Head of Aggregator at o1.tech: “We’re excited to partner with Dynabit Gaming and bring their lightweight ~10MB games to our next‑gen aggregator. Their fast‑loading, intuitive titles, built on proven mechanics, will help our partners boost conversion and accelerate growth.”
Vikа Prudnyk, Chief Commercial Officer at Dynabit Gaming: “Dynabit Gaming is now live on 01.tech. This partnership scales our high‑performance portfolio to new markets and delivers faster, smoother gameplay for players — at speed and scale.”
Spin. Win. Boom 
The post Dynabit Gaming x 01.tech — partnership live appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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