Soon to launch mobile sportsbook brand to leverage affiliates and parnerships to drive new customer acquisition from the get-go

Maryland-based mobile sportsbook operator, Crab Sports, has selected Intelitics to power its user acquisition in the state as the operator looks to drive new player acquisition at scale from the day it goes live.

The deal will see Crab Sports use Intelitics’ data-driven, cutting-edge platform and premium product suite to manage all affiliate and paid media activity for its mobile sportsbook, which is set to launch to players in Maryland in Q2 2023.

The operator has already built a network of partnerships with which it will work closely from go-live to drive brand awareness and build a large, loyal player base cost-effectively.

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Key features of the Intelitics platform include real-time campaign monitoring and player tracking, as well as insight-driven reporting and personalised dashboards, all in real-time and all via a single platform.

The partnership will provide Crab Sports’ marketing and affiliate partners with access to real-time data and analytics, plus flexible pixel tracking, allowing them to efficiently manage their own campaigns and monitor their effectiveness quickly and easily.

Crab Sports is using the state-of-the-art GiG platform to run its online and mobile sportsbook in Maryland. Intelitics and GiG have a strategic partnership in place to provide its operator partners with direct integration into Intelitics.

Crab Sports is on a mission to provide players in Maryland with a truly local mobile sports betting experience. This is done via distinctive branding, partnerships with local hero businesses and all operations based within the state to ensure its players receive the best possible betting experience.

Allan Petrilli, VP of Sales and Growth at Intelitics, said: “We are excited to be supporting Crab Sports and helping the operator unlock profitable segments of traffic that partnerships, affiliates and paid media bring. Local brands can enjoy tremendous success in the markets they are born from, especially those that take a data-driven approach to customer acquisition. Crab Sports has what it takes to hit the ground running in Maryland and we are proud to be playing a part in its journey’.

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Derek Baker, CEO and Co-Founder at Crab Sports, added: “As a data-driven company, we are focussed on tracking the performance of our growing database of partnerships in the state of Maryland and our leadership team felt that Intelitics was absolutely the right partner to help us do this. The prowess of its platform is second to none and it is incredibly easy to use, allowing our team to maximise its potential from day one.”

Since Crab Sports and Internet Vikings signed an agreement to work together in Maryland in July 2022 with the prospect of online sports betting launching at the end of 2022.

According to Rickard Vikström, Founder & CEO of Internet Vikings, entering the promising Maryland market was an immense opportunity for both companies. “The U.S. is one of the more recently opened and in-demand iGaming and online sports betting markets in the world. Both large multinational corporations with deep-rooted gaming history and brand new startups are all aiming to gain share in the American market. Participants need to be agile to carve their share.”

Vikström continues, “When there is the next state launch forecasted, it is crucial to prepare to enter in advance, before your competition is already there. That is why Internet Vikings invests in establishing its operations to be ready for clients from the very first day of each new U.S. state launch, and this is a strategy we will continue in the future.”

Crab Sports is a startup sportsbook that is nearing market entry in the attractive state of Maryland. The team brings a healthy background of gaming experience and has already built an impressive partnership network that they will look to build upon when they go-live in the near future.

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Internet Vikings is a well-established online sports betting and iGaming hosting provider in the U.S. Having commenced U.S. operations in late 2020 the supplier is now live in almost every state where iGaming and/or online sports betting are legal.

As per the arrangement with Crab Sports, Internet Vikings is providing its specialized cloud hosting services to the recently founded sports betting brand.

Derek Baker, one of the founders of Crab Sports, is highly confident of launching the Crab Sports brand supported by the hosting services of Internet Vikings. “We quickly established a great rapport with Rickard and the team when considering our choice of hosting provider. As a startup company, it’s important to us that our partners are agile and willing to collaborate to find solutions. We have already made some tweaks to our hosting requirements since signing our agreement and the IV team has been excellent in working with us to accommodate our needs.”

“This is why we are here”, Rickard concludes, “to provide insights and support when expanding into the next U.S. state or when a new challenger brand such as Crab Sports establishes its operations for the first time.” He adds, “Flexibility is not optional for Internet Vikings, it’s at the core foundation of how our services function.”