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SBC Summit Barcelona announces dedicated ‘Sports Betting Zone’
The ‘Sports Betting Zone’ will return to this year’s SBC Summit Barcelona, presenting over 10,000 delegates with the opportunity to discover the latest sportsbook products, technology and services and connect with senior-level decision-makers.
The summit will be held at the Fira de Barcelona Montjuïc, on 19-21 September and divided into five dedicated zones, each equipped with their own exhibition and networking areas and seven conference stages, allowing delegates an acute focus on each industry vertical.
Rasmus Sojmark, CEO & Founder of SBC, said: “In an environment where new technologies are changing the game, things such as product selection, personalisation and smart investment, are vital. Having a dedicated zone ensures that delegates can familiarise themselves with the latest trends and strategic approaches shaping the sports betting industry.”
On the exhibition floor, attendees will have the valuable opportunity to engage with a wide range of professionals and experts in the sportsbook domain. They will have access to C-level executives and specialists who excel in various aspects of sportsbook operations, such as Sportsbook Directors, Product and Trading Specialists or bookmaking experts.
Exhibiting companies in the sold-out zone include industry heavyweights such as Altenar, BetConstruct, Delasport, DS Virtual, EveryMatrix, IGP, LSports, Playlogiq, SIS, Soft2bet, Sportingtech, Sportradar and Stats Perform, among others.
“We are extremely proud of the level of expansion we have brought to the zone this year, bringing in even more of the most recognisable and up-and-coming brands to showcase on the exhibition floor, whilst continuing to secure the brightest of the sports betting field to speak at our conferences,” Sojmark added.
The conference agenda, taking place on the zone’s dedicated stage, will feature two sports betting tracks. The Future of Sports Betting track, will take place on the first core day of the event and elaborate on trends and the impact of strategic thinking with references to gamification and tech. The Sports Betting Innovation track will take place on day two and zoom in on product-focused topics such as media rights, audience engagement, data, and esports.
In the session titled ‘Sports Betting’s Makeover: The Influence of Gamification, Streaming, and Stats,’ panellists will guide attendees through the exciting realm of the convergence between betting and streaming. Delving into the cutting-edge concept, they will explore the introduction of gamification elements and evaluate their impact on the user experience. Joey Levy (Founder & CEO at Betr), James McKay (Sportsbook Director, LiveScore Group), Endre Nesset (CEO & President, Coolbet), and Billy Levy (EVP of Corporate Development, Rivalry) will scrutinise whether these innovative additions enhance the overall betting experience or, conversely, create unnecessary complexities for the audience.
The ‘Esports and More – Bringing Fresh Faces To The Betting Dance Floor,’ panel, will explore whether gamification and free-to-play games can be utilised to attract younger generations. Industry experts, Alex Inglot (Commissioner, ESL Pro League), Thomas Rosander (CEO, Luckbox), Carleton Curtis (Executive Chairman, Tundra Esports) and moderator Trev Keane (Director Esports Strategy, EPIC Global) will further discuss the evolving relationship between betting and esports, how the two disciplines can learn from each other to drive growth and the ethical concerns behind innovative marketing strategies
During the panel ‘Media and Data Rights – Are Rising Costs Still Worth The Outlay?,’ panellists Jonathan West (Director Of Sportsbook, ComeOn Group), Dominic Crosthwaite (Chief Trading Officer, Flutter, Max Sevostianov (COO, betbazar), Alex Kozachenko (CPO, data.BET) and moderator Aidan Barry (Head of Racing and Sports, FEG), will be discussing whether despite the sky-high prices stemming from growing demand, investing in real-time data and content is still worth it, or should the focus be shifted towards other alternatives in the market.
Additionally, the Sponsorship, Marketing & Data conference track, taking place on stage two on September 20, will be dedicated to the intersection of two sports worlds, from the angle of both betting and sponsorship.
Apart from the ‘Sports Betting Zone,’ attendees will be able to visit the Casino & iGaming Zone, Payments & Compliance Zone, Affiliate, Marketing & Media Zone and Emerging Tech, Blockchain & Metaverse Zone, throughout the event.
GR8 Tech
GR8 Tech and Ready to Fight Launch The Champions Club Drop—A Limited 3-Piece Capsule
GR8 Tech and Ready to Fight unveil The Champions Club limited drop, a focused 3-piece capsule that captures the collaboration in its most refined form. Available now, this exclusive release is limited to a single production run with no restock planned.
The Champions Club capsule centers on three essentials: a heavyweight hoodie engineered for comfort and presence, paired with two distinctive tees, each interpreting the collaboration’s visual language in its own way. Together, the trio makes a bold statement—minimal in count, maximal in design intent. Built for movement. Worn with purpose. Recognized instantly.
This drop continues the creative partnership between GR8 Tech and Oleksandr Usyk’s Ready to Fight platform, rooted in the shared belief that performance is a culture, not a campaign. Every detail—from material selection to finishing—reflects that standard. The Champions Club isn’t for everyone; it’s a badge for those who embrace the mindset and wear it proudly.
The Champions Club Drop is available exclusively online. Once sold out, the capsule closes permanently.
GR8 Tech. Platform for Champions
GR8 Tech is an award-winning provider of high-performance sportsbook and iGaming solutions, empowering operators to lead and win in competitive markets. Its portfolio includes Crypto Turnkey and Hyper Turnkey solutions, ULTIM8 Sportsbook, Infinite Casino Aggregation, and the proprietary affiliate management platform Aff.Tech.
With a geo-specific approach, practical innovation, and an operator-first mindset, GR8 Tech delivers measurable results quickly and efficiently. Trusted by leading operators worldwide, the company boasts over 100 successful deployments and multiple accolades, including Platform Provider of the Year at the SBC Awards 2025.
The post GR8 Tech and Ready to Fight Launch The Champions Club Drop—A Limited 3-Piece Capsule appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Big Time Gaming
BTG Launches the High-Stakes Thriller, Millionaire Megapots™
Step into the Hot Seat and chase life-changing wins in Millionaire Megapots
, the latest prime-time release from Big Time Gaming.
This isn’t a game for the faint-hearted. Players take centre stage on the studio floor, facing the electrifying reels where every spin could change everything.
The tension ramps up when six or more Coin symbols land anywhere on the reels, triggering the thrilling Hold and Spin feature with three respins to start. Each symbol position becomes its own reel, revealing additional Coins holding prize amounts, multipliers, or coveted Megapots
icons. Every time new Coins land, respins reset to three, keeping the stakes high as the total prize climbs. At the end of the respins, total prizes are multiplied by all revealed multipliers. Collect three matching Megapots
icons to win the corresponding jackpot.
For the ultimate thrill, if every reel position reveals a Coin, the Hold & Win bonus doubles the total prize—delivering a show-stopping finale. The Mini, Midi, and Mega Megapots
, displayed above the reels, showcase dynamic jackpots that change with every spin and can only be won during the Hold and Spin feature.
Inspired by the iconic Hot Seat from Who Wants to Be a Millionaire, the Hot Seat Free Spins Gamble replicates the same heart-pounding risk-versus-reward excitement. Players can climb the ladder for up to 50 Free Spins, with unsuccessful gambles risking lost spins. Rungs two and seven act as safety nets, guaranteeing 10 and 20 Free Spins, while classic Lifelines—50:50, Phone a Friend, Ask the Audience—offer support at every stage.
Free Spins are triggered by landing three or more Millionaire Scatters, awarding 10 spins and entry to the Hot Seat Gamble ladder. Each Scatter moves players up the ladder, and during Free Spins, win multipliers start at 1x and increase with every Coin that lands. Additional Scatters extend spins, building tension and potential.
For instant intensity, Bonus Buy offers direct access: Hold and Spin for 65x stake, 12 Free Spins for 125x, or 20 Free Spins for 250x. Power Play, available for 8x stake, guarantees at least 10,000 Megaways
per spin.
With up to 200,704 Megaways
, high volatility, and a maximum win of 91,000x the stake, Millionaire Megapots
delivers the drama, spectacle, and life-changing ambition of the Hot Seat—all powered by BTG’s signature gameplay innovation.
Nik Robinson, Founder and CEO of Big Time Gaming, said:
“With Millionaire Megapots
, we wanted to capture the raw, edge-of-your-seat tension of the Hot Seat. By combining our Megaways
engine with Megapots
and the Hot Seat Free Spins Gamble, players truly feel the heat of the studio floor. It’s all about the big risk, rising stakes, and life-changing reward.”
The post BTG Launches the High-Stakes Thriller, Millionaire Megapots™ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
GodLike Esports’ gaming creator Sharkshe unveils upgraded gaming room powered by Red Bull
GodLike Esports star Sharkshe has revealed her newly upgraded gaming room, created in partnership with Red Bull to deliver a premium streaming and content production setup.
Sharkshe, one of India’s leading female gaming creators, boasts over 500,000 YouTube subscribers and is known for her lifestyle content and livestreams featuring games like Battlegrounds Mobile India (BGMI).
The revamped room is designed to elevate both her streaming and content creation. It features moveable custom studio lights for flexible shooting angles, allowing Sharkshe to produce a variety of content without leaving her room.
Red Bull branding is integrated throughout the setup, including a Red Bull cooler, custom can holders, and a mesh wall for hanging memorabilia and personal items. The layout doubles as a fully functional content studio.
The upgraded space will now serve as Sharkshe’s central hub for livestreams, videos, and other creative content, enhancing the experience for her audience.
The post GodLike Esports’ gaming creator Sharkshe unveils upgraded gaming room powered by Red Bull appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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