Brazil
OpenBet Set to Enter Highly Anticipated Brazilian Regulated Sports Betting Market with Play7.Bet Partnership

New sportsbook brand deploys company’s leading platform technology to power its digital and retail offering
OpenBet, a leading platform, trading & risk, content and services provider to the sports betting industry, has signed a major partnership with Play7.Bet, marking the company’s entry into Brazil’s new and highly anticipated regulated sports betting market.
It is estimated that Brazil could become one of the biggest gambling markets in the world, with data from H2 Gambling Capital forecasting the country will generate gross gaming revenues of up to $6.4 billion annually. OpenBet is fully equipped to exceed local market standards and deliver safe and exciting sports betting experiences to one of the largest regulated markets with an adult population of tens of millions of adults.
OpenBet’s unrivalled modular product suite once again proves to be the trusted choice for operators looking to enter new markets and make an immediate impact. Play7.Bet will take a full stack of products and services including the company’s highly versatile Betting Engine and Managed Trading Services, widely recognized for their excellence by facilitating and managing huge volumes of bets at scale on a consistent basis across the world.
In addition, the operator will utilize OpenBet’s Player Account Management (PAM) technology, enabling the new sportsbook brand to provide the ultimate multi-vertical player experience by offering additional layers of promotional, customer relationship management, AML and responsible gaming tools. The PAM offers operators access to a massive and growing network of partner product and service providers, with investment in local partnerships in Brazil ensuring the best combination of global and local solutions.
Amidst these developments, OpenBet has elevated its protection capabilities through the strategic integration of Neccton, a leader in responsible gaming, AML, and fraud detection. This allows the supplier to seamlessly combine its advanced sports betting technology with cutting-edge cloud and AI features, taking its commitment to player protection to the next level.
The collaboration with Play7.Bet further demonstrates the company’s ability to supply its industry-leading and comprehensive range of technology, content and services to operators worldwide.
Jordan Levin, CEO at OpenBet said: “We are very excited to have signed a deal with Play7.Bet. Our sports-first approach to product – platform development is unique and with 25 years of success entering and developing regulated markets, OpenBet is in the perfect position to help partners like Play7 win in this market.
“From the very first days of the UK market through Greece, Australia and the U.S., it has always been clear that investing in and partnering with competent local companies with coherent and compelling plans, is a strong foundation for success in new markets. For this reason, we are pleased and honored to have been selected to work with Play7 in Brazil.”
Moises Deiab, CEO at Play7.Bet said: “We are very proud and excited to be partnering with OpenBet. OpenBet is well known for having the most complete and scalable sports betting products and services in the world and their value to us will be critical.
“It was also crucial to us to be working with a company that has always demonstrated its commitment to responsible gaming, player protection, local investment and regulated markets. We have big plans for the market and OpenBet is at the heart of them.”
Brazil
EstrelaBet to offer Opta-powered stats markets and premium live football streaming in extensive partnership with Stats Perform

Customers of leading Brazilian gaming tech company, EstrelaBet, are set to enjoy more innovative and entertaining betting experiences for the world’s top football competitions after the operator today announced an extensive partnership with sports data and AI leader Stats Perform.
The multi-year agreement for Stats Perform’s ‘Bet LiveStreams’ content and technology provide EstrelaBet customers the ability to watch and bet on nearly 20,000+ premium men’s and women’s professional football matches a year, across 80 global competitions, providing round-the-clock, year-round exciting betting action.
It includes some the most popular football competitions played globally, featuring some of Brazilian football’s top talent, including Spain’s LaLiga, the English Football League (EFL) and Carabao Cup, multiple Concacaf competitions and internationals, and wide coverage of South American competitions in Argentina, Colombia, Chile, Peru, Ecuador, Bolivia, Mexico, as well as prominent leagues played in Asia.
EstrelaBet will also offer innovative player and team stats betting markets powered by detailed live Opta data, thrilling bettors with every shot, foul, and tackle. Altenar, an accredited Opta for Betting partner, will create and settle unique markets for more than 90 global competitions and 11,000+ games a year – a growing number, due to huge demand from operators and bettors globally. These significant product upgrades solidify EstrelaBet’s leading position within the regulated Brazilian betting market and prime it to achieve its ambitious growth targets.
Fellipe Fraga, CBO (Chief Business Officer) at EstrelaBet, said, “These are two major upgrades for EstrelaBet. Firstly, it’s vital for customer trust for us to build stats betting experiences with the same consistently-collected football data used globally by the biggest professional teams, broadcasters and media, and that is Opta. Secondly, the quality and scale of Stats Perform’s premium live streaming package means our customers can quickly watch lots of the games they’re betting on, which further increases their entertainment and enjoyment from our sportsbook.”
Steve Xeller, Chief Revenue Officer at Stats Perform, added, “Live streaming creates the ultimate trusted and entertaining in-play betting experience, and we’ve built a popular official rights portfolio, especially in football, delivered through award-winning technology. We’ve also invested heavily in expanding the range of competitions covered by our specialist Opta API for sportsbooks. These investments ensure that operators like EstrelaBet, and partners like Altenar, can create personalised, innovative, and engaging sports betting experiences. We look forward to seeing the results they achieve”.
Earlier in 2025, Bet LiveStreams was named Industry Innovation of the Year – South America at SBC Americas, and Live Streaming Supplier of the Year at the EGR Awards – an acknowledgement of the impact Stats Perform’s Bet LiveStreams service has on elevating in-play betting experiences in regulated betting markets.
Stats Perform’s multi-award-winning, trusted Opta data API has also established itself as the gold standard in football statistics for teams, leagues, broadcasters, live scores apps and sportsbooks, providing the critical data for products like same-game multis and player props that have become hugely popular with bettors.
The post EstrelaBet to offer Opta-powered stats markets and premium live football streaming in extensive partnership with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.
BDJ na Amazônia
BGaming Partners with its LATAM Brand Ambassador Jon Vlogs to Support Charity Mission in Brazil

Rapidly expanding content provider secures deal with leading Brazilian influencer
Popular iGaming content provider BGaming is proud to announce a new collaboration with Brazilian influencer Jon Vlogs. Under the deal, Vlogs serves as the brand’s official LATAM ambassador starting in July.
To celebrate the partnership, BGaming has joined forces with Jon Vlogs to support his “BDJ na Amazônia” charity project, a mission focused on environmental and social impact in the heart of the Amazon. The goal of the project was to engage Gen Z and millennials with environmental issues by mixing entertainment with education.
During his journey, Jon Vlogs streamed his sessions featuring BGaming’s Aztec Clusters, highlighting how the game’s themes of ancient rituals, jungle exploration, and hidden treasures mirrored his real-life adventure.
Continuing the mission in Brazil, BGaming has also donated €5,000 to Instituto Onça-Pintada (IOP), the world’s first institution dedicated to jaguar conservation in Brazil. The organisation conducts vital scientific research to ensure the preservation of the jaguar across the country’s various biomes.
Kate Puteiko, CMO of BGaming, said: “Our partnership with Jon Vlogs goes far beyond traditional brand ambassador deals. It’s a testament to our commitment to social responsibility, the environment, and Brazil.
“The ‘BDJ na Amazônia’ project aligns perfectly with our values at BGaming, and we are proud to be able to make such a positive impact and to help preserve Brazil’s natural heritage.”
Jon Vlogs said: “I’m extremely excited to partner with BGaming. They are always striving to go beyond, also trying to make a positive impact in Brazil, and this collaboration is a perfect example. Being able to continue my passion for playing while on a mission to help the Amazon is a huge win for me, and I’m grateful to BGaming for giving me the opportunity to do so. This is just the beginning of what promises to be a really exciting and productive partnership.”
The post BGaming Partners with its LATAM Brand Ambassador Jon Vlogs to Support Charity Mission in Brazil appeared first on Gaming and Gambling Industry in the Americas.
Brazil
SOFTSWISS Wins Best Game Aggregator Award in Latin America

SOFTSWISS wins the CGS Recife Awards 2025 for its flagship Game Aggregator, confirming its industry leadership as the largest content hub in iGaming, operating with 99.999% uptime across 24 regulated jurisdictions. Recognition in Latin America, where SOFTSWISS has achieved full product certification, further proves the product’s global dominance and commitment to delivering trusted solutions across key regulated markets.
The award recognises the best game aggregation platform in the Latin American iGaming market, celebrating leadership, innovation, and operational excellence. This recognition is especially important as it comes from Brazil, where all SOFTSWISS products have recently been certified, led by the Game Aggregator. It is the 7th international award for the Game Aggregator, highlighting the product’s dedication to delivering unmatched scale and stability.
The Game Aggregator is recognised as the industry leader because of measurable advantages that no other platform can match. Operating in 24 jurisdictions, the solution provides direct access to 35,000+ active playing games from 300+ providers with new releases appearing immediately in operators’ portfolios enabled by streamlined integrations.
Engagement features deliver proven growth. Its Tournament Tool increases average daily bets by 22% across the player base. Players who join tournaments place twice as many bets and wager 3 times more than others. Jackpot Aggregator campaigns on the Game Aggregator drive a 50% increase in turnover per user, making engagement mechanics a direct source of revenue.
The platform’s infrastructure is designed for continuous, fail-safe operation. Uptime reaches 99.999–100%, guaranteed by strict SLAs and backed with proactive system notifications. The system processes 7,000 requests and up to 100,000 database queries per second, with 99% of responses returned in under 100 milliseconds. This ensures operators never lose a session, a bet, or their players’ trust.
Beyond scale and engagement, the platform offers features that raise industry standards: AI-driven localisation for any market, deep analytics through the Ultimate Report Builder, and customisable game metadata for client-facing flexibility.
“We are honoured to receive the Best Game Aggregator Platform award at CGS Recife. This recognition shows the value of our commitment: a constantly growing game portfolio, wide market coverage, and unwavering platform reliability. For almost ten years, our team has been building a platform that not only delivers scale and stability but also drives measurable results,” added Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator.
The SOFTSWISS team will be available at SBC Lisbon 2025, Stand B160, to discuss the possibilities of the Game Aggregator.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Wins Best Game Aggregator Award in Latin America appeared first on Gaming and Gambling Industry in the Americas.
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