Central Europe

NOVOMATIC scores highest brand value increase in 2023

Published

2 years ago

June 30, 2023

Reading Time: 2 minutes

NOVOMATIC ranks second among the country’s most valuable brand companies in the current Austrian Brand Value Study of the European Brand Institute (EBI) and also achieves an excellent 4th place in the Sustainable Brand Ranking with an AAA rating.

Evaluated on the basis of the criteria brand strength, trend development, brand potential and revenue, NOVOMATIC was ranked second among the ten most valuable brand companies in Austria for the fourth time in a row in this year’s ranking by the European Brand Institute. It is especially positive that NOVOMATIC, with a brand value increase of +13.6%, was able to record the largest increase within one year among the top 10 most valuable brands in Austria.

With around 23,900 employees worldwide and activities in more than 100 countries, Europe’s leading gaming technology group was able to increase its brand value to EUR 3.446 billion. Only Red Bull ranks ahead of the gaming technology group in Lower Austria in the country’s top brands. The reasons for this outstanding rating are in particular the continuous growth, the significant increase in revenue and the great commitment to sustainability with the implementation of a comprehensive corporate responsibility and ESG program. In addition, the European Brand Institute surveyed the contribution of brand companies to sustainable development in Austria as part of its Sustainable Brand Rating. NOVOMATIC takes an excellent 4th place in this with an AAA rating.

European Gaming Congress 2024 (Warsaw, Poland)

“The excellent rankings in both the brand value and the sustainable brand ranking once again prove the success of our sustainable corporate strategy, according to which success can only be achieved by embracing our responsibility. Sustainable brands create trust and are an important basis for our business success against the background of the increasing importance of the sustainability dimension”, emphasizes NOVOMATIC Executive Board Member Johannes Gratzl.

Based on the annually published ranking of the “trend-TOP500 most profitable Austrian companies” by the business magazine Trend, the Austrian Brand Value Study evaluated the nationwide top 10 companies for the 20th time. The ranking for the year 2023 included a total of 180 Austrian brand companies from 16 industry segments, which are over 45 percent Austrian-owned and whose brand value is evaluated according to the current international standards ISO 10668 and ÖNORM A 6800.

Copyright: European Brand Institute

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Central Europe

Digitain Partners with Gamingtec to Expand Presence in Europe

Published

3 days ago

March 31, 2025

George Miller

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Reading Time: < 1 minute

Digitain is pleased to announce its partnership with Gamingtec’s Betters.pl brand, a rising sports betting operator in Poland, as part of its ongoing expansion in regulated markets.

Digitain is delighted to welcome Betters.pl, a brand of Gamingtec’s platform and a fast-growing sports betting operator in Poland, to its expanding network of partners. By combining Gamingtec’s local expertise and with Digitain’s advanced technology and extensive industry experience, this partnership aims to provide players in the region with a secure, engaging, and user-friendly betting experience. Digitain is confident that Gamingtec’s robust PAM will ensure seamless player account management, security, and compliance, enhancing the overall betting experience for the clients.

Through this partnership agreement, Digitain’s award-winning Sportsbook bespoke API solution will now be available for Betters.pl.

Ani Mkrtchyan, Digitain’s Chief Sales Officer, commented: “We are excited to expand the partnership with Gamingtec and support Betters.pl in delivering an outstanding sports betting experience in Poland. This collaboration aligns with our commitment to expanding in regulated markets and is yet another example of how we partner with industry leaders in gaming excellence—perfectly reflecting Digitain’s new brand slogan: ‘BUILT TO LEAD.’”

Andrei Beu, Commercial Director, added: “Partnering with Digitain marks another exciting strategic step forward for Gamingtec as we continue to strengthen and solidify our presence in the Polish market and drive our expansion across regulated markets within the EU. Digitain’s advanced Sportsbook technology and dedication to excellence aligns perfectly with our vision and ambitions to provide an unrivaled premium gaming experience for our players. This collaboration is yet another testament to Gamingtec’s position as a leading force in the iGaming industry”

The post Digitain Partners with Gamingtec to Expand Presence in Europe appeared first on European Gaming Industry News.

Central Europe

Altenar delivers sportsbook solution to MerkurXtip in Czech market

Published

1 month ago

March 3, 2025

George Miller

altenar-delivers-sportsbook-solution-to-merkurxtip-in-czech-market

Reading Time: < 1 minute

Leading sportsbook technology provider grows European footprint with major local operator

Altenar, a leading sports betting and iGaming software provider, has signed an agreement to provide its fully-managed sportsbook solution to Czech operator MerkurXtip.

The Merkur brand, formerly known as the Gauselmann Group, was founded in the 1970s. Its Czech online brand MerkurXtip CZ launched in 2022 and provides more than 200 slots and sports betting across a wide variety of sporting events..

Altenar’s sportsbook solution will replace the existing sportsbook product on the operator’s merkurxtip.cz website, providing a range of innovative features to elevate the betting experience for players, enhance retention rates and increase revenue.

The agreement strengthens Altenar’s position in the Czech market, where it secured its first deal in 2024. It has enjoyed successful ongoing partnerships with Kingsbet CZ and DATA.BET.

Sam Hill, Sales Director at Altenar, said: “The Merkur Group is a fantastic business with real heritage across the industry.

“To be trusted to take their brand forward in the Czech market is testament to the quality of product and service that Altenar provides today across numerous regulated markets. We can’t wait to get started and look forward to the development of our partnership with the Group.”

Stanislav Sopko, CEO of MerkurXtip CZ, said: “This collaboration marks the start of a promising journey together. Through this partnership, we aim to provide MerkurXtip’s customers with exceptional sports betting products from Altenar and deliver the best-in-class gaming experience in the market.

“We will combine our strengths and expertise to create new opportunities, improve offerings, and drive forward innovation. Stay tuned for more updates as we embark on this exciting venture together. We look forward to achieving great things in the months and years ahead.”

The post Altenar delivers sportsbook solution to MerkurXtip in Czech market appeared first on European Gaming Industry News.

Central Europe

GamingTECH CEE Awards 2025: The Online Voting Battle Begins February 12!

Published

2 months ago

February 10, 2025

George Miller

gamingtech-cee-awards-2025:-the-online-voting-battle-begins-february-12!

Reading Time: 3 minutes

The highly anticipated GamingTECH CEE Awards 2025 is entering its next thrilling phase as the online voting period kicks off on February 12 and runs through February 28, 2025. Nominees, get ready to enter the spotlight and prepare your communications campaigns! From the moment voting opens, all nominated companies and individual professionals will be visible, giving them the opportunity to rally support via social media and beyond to secure votes.

The GamingTECH CEE Awards celebrates outstanding achievements, embracing the latest advancements and industry trends in the region. Following a rigorous nomination process that concluded on January 19, the upcoming online voting session will determine the shortlists.

Key Dates:

Online Voting Period: February 12–28, 2025
Shortlist Announcement: March 4, 2025
Final Live Vote & Awards Ceremony: March 25, 2025, at the Prague Gaming & TECH Summit

New Rule for 2025:

This year, the GamingTECH CEE Awards introduces an important update: Each voter will only be allowed one vote for the entire online voting period. Nominees are encouraged to actively engage their industry peers and supporters to maximize their chances of advancing to the finals.

From “Shortlisted” to “Finalist”

Additionally, only shortlisted nominees who confirm their attendance at the Awards by purchasing a ticket for the Prague Gaming & TECH Summit will be eligible to advance to the final voting stage. This ensures a fair competition for the Awards between equally committed finalists, and a strong industry presence at the Summit to foster greater networking and engagement.

The final live vote will take place at the Prague Gaming & TECH Summit on March 25, 2025, where all event participants will have the opportunity to cast their votes and determine the ultimate winners. The winners will then be officially announced at the GamingTECH CEE Awards Ceremony, proudly sponsored and presented by Endorphina.

Awards Categories:

Individual Categories:

CEE iGaming Leader of the Year: Recognizing an individual from the CEE region who has demonstrated exceptional leadership, vision, and a strong impact in the iGaming industry. This person has driven growth and innovation in the region, setting the benchmark for others.
CEE Rising Star in iGaming: Celebrating an individual from the CEE region who has shown remarkable promise and potential in the iGaming industry early in their career. This award highlights emerging talent that is expected to shape the future of iGaming in the region.
CEE Innovator of the Year: Awarding the individual who has introduced the most groundbreaking innovations in the CEE iGaming sector. This person has significantly contributed to the evolution of the industry through unique products, services, or technologies tailored to the regional market.
CEE iGaming Influencer of the Year: Honoring a prominent individual whose influence and insights have significantly shaped the CEE iGaming community. Their thought leadership, content, or social presence has driven trends and fostered growth within the regional iGaming space.
Best iGaming CEO in CEE: Recognizing the CEO based in the CEE region who has led their company to new heights with outstanding strategic direction and business acumen. This award honors their ability to navigate the unique challenges of the CEE market and achieve exceptional business growth.

Get Involved & Secure Your Spot

Set your reminders and be ready for action on 12 February 2025! Encourage your peers, partners, and clients to participate in the voting process and ensure that your company or favorite nominee makes it to the final stage!

For more details on the awards, voting process, and ticketing information, visit https://hipther.com/events/prague/gamingtech-awards/ or contact HIPTHER at [email protected].

Join us in shaping the future of gaming and technology in CEE – Cast your vote and be part of the journey!

The post GamingTECH CEE Awards 2025: The Online Voting Battle Begins February 12! appeared first on European Gaming Industry News.