Latest News
Stakelogic Live debuts Live Casino Bonus Tool
Operators can take player engagement to the next level with a promotions widget that allows them to deliver personalised offers to players in real-time
Stakelogic Live, the tier one provider of live casino content, has revolutionised the way that operators run promotions across live games with the launch of its smart Bonus Tool.
Operators face three key challenges when it comes to promotions for live content – engaging customers with dynamic, real-time promotions; customising offers and tailoring them to specific games and players; and delivering instant gratification to meet modern player expectations.
Stakelogic Live’s powerful Bonus Tool allows operators to overcome all of these challenges by running dynamic promotions with a player-centric approach, underpinned by unrivalled versatility. Operators can create, customise, and control all promotions in real-time while players can choose to opt in and opt out with live bonus notifications delivered via the promotion widget. The range of promos available is broad, taking in classic bonuses, leader board promotions and more.
Some of the key features include:
Instant rewards – This can be automatic, manual or tailored to specific player achievements.
Push – Notifications – This provides real-time engagement for both online and offline players.
Comprehensive reporting – This allows operators to access analytical reports to optimise promotions.
Ultimately, Stakelogic Live’s Bonus Tool allows operators to deliver an enhanced player experience that includes missions and instant rewards while increasing playtime and revenue as players stay longer and play more. This is achieved while having full control via a seamless back-office integration with operator-level access to ensure high levels of security.
The Bonus Tool is incredibly easy to use and it takes just four quick steps to deploy a promotion.
Step 1 – Access the tool via the back office.
Step 2 – Create and customise promotions.
Step 3 – Player engagement via the promo widget.
Step 4 – Rewards are instantly distributed automatically or manually.
Dejan Loncar, Head of Live Casino at Stakelogic Live, said: “We have quickly become a must-have live casino provider for operators in markets around the world thanks to our highly entertaining games that deliver an authentic experience that players are seeking.
But we wanted to take this to the next level and allow our operator partners to run promotions and bonuses in a way that delivers real value to each player. Our new Bonus Tool allows them to do just that, offering personalised promotions that truly engage.
Operators can use it to not only exceed player expectations but to ultimately increase the time they spend in the game, driving revenues and brand loyalty to new heights.”
Affiliate Industry
SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates
In an exclusive interview for the SiGMA News, Aleksandra Drigo, Chief of Business Development at SEOBROTHERS, shared her perspective on the future of affiliate marketing in Canada.
She discussed how Alberta’s upcoming market launch could reshape competition, why transparency has become a cornerstone of operator-affiliate partnerships, how compliance is changing the way affiliates choose partners, and why localisation, trusted brands, and data-driven decision-making will define the next generation of SEO affiliates.
Regulation will reshape Alberta’s affiliate landscape
As Alberta prepares to regulate its online gambling market, affiliates are entering a more challenging environment. While regulation brings greater transparency, it also increases compliance demands, acquisition costs, and competition – particularly from larger, well-funded companies.
“Many affiliates, especially independent SEO players, may decide not to enter fully regulated markets and instead focus on regions with more predictable economics and lower regulatory pressure,” Aleksandra said.
Bigger brands gain the advantage
According to Drigo, regulated markets naturally favour established affiliate businesses, whereas smaller publishers face much higher barriers to entry despite niche opportunities still existing.
“Regulated markets tend to favour larger players. Big affiliate companies have the resources for legal support, compliance teams, advanced tracking infrastructure, and long-term investment without expecting fast ROI.”
Compliance is now a deciding factor
Operator selection is no longer based solely on commercial terms. Affiliates increasingly assess partners by their transparency, reporting quality, responsible gaming standards, responsiveness, and ability to meet local regulatory requirements.
“We pay close attention to how consistent an operator is in terms of reporting, responsible gaming policies, speed of communication, and local regulations compliance. Reputation risks affect both sides. If an operator lacks transparency or fails to follow compliance standards, it directly impacts the affiliate business as well.”
Communication matters more than financial disputes
Drigo believes that most partnership conflicts arise not from payment issues, but from poor communication and limited access to performance data.
“Financial disagreements can usually be resolved quickly if there is trust and clear communication between both sides. Whereas, when affiliates do not receive timely information, face unclear reporting, or get no explanation for performance changes, tensions escalate very quickly. In regulated markets, communication and transparency become just as important as the financial terms themselves.”
The future belongs to trusted brands and localisation
Looking ahead, Drigo expects meticulous localisation, brand authority, first-party audiences, and community-driven products to define success in regulated North American markets. As AI reshapes search, affiliates will need stronger technology, diversified traffic sources, and compliance-friendly SEO strategies to remain competitive.
“With AI and online search ecosystem changes already transforming the SEO landscape, affiliates need to become much more flexible and technology-driven than before. And compliance-friendly SEO strategies and diversification beyond traditional search traffic are becoming increasingly important.”
The post SiGMA exclusive: Aleksandra Drigo on traffic shifts, transparency, and the future of SEO affiliates appeared first on Americas iGaming & Sports Betting News.
Merkur Group-owned operator will migrate retail and online sports betting across 50+ shops and hundreds of terminals onto EveryMatrix’s full stack.
EveryMatrix has agreed an omnichannel partnership with Betcenter Belgium to power the operator’s sports betting platform, replacing an in-house legacy setup with EveryMatrix’s full technology stack.
Under the deal, EveryMatrix will migrate Betcenter’s customer activities and operations and deliver sportsbook services across both retail and online channels. Betcenter operates online and in more than 50 retail betting shops, with 600 Self Service Betting Terminals (SSBTs) and 300 SSBT-light units, according to the companies.
The agreement extends EveryMatrix’s relationship with Betcenter owner Merkur Group, following a March announcement that EveryMatrix would power Merkur’s Cashpoint brand in Denmark for online sports and casino and more than 1,000 sports betting terminals in 230 shops.
Ebbe Groes, Group Co-CEO & Co-Founder, EveryMatrix, said: “To be able to extend our partnership with Merkur Group in Belgium so soon after agreeing to work with its Cashpoint brand in Denmark is something you rarely see in our industry.
“There has been, and continues to, be an enormous amount of hard work put into both making and delivering these deals on both sides so I’d like to thank the Merkur Group and my own internal EveryMatrix teams for making this a reality.”
Mathias Dahms, Managing Director of the Sports Betting Division, Merkur Group, said: “We have learned to regard EveryMatrix as a reliable and competent partner and look forward to taking the next step with them on this challenging project in Belgium.
“Through this partnership, we will consolidate our market-leading position in Belgium and further expand it with new products.”
The post EveryMatrix to replace Betcenter Belgium sportsbook platform in omnichannel deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
The expanded integration will bring Blueprint’s full Rapid Fire Jackpots portfolio into NetBet’s casino lobby over time.
Blueprint Gaming has expanded its partnership with UK-facing operator NetBet by rolling out its Rapid Fire Jackpots
progressive jackpot content to the operator’s casino lobby.
The companies first partnered in 2025, with NetBet already offering Blueprint releases including Fishin’ Frenzy Lure ‘Em In, Eye of Horus and King Kong Cash. NetBet has also run a selection of Rapid Fire Jackpots titles, including Fishin’ Frenzy Big Catch 3, The Goonies Quest for Treasure 2 and Fishin’ Frenzy Even Bigger Fish 2.
Under the extended collaboration, Blueprint said the entire Rapid Fire Jackpots portfolio will be integrated into NetBet’s casino lobby over time, starting with an initial batch of titles now made available to NetBet players.
Rapid Fire Jackpots launched in June 2024 and is positioned by Blueprint as a complementary mechanic to its Jackpot King product, designed to deliver more frequent jackpot wins. Jack Lawson, Senior Account Manager at Blueprint Gaming, said: “Rapid Fire Jackpots has added a new dimension to our portfolio since launch, giving players access to more frequent jackpot drops alongside the premium gameplay experiences our content is known for.
“Expanding the rollout of the mechanic with NetBet allows us to build on the strong momentum already generated through our partnership, while further cementing our position as a leading supplier in the UK market.” Claudia Georgevici, PR Manager at NetBet Casino, said: “Blueprint Gaming’s titles have proven to be a strong addition to our casino lobby over the past year, and the integration of Rapid Fire Jackpots is set to further boost that offering.
“The mechanic’s combination of achievable, frequent jackpot wins and engaging gameplay delivers exactly the type of experience that resonates with our players, making it a valuable addition to our growing content selection.”
The post Blueprint Gaming rolls out Rapid Fire Jackpots to NetBet UK appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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