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SBC Summit Barcelona announces dedicated ‘Sports Betting Zone’

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The ‘Sports Betting Zone’ will return to this year’s SBC Summit Barcelona, presenting over 10,000 delegates with the opportunity to discover the latest sportsbook products, technology and services and connect with senior-level decision-makers.

The summit will be held at the Fira de Barcelona Montjuïc, on 19-21 September and divided into five dedicated zones, each equipped with their own exhibition and networking areas and seven conference stages, allowing delegates an acute focus on each industry vertical.

Rasmus Sojmark, CEO & Founder of SBC, said: “In an environment where new technologies are changing the game, things such as product selection, personalisation and smart investment, are vital. Having a dedicated zone ensures that delegates can familiarise themselves with the latest trends and strategic approaches shaping the sports betting industry.”

On the exhibition floor, attendees will have the valuable opportunity to engage with a wide range of professionals and experts in the sportsbook domain. They will have access to C-level executives and specialists who excel in various aspects of sportsbook operations, such as Sportsbook Directors, Product and Trading Specialists or bookmaking experts.

Exhibiting companies in the sold-out zone include industry heavyweights such as Altenar, BetConstruct, Delasport, DS Virtual, EveryMatrix, IGP, LSports, Playlogiq, SIS, Soft2bet, Sportingtech, Sportradar and Stats Perform, among others.

“We are extremely proud of the level of expansion we have brought to the zone this year, bringing in even more of the most recognisable and up-and-coming brands to showcase on the exhibition floor, whilst continuing to secure the brightest of the sports betting field to speak at our conferences,” Sojmark added.

The conference agenda, taking place on the zone’s dedicated stage, will feature two sports betting tracks. The Future of Sports Betting track, will take place on the first core day of the event and elaborate on trends and the impact of strategic thinking with references to gamification and tech. The Sports Betting Innovation track will take place on day two and zoom in on product-focused topics such as media rights, audience engagement, data, and esports.

In the session titled ‘Sports Betting’s Makeover: The Influence of Gamification, Streaming, and Stats,’ panellists will guide attendees through the exciting realm of the convergence between betting and streaming. Delving into the cutting-edge concept, they will explore the introduction of gamification elements and evaluate their impact on the user experience. Joey Levy (Founder & CEO at Betr), James McKay (Sportsbook Director, LiveScore Group), Endre Nesset (CEO & President, Coolbet), and Billy Levy (EVP of Corporate Development, Rivalry) will scrutinise whether these innovative additions enhance the overall betting experience or, conversely, create unnecessary complexities for the audience.

The ‘Esports and More – Bringing Fresh Faces To The Betting Dance Floor,’ panel, will explore whether gamification and free-to-play games can be utilised to attract younger generations. Industry experts, Alex Inglot (Commissioner, ESL Pro League), Thomas Rosander (CEO, Luckbox), Carleton Curtis (Executive Chairman, Tundra Esports) and moderator Trev Keane (Director Esports Strategy, EPIC Global) will further discuss the evolving relationship between betting and esports, how the two disciplines can learn from each other to drive growth and the ethical concerns behind innovative marketing strategies

During the panel ‘Media and Data Rights – Are Rising Costs Still Worth The Outlay?,’ panellists Jonathan West (Director Of Sportsbook, ComeOn Group), Dominic Crosthwaite (Chief Trading Officer, Flutter, Max Sevostianov (COO, betbazar), Alex Kozachenko (CPO, data.BET) and moderator Aidan Barry (Head of Racing and Sports, FEG), will be discussing whether despite the sky-high prices stemming from growing demand, investing in real-time data and content is still worth it, or should the focus be shifted towards other alternatives in the market.

Additionally, the Sponsorship, Marketing & Data conference track, taking place on stage two on September 20, will be dedicated to the intersection of two sports worlds, from the angle of both betting and sponsorship.

Apart from the ‘Sports Betting Zone,’ attendees will be able to visit the Casino & iGaming Zone, Payments & Compliance Zone, Affiliate, Marketing & Media Zone and Emerging Tech, Blockchain & Metaverse Zone, throughout the event.

Eeze

Eeze signs global partnership with EveryMatrix

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Eeze, the next-generation casino supplier, has announced a comprehensive global distribution agreement with EveryMatrix, extending the reach of its live dealer and upcoming slots portfolio to EveryMatrix’s worldwide partner network.

Under the partnership, Eeze’s full range of live dealer titles, including its recently launched Fusion Roulette, alongside forthcoming slot releases, will be made available across EveryMatrix’s Game Aggregator Network. The deal covers EveryMatrix’s active markets globally, marking a key milestone for the supplier’s international expansion.

Mikko Hoglund, Partnership Manager at Eeze, said:

“Partnering with EveryMatrix is an important moment for us as we look to push our games to a wider network of players than ever before. We have a lot of exciting product releases to come in the next few months, and know that these games, as well as our existing portfolio, will be well received across EveryMatrix’s customer base.”

Bjorn Sjoberg, Chief Commercial Officer at EveryMatrix, added:

“We are very pleased to be adding Eeze’s full product suite to our aggregation offering. With best-in-class live products and an exciting array of RNG games on the roadmap, we’re confident that our customers will enjoy the differentiation these titles bring to market.”

With this partnership, Eeze strengthens its footprint in regulated markets and positions its Fusion Roulette and slot titles for maximum visibility, giving operators a compelling mix of content to offer players worldwide.

The post Eeze signs global partnership with EveryMatrix appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Aristocrat Gaming

Aristocrat to Unveil New Class 2 Games at the 2026 Indian Gaming Tradeshow & Convention

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Aristocrat Gaming and Aristocrat Interactive to unveil a broad portfolio of new products at the 2026 Indian Gaming Tradeshow & Convention (IGA) in San Diego, Calif., at booth #1629. Among the more than 60 innovations on display, highlights will include the tradeshow premiere of several Class 2 games; Class II Mobile, which bridges the gap between the casino floor and the digital world; Modernized Membership, designed to enhance operator-player relationships; and the newly acquired Gaming Analytics, bringing powerful data-driven insights to operators.

Aristocrat Gaming will reinforce its position as the leader in Class 2 gaming with several tradeshow premieres and expansions of player-favorite game families, including:

• Mr. Money Bags Makes Another Mint is a sequel to the original player-favorite, now with Triple Metamorphic features that can be triggered by themselves, in pairs, or all three at once. Plus, a new Frenzy Cash feature can trigger a wheel bonus for a chance at the Frenzy Jackpots SSP.

• Mr. & Ms. Money Bags brings the ever-popular Mr. Money Bags to a new stepper game and introduces a new VGT character – Ms. Money Bags. This all-new game appears on the new Marquis cabinet with a digital wheel showcase and a double metamorphic that can be triggered independently or together.

• Other titles on display include popular Class 3 hits, now available in Class 2: Coin Trio Buffalo, Spooky Link, and Bao Zhu Zhao Fu Ignite Blue and Red Prosperity.

Hardware also takes center stage, and the company’s games will appear on the industry’s leading cabinets in both Class 2 and Class 3. Aristocrat Gaming will show a breadth of content for The Baron Portrait, The Baron Upright, Crown Bartop, King Max, Marquis, MarsX Portrait, MarsX Upright, and Neptune Single cabinets.

Class 3 titles include Bao Zhu Zhao Fu Firecracker Express, Lightning 10 Year Storm, and Spooky Link Grand, which all recently made their official U.S. debuts. Also on display will be MONOPOLY Big Board Bucks and NFL Super Grand Champions, both first seen by attendees at G2E 2025. Finally, show attendees can look forward to seeing player-favorite titles such as The Hunt for Neptune’s Gold, Crazy Dragons, and Fo Mo Mummy.

Gaming Systems from Aristocrat Interactive are modernizing both the cardless and cashless membership journey, all while increasing operator efficiency, player loyalty, and maximizing loyalty programs. Software solutions on display include OASIS Loyalty, OASIS Connect, PlayerMax, and Oasis Digital Wallet. Transformative hardware solutions in the booth include nCompass and Intelligent Card Reader Pro.

Aristocrat Interactive iGaming & Sports will display the Class II Mobile Solution. Class II Mobile bridges the gap between the casino floor and the digital world by delivering player-favorite games anytime, anywhere on approved tribal gaming land. Class II Mobile is a full turn-key solution and is built on a proven tech stack. It extends the casino brand directly into players’ hands and helps to boost retention with built-in loyalty and real-time engagement, all while offering geolocation solutions. Class II Mobile can evolve into a full-scale digital ecosystem with built-in Sports and iGaming PAM built to scale.

Gaming Analytics, recently acquired by Aristocrat, is a U.S.-based provider of A.I. technology for real-time player analytics, slot optimization, and marketing automation, designed to work alongside traditional casino management systems. At IGA, Gaming Analytics will exhibit at booth #1406 with live demonstrations across slots, database marketing, and player development. The company will present examples of how casino teams use GA’s A.I. to reduce operational friction, speed decision-making, send real-time insights to host teams through its mobile app, and gain clearer floor visibility to identify performance issues.

The post Aristocrat to Unveil New Class 2 Games at the 2026 Indian Gaming Tradeshow & Convention appeared first on Americas iGaming & Sports Betting News.

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Strive Gaming partners with New Jersey’s award-winning PlayStar Casino

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Strive Gaming, the modern multi-state, multi-tenanted platform provider built specifically for the North American market, has announced a new partnership with leading online casino operator PlayStar.

Under the agreement, Strive will provide its market-leading PAM technology, supporting PlayStar’s continued growth across North America. PlayStar will migrate its New Jersey operations from its current player account management (PAM) provider onto the Strive platform, followed by launches in additional regulated jurisdictions including Ontario and Alberta in Canada.

PlayStar selected Strive following a detailed evaluation process as it looked for a platform partner capable of supporting its long-term ambitions across North America. Strive’s singular focus on the U.S. market, combined with the strength and scalability of its technology, made it stand out as the clear partner of choice.

Max Meltzer, CEO at Strive Gaming, said:

“PlayStar is a highly ambitious operator with a clear vision for building one of the leading casino brands in North America. They were looking for a platform partner that understands the realities of operating in the U.S. and Canada and can support them as they scale across multiple regulated markets.

“Our focus on North America, combined with the strength and flexibility of our platform, made this a natural fit. Both companies are on strong growth journeys and share similar ambitions for the region, so we’re excited to support PlayStar as they continue to expand.”

PlayStar Casino has quickly established itself as one of the success stories of the regulated North American casino market. The company has successfully built meaningful market share and a strong player following. Partnering with Strive marks the next stage in its growth strategy as it looks to expand further across North America.

Fredrik Liljewall, CEO at PlayStar, added:

“As we continue to scale our presence across North America, selecting a platform partner with a strong regional focus and the ability to support our long-term ambitions was critical.

“Strive’s technology, deep understanding of the North American market, and collaborative mindset made them the clear partner for PlayStar. We look forward to working closely together as we migrate our New Jersey operations and expand into additional jurisdictions, including Canada.”

This partnership marks another important milestone for Strive Gaming, which now supports more B2B PAM customers in the U.S. than any other platform provider. The addition of PlayStar further strengthens Strive’s growing portfolio of operators and reinforces its position as a supplier of choice for ambitious brands looking to launch and scale in the North American market.

The post Strive Gaming partners with New Jersey’s award-winning PlayStar Casino appeared first on Americas iGaming & Sports Betting News.

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