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Five Startup Finalists Announced For The Second Edition of SBC First Pitch Barcelona
Five innovative industry start-ups have been selected as finalists for the second edition of SBC First Pitch Barcelona at this month’s SBC Summit Barcelona. The finalists will compete for an exclusive prize package valued at over €60,000, to aid in the growth and development of the winning company.
The competition, powered by Yolo Investments, will serve as a platform for the five aspiring companies to present their products and business plans in front of a live audience of industry leaders. The winner will be chosen by a judging panel consisting of venture capital and investment experts.
The First Pitch Competition will be hosted at the Fira de Barcelona Montjuïc, on Wednesday 20th September, and will feature as part of the ‘Future of Technology’ conference track.
Rasmus Sojmark, CEO & Founder of SBC, said: “As event organizers, we believe that SBC First Pitch Barcelona occupies a central role in facilitating innovation in the industry. Competitions like this serve as a platform for emerging talents to showcase their groundbreaking products and services, whilst also gaining invaluable experience presenting in a public space and networking with industry elite.”
“SBC First Pitch is essentially about innovation meeting opportunity, ultimately encouraging the industry to grow, welcome new ways of thinking and foster an environment that nurtures innovation and collaboration.”
The five finalists of the SBC First Pitch Barcelona are:
- We are the Bookie: an online B2C sports betting platform with a 50% monthly Gross Gaming Revenue (GGR) rebate for losing customers.
- Rdentify: a platform that identifies vulnerable customers during customer conversations in real-time and flags them to the safer gambling team and triggers customisable interventions as soon as behavioural risk has been flagged
- Snap Screen: Leveraging the user’s mobile camera to recognise live events on TV and streaming, Snap Screen is akin to a ‘Shazam for sports betting,’ allowing operators and affiliates to integrate SnapOdds into their websites.
- SQR Group: simplifies compliance and reduces fraud by enabling seamless identity verification without storing sensitive documents, using Secure QR Code® technology.
- Sport Exchange Market: a web app platform where fans can trade virtual shares of football teams, experiencing the same adrenaline as when they are betting or playing fantasy sports games
The First Pitch competition will be hosted by Anton Kaszubowski, (Managing Director, SBC Advisory Partners) and feature a star-studded judging panel of industry experts. The panel consists of Adam Rosenberg (Senior Advisor, Gaming & Leisure. Blackstone), Evert Einroos (Partner, Yolo Investments), Peter Heneghen (Senior Associate, Bettor Capital), Hilary Stewart-Jones (Independent Consultant, Harris Hagan) and Claudia de la Riva (Angel Investor, Various), who will each cast their vote to determine the winner.
The winning start-up will receive a prize package comprised of:
- A two-day workshop trip to Tallinn with Yolo Investments Founder Tim Heath, including flights, hotel, and covered expenses – valued at €25,000.
- An SBC Media promotional package including a magazine ad in SBC Leaders Magazine, two featured editorials promoting the business and a guest appearance on the iGaming Daily Podcast – valued at €7,000.
- A prize pack from Receptional, in which a dedicated team will collaborate with the winning company to provide a tailored digital marketing package – valued at €10,000.
- A Square in the Air press pack that includes a corporate video filmed on-site at the event, two press releases distributed on the Square in the Air social channels, a free social media audit, competitor analysis and a strategy guide to help build the company’s profile – valued at £5,000.
- An exclusive brand or web design package from Vegas Kings, the leading iGaming design and development agency – valued at €2,500.
- A 3x3m booth, including a turnkey standbuild, sponsorship mention, and 4 complimentary tickets for the SBC Summit 2024 – Valued at €15,000.
Last year’s edition of SBC First Pitch Barcelona saw Kero Gaming, an in-game micro-betting and interactive social platform, crowned the winner. Paradox, a parimutuel betting protocol where all the commission charged is distributed proportionally to the people who bet before you, was the runner-up.
High 5 Games is marking the 25th anniversary of its Green Machine franchise with a new title, Green Machine Blitz.
The company said the game will include a “fast-paced duplication mechanic,” activated collection features, four jackpots, and a LootLink bonus. According to High 5 Games, special symbols can duplicate across the reels to create chain reactions.
“Green Machine has an incredible legacy, and it is always an honor to work on a game theme with this level of history and prestige,” said Jerry Wilson, Vice President of Creative at High 5 Games. “With Green Machine Blitz, our team wanted to respect everything players recognize and love about the brand while modernizing it with all-new gameplay, energy, and presentation.”
High 5 Games positioned Green Machine as a long-running land-based casino game that has expanded into a broader franchise across land-based and online gaming.
Release timing, platforms and operator rollout for Green Machine Blitz were not provided.
The post High 5 Games marks 25 years of Green Machine with Green Machine Blitz appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Angel Petrichev CEO of PFC Ludogorets
EGT Digital signs sponsorship deal with Bulgarian champions PFC Ludogorets
The partnership links the supplier to the club as it expands its Sportsbook offering and Ludogorets pursues a digital transformation drive.
EGT Digital has partnered with PFC Ludogorets as an Official Sponsor, the company said in a statement announcing the deal.
Financial terms, sponsorship assets, and the length of the agreement were not disclosed.
EGT Digital framed the partnership as a way to build visibility for its brand and support its Sportsbook offering. “Partnering with Ludogorets is a great opportunity to strengthen the visibility of the EGT Digital brand while showcasing our Sportsbook solution,” said Vladimir Dokov, CEO of EGT Digital. “Ludogorets is a club that consistently delivers results and has a winning mindset, making it a natural partner for our company.”
PFC Ludogorets said the sponsorship aligns with its plans around digital transformation. “We are delighted to lay the foundations of this partnership, which is in line with the shared ambitions of our two companies for sustainable development. PFC Ludogorets is actively pursuing its digital transformation, and it is extremely important for us to partner with a company that delivers innovative solutions to its partners not only in Bulgaria but around the world,” said Angel Petrichev, CEO of PFC Ludogorets.
Ludogorets is a 14-time champion of Bulgaria and a regular participant in European competitions, according to the announcement.
The post EGT Digital signs sponsorship deal with Bulgarian champions PFC Ludogorets appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Supplier confirms booth 732 at the July 20-22 show in Oklahoma City and outlines new game titles plus BSX table progressives.
AGS said it will attend the 2026 Oklahoma Indian Gaming Association (OIGA) Conference and Trade Show on July 20-22 at the Oklahoma City Convention Center, where it plans to present new slot content, cabinet updates, and its table progressive platform. The company will exhibit at booth 732.
In a statement, AGS CEO and President David Lopez positioned the show as a homecoming tied to the company’s Class II history in the state. ”Oklahoma is not just another dot on the map for us. It’s where we started and where we learned how to be a true gaming supplier,” Lopez said. “You can’t fake it in Oklahoma. Tribal customers know the games, they know the math, they know service, and they know who shows up every time. That has been great for AGS, because it forced us to get better. It made us more disciplined while keeping us honest. We’ve grown a lot since then – Class III, tables, interactive, offices all over the place – but our history in Oklahoma and Class II is not something we moved on from. It’s part of the AGS engine.”
On the slots side, AGS said its showcase will include the large-format Spectra SL75+
cabinet, which supports the Spectra game library, including premium titles when leased. The company said the cabinet will be used to highlight five new titles: Rakin’ Bacon! Fu Zhu Bao Bao; Rakin’ Bacon! 5 Prosperity Pots; Cash Carriage Looter; Da Da Luo Boom; and Frightful Fortunes Popping Pumpkins.
AGS also outlined its mechanical stepper cabinet Revel®, available in both Class II and Class III, and said its latest Revel portfolio includes Crystal Reels® and Royal Reels®. The company added that Jackpot Legends and So Hot Cash® are set to debut in Class III later this year, with Class II launches following in 2027.
For tables, AGS highlighted its Bonus Spin Xtreme® (BSX) progressive platform, which the company said links table games across the pit and poker room. AGS did not disclose operator deployments, jackpot figures, or performance metrics tied to BSX in the announcement.
The post AGS details OIGA 2026 lineup, including Spectra SL75+ and Revel updates appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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