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Five Startup Finalists Announced For The Second Edition of SBC First Pitch Barcelona

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Five innovative industry start-ups have been selected as finalists for the second edition of SBC First Pitch Barcelona at this month’s SBC Summit Barcelona. The finalists will compete for an exclusive prize package valued at over €60,000, to aid in the growth and development of the winning company.

The competition, powered by Yolo Investments, will serve as a platform for the five aspiring companies to present their products and business plans in front of a live audience of industry leaders. The winner will be chosen by a judging panel consisting of venture capital and investment experts.

The First Pitch Competition will be hosted at the Fira de Barcelona Montjuïc, on Wednesday 20th September, and will feature as part of the ‘Future of Technology’ conference track.

Rasmus Sojmark, CEO & Founder of SBC, said: “As event organizers, we believe that SBC First Pitch Barcelona occupies a central role in facilitating innovation in the industry. Competitions like this serve as a platform for emerging talents to showcase their groundbreaking products and services, whilst also gaining invaluable experience presenting in a public space and networking with industry elite.”

“SBC First Pitch is essentially about innovation meeting opportunity, ultimately encouraging the industry to grow, welcome new ways of thinking and foster an environment that nurtures innovation and collaboration.”

The five finalists of the SBC First Pitch Barcelona are:

  • We are the Bookie: an online B2C sports betting platform with a 50% monthly Gross Gaming Revenue (GGR) rebate for losing customers.
  • Rdentify: a platform that identifies vulnerable customers during customer conversations in real-time and flags them to the safer gambling team and triggers customisable interventions as soon as behavioural risk has been flagged
  • Snap Screen: Leveraging the user’s mobile camera to recognise live events on TV and streaming, Snap Screen is akin to a ‘Shazam for sports betting,’ allowing operators and affiliates to integrate SnapOdds into their websites.
  • SQR Group: simplifies compliance and reduces fraud by enabling seamless identity verification without storing sensitive documents, using Secure QR Code® technology.
  • Sport Exchange Market: a web app platform where fans can trade virtual shares of football teams, experiencing the same adrenaline as when they are betting or playing fantasy sports games

The First Pitch competition will be hosted by Anton Kaszubowski, (Managing Director, SBC Advisory Partners) and feature a star-studded judging panel of industry experts. The panel consists of Adam Rosenberg (Senior Advisor, Gaming & Leisure. Blackstone), Evert Einroos (Partner, Yolo Investments), Peter Heneghen (Senior Associate, Bettor Capital), Hilary Stewart-Jones (Independent Consultant, Harris Hagan) and Claudia de la Riva (Angel Investor, Various), who will each cast their vote to determine the winner.

The winning start-up will receive a prize package comprised of:

  • A two-day workshop trip to Tallinn with Yolo Investments Founder Tim Heath, including flights, hotel, and covered expenses – valued at €25,000.
  • An SBC Media promotional package including a magazine ad in SBC Leaders Magazine, two featured editorials promoting the business and a guest appearance on the iGaming Daily Podcast – valued at €7,000.
  •  A prize pack from Receptional, in which a dedicated team will collaborate with the winning company to provide a tailored digital marketing package – valued at €10,000.
  • A Square in the Air press pack that includes a corporate video filmed on-site at the event, two press releases distributed on the Square in the Air social channels, a free social media audit, competitor analysis and a strategy guide to help build the company’s profile – valued at £5,000.
  • An exclusive brand or web design package from Vegas Kings, the leading iGaming design and development agency – valued at €2,500.
  • A 3x3m booth, including a turnkey standbuild, sponsorship mention, and 4 complimentary tickets for the SBC Summit 2024 – Valued at €15,000.

Last year’s edition of SBC First Pitch Barcelona saw Kero Gaming, an in-game micro-betting and interactive social platform, crowned the winner. Paradox, a parimutuel betting protocol where all the commission charged is distributed proportionally to the people who bet before you, was the runner-up.

Arizona Lottery

Scientific Games rolls out Momentum systems upgrade for Arizona Lottery

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New central gaming and retailer management systems support expanded draw game features across the Lottery’s 3,600 retail locations.

Scientific Games said a new suite of systems technology is now powering the Arizona Lottery’s statewide sales, including updates to its draw games portfolio. The rollout is based on Scientific Games’ Momentum ecosystem, incorporating a central gaming system and a retailer management system.

Arizona Lottery Executive Director Alec Thomson said the technology and game changes are intended to modernize operations and refresh the draw game lineup. “Our teams have been working hard behind the scenes with the Scientific Games teams, and we are thrilled to see this project come to life. The changes to our draw games will give our players bigger value, more ways to play and even more chances to win,” Thomson said. “Ultimately, the advanced technology ecosystem modernizes our operations and positions the Arizona Lottery for future growth.”

The Lottery’s draw game changes include an update to The Pick featuring an automatic multiplier on every play and an add-on called The Pick PLUS, the addition of a daily midday drawing for Pick 3, the launch of a new Pick 4 game with midday and evening drawings, and the addition of Powerball Double Play.

Scientific Games said it also upgraded its gem | suite software to support the expanded draw portfolio and to manage retailer licensing, communications and business intelligence across the Arizona Lottery’s network of 3,600 retailers. “As the Arizona Lottery’s systems technology partner since 2015, Scientific Games is focused on readying the Lottery for long-term sustainability through advanced systems and software, and exciting new products that engage players and drive proceeds to the good cause programs that benefit Arizonans,” said John Schulz, President, Americas & Global Instant Products.

Scientific Games has supplied products and services to the Arizona Lottery for 45 years, including Scratchers games and licensed brands, and supports the Lottery from a Phoenix location, according to the company.

The post Scientific Games rolls out Momentum systems upgrade for Arizona Lottery appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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2026 FIFA World Cup

Flashscore: UK World Cup traffic hits 2.35M users ahead of England vs Norway

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Flashscore says England vs Mexico is its fourth most-watched match globally so far, drawing 17.5M live followers on the app.

Flashscore reported a lift in UK fan engagement ahead of England’s World Cup quarter-final against Norway, citing new usage data from its tournament coverage.

The company said it has recorded 2.35M unique UK users and 387.7M views across its World Cup content so far, spanning live scores, match centres, previews, articles and audio.

Flashscore also pointed to deeper “second-screen” consumption patterns in the UK during the same period, including 1.6M match preview views, 1.23M article views and 147K audio plays.

In global terms, Flashscore said England ranks seventh for team profile opens. England’s Round of 16 match against Mexico at the Azteca Stadium was the fourth-most popular match of the tournament on the app, attracting 17.5M live followers and generating 53.2M views.

On player interest, Flashscore said England captain Harry Kane ranks 20th globally for player profile opens, with 3.9M—just behind Brazil’s Vinicius Junior on 4.0M. Norway striker Erling Haaland is eighth, with 5.7M profile opens.

The post Flashscore: UK World Cup traffic hits 2.35M users ahead of England vs Norway appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet Italy

Amusnet Italy Enters into Partnership with Entain

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Amusnet Italy has launched its premium gaming portfolio on Entain’s prominent online casino brands, bwin and Gioco Digitale, marking a significant step in strengthening its presence within the regulated Italian market.

Through this strategic partnership, local players will gain access to the provider’s premium casino content, known for its exceptional reliability, captivating mechanics and top-tier design. This launch marks the beginning of a phased rollout, with a fully certified portfolio consisting of 174 high-performing titles from Amusnet’s catalogue.

The initial release, which went live on July 1, features the majestic slot Extra Crown Classic Buy Bonus. This royal, fruit-themed game masterfully blends a traditional aesthetic with modern video slot dynamics, featuring expanding Crown Wilds and dual Scatter symbols. It elevates excitement with an innovative Buy Bonus option for instant action alongside Amusnet’s signature 4-level mystery Jackpot Cards bonus game, providing a truly immersive player experience.

“Partnering with premium brands like bwin and Gioco Digitale is a major milestone for our growth in Italy. Launching onto Entain’s platform allows us to reach a wider audience and bring high-quality entertainment to Italian players,” said Polina Nedyalkova, Amusnet Italy Director.

Both bwin and Gioco Digitale are premier online casino brands operating under the global sports betting and gaming giant Entain, utilising a shared platform to deliver secure and cutting-edge gaming experiences. By aligning with these highly trusted brands, Amusnet is well-positioned to leverage their robust market positioning and extensive, loyal user bases to drive long-term engagement and growth.

With this strategic alliance, Amusnet Italy reinforces its commitment to driving growth in the local iGaming market alongside top-tier operators.

The post Amusnet Italy Enters into Partnership with Entain appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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