Latest News
BetGames appoints Adam Lahouiri as new Head of Product
Leading live dealer and betting games provider BetGames has appointed Adam Lahouiri as Head of Product to spearhead its ongoing content development drive.
Joining from Entain, Lahouiri will be leveraging his considerable industry experience and insight to support BetGames’ ambitious rollout of all new content, while exploring the optimisation and enhancement of its existing product proposition and customer development tools.
Lahouiri boasts an impressive track record of leading key product developments. His recent notable projects include the ideation and creation of successful live dealer games and devising and launching Ladbrokes’ live lobby platform, Game Show World. A concept that he curated alongside the Entain brand’s in-house product team.
Part of the impressive Entain commercial team responsible for revenue and player growth across its portfolio, Lahouiri’s efforts will align with BetGames’ continuing strategy of catering to the changing needs of modern players.
In his new role he will be tasked with delivering his continued track record of innovation; bringing unique new and familiar game styles to the market that will maintain the provider’s market-leading reputation for player loyalty and extended engagement.
Commenting on the appointment, Ian Catchick, Chief Product and Business Development Officer said: “Adam joining our team is a major boost to our ongoing product development efforts.
“His skills and knowledge will be invaluable to the evolving demands of our goals to create new live and RNG content, both key areas that match the changing needs of our players while taking our existing products and developing them to further cement our status as the industry’s leading tier-one provider of bespoke studio content.”
“We see his new role as a fantastic opportunity to significantly boost our efforts to drive growth and revenue – providing long-term, sustainable entertainment for players, as well as creating live dealer and betting games content that engages and excites like no other. Welcome aboard, Adam!”
Adam Lahouiri, Head of Product at BetGames, added: “Joining a truly tier-one supplier brand like BetGames is an incredible opportunity for me to leverage my experience in creating just the same kind of content that they themselves have become renowned for.
“Having enjoyed a fantastic career in live gaming, I’ve gained a unique insight into the products that make the vertical tick and the players that enjoy them.
“I’m thoroughly looking forward to getting started on bringing all my knowledge to bear on BetGames’ exciting content plans and doing my part to keep it at the fore of Live Casino experiences.”
Baltics
Endorphina Confirms Spelet.lv Partnership
Endorphina has announced that its new partnership with Spelet.lv, successfully completes the company’s expansion across the Latvian market.
This milestone now confirms Endorphina as officially live with all key partners in the region.
Ticking the final box with Spelet.lv represents a major strategic achievement, reinforcing Endorphina’s strong presence in Latvia and highlighting its commitment to delivering high-quality gaming content across regulated markets.
“We’re very proud to partner with Spelet.lv, especially as it represents the final step in completing our presence in Latvia. Being live across all key partners in the market is a significant achievement for us, and it reflects the strong relationships we’ve built in the region. We’re excited to continue growing and delivering great results together,” said Inga Kadyrova, Partnership Manager at Endorphina.
The new partners also fully endorsed the collaboration.
“At Spelet, we build our ecosystem around quality, trust, and strong content, working only with partners who set the standards of the industry rather than follow them. Our partnership with Endorphina represents a strategic enhancement of our portfolio and another step towards a product where every game combines distinctive design, well-crafted mathematics, and a high level of execution. Strong partners create strong products,” said Milena Konstantinova, Head of Casino at Spelet.lv.
By focusing on comprehensive online leisure entertainment, modern new casino games and sports betting, Spelet.lv has already established itself as a serious player and a significant competitor to other Latvian online casinos, with the brand now able to add exceptional Endorphina games like 3 Witch Pots, Hell Hot 100 and Joker Stoker to their offering.
With this partnership, Endorphina completely strengthens its position in Latvia, setting a solid foundation for future growth while continuing to provide engaging and innovative gaming experiences to players across the market.
The post Endorphina Confirms Spelet.lv Partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
EGT wins SiGMA Asia Awards 2026 for Best Land-Based Game Feature
EGT has won the Best Land-Based Game Feature category at the SiGMA Asia Awards 2026 for the second consecutive year. The award was presented at a ceremony on 01 June, with EGT recognized for its multi-level progressive jackpot Sheng Sheng Bu Xi.
According to the company, Sheng Sheng Bu Xi is part of its Asian-themed products portfolio and is available in two titles: Bonus Boom and Bonus Craze. EGT said the feature runs across four jackpot levels with bonus mechanics including free spins and multipliers.
EGT said the feature is powered by its Exciter IV platform and is compatible with its Supreme, General and Phoenix Series slot cabinets. The company added that Sheng Sheng Bu Xi is deployed in “numerous gaming establishments globally.”
Mariana Manchina, Director of EGT Philippines Corp., said: “It is an honor to us to be acknowledged by the SiGMA Asia Awards again. Following the success of Zhao Cai Shuang Yu last year, the prize for Sheng Sheng Bu Xi is eloquent proof that our Asian-themed products are widely accepted by players, operators, and the professional gaming community as a whole. I would like to thank our customers, partners and friends for their continuous support and recognition, as well as our team, without whose creativity, talent and passion for innovation we would not have been able to have these remarkable achievements.”
The post EGT wins SiGMA Asia Awards 2026 for Best Land-Based Game Feature appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Balkans
Expanse Studios Signs Content Distribution Agreement with MaxBet
Meridian Holdings Inc. announced that the Company’s subsidiary, Expanse Studios, a leading B2B iGaming content provider, has signed a strategic distribution agreement with MaxBet, one of Serbia’s leading omni-channel gaming operators and a subsidiary of Flutter Entertainment. The agreement will enable Expanse to further expand the reach of its proprietary gaming portfolio across the Serbian market
By integrating with MaxBet’s established infrastructure, Expanse Studios gains expanded distribution through one of the region’s dominant operators. The partnership is already in full effect, with Expanse Studios’ suite of titles currently live and accessible to players.
“This agreement offers Expanse and Meridian direct access to Flutter’s increased global scale and capitalizes on the rising demand for our localized, high-performing content. With this collaboration, our focus remains on driving B2B growth through quality distribution and scalable partnerships with market-leading operators in regulated territories,” said Damjan Stamenkovic, CEO of Expanse Studios.
According to Statista, Serbia’s online gambling revenue is projected to grow to $186 million by 2029. MaxBet maintains an estimated 15-20% online market share in the country, making the firm a strong parter for potential increased revenue generation in one of Southeast Europe’s most dynamic regulated markets.
With more than 1500 B2B operator partnerships globally and a portfolio of over 70 proprietary titles, Expanse continues building distribution infrastructure in regulated markets where licensed operators require certified, compliant gaming content from established providers.
The post Expanse Studios Signs Content Distribution Agreement with MaxBet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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