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GAMIVO continues to grow. The platform already has 5 million registered users

Published

3 years ago

July 19, 2023

gamivo-continues-to-grow.-the-platform-already-has-5-million-registered-users

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GAMIVO, a Polish company combining two dynamic segments in its business: e-commerce and gaming, is growing continuously. The company has just reached another important milestone: 5 million registered users from all over the world.

GAMIVO is a popular e-commerce platform offering video games and software as well as other digital goods, including gift and prepaid cards. The company has grown rapidly since its beginning. GAMIVO announced that the number of its registered users has just surpassed 5 million; they have already bought a total of more than 21.5 million products. This is further proof that the platform enjoys the trust of its users, who value the service both for the high quality of the services and products as well as for its competitive prices.

“We are very grateful to our users – both those who have been with us from the beginning and those still joining the GAMIVO community. We listen carefully to their comments and suggestions, and every milestone achieved is proof that we are moving in the right direction together. Reaching the threshold of 5 million users right now is a symbolic one, as one of our main goals this year is to expand our customer base and work on enhancing the user experience of our platform,” emphasizes Mateusz Śmieżewski, president of GAMIVO.

Currently, the platform is available worldwide and can be used in eight languages: English, Polish, German, Spanish, Portuguese, Korean, French, and Italian.

“The majority of GAMIVO users come from North America and Western Europe, but this year, for example, customers from Palau, Vanuatu, or Burundi used our platform, which shows that gamers live in every latitude. Of course, it is not only games that can be found on GAMIVO, but also a huge selection of other digital goods, including, for example, gift cards to popular shops or streaming services,” Mateusz Smieżewski points out.

Such a result has been achieved by successively working to increase the attractiveness of the platform. As a result, the customer satisfaction rate is consistently around 90 percent, while the rating on Trustpilot is described as “Excellent”. The growth of the user base has also been helped by successful game launches, which have attracted new electronic entertainment enthusiasts to GAMIVO. This year, these included Hogwarts Legacy, Diablo IV and Resident Evil 4.

“We try to make our results as independent of market turbulence as possible, but of course, it is the AAA releases that generate the most interest and foster growth. This year we have already received several hits, and the end of the year promises to be very interesting. Players will be able to play the new Mortal Kombat, Alan Wake II, Assassin’s Creed Mirage, Marvel’s Spider-Man 2, Starfield, or the successor to the FIFA series from EA Sports.” assures Mateusz Śmieżewski.

Quite stimulating for the user base are numerous and elaborate partnerships that GAMIVO enters into with large, well-known brands. In Poland, the company created a collaboration with the Żabka chain. Consumers could exchange points from the Żabka app for discounts on games. GAMIVO’s partnership with Coca-Cola prepared for the Slovenian and Croatian markets, worked on a similar basis.

Moreover, students from Portugal can receive discounts on GAMIVO as part of their international ISIC card. GAMIVO also periodically runs joint campaigns with well-known game manufacturers. These include Wargaming, the developer behind such blockbusters as World of Tanks and World of Warships, and Plarium, whose portfolio includes the popular RPG Raid: Shadow Legends. And it doesn’t end there, as new combined promotional campaigns are coming up.

“Looking for interesting collaborations and launching original campaigns allows us to attract new users and strengthen the loyalty of existing ones. Our campaigns with the Żabka chain or the Coca-Cola company have also shown that video games have gained a very important place on the map of contemporary entertainment,” notes Mateusz Śmieżewski.

All these ventures are reflected in the results. The company recorded an excellent start this year. In Q1, it generated PLN 56.3 million in turnover and a record PLN 12.4 million in revenue. The net profit increased by 124 percent year-on-year and amounted to a historic PLN 3.5 million. EBITDA also reached a record high of PLN 4.3 million. This is 82 percent higher than in the first quarter of 2022.

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CEO of GGBET UA Serhii Mishchenko

GGBET UA kicks off the “Keep it GG” promotional campaign

Published

2 hours ago

February 16, 2026

Wladimir P.

ggbet-ua-kicks-off-the-“keep-it-gg”-promotional-campaign

A leading gaming brand in Ukraine has launched a collection of ads featuring the tagline “Keep it GG” as part of an extensive communications initiative. The videos are currently being broadcast on Ukrainian TV, online platforms, and the brand’s social media accounts.

“GG” (Good Game) started in video game culture, yet its significance has far surpassed the literal meaning of “well played.” Currently, it symbolizes a worldwide sign of honor and gratitude for the feelings exchanged following a match, no matter the outcome. This concept served as the basis for GGBET UA’s latest marketing campaign. The video series embodies a unique GG atmosphere: rather than using a conventional voiceover, it incorporates complete audio tracks; the narrative features both literal and metaphorical allusions to sports and esports terms, alongside in-game and casino aspects; and prominent Ukrainian footballers are among the main characters.

“Every game, every match, every tournament is a moment that brings people together. For us, it’s important that every interaction with GGBET gives users that good game feeling — an experience that outlives the result and leaves vivid emotions behind, just like after watching a match,” comments CEO of GGBET UA, Serhii Mishchenko.

Going beyond the traditional view of GG also signifies a more profound implication — the brand’s strategic focus. The international brand, which has concentrated on esports for several years and attained significant success in esports betting and collaborations, is now adopting best practices to enhance traditional sports in regional markets. GGBET UA showcases a wider strategy for Good Game via collaborations (FC Dynamo Kyiv, FC Polissya, and the Ukrainian Basketball Federation), by organizing its own events and special projects, including initiatives that blend sports with esports, like the Match of LeGGends: Derby showmatch on the server featuring esports athletes and football players.

The brand’s creative team collaborated with a Ukrainian advertising agency and a Ukrainian production company to develop the commercials. GGBET UA made this choice to assist the local creative sector amid the war.

The post GGBET UA kicks off the “Keep it GG” promotional campaign appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Berlin

BLAST and Brawl Stars bring their first-ever joint Live event to Berlin as part of new global competitive ecosystem

Published

3 hours ago

February 16, 2026

Wladimir P.

blast-and-brawl-stars-bring-their-first-ever-joint-live-event-to-berlin-as-part-of-new-global-competitive-ecosystem

Global esports entertainment company BLAST, in partnership with Brawl Stars, is bringing the first-ever live in-person Brawl Cup to Berlin from 15–17 May 2026. The three-day event promises top-tier international competition alongside a full fan experience at the Uber Eats Music Hall.

This landmark event is part of BLAST’s new multi-year partnership with Brawl Stars, creating a refreshed, large-scale competitive ecosystem for the mobile action game available on iOS and Android. The collaboration introduces a global calendar of events, expanded live broadcasts, and blockbuster arena shows, setting a new standard for Brawl Stars esports.

A Milestone for Brawl Stars Competitive Scene

As BLAST’s first standalone live event for Brawl Stars, Brawl Cup Berlin marks a key milestone in the new competitive season. The 3-day format showcases BLAST’s growing footprint in Europe and reinforces Supercell’s commitment to expanding Brawl Stars’ global competitive circuit.

Under this partnership, BLAST will:

Deliver 32 broadcast days per year across six competitive seasons
Host three major live events annually
Enable teams to qualify through regional competitions across EMEA, North America, South America, APAC, and China

Top teams from each region will compete in marquee in-person events, bringing world-class competition directly to live audiences.

Event Details: Brawl Cup Berlin

What: Brawl Cup Berlin
When: 15–17 May 2026
Where: Uber Eats Music Hall, Berlin, Germany
Tickets: On-sale dates and pricing to be announced

What Fans Can Expect

The Berlin event will deliver a full arena experience, combining:

High-energy live competition
BLAST’s signature broadcast spectacle
On-site fan activations and interactive experiences

Further announcements will reveal participating teams, broadcast schedules, and detailed fan experiences in the coming weeks.

Media and Press Opportunities

Media representatives will have access to:

Accreditation for the full event weekend
Player and spokesperson interviews
Exclusive coverage of the new-look Brawl Stars competitive circuits

This event represents a pivotal step in BLAST and Supercell’s mission to elevate Brawl Stars esports on a global stage.

The post BLAST and Brawl Stars bring their first-ever joint Live event to Berlin as part of new global competitive ecosystem appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Anakatech

Anakatech’s SpinOro Partners with Dynabit Gaming to Unlock Fresh Slot Titles

Published

3 hours ago

February 16, 2026

Wladimir P.

anakatech’s-spinoro-partners-with-dynabit-gaming-to-unlock-fresh-slot-titles

Dynabit Gaming has made a noteworthy move to strengthen its position in the European market by collaborating with SpinOro by Anakatech, a highly respected aggregator.

Jeff Letlat, COO at SpinOro, said: “Dynabit Gaming perfectly matches our mission to deliver fresh, high‑quality entertainment. With proven titles, popular mechanics, and sleek, intuitive design, they keep raising the bar for modern slots.”

Vika Prudnyk, Chief Commercial Officer at Dynabit Gaming: “Thrilled about our new partnership with SpinOro by Anakatech! It’s a prime opportunity for growth and collaboration, and we can’t wait to team up and deliver top gaming experiences to players across Europe.”

The post Anakatech’s SpinOro Partners with Dynabit Gaming to Unlock Fresh Slot Titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.