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Sportingtech launches improved experience across leading sportsbook product

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Award-winning provider adds Share-a-Bet functionality, a new compact view, and enhanced Bet Builder markets

Full-service betting and gaming platform provider Sportingtech has revealed new product developments, providing a superior experience for players when using the sportsbook platform.

The Share-a-Bet function capitalises on the influx of influencer involvement within sports betting and highlights Sportingtech’s ability to keep its finger on the pulse of engaging marketing strategies that appeal to social media savvy audiences.

Once a bettor has built or placed their bet, they can share to social media platforms seamlessly direct from their betslip. This integration showcases how the full-service provider is assisting expansion for operators via influencer marketing.

Bettors will be able to make the most of this new tool with the platform’s sleek compact view, allowing for ease of use on mobile devices. The improved user interface will provide seamless navigation across the sportsbook, able to scroll using just one hand between the top sports and leagues from the platform’s homepage.

In addition to these new improvements, the number of competitions and markets available within Sportingtech’s Bet Builder offering has been increased, critically adding Brazilian Serie A football inclusive of statistical player markets such as shots, assists, cards and more.

Enhancements across team, player and match markets have resulted in a 35% increase in available markets, giving players more opportunities to wager on their favourite sports, significantly improving the sportsbook product.

Tommy Molloy, Chief Sportsbook Officer, at Sportingtech, said: “The new Share-a-Bet feature emphasises our ability to tap into behaviours and capitalise on current trends in the industry. Sports betting has now become a huge social activity and operators are sure to see increased levels of engagement as players maximise the opportunity to communicate with friends and followers on their social media platforms.

“The new compact view will provide bettors with the simplicity they crave when placing bets, and to considerably add to the number of competitions and markets within our Bet Builder showcases our intention to provide the largest array of wagering opportunities.”

Brazil

Octoplay Enters Brazilian Market Through a Strategic Partnership with Superbet

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Octoplay has entered the Latin American market for the first time by expanding its successful European partnership with Superbet into Brazil. The agreement introduces Octoplay’s premium game portfolio to the region’s largest regulated gaming market and marks a significant step in the company’s global expansion strategy.

Building on their established collaboration across Europe, the launch strengthens ties between the two companies while leveraging Superbet’s strong position in Brazil’s fast-growing online gaming sector. Octoplay continues to expand across regulated jurisdictions worldwide, with active licenses in markets including the UK, New Jersey, Michigan, Italy, Spain, Ontario, Sweden, the Netherlands, Denmark, Belgium, Greece, Romania, Malta and Slovakia.

“Our Brazilian launch with Superbet marks a historic beginning of our South American expansion,” says Ralitsa Georgieva, Director of Business Development at Octoplay. “This partnership brings our innovative content to the region’s largest gaming market, establishing a strong foundation for our continued growth across Latin America.”

Malcolm Agius, Lead Casino Manager at Superbet, said, “We are thrilled to introduce Octoplay’s premium gaming content to our Brazilian players. Their reputation for delivering engaging, high-quality games aligns perfectly with our commitment to providing the best entertainment experience in the market.”

With Brazil positioned as a strategic entry point, Octoplay is set to broaden its reach across Latin America, bringing its portfolio to a rapidly expanding audience across the region.

The post Octoplay Enters Brazilian Market Through a Strategic Partnership with Superbet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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2026 Sydney

Two Weeks to Go: Final Calls for Regulating the Game 2026 Sydney – Pitch! Line-up Confirmed and Global Awards Dinner Approaching

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With two weeks remaining, final registrations are open for Regulating the Game 2026 Sydney (9–11 March 2026), bringing together regulators, policymakers, researchers, operators, and technology leaders to explore the future of gambling regulation, innovation, compliance capability, and safer gambling outcomes.

A key opening-day highlight is Pitch!, the conference’s innovation forum at the Yallamundi Rooms inside the Sydney Opera House on 9 March. The showcase focuses on practical, evidence-led solutions designed to strengthen regulatory and operational capability across casinos, pubs, clubs, and online environments.

The 2026 Pitch! lineup features both emerging technologies and proven solutions already deployed at scale, including offerings from GetEvive, BNDRY, Focal, LivOn Productions, Angel Australia, Mindway AI, Responsible Gambling Council, and PaySafeGo.

The program is designed to bridge policy intent with real-world implementation, highlighting approaches that strengthen integrity, reduce operational friction, and enhance consumer protection as regulatory expectations evolve.

“Pitch! is designed to put ideas in the open – a showcase of practical solutions and applied thinking from both established leaders and new entrants, across venues and platforms operating at scale,” said Paul Newson, Principal at Vanguard Overwatch and Founder of Regulating the Game.

Attendees can still secure conference registration, Pitch! access, and seats at the inaugural Global Awards Dinner ahead of the March event in Sydney.

For registration, awards dinner attendance, sponsorship, and exhibition enquiries, visit regulatingthegame.com.

The post Two Weeks to Go: Final Calls for Regulating the Game 2026 Sydney – Pitch! Line-up Confirmed and Global Awards Dinner Approaching appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Brazil

Octoplay Enters Brazilian Market Through a Strategic Partnership with Superbet

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Octoplay marks its first entry into the rapidly growing Latin American market by extending its successful European partnership with Superbet, a leading sports betting and iGaming operator. This significant milestone marks Octoplay’s debut in South America’s largest gaming market, bringing its premium game portfolio to Brazilian players. Building on their established collaboration in Europe, this Brazilian expansion deepens the partnership between the two companies and positions Octoplay at the forefront of the country’s rapidly evolving regulated gaming landscape.

This partnership leverages Octoplay’s proven track record of successful international expansions and Superbet’s strong market position in Brazil, where the operator has established itself as a premier destination for online gaming entertainment. With active licenses in the The UK, New Jersey, Michigan, Italy, Spain, Ontario, Sweden, the Netherlands, Denmark, Belgium, Greece, Romania, Malta and Slovakia, Octoplay continues to execute its strategic expansion into key regulated markets worldwide.

“Our Brazilian launch with Superbet marks a historic beginning of our South American expansion,” says Ralitsa Georgieva, Director of Business Development at Octoplay. “This partnership brings our innovative content to the region’s largest gaming market, establishing a strong foundation for our continued growth across Latin America.”

Malcolm Agius, Lead Casino Manager at Superbet, said, “We are thrilled to introduce Octoplay’s premium gaming content to our Brazilian players. Their reputation for delivering engaging, high-quality games aligns perfectly with our commitment to providing the best entertainment experience in the market.”

The integration with Superbet marks a pivotal advancement in Octoplay’s global growth strategy. With Brazil serving as Octoplay’s gateway to the Latin American market, the company is positioned to expand its presence throughout the region, bringing its successful gaming portfolio to millions of new players across South America.

The post Octoplay Enters Brazilian Market Through a Strategic Partnership with Superbet appeared first on Americas iGaming & Sports Betting News.

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