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SBC Summit Barcelona announces dedicated ‘Sports Betting Zone’
The ‘Sports Betting Zone’ will return to this year’s SBC Summit Barcelona, presenting over 10,000 delegates with the opportunity to discover the latest sportsbook products, technology and services and connect with senior-level decision-makers.
The summit will be held at the Fira de Barcelona Montjuïc, on 19-21 September and divided into five dedicated zones, each equipped with their own exhibition and networking areas and seven conference stages, allowing delegates an acute focus on each industry vertical.
Rasmus Sojmark, CEO & Founder of SBC, said: “In an environment where new technologies are changing the game, things such as product selection, personalisation and smart investment, are vital. Having a dedicated zone ensures that delegates can familiarise themselves with the latest trends and strategic approaches shaping the sports betting industry.”
On the exhibition floor, attendees will have the valuable opportunity to engage with a wide range of professionals and experts in the sportsbook domain. They will have access to C-level executives and specialists who excel in various aspects of sportsbook operations, such as Sportsbook Directors, Product and Trading Specialists or bookmaking experts.
Exhibiting companies in the sold-out zone include industry heavyweights such as Altenar, BetConstruct, Delasport, DS Virtual, EveryMatrix, IGP, LSports, Playlogiq, SIS, Soft2bet, Sportingtech, Sportradar and Stats Perform, among others.
“We are extremely proud of the level of expansion we have brought to the zone this year, bringing in even more of the most recognisable and up-and-coming brands to showcase on the exhibition floor, whilst continuing to secure the brightest of the sports betting field to speak at our conferences,” Sojmark added.
The conference agenda, taking place on the zone’s dedicated stage, will feature two sports betting tracks. The Future of Sports Betting track, will take place on the first core day of the event and elaborate on trends and the impact of strategic thinking with references to gamification and tech. The Sports Betting Innovation track will take place on day two and zoom in on product-focused topics such as media rights, audience engagement, data, and esports.
In the session titled ‘Sports Betting’s Makeover: The Influence of Gamification, Streaming, and Stats,’ panellists will guide attendees through the exciting realm of the convergence between betting and streaming. Delving into the cutting-edge concept, they will explore the introduction of gamification elements and evaluate their impact on the user experience. Joey Levy (Founder & CEO at Betr), James McKay (Sportsbook Director, LiveScore Group), Endre Nesset (CEO & President, Coolbet), and Billy Levy (EVP of Corporate Development, Rivalry) will scrutinise whether these innovative additions enhance the overall betting experience or, conversely, create unnecessary complexities for the audience.
The ‘Esports and More – Bringing Fresh Faces To The Betting Dance Floor,’ panel, will explore whether gamification and free-to-play games can be utilised to attract younger generations. Industry experts, Alex Inglot (Commissioner, ESL Pro League), Thomas Rosander (CEO, Luckbox), Carleton Curtis (Executive Chairman, Tundra Esports) and moderator Trev Keane (Director Esports Strategy, EPIC Global) will further discuss the evolving relationship between betting and esports, how the two disciplines can learn from each other to drive growth and the ethical concerns behind innovative marketing strategies
During the panel ‘Media and Data Rights – Are Rising Costs Still Worth The Outlay?,’ panellists Jonathan West (Director Of Sportsbook, ComeOn Group), Dominic Crosthwaite (Chief Trading Officer, Flutter, Max Sevostianov (COO, betbazar), Alex Kozachenko (CPO, data.BET) and moderator Aidan Barry (Head of Racing and Sports, FEG), will be discussing whether despite the sky-high prices stemming from growing demand, investing in real-time data and content is still worth it, or should the focus be shifted towards other alternatives in the market.
Additionally, the Sponsorship, Marketing & Data conference track, taking place on stage two on September 20, will be dedicated to the intersection of two sports worlds, from the angle of both betting and sponsorship.
Apart from the ‘Sports Betting Zone,’ attendees will be able to visit the Casino & iGaming Zone, Payments & Compliance Zone, Affiliate, Marketing & Media Zone and Emerging Tech, Blockchain & Metaverse Zone, throughout the event.
Curious Games
Curious Games enters iGaming via Relax Gaming’s Silver Bullet deal
Relax Gaming, an aggregator and supplier of unique content in the iGaming sector, has revealed a new collaboration with Curious Games, a game studio established by veterans of interactive entertainment and a creative team responsible for several major Hollywood blockbuster films, including multiple Oscar and BAFTA winners, signaling the studio’s debut in the online gaming market.
With the agreement, Curious Games will become part of Relax Gaming’s Silver Bullet program, allowing access to Relax’s broad distribution network of top-tier operators and regulated markets globally.
The studio seeks to deliver a unique perspective on slot development, merging captivating design, top-tier production quality, and advanced player mechanics with entertaining gameplay tailored for contemporary gaming audiences.
Curious Games, in collaboration with Relax Gaming, will create a next-gen lineup of visually captivating titles aimed at enhancing entertainment and player engagement in the iGaming industry.
Jennifer Buttigieg, Head of Commercial & Partnerships at Relax Gaming, said: “Curious Games represents exactly the kind of ambitious and creative studio we are proud to support through our Silver Bullet programme.
“The team brings a truly unique perspective to our industry, combining world-class film production experience with a passion for interactive entertainment. Their approach to game creation aligns perfectly with our commitment to delivering differentiated, high-quality content to operators and players worldwide.
“We’re pleased that Curious Games has chosen Relax Gaming as their partner for this journey, and we look forward to helping bring their vision to the global iGaming audience.”
Soner Memish, Co-Founder and Chief Executive Officer at Curious Games, added: “With our background in interactive entertainment and large-scale creative productions, we saw a clear opportunity to include more immersive experiences and next-generation player mechanics into the iGaming space.
“Relax Gaming stood out immediately as the ideal partner for this next chapter. Their reputation, collaborative approach and powerful distribution network made them the natural choice for our entry into the industry. Together, we look forward to introducing a new style of gaming entertainment that blends high production values with compelling gameplay experiences.”
The post Curious Games enters iGaming via Relax Gaming’s Silver Bullet deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Atlaslive
Cybersecurity and Regulatory Exposure: Critical Risks for Online Casino Operators in 2026
This article is part of Atlaslive’s ongoing series examining common online casino vulnerabilities and how established operators can proactively identify and address them.
Across the series, Atlaslive evaluates key exposure areas operators should monitor consistently, including cybersecurity threats, KPI warning signals, financial leakage risks, infrastructure and platform weaknesses, and compliance-related pressures. The final piece in the series will provide a structured set of mitigation principles developed by Atlaslive specialists.
This installment focuses on cybersecurity and regulatory exposure—two operational risk areas that directly impact revenue stability, player trust, and license continuity.
Cybersecurity Threats Impacting Casino Platforms
Online casinos handle high volumes of financial transactions and sensitive player data, making them attractive targets for cyberattacks. As operations expand, so does exposure to these risks, which can disrupt operations, increase costs, and draw regulatory attention.
Common cybersecurity threats include:
- DDoS attacks: Disrupt platform availability and degrade the player experience during peak traffic periods.
- Account takeover attacks (credential stuffing): Compromise player accounts, leading to financial losses and chargebacks.
- Payment fraud: Misuse of bonus systems or stolen payment methods.
- Phishing and social engineering: Target players or internal staff to gain unauthorized system access.
- Data breaches: Exposure of personal or financial information, increasing reputational and regulatory risk.
For established operators, the impact extends beyond technical disruption. Downtime can reduce acquisition efficiency, fraud raises operational costs, and security incidents often trigger additional compliance scrutiny and reporting obligations.
Mitigation strategies:
Atlaslive’s information security team emphasizes:
- Continuous monitoring and incident response
- Multi-factor authentication and strong access controls
- Encrypted infrastructure
- Structured security governance aligned with regulatory standards
Regulatory Exposure: A Continuous Risk Factor
Regulatory compliance is an ongoing operational challenge rather than a one-off requirement. As regulated markets evolve, obligations increase, including expanded KYC and AML frameworks, and overlapping standards for operators in multiple jurisdictions. Small operational inconsistencies can quickly escalate into significant exposure.
Typical regulatory risk areas:
- Delayed KYC verification during high transaction periods
- Inadequate transaction monitoring thresholds
- Incomplete audit trails
- Inconsistent enforcement of rules across jurisdictions
- Manual reporting processes prone to error
Regulatory vulnerability rarely begins with a major violation. It often emerges from operational friction, such as delayed verifications, inconsistent data synchronization, or limited visibility across compliance processes.
Mitigation strategies:
- Structured automation of compliance tasks
- Real-time monitoring tools
- Standardized governance processes to maintain license stability and operational continuity
Security and Compliance: Interconnected Functions
Cybersecurity and regulatory exposure are closely linked. Security incidents can escalate into compliance investigations, while weak compliance processes can magnify the impact of technical failures.
For established operators, operational resilience requires integrating security governance and compliance management, rather than treating them as isolated functions.
- Structured oversight
- Real-time monitoring
- System-level coordination
These measures help reduce exposure before it results in financial or regulatory damage.
For a full analysis of online casino vulnerabilities and Atlaslive’s mitigation recommendations, visit the Atlaslive blog.
About Atlaslive
Atlaslive is a B2B software development company that delivers multifunctional, automated platforms to optimize workflows for sports betting and casino operators. The Atlaslive Platform includes:
- Sportsbook and Casino modules
- Risk Management and Anti-Fraud Tools
- CRM and Bonus Engine
- Business Analytics
- Payment Systems
- Retail Module
Follow Atlaslive on LinkedIn to stay up-to-date with the latest in iGaming technology.
The post Cybersecurity and Regulatory Exposure: Critical Risks for Online Casino Operators in 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AGS
AGS and Yaamava’ Resort & Casino ‘Wolf Out’ with World Premiere of Ultra Werewolf
AGS, the global gaming supplier, teamed up with Yaamava’ Resort & Casino at San Manuel in Southern California to host a two-day launch celebration for its newest slot family, Ultra Werewolf
.
The event kicked off on Wednesday, March 4, with special guests Kevin Smith and Jason Mewes, reprising their iconic roles as Jay and Silent Bob from the 90s cult classics Clerks, Mallrats, and Jay and Silent Bob Strike Back. Smith and Mewes were the first to experience the game and shared their impressions during a live recording of their SMPodcast, “Jay & Silent Bob Do Yaamava’.”
The fang-tastic festivities continued the following day with an unveiling celebration attended by Yaamava’ Resort & Casino and AGS representatives, culminating in an exciting slot pull for Club Serrano Members.
Guests were immersed in a comic book–inspired world, featuring a life-sized Werewolf, two werewolf “hunters” from the game, interactive photo opportunities, and custom werewolf-themed slot chair covers. The VIP reception offered themed mocktails, wolf-ear headbands, and free spins on Ultra Werewolf Fury
and Ultra Werewolf Strike
. Four lucky participants who played the Ultra Werewolf games were entered into a draw for $1,000 in Free Play, with one lucky winner receiving $5,000 in Free Play.
Mark DeDeaux, Senior Vice President and General Manager, Slots at AGS, said:
“Yaamava’ Resort & Casino is the perfect venue to celebrate the dedication and partnership that goes into a world premiere of a slot game. The Ultra Werewolf brand extension builds on the thrilling storyline of the original Werewolf
, one of AGS’ most successful premium games. The new franchise takes it further with a unique comic book theme, more bonus features, and all-around excitement. Our collaboration with Yaamava’ and shared focus on delivering innovative, unforgettable player experiences made this the ultimate way to ‘Catch the Wolf.’”
Kenji Hall, General Manager of Yaamava’ Resort & Casino, added:
“Ultra Werewolf represents the kind of creative, high-impact game design that elevates the entire industry. Yaamava’ is dedicated to leading the market in entertainment innovation, and we’re proud to host the launch of AGS’ latest breakthrough.”
The excitement continues, with Ultra Werewolf slot drawings scheduled for March 22, where four Club Serrano players will each win $1,000 in Free Play, and one lucky winner will receive $5,000 in Free Play plus a limited-edition silver Justice League comic collector card.
Ultra Werewolf
will be available exclusively at Yaamava’ Resort & Casino for a limited time before expanding to additional casinos nationwide.
The post AGS and Yaamava’ Resort & Casino ‘Wolf Out’ with World Premiere of Ultra Werewolf appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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