Balkans
Altenar launches in Bulgaria as next stage of Palms Bet partnership
Latest European expansion to see Altenar power Palms Bet’s Bulgarian operations
Altenar, the leading sportsbook and iGaming software provider, has completed the next step in its global expansion deal with operator group Palms Bet.
The agreement sees Altenar secure its foothold as one of the leading tech providers in Europe, by going live with Bulgaria’s top sports betting operator.
Bulgaria has long been one of Altenar’s key focuses, with a projected sports betting revenue of more than €850m in 2026, almost €600m more than six years previously.
The deal will see Palms Bet’s Bulgarian customers enjoy Altenar’s award-winning multi-channel sportsbook technology, as well as a wide range of sports, esports and virtuals selections.
Palms Bet was the first gambling company in Bulgaria to be listed on the Bulgarian stock exchange and currently offers more than 20,000 sporting events to bettors.
The operator group also has a partnership with La Liga, highlighting the brand’s strength in football betting across Europe.
The move is the latest in a series of partnerships between the leading multi-channel sportsbook provider and Palms Bet, which now sees their operations live together across multiple European and African markets.
Commenting on the deal, George Mavridis, Account Manager at Altenar, said: “We have always discussed how significant Bulgaria is to us and we are thrilled to continue growing in this new market with Palms Bet.
“We were delighted to launch in Kenya and Peru earlier this year together, and we know Bulgaria is full of potential. We look forward to helping our partners maximise their customer engagement, as well as continued expansion alongside Palms Bet.”
Alexander Sjarov, Chief Sports Betting Officer at Palms Bet, added: “By integrating Altenar into our platform, we are confident that we will enhance player engagement and solidify our position as one of the leading gaming companies worldwide.”
Altenar has received sustained recognition with multiple award wins in the past year, including the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America and the Baltic and Scandinavian Gaming Awards.
Licensed across a total of 13 major global markets, including certifications from the UKGC and MGA, Altenar has established itself as the sportsbook provider of choice for multiple leading operators.
Balkan Entertainment and Gaming Exhibition
SYNOT Group Successfully Participated in BEGE 2025
Reading Time: 2 minutes
The SYNOT Group has once again participated in the prestigious Balkan Entertainment and Gaming Exhibition (BEGE), held at the end of November at the Inter Expo Center in Sofia, Bulgaria. The SYNOT exposition offered visitors an attractive showcase – not only thanks to the completely new booth design, but above all due to the wide range of land-based and online products presented in their most advanced versions.
Nearly twenty top-tier gaming machines were displayed at the booth, giving visitors the opportunity to explore a broad lineup of the latest SYNOT cabinets, including this year’s key innovations – the ST2-32 and ST3-27 models. The newly introduced ST3-27 cabinet is equipped with 27″ monitors and delivers excellent performance along with a modern design. Other popular models showcased included the UP2-32, UP1-27 and Eclipse FL-32.
Great attention was also drawn to the multigame link jackpot systems SUPER LINK and MAGIC BALL LINK, presented in their latest versions. The SUPER LINK system was showcased in casino style configuration, accompanied by eight timelessly developed linked titles.
“We are very pleased that the progressive jackpot system SUPER LINK has been nominated in the ‘Jackpot System of the Year 2025’ category at the prestigious BEGE Awards and we look forward to launching this product in Bulgaria soon,” said Stanislav Stanev, International Business Development Director.
A significant part of the presentation was dedicated to the company’s game mixes. Among the main highlights were Firebird Gold and Firebird Platinum, which expand the successful Firebird product line that is currently highly popular across numerous international markets. Both mixes offer dozens of titles combining traditional gaming elements with popular linked and Hold&Win games.
Also attracting strong interest was Gamifire Prime, featuring 36 dynamic and visually captivating titles. This mix offers a wide range of fruit and thematic games, and in addition to classic titles, includes several Hold&Win games enriched with various bonus features that support higher player engagement.
For visitors interested in the Casino Management System, a detailed overview of updates to the SYNNET solution was prepared. The system has already been successfully implemented in its first markets, and expansion into additional territories is expected in the coming months.
Representatives of SYNOT Games and SYNOT Interactive were also available at the booth, presenting their extensive iGaming portfolio. The online section allowed visitors to explore more than 220 original titles, updates to the PEAK retention tool and a comprehensive software platform for operators. The expert team introduced the latest features, integration options and advanced tools focused on increasing player engagement and operational efficiency.
“This year marked the second edition of the BEGE exhibition at which the SYNOT Group presented. We are very pleased with the high level of interest in our products and the positive feedback received from visitors and business partners. We also welcome the new business opportunities that emerged from the many productive meetings held during the exhibition,“ said Roland Andrýsek, SYNOT Group’s Sales Director.
The post SYNOT Group Successfully Participated in BEGE 2025 appeared first on European Gaming Industry News.
Balkans
Bragg Gaming Wins Online Platform of the Year at BEGE Awards 2025
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Bragg Gaming has won the “Online Platform of the Year” Award at the BEGE Awards 2025.
Bragg’s Player Account Management (PAM) platform for online casino, sports betting and lottery operators is designed to enhance the player journey, with the tools to grow numbers, maximise revenue, boost engagement, all while putting the player first.
What makes the Bragg PAM stand out? Here’s just a few highlights:
• Next-Generation Automation
• Predictive Insights
• Stability
• Fully Personalised Experiences
“We’re grateful to BEGE and the judging panel for recognising our work and celebrating the progress we’re making across the industry. And a huge thank you to our team and partners for helping us deliver a platform that truly understands the player,” the Company said.
The post Bragg Gaming Wins Online Platform of the Year at BEGE Awards 2025 appeared first on European Gaming Industry News.
Balkans
EGT Digital Receives Industry Impact Award at BEGE Awards 2025
Reading Time: < 1 minute
EGT Digital is proud to announce that the company has been honored with the Industry Impact Award at the BEGE Awards 2025. This special recognition celebrates our strategic influence, long-term vision, and contribution to the advancement of digital gaming technologies.
The award acknowledges EGT Digital’s commitment to innovation, the development of next-generation iGaming solutions, and our continuous efforts to shape the future of the industry.
This milestone reaffirms our position as a driving force in digital gaming and motivates us to continue delivering high-performance products, meaningful partnerships, and cutting-edge experiences to operators and players worldwide.
The post EGT Digital Receives Industry Impact Award at BEGE Awards 2025 appeared first on European Gaming Industry News.
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