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SOFTSWISS Sportsbook Recaps H1’23: 78% Bets Made Mobile

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The average bet on live events commands double the value of its pre-match counterpart placed through the SOFTSWISS Sportsbook, a sports betting software platform within the SOFTSWISS dynamic ecosystem. The product team reports impressive results for H1’23 and shares valuable insights. 

In terms of statistics, the following sports have gained the highest popularity for bets through the platform:

  • Soccer
  • Basketball
  • Tennis

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, comments: “The leading trio in sports by the Bet Sum holds no surprise, yet esports continues its remarkable expansion. Counter-Strike: Global Offensive has consolidated its position among the top 10 sports with a staggering 339% year-on-year surge in bets and a remarkable 388% increase in the Bet Sum. Following closely are League of Legends and DOTA 2, shining in the realm of cybersports. This is a reminder for us to keep an eye on cybersports as the momentum continues to grow.”

Speaking about betting channels, 78.3% of all bets were made via mobile devices, with only 21.7% attributed to desktop usage. Coupled with the statistics that 61.5% of all bets revolve around live events, and the average live event bet is twice that of pre-match wagers, the imperative for mobile adaptation and an engaging live betting environment becomes all the more pronounced. In response, the SOFTSWISS Sportsbook has taken the initiative to develop a mobile application and now offers it to its partners. 

According to the statistics, combo bets exhibit an average wager that is twice as high as that of single bets. Considering this fact, the SOFTSWISS Sportsbook team advocates for the strategic utilisation of such bonuses as Comboboost to incentivise players towards placing more combo bets.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, concludes: “I am deeply gratified by the substantial expansion we have achieved. During the first half of 2023, the GGR soared by 769%, while the Turnover rose by 254% year-on-year. This remarkable progress attests to the ongoing adept enhancements made by the SOFTSWISS Sportsbook team to the betting platform. I extend my gratitude to my colleagues for their unwavering dedication and enthusiasm, and to our partners for their trust and the mutually advantageous collaboration we’ve fostered.”

The SOFTSWISS Sportsbook offers a diverse selection of unique industry bonuses, along with the ability to launch captivating jackpot campaigns and tournaments. With the recent enhancements to the Sportsbook’s content management framework, partners can seamlessly and swiftly tailor and adjust all categories of content on their sports betting websites. This empowers a flawless avenue for personalisation and adaptability. The SOFTSWISS Sportsbook functionality effortlessly harmonises with nearly all casino platforms available in the market.

 

About SOFTSWISS 

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus.  SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

Alex Malchenko Head of Sales at Evoplay

Evoplay expands Brazil presence through Oleybet partnership

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Evoplay, the award-winning game development studio, has further strengthened its position in Brazil’s regulated market through a new partnership with local operator Oleybet.

With a strong focus on the supplier’s high-performing slot portfolio, the agreement sees 24 of Evoplay’s titles available on Oleybet’s online casino.

The rollout supports the operator’s strategy to enhance its casino offering with visually rich content tailored to local player preferences.

Oleybet, a brand operated by Lindau Gaming S.A. in Brazil, continues to grow as a key player in the country’s evolving iGaming landscape, offering sportsbook, online casino and live casino products.

The brand is focused on delivering a high-quality and secure user experience, underpinned by robust compliance standards and a strong commitment to responsible gaming.

The partnership enables Evoplay to further expand its reach in one of Latin America’s most promising regulated markets, as Brazil continues to offer opportunities for both suppliers and operators.

By leveraging Sportingtech’s platform, the integration ensures a seamless rollout of Evoplay’s content, allowing Oleybet to scale its games offering while maintaining operational efficiency.

Alex Malchenko, Head of Sales at Evoplay, said: “Brazil remains a key focus for Evoplay, and partnering with Oleybet is another key strategic move in strengthening our presence in this dynamic market.

“Our portfolio is designed to deliver strong engagement across diverse player demographics, and we’re confident our games will resonate well with Oleybet’s audience as they continue to grow their offering.”

Robson Salvador, Ombudsman Director at Lindau, added: “We are very pleased to partner with Evoplay, a provider known for innovation and high-quality gaming experiences.

“This collaboration reinforces Oleybet’s commitment to offering a diverse and engaging portfolio to Brazilian players, always aligned with the highest standards of compliance and responsible gaming. We see this partnership as an important step in strengthening our positioning in Brazil’s regulated market.”

The post Evoplay expands Brazil presence through Oleybet partnership appeared first on Americas iGaming & Sports Betting News.

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BMM Testlabs

BMM Testlabs hires Michael Minor as SVP and North America BD lead

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Minor will lead land-based gaming sales strategy and customer engagement across the region.

BMM Testlabs has appointed Michael Minor as Senior Vice President & North America Market (NAM) Leader, Business Development, the company said.

In the role, Minor will lead land-based gaming sales strategy and customer engagement across North America, with a mandate to expand BMM’s regional presence and relationships with manufacturers, suppliers, and operators.

Minor brings more than 20 years of experience in business development leadership, client engagement, and sales strategy, according to BMM. He previously held senior roles at NEXTEQ, Pavilion Payments, and IGT.

Kirk White, Global President, Land-Based Gaming & Inspections, said, “Michael is a respected leader with deep experience across the North American gaming market. He understands our customers, knows how to build strong teams, and has a proven track record of delivering growth. With BMM’s full NAM coverage for certification services, we are excited to welcome Michael to BMM, supporting our client-engagement experience as we expand our services across the region.”

Minor said, “I am excited to join BMM Testlabs at such an exciting time for the company as the industry highly values what BMM is offering for Compliance and QA services. BMM has a strong reputation and focus on quality, speed, and integrity, and I look forward to working with our customers and teams across North America to support their growth and success.”

More data as follows:
  • BMM Testlabs: https://bmm.com/ Company site for confirmation of the executive appointment and BMM’s testing and certification services.
  • American Gaming Association: https://www.americangaming.org/ Trade body resource for North American gaming market context referenced in the appointment.
  • Pavilion Payments: https://www.pavilionpayments.com/ Background on one of Minor’s prior employers cited in the release.
  • IGT: https://www.igt.com/ Background on one of Minor’s prior employers cited in the release.

The post BMM Testlabs hires Michael Minor as SVP and North America BD lead appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BMM TESTLABS WELCOMES EXPERIENCED GAMING EXECUTIVE MICHAEL MINOR AS SENIOR VICE PRESIDENT & NAM LEADER, BUSINESS DEVELOPMENT

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BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that Michael Minor has joined the Company as Senior Vice President & North America Market (NAM) Leader, Business Development.

In this role, Minor will lead land-based gaming sales strategy and customer engagement across the region, helping expand BMM’s presence and strengthen relationships with manufacturers, suppliers, and operators.

Minor brings more than 20 years of leadership experience in managing business development teams, client engagements, and sales strategies, and in-depth knowledge of gaming technologies and enterprise platform solutions. He previously held senior-level roles at NEXTEQ, Pavilion Payments, and IGT, where he led major initiatives and supported large-scale deployments of systems and technologies.

Kirk White, Global President, Land-Based Gaming & Inspections, said, “Michael is a respected leader with deep experience across the North American gaming market. He understands our customers, knows how to build strong teams, and has a proven track record of delivering growth. With BMM’s full NAM coverage for certification services, we are excited to welcome Michael to BMM, supporting our client-engagement experience as we expand our services across the region.”

Minor said, “I am excited to join BMM Testlabs at such an exciting time for the company as the industry highly values what BMM is offering for Compliance and QA services. BMM has a strong reputation and focus on quality, speed, and integrity, and I look forward to working with our customers and teams across North America to support their growth and success.”

 

The post BMM TESTLABS WELCOMES EXPERIENCED GAMING EXECUTIVE MICHAEL MINOR AS SENIOR VICE PRESIDENT & NAM LEADER, BUSINESS DEVELOPMENT appeared first on Americas iGaming & Sports Betting News.

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