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Five Startup Finalists Announced For The Second Edition of SBC First Pitch Barcelona
Five innovative industry start-ups have been selected as finalists for the second edition of SBC First Pitch Barcelona at this month’s SBC Summit Barcelona. The finalists will compete for an exclusive prize package valued at over €60,000, to aid in the growth and development of the winning company.
The competition, powered by Yolo Investments, will serve as a platform for the five aspiring companies to present their products and business plans in front of a live audience of industry leaders. The winner will be chosen by a judging panel consisting of venture capital and investment experts.
The First Pitch Competition will be hosted at the Fira de Barcelona Montjuïc, on Wednesday 20th September, and will feature as part of the ‘Future of Technology’ conference track.
Rasmus Sojmark, CEO & Founder of SBC, said: “As event organizers, we believe that SBC First Pitch Barcelona occupies a central role in facilitating innovation in the industry. Competitions like this serve as a platform for emerging talents to showcase their groundbreaking products and services, whilst also gaining invaluable experience presenting in a public space and networking with industry elite.”
“SBC First Pitch is essentially about innovation meeting opportunity, ultimately encouraging the industry to grow, welcome new ways of thinking and foster an environment that nurtures innovation and collaboration.”
The five finalists of the SBC First Pitch Barcelona are:
- We are the Bookie: an online B2C sports betting platform with a 50% monthly Gross Gaming Revenue (GGR) rebate for losing customers.
- Rdentify: a platform that identifies vulnerable customers during customer conversations in real-time and flags them to the safer gambling team and triggers customisable interventions as soon as behavioural risk has been flagged
- Snap Screen: Leveraging the user’s mobile camera to recognise live events on TV and streaming, Snap Screen is akin to a ‘Shazam for sports betting,’ allowing operators and affiliates to integrate SnapOdds into their websites.
- SQR Group: simplifies compliance and reduces fraud by enabling seamless identity verification without storing sensitive documents, using Secure QR Code® technology.
- Sport Exchange Market: a web app platform where fans can trade virtual shares of football teams, experiencing the same adrenaline as when they are betting or playing fantasy sports games
The First Pitch competition will be hosted by Anton Kaszubowski, (Managing Director, SBC Advisory Partners) and feature a star-studded judging panel of industry experts. The panel consists of Adam Rosenberg (Senior Advisor, Gaming & Leisure. Blackstone), Evert Einroos (Partner, Yolo Investments), Peter Heneghen (Senior Associate, Bettor Capital), Hilary Stewart-Jones (Independent Consultant, Harris Hagan) and Claudia de la Riva (Angel Investor, Various), who will each cast their vote to determine the winner.
The winning start-up will receive a prize package comprised of:
- A two-day workshop trip to Tallinn with Yolo Investments Founder Tim Heath, including flights, hotel, and covered expenses – valued at €25,000.
- An SBC Media promotional package including a magazine ad in SBC Leaders Magazine, two featured editorials promoting the business and a guest appearance on the iGaming Daily Podcast – valued at €7,000.
- A prize pack from Receptional, in which a dedicated team will collaborate with the winning company to provide a tailored digital marketing package – valued at €10,000.
- A Square in the Air press pack that includes a corporate video filmed on-site at the event, two press releases distributed on the Square in the Air social channels, a free social media audit, competitor analysis and a strategy guide to help build the company’s profile – valued at £5,000.
- An exclusive brand or web design package from Vegas Kings, the leading iGaming design and development agency – valued at €2,500.
- A 3x3m booth, including a turnkey standbuild, sponsorship mention, and 4 complimentary tickets for the SBC Summit 2024 – Valued at €15,000.
Last year’s edition of SBC First Pitch Barcelona saw Kero Gaming, an in-game micro-betting and interactive social platform, crowned the winner. Paradox, a parimutuel betting protocol where all the commission charged is distributed proportionally to the people who bet before you, was the runner-up.
ADM
Peter & Sons says it now reaches 70% of Italy’s ADM-licensed operator market
Studio cites integrations with Sisal, SNAI, PokerStars, Eurobet, Betsson Italy, Lottomatica, Goldbet and Diecimilauno via Octavian and Light & Wonder.
Peter & Sons said it has expanded its distribution in Italy and is now live with approximately 70% of the country’s leading operators under the Agenzia delle Dogane e dei Monopoli (ADM) license.
The studio attributed the milestone to operator partnerships including Sisal, SNAI, PokerStars, Eurobet, Betsson Italy, Lottomatica, and Goldbet and Diecimilauno, with distribution supported by aggregators Octavian and Light & Wonder. Peter & Sons said the network is expected to grow further.
Italy remains one of Europe’s most established regulated iGaming markets, with concentrated operator share and extensive go-live requirements. Peter & Sons said Italian players can access titles including Barbarossa Dragon Empire, Barbarossa Revenge, and Thunderhawk.
Lauryn Duncan, Head of Sales at Peter & Sons, said: “Italy has become one of our most important markets, not because it was new to us, but because of how quickly it has evolved into a key part of our distribution network. Reaching 70% of the market is a strong validation of the partnerships we’ve built with leading operators and aggregators. It’s a market that demands quality, structure, and consistency, and we’re proud to see our games resonate so well within that environment.”
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Blue Bird Bonus
EdgeLabs Signs Content Partnership with Stake
EdgeLabs has signed a new content partnership with Stake that will bring more than 50 games from the EdgeLabs portfolio to the platform, including Blue Bird Bonus, Diamond 10x and Mark of Z, alongside casino-style titles such as Emily’s Treasure and Kandy Land Keno. The agreement expands EdgeLabs’ reach with a major global operator while giving Stake access to additional multilingual content and promotional tools across key markets.
In addition to its slot titles, Stake will also leverage EdgeLabs’ casino-style games, including the fish-shooting title Emily’s Treasure and keno game Kandy Land Keno, enhancing the overall player experience within its ecosystem.
Founded in 2017, Stake has rapidly become one of the world’s largest online casino and sportsbook. With a major focus on community engagement, the platform also offers a sweepstakes casino model, providing free-to-play experiences to its users.
Similarly, EdgeLabs’ team brings decades of industry experience, building a high-quality game portfolio supported across 35 languages and 95 currencies, with reach across North America, Europe and Asia. The studio focuses on optimizing partnerships through offering bespoke content, pre-release exclusives and a fully integrated suite of promotional tools.
By combining efforts, both companies aim to accelerate their respective commercial growth objectives and further establish themselves as key players for online free-to-play entertainment.
Marina Rodov, CEO of EdgeLabs, said: “We’re delighted to take our relationship with Stake to the next level. We will now be able to work closely and mutually boost our business by providing our best-in-class games, promotional tools, and account management. We are confident that with our games and Stake’s volumes, this will be a fruitful partnership for both companies.”
Caelum Ferrarese of Stake said: “We’re very excited to begin our partnership with Edgelabs. With Edgelabs’ catalogue of top-quality slots content, combined with a close, working relationship, the sky is the limit for what we can achieve together across a wide range of markets.”
The post EdgeLabs Signs Content Partnership with Stake appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Australia
IGS Awarded 15-Year Electronic Gaming Machine Monitoring Licence in Victoria
Bally’s Intralot S.A. (Bally’s Intralot) has announced that its Australian subsidiary, Intralot Gaming Services (IGS) has been awarded a new 15-year Electronic Gaming Machine (EGM) Monitoring Licence for the State of Victoria, effective 16 August 2027.
This landmark award positions Bally’s Intralot to deliver a new generation of technology, transparency and collaboration to one of the world’s most mature and highly regulated gaming markets.
Approximately 26,300 EGMs will be connected to the Monitoring System which will provide a vital role in ensuring the ongoing integrity of EGM transactions in gaming venues. It will also provide data and information on EGMs for regulatory, harm minimisation, taxation and research purposes.
Under the licence, IGS will also be responsible for the delivery, operation and maintenance of the statewide Pre-commitment System for all EGMs in Victoria, including 2628 EGMs at the Melbourne casino.
A New Technology Era for Victoria
IGS will deploy a next-generation, cloud-enabled monitoring platform designed to deliver:
• Real-time monitoring and reporting
• Advanced data analytics capabilities
• Best-in-class cybersecurity protections
• Scalable architecture to support evolving regulatory requirements
• Future-ready integration enabling seamless connectivity with venues, manufacturers and regulatory systems
“This award represents a major milestone for Bally’s Intralot and IGS and is a significant investment in the future of Victoria’s gaming technology infrastructure. We look forward to working with the Victorian Government, the Victorian Gambling and Casino Control Commission, and industry stakeholders to deliver a secure and transparent monitoring system that supports integrity and player protection,” said Robeson Reeves, CEO of the Bally’s Intralot Group.
IGS and Bally’s Intralot will commence planning and stakeholder engagement in the coming months to support a carefully managed, smooth and seamless transition.
The post IGS Awarded 15-Year Electronic Gaming Machine Monitoring Licence in Victoria appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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