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SBC Summit Barcelona announces dedicated ‘Sports Betting Zone’

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The ‘Sports Betting Zone’ will return to this year’s SBC Summit Barcelona, presenting over 10,000 delegates with the opportunity to discover the latest sportsbook products, technology and services and connect with senior-level decision-makers.

The summit will be held at the Fira de Barcelona Montjuïc, on 19-21 September and divided into five dedicated zones, each equipped with their own exhibition and networking areas and seven conference stages, allowing delegates an acute focus on each industry vertical.

Rasmus Sojmark, CEO & Founder of SBC, said: “In an environment where new technologies are changing the game, things such as product selection, personalisation and smart investment, are vital. Having a dedicated zone ensures that delegates can familiarise themselves with the latest trends and strategic approaches shaping the sports betting industry.”

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On the exhibition floor, attendees will have the valuable opportunity to engage with a wide range of professionals and experts in the sportsbook domain. They will have access to C-level executives and specialists who excel in various aspects of sportsbook operations, such as Sportsbook Directors, Product and Trading Specialists or bookmaking experts.

Exhibiting companies in the sold-out zone include industry heavyweights such as Altenar, BetConstruct, Delasport, DS Virtual, EveryMatrix, IGP, LSports, Playlogiq, SIS, Soft2bet, Sportingtech, Sportradar and Stats Perform, among others.

“We are extremely proud of the level of expansion we have brought to the zone this year, bringing in even more of the most recognisable and up-and-coming brands to showcase on the exhibition floor, whilst continuing to secure the brightest of the sports betting field to speak at our conferences,” Sojmark added.

The conference agenda, taking place on the zone’s dedicated stage, will feature two sports betting tracks. The Future of Sports Betting track, will take place on the first core day of the event and elaborate on trends and the impact of strategic thinking with references to gamification and tech. The Sports Betting Innovation track will take place on day two and zoom in on product-focused topics such as media rights, audience engagement, data, and esports.

In the session titled ‘Sports Betting’s Makeover: The Influence of Gamification, Streaming, and Stats,’ panellists will guide attendees through the exciting realm of the convergence between betting and streaming. Delving into the cutting-edge concept, they will explore the introduction of gamification elements and evaluate their impact on the user experience. Joey Levy (Founder & CEO at Betr), James McKay (Sportsbook Director, LiveScore Group), Endre Nesset (CEO & President, Coolbet), and Billy Levy (EVP of Corporate Development, Rivalry) will scrutinise whether these innovative additions enhance the overall betting experience or, conversely, create unnecessary complexities for the audience.

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The ‘Esports and More – Bringing Fresh Faces To The Betting Dance Floor,’ panel, will explore whether gamification and free-to-play games can be utilised to attract younger generations. Industry experts, Alex Inglot (Commissioner, ESL Pro League), Thomas Rosander (CEO, Luckbox), Carleton Curtis (Executive Chairman, Tundra Esports) and moderator Trev Keane (Director Esports Strategy, EPIC Global) will further discuss the evolving relationship between betting and esports, how the two disciplines can learn from each other to drive growth and the ethical concerns behind innovative marketing strategies

During the panel ‘Media and Data Rights – Are Rising Costs Still Worth The Outlay?,’ panellists Jonathan West (Director Of Sportsbook, ComeOn Group), Dominic Crosthwaite (Chief Trading Officer, Flutter, Max Sevostianov (COO, betbazar), Alex Kozachenko (CPO, data.BET) and moderator Aidan Barry (Head of Racing and Sports, FEG), will be discussing whether despite the sky-high prices stemming from growing demand, investing in real-time data and content is still worth it, or should the focus be shifted towards other alternatives in the market.

Additionally, the Sponsorship, Marketing & Data conference track, taking place on stage two on September 20, will be dedicated to the intersection of two sports worlds, from the angle of both betting and sponsorship.

Apart from the ‘Sports Betting Zone,’ attendees will be able to visit the Casino & iGaming Zone, Payments & Compliance Zone, Affiliate, Marketing & Media Zone and Emerging Tech, Blockchain & Metaverse Zone, throughout the event.

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Magic Stones: A Casino Slot in a Cubic World with Next-Generation Mechanics

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MGA Games announces the launch of Magic Stones in International Markets, its new online slot available from April 28. The game offers an underground adventure in a voxel art world (3D graphics made of blocks), where players explore caves, collect precious stones with multiplier effects, and face various challenges in a fantasy environment.

The main gameplay is based on a 5×3 format with 10 paylines. It features cumulative Money symbols and a direct Free Spins purchase option. During these free spins, progressive multipliers and the Collect function with Wild symbols allow players to unlock additional spins and boost their chances of winning as the game progresses.

With a clear focus on innovation, Magic Stones positions itself as a key title in MGA Games’ expansion strategy. Its release represents a unique opportunity for operators looking to diversify their portfolios and offer players a distinctive, memorable, and highly profitable experience.

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ZEAL is a new member of the German Online Casino Association (DOCV)

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  • In addition to online lotteries, the company offers a growing portfolio of online games for B2C and B2B target groups
  • ZEAL is committed to responsible gambling and strengthening the regulated market

ZEAL Network SE, Germany’s market leader for online lotteries and provider of online games for B2C and B2B target groups, has been a member of the German Online Casino Association (DOCV) since April. With this step, ZEAL underlines its commitment to responsible online gambling and effective regulation that strengthens the legal market in Germany.

“We are delighted to be working with the DOCV,” says Helmut Becker, CEO of ZEAL. “Our aim is to provide a fair and transparent gaming experience with state-of-the-art player and consumer protection. We are now working together with the DOCV to strengthen regulated gambling in Germany and combat the black market.”

“We are delighted to welcome ZEAL as a new member of the DOCV,” says Julia Lensing, Managing Director of the DOCV. “The DOCV continues to advocate market-driven regulation of online gambling that strengthens legal offerings, effectively curbs the black market and guarantees genuine player protection. With ZEAL, our association has gained another committed company that supports the principles of legal, transparent and responsible online gambling and wants to actively contribute to the positive development of the regulated market.”

By joining the DOCV, ZEAL is reaffirming its commitment to a responsible corporate policy and sending a clear signal for player protection and regulation.

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SPORTFIVE Expands Global Media Production Services With Athlete-Focused Division

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SPORTFIVE, a leading international sports marketing agency, has announced the continued growth of its global media production services, reinforcing its position as a creative and strategic partner to rightsholders, brands and athletes worldwide.

An Integrated Approach To Athlete Content

With increasing demand for high-quality, digital-first storytelling across sport, SPORTFIVE has scaled its production capabilities across multiple markets – enhancing its ability to deliver original content, multi-platform campaigns, and athlete-led narratives at speed and at scale. As part of this evolution, the agency has brought together and formalized its athlete content expertise into a focused division dedicated to developing and producing bespoke media products for talent: the Global Athlete Media House. Integrated within SPORTFIVE’s broader production offering, this team delivers tailored strategies and cross-channel content that supports athletes in building long-term personal brands.

SPORTFIVE has long been a trusted partner for athletes seeking to strengthen their presence beyond the pitch, court, or track. From building digital identities and launching social media profiles, to producing documentaries and long-form content, the agency has played a pivotal role in helping athletes engage fans and position themselves as global media personalities.

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Notable work includes Jürgen Klopp’s Instagram launch (@Kloppo), Manuel Neuer’s entry into the Chinese market via Weibo and Xiaohongshu, and Rio Ferdinand’s Tipping Point documentary with Amazon Prime Video. More recently, SPORTFIVE supported the Becker Petkovic Podcast, launched during the 2025 Australian Open, which quickly became one of the most popular tennis podcasts in German-speaking markets.

The Global Athlete Media House builds on this foundation, offering services across four key pillars:

Social Media
Custom content and platform strategy tailored to each athlete’s brand and audience.

Podcast Formats
Concept development, production, and distribution of athlete-hosted audio and video formats.

Off-Court PR
Media activations and storytelling designed to extend athlete relevance beyond competition.

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Original Content
From branded videos to full-scale documentaries, creating high-quality stories that resonate globally.

These services are available not only to SPORTFIVE-represented athletes, but also to brands, rightsholders, and external talent seeking strategic, athlete-first media production.

“Athletes today are more than just sports professionals – they are brands, creators, and entrepreneurs. At SPORTFIVE, we recognized early on that authentic, high-quality content is essential for building long-term athlete brands. With the Global Athlete Media House, we are taking the next step by combining our expertise and services in one department. This provides not only our own athletes with a range of services but also extends these to external partners.” said Ron Wiegand, Senior Vice President Global Athlete & Team Marketing, SPORTFIVE.

The post SPORTFIVE Expands Global Media Production Services With Athlete-Focused Division appeared first on European Gaming Industry News.

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