Central Europe
NOVOMATIC scores highest brand value increase in 2023
NOVOMATIC ranks second among the country’s most valuable brand companies in the current Austrian Brand Value Study of the European Brand Institute (EBI) and also achieves an excellent 4th place in the Sustainable Brand Ranking with an AAA rating.
Evaluated on the basis of the criteria brand strength, trend development, brand potential and revenue, NOVOMATIC was ranked second among the ten most valuable brand companies in Austria for the fourth time in a row in this year’s ranking by the European Brand Institute. It is especially positive that NOVOMATIC, with a brand value increase of +13.6%, was able to record the largest increase within one year among the top 10 most valuable brands in Austria.
With around 23,900 employees worldwide and activities in more than 100 countries, Europe’s leading gaming technology group was able to increase its brand value to EUR 3.446 billion. Only Red Bull ranks ahead of the gaming technology group in Lower Austria in the country’s top brands. The reasons for this outstanding rating are in particular the continuous growth, the significant increase in revenue and the great commitment to sustainability with the implementation of a comprehensive corporate responsibility and ESG program. In addition, the European Brand Institute surveyed the contribution of brand companies to sustainable development in Austria as part of its Sustainable Brand Rating. NOVOMATIC takes an excellent 4th place in this with an AAA rating.
“The excellent rankings in both the brand value and the sustainable brand ranking once again prove the success of our sustainable corporate strategy, according to which success can only be achieved by embracing our responsibility. Sustainable brands create trust and are an important basis for our business success against the background of the increasing importance of the sustainability dimension”, emphasizes NOVOMATIC Executive Board Member Johannes Gratzl.
Based on the annually published ranking of the “trend-TOP500 most profitable Austrian companies” by the business magazine Trend, the Austrian Brand Value Study evaluated the nationwide top 10 companies for the 20th time. The ranking for the year 2023 included a total of 180 Austrian brand companies from 16 industry segments, which are over 45 percent Austrian-owned and whose brand value is evaluated according to the current international standards ISO 10668 and ÖNORM A 6800.
Copyright: European Brand Institute
Bragg Gaming Group
Bragg Gaming Group Partners with StarGames
Bragg Gaming Group has strengthened its presence in the German iGaming market by partnering with StarGames to offer its popular, high-performing slots. Through this partnership, Gamomat games and other titles powered by Bragg are available on the StarGames website.
“At Bragg, we are proud that many of our most popular games have become part of the offering on StarGames – one of the best-known and licensed online arcades in Germany. This collaboration stands for trust, quality, and a shared passion: gaming experiences driven by responsibility and dedication, the Company said.
“Our Powered by Bragg program delivers Gamomat to StarGames, a leading German development studio based in Berlin, which has been creating games since 2008 that are played and appreciated around the world. More than 150 Gamomat titles are now available online, Powered by Bragg – across 35 countries and in 27 languages. From the very beginning, Gamomat has followed one guiding principle: ‘Passion for games and people.’ Gamomat games combine timeless design, strong themes, and modern game mechanics – and this combination finds its perfect home on StarGames.
“StarGames is among the leading brands in the regulated German online gaming market. Together, we offer players a legal, safe, and entertaining experience – featuring many of Gamomat’s most popular titles, including:
Ramses Book – an Egyptian classic with cult status.
Crystal Ball – magic, free spins, and excitement in multiple versions.
Sticky Diamonds – dazzling gems, free spins, and high winning potential.
La Dolce Vita – the sweet life on the reels, complete with Mediterranean flair.
“These and many other slots from Gamomat and other studios distributed by Bragg are firmly established in the StarGames portfolio and enjoy great popularity among German players. Our cooperation with StarGames is built on shared values: fairness, transparency, and responsibility. We share the vision of creating sustainable, high-quality online entertainment for German players. Through this partnership, we can make our portfolio accessible to a wide audience – in an environment that stands for quality and integrity.”
The post Bragg Gaming Group Partners with StarGames appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Central Europe
NOVOMATIC Once Again Recognised as an “Austrian Leading Company”
NOVOMATIC AG has been recognised as an “Austrian Leading Company” for 2026/2027 by the independent excellence platform Leitbetriebe Austria.
NOVOMATIC has been a certified leading company since 2013 and this prestigious status has now been confirmed once again following a comprehensive screening. The evaluation process, which takes place every two years, ensures that certified companies meet the highest quality standards. Decisive criteria include sustainable corporate goals such as innovation, growth and targeted employee development. As one of Lower Austria’s largest employers and a substantial taxpayer, the international gaming technology group makes a sustainable contribution to Austrian value creation. At the same time, NOVOMATIC is pursuing a long-term ESG strategy that combines economic performance with ecological responsibility and social sustainability.
“Long-term corporate success is based on stability, innovative strength, and a clear sense of responsibility towards employees, society, and the environment. This renewed recertification as a leading company confirms our strategic orientation and our commitment to combining economic strength with sustainable corporate management,” emphasised NOVOMATIC Executive Board Member Stefan Krenn as he received the certificate at the Group’s Lower Austrian headquarters alongside fellow Executive Board Members Ryszard Presch and Johannes Gratzl.
Monica Rintersbacher, Managing Director of Leitbetriebe Austria, also emphasised the significance of the award: “For many years, NOVOMATIC has been exemplary in the areas that define a leading company: international technological innovation on the one hand and a clear commitment to its location, employees, and society on the other. With this renewed award, the company is underscoring its role as a stable driving force for the economy and employment in Austria.”
This recertification confirms NOVOMATIC’s position as an economically reliable and responsible company both nationally and internationally.
The post NOVOMATIC Once Again Recognised as an “Austrian Leading Company” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Central Europe
Gaming Realms expands into Switzerland through tie-up with Swiss Casinos
Gaming Realms, the inventor of the distinctive Slingo format, has strengthened its international standing by launching its market presence in Switzerland with top operator Swiss Casinos.
The provider’s renowned Slingo game is now accessible to local players for the first time, offering an engaging gaming experience that combines the thrill of slots with strategy.
Games with demonstrated worldwide success and a large fanbase, like Slingo Sweet Bonanza, Slingo Da Vinci Diamonds, and Slingo Gold Cash, are now accessible to patrons of Swiss Casinos, a top online casino brand in Switzerland.
The latest market entry represents another significant accomplishment for Gaming Realms, as the provider has recently broadened its presence to new areas in Europe.
Mariachiara Lagravinese, Regional Account Manager at Gaming Realms, said: “Entering the Swiss market for the first time marks another milestone in our global growth strategy across regulated markets.
“Swiss Casinos is a renowned operator with a deep understanding of the local landscape, making them the ideal partner to introduce our unique content to Swiss players.”
Patrick Mastai, Managing Director Online Casino at Swiss Casinos, said: “Partnering with Gaming Realms is a testament to our commitment to delivering world-class gaming content to our customers.
“Their Slingo titles have a proven track record of global success, and we are proud to be the first operator offering these games in Switzerland. Titles like Slingo Sweet Bonanza and Slingo Gold Cash provide exactly the kind of high-quality, engaging variety our players have come to expect from us, and we look forward to a successful partnership.”
The post Gaming Realms expands into Switzerland through tie-up with Swiss Casinos appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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