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TIGA reveals shortlist for UK Games Education Awards 2023
TIGA, the trade association representing the UK’s video games industry, has revealed the shortlist for the TIGA UK Games Education Awards 2023.
These awards recognise outstanding students, education providers and best practice.
The winners of the 12 categories will be announced in a virtual ceremony on Friday September 29th 2023, together with the winner of a special award that will be revealed during the programme.
Creative Assembly, the studio behind the Total War series and new FPS title Hyenas, is the headline sponsor of the TIGA UK Games Education Awards 2023. As a multi-award winner for their education work, Creative Assembly utilises the skills and passions of 850 employees to provide industry outreach to students across the globe.
The Awards are further supported by: Gold sponsor Sumo Group, the award winning international family of game development studios; and Bronze sponsor, Lockwood Publishing.
Dr Richard Wilson OBE, TIGA CEO, said: “The TIGA Education Awards shortlist highlights leaders in games education: outstanding students, excellent providers and good practice in education. Thank you to Creative Assembly, our headline sponsor, Sumo Group, our Gold Sponsor and Lockwood Publishing, our Bronze Sponsor, for supporting excellence in skills and learning, and for making the TIGA UK Games Education Awards 2023 possible. We look forward to revealing the crème de la crème when we announce the winners of the Awards on September 29th.”
Sophie Bryan, Head of HR, Creative Assembly, said: “We are pleased to sponsor yet another year of the TIGA UK Games Education Awards and to present the Creative Assembly Best Student Game Award. It is an opportunity to support and promote excellence in games education which is a priority for our Legacy Project education outreach work. Each year, through the awards, we see an incredible calibre of students and educational practice and this year is no different; congratulations to all shortlisted.”
Christina Haralambous, Group Director of Communications & Marketing, Sumo Group, said: “Sumo Group is delighted to be sponsoring the TIGA UK Games Education Awards for 2023. Nurturing, supporting and celebrating future talent, and those that help educate that talent, is important to continue to move our industry forward. Congratulations to all those on the shortlist for these prestigious awards.”
Halli Bjornsson, CEO of Lockwood Publishing, said: “The TIGA Games Education Awards recognise achievements and spur further progress in education and skills. Congratulations to all of our finalists and I look forward to seeing the winners.”
TIGA’s charity partner for the Games Education Awards 2023 is The Passage. The Passage’s vision is of a society where street homelessness no longer exists and where everyone has a place to call home. Founded in 1980, The Passage provides practical support and a wide range of services to help transform the lives of people experiencing, or at risk of experiencing homelessness. Guided by their Vincentian values, The Passage offers their clients resources and solutions to prevent or end their homelessness for good. The charity runs a modern Resource Centre in London, helping people to find routes to employment, benefits and stable accommodation; four residential projects, outreach and health services and homelessness prevention schemes.
TIGA GAMES EDUCATION AWARDS 2023 SHORTLIST
OUTSTANDING TIGA GRADUATE OF THE YEAR: ARTIST
- Abertay University: Daniel Tolland
- Birmingham City University: Joseph Gordon
- Norwich University of the Arts: George Kee
- Norwich University of the Arts: Salene Tarling
- Staffordshire University: Megan-Louise Morris
- Staffordshire University: Aaron Burnhope
- University of Gloucestershire: Sam Carrier
- University of Hertfordshire: Maxine Lugg
- University of Hertfordshire: Diana Karakushyan
- University of Portsmouth: Victoria Primmer
OUTSTANDING TIGA GRADUATE OF THE YEAR: AUDIO
- Birmingham City University: Zih-Syuan Yang
- Norwich University of the Arts: Rhys Anthony
- Staffordshire University: Felype Goncalves Fernandes
- University of Portsmouth: Antti Liakka
OUTSTANDING TIGA GRADUATE OF THE YEAR: COMPUTER GAMES TECHNOLOGY
- Abertay University: Rhys Duff
- Abertay University: Justin Syfrig
- Birmingham City University: Nadia Nadeem
- Bournemouth University: Annie Holliday
- Staffordshire University: Davide Pelino
- Staffordshire University: Conner Pittaway
- University of Portsmouth: Siddhesh Swamy
- University of Portsmouth: Victoria Primmer
- University of the West of England: William Whitehouse
- University of the West of England: Zac Collins
OUTSTANDING TIGA GRADUATE OF THE YEAR: DESIGNER
- Abertay University: Dominik Gawron
- Brunel University: Rui Silva
- Bournemouth University: Archie McGrath
- Bournemouth University: Ethan Shellard
- City, University of London: Ayotunde Norman-Williams
- Norwich University of the Arts: Szymon Garczynski
- Staffordshire University: Jade Staines
- Staffordshire University: Olivia Cross
- Staffordshire University: Tyler Timlin
- University of Portsmouth: Liam Peachey
OUTSTANDING TIGA GRADUATE OF THE YEAR: PROGRAMMER
- Abertay University: Bridget Casey
- Birmingham City University: Ryan Westwood
- Bournemouth University: Ethan Shellard
- Sheffield Hallam University: Chae Taylor
- Sheffield Hallam University: Benjamin Kimberley
- Staffordshire University: Arnav Mehta
- University of Gloucestershire: Pheobe Pudge
- University of the West of England: William Whitehouse
- University of Portsmouth: Kian Bennett
- University of Portsmouth: Ethan Crooks
OUTSTANDING TIGA GRADUATE OF THE YEAR: PRODUCTION/ENTERPRISE
- Abertay University: Lyes Oussaiden
- Bournemouth University: Anita Oyebola
- Bournemouth University: Dario Splendido
- Bournemouth University: Giorgos Karambasis-Rodriguez
- University of Hertfordshire: Zuzana Remenarova
- University of Hertfordshire: Darina Koycheva
- University of Portsmouth: Joshua Hammond
- University of Portsmouth: Zane Oliver
- University of Portsmouth: Patrick Rotzetter
OUTSTANDING TIGA POST-GRADUATE OF THE YEAR
- Sheffield Hallam University: Benjamin Kimberley
- Sheffield Hallam University: Chae Taylor
- Staffordshire University: Jamie Linnell
- University of Hertfordshire: Muthuramalingam Ponnilavan
- University of Hertfordshire: Reshu Shrestha
- University of Hertfordshire: Safwan Sadik
- University of Portsmouth: Adam Jerrett
DIVERSITY AWARD
- London College of Communication, University of the Arts, London
- University of Greenwich
- University of Hertfordshire
- University of Portsmouth
EXCELLENCE IN UNIVERSITY/COLLEGE – INDUSTRY COLLABORATION
- Abertay University
- Birmingham City University
- Staffordshire University
- University of Hertfordshire
- University of Portsmouth
INNOVATIVE TEACHING
- Abertay University
- Birmingham City University
- University of Hertfordshire
- University of Portsmouth
EXCELLENCE IN GAMES RESEARCH
- Abertay University
- Birmingham City University
- Bournemouth University
- EPSRC Centre for Doctoral Training in Intelligent Games and Game Intelligence (IGGI)
- Sheffield Hallam
- Staffordshire University
- University of Greenwich
CREATIVE ASSEMBLY BEST STUDENT GAME
- Abertay University: Slipways
- Birmingham City University: Checkmate Evolution
- Bournemouth University: Rum Runner’s Revenge
- City, University of London: WAFFLE
- London College of Communication, University of the Arts London: Letter Wars
- Norwich University of the Arts: Dog Walking Simulator
- Sheffield Hallam University: Death Rebuke
- Staffordshire University: Prepare to Dine
- University of Gloucestershire: Burger Zombies
- University of Greenwich: Void Edge
- University of Hertfordshire: My Shadow
- University of Portsmouth: Malltopia
- University of the West of Scotland: Project Retro Museum
TIGA has also today unveiled its Graduates of the Year, listing 89 outstanding graduates and post-graduates in games.
Former Pragmatic Play chief commercial officer brings 20 years of iGaming experience to the role.
BetConstruct AI has appointed Lena Yasir as its new chief executive officer, the company said.
Yasir has 20 years of iGaming experience, with a background in B2B commercial strategy, international expansion, and building teams across regulated and emerging markets.
Before joining BetConstruct AI, Yasir held senior leadership roles at Play’n GO, Evolution, and OnGame Network. Most recently, she served as chief commercial officer at Pragmatic Play, where the company said she played a central role in its global B2B growth.
In a statement, Yasir said: “BetConstruct AI is a highly respected and successful company in the global iGaming industry, and I am proud to be joining the business at such an exciting time.”
BetConstruct AI said Yasir will focus on accelerating global revenue, driving innovation, and strengthening partnerships across the iGaming ecosystem.
The post BetConstruct AI names Lena Yasir CEO appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Firm points to more LATAM teams, heavier digital viewing and second-screen habits as key drivers for new campaign strategies.
Sports marketing in Latin America will face a different playbook during the FIFA World Cup 2026, according to a new analysis from Latam Intersect. The firm says the expanded tournament format, combined with prime-time scheduling for the region and more digital consumption, will change how brands plan media, content and real-time engagement.
The 2026 edition will feature 48 national teams, 104 matches and three host countries. FIFA projects more than 6 billion people will follow the tournament in some way, Latam Intersect said. For Latin America, the firm highlights the added weight of having 10 regional teams qualified, alongside the region’s historical performance in the competition.
Latam Intersect argues that the LATAM fan base is now younger and more active online, with a predominant age range of 22 to 33 and strong Gen Z and millennial presence. The company cites data indicating 41% of fans already watch matches via digital platforms and 51% use social media while watching on TV, turning each match into a continuous “second-screen” engagement window.
“In 2026, the fan is already in the middle of a conversation that never stops. Brands that show up with a prepared post after the match are already too late,”, said Livia Gammardella, Head of Marketing and Digital de Latam Intersect.
The firm also breaks the audience into three archetypes—casual fan, devoted fan and “fanático”—and says brands often underperform by treating the World Cup audience as one segment. It adds that women fans and fans arriving through pop culture, memes and music are growing audiences that global campaigns frequently miss.
A major difference versus the 2018 and 2022 tournaments is match timing for the region, with most games expected to land in prime time for Latin America, the company said. “A World Cup in prime time was exactly what retail needed. People will not watch the matches alone: they will gather with family, order food, buy products. The brand that uses cultural intelligence to understand the localized rituals of its fan will build far more connection than it could expect”, said Claudia Daré, socia y cofundadora de Latam Intersect.
The company said it has published a related eBook on platform behaviors across Instagram, TikTok and X, alongside market-specific audience data and planning framework
The post Latam Intersect flags prime-time World Cup 2026 as a reset for LATAM sports marketing appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Claudia Daré partner and co-founder of Latam Intersect.
Sports marketing will change in Latin America during the 2026 World Cup
The biggest tournament in history arrives with an unprecedented strategic window for brands: prime-time matches, more Latin American national teams, and an audience that is radically more digital and diverse.
The 2026 World Cup is not just the most ambitious edition in the tournament’s history. For Latin America, it represents a convergence of factors never seen in any previous edition: ten national teams from the region qualified, matches will air in prime time, and an audience that experiences football in ways that would have been unimaginable a decade ago.
With 48 national teams, 104 matches, and three host countries, FIFA projects that more than 6 billion people will follow the tournament in some way. For Latin America, whose national teams have won the World Cup 10 times, the competition arrives with a particularly strong emotional weight.
An audience that no longer watches football in silence
The profile of the Latin American fan has changed profoundly. The dominant age bracket today is between 22 and 33 years old, with a strong presence of Gen Z and millennials. This segment does not just consume the sport; it comments on it in real time, amplifies opinions on social media, and lives every match with a phone in hand.
The data is striking: 41% of fans already watch matches through digital platforms, and 51% use social media simultaneously while watching on television. This turns every match into a 90-minute window of continuous engagement, an opportunity that traditional communication strategies, designed for a passive consumer, are simply not built to capture.
“In 2026, the fan is already in the middle of a conversation that never stops. Brands that show up with a prepared post after the match are already too late,” says Livia Gammardella, Head of Marketing and Digital at Latam Intersect.
Three profiles, three different conversations
Not all fans are the same, and treating them as if they were is one of the most common mistakes in communication strategies for major sporting events. Audience analysis identifies three clearly different archetypes: the casual fan, who gets caught up in the spirit during important matches but disconnects if their team is eliminated; the devoted fan, loyal to their team and routines, who sees any brand opportunism as disrespect; and the fanatic, for whom football is identity and belonging, and who grants loyalty only to those who demonstrate a genuine connection to the sport.
To these three segments are added fast-growing audiences that global campaigns often ignore: women fans, whose digital engagement continues to grow steadily, and supporters who come to football through pop culture, memes, and music.
Prime time as a strategic window
One of the most significant differences from the last two World Cups is the broadcast schedule. In 2018 and 2022, the time zones of Russia and Qatar pushed matches into Latin American mornings or afternoons. In 2026, most matches will fall in prime time across the region, opening an opportunity that practically did not exist in recent editions.
“A World Cup in prime time was exactly what retail needed. People will not watch the matches alone: they will gather with family, order food, buy products. The brand that uses cultural intelligence to understand the localized rituals of its fan will build far more connection than it could expect,” says Claudia Daré, partner and co-founder of Latam Intersect.
The Latin American fan of 2026 is younger, more digital, and more diverse than in any previous edition. Digital platforms have shifted from being support channels to becoming the main stage. And while the conversation is global in scale, it is always local in content.
The tournament will unfold simultaneously on two screens. Instagram works as a visual archive and positioning channel. TikTok is where trends are born, rewarding native creativity over expensive production. X is the public square for minute-by-minute conversation, with relevance windows that close in a matter of seconds. And physical spaces, bars, fan fests, family gatherings, regain prominence that the schedules of the last two editions had reduced considerably.
Treating them as a single distribution channel is, according to specialists, the fastest way for a brand to go unnoticed.
The 2026 World Cup arrives with an architecture unlike any previous edition: more countries, more matches, more screens, and an audience that does not wait for kickoff to start the conversation. In Latin America, where football functions as a shared language across generations, social classes, and borders, the tournament promises to be a moment of cultural cohesion on a historic scale.
The post Sports marketing will change in Latin America during the 2026 World Cup appeared first on Americas iGaming & Sports Betting News.
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