Kiron Interactive

Kiron Interactive appoints new LatAm lead

Published

3 years ago

June 15, 2023

kiron-interactive-appoints-new-latam-lead

Kiron Interactive, the specialist supplier of virtual sports and numbers games, has appointed Leticia Palacios as its new Director of Sales for LatAm, continuing its drive into Latin America.

Spearheading Kiron’s growth with an ever-expanding and diversifying product and service portfolio, Palacios brings a wealth of experience earned with major industry names including Codere, Microgaming and Caliente.

Having studied at Tecnológico de Monterrey and York University in Toronto, her career has seen much success across the entire Latin American land-based and online gambling markets, evolving her product knowledge across all key verticals.

Palacios’ appointment comes in advance of the SiGMA Americas Brazilian iGaming Summit at the TransAmerica Expo Center in São Paulo, where she will join her Kiron colleagues in welcoming delegates to Kiron’s booth F113 from 14-18 June.

Kiron Co-CEO, Steven Spartinos said: “Leticia has extensive industry experience across retail and online and her regional knowledge and contacts are unmatched.

“Her presence gives our talented team a significant boost and I’m thoroughly looking forward to working with her to explore how Kiron’s award-winning products and services can help operators gain a competitive advantage, across Latin America.”

Letitia Palacios, Director of Sales LatAm added: “Kiron has earned a formidable reputation globally as well as in LatAm and I’m relishing the challenge of helping the team take it to the next level.

“It’s always a fantastic boost to have a strong brand and portfolio behind you and while Kiron’s is already established in the areas I’ll be focusing on, there’s always growth to be achieved and I can’t wait to get started.”

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Kiron Interactive

Kiron Interactive names Rob Peché as Global Head of Sales

Published

2 weeks ago

January 15, 2026

Wladimir P.

kiron-interactive-names-rob-peche-as-global-head-of-sales

Kiron Interactive has named Rob Peché as Global Head of Sales.

Rob has a stellar track record of over 20 years in the industry, having held senior commercial roles with some of the industry’s most respected names including Evolution, Sportradar, OKTO, SG Gaming, William Hill and Gala Coral.

As Global Head of Sales at Kiron Interactive, Rob will be responsible the company’s continued global expansion into new markets as well as further consolidating its position in existing markets. Under his leadership Kiron plans to accelerate is expansion into regulated markets where it has secured licences to operate in. Rob will report directly to Co-CEO, Steven Spartinos.

Steven Spartinos at Kiron Interactive, said: “I’d like to give a warm welcome to Rob, who joins the Kiron team as Global Head of Sales. Rob is a distinguished and experienced commercial executive, and joins Kiron at a pivotal moment for the business as we continue to strengthen our position in key markets.

“After an extensive search, Rob was a clear front runner for the job, and I am excited to bring him on board to drive our ambitious growth expansion plans during the current year and thereafter.”

Rob Peché, Global Head of Sales at Kiron Interactive, added: “Kiron has built a reputation for high quality content that players trust and operators rely on. I am joining at a point where virtual sports continue to justify their place as a must have element in every successful content portfolio. My focus is simple. Strengthen our existing partnerships, open the right new doors, and make sure Kiron continues to set the benchmark for quality, reliability, and relevance across regulated markets.”

The post Kiron Interactive names Rob Peché as Global Head of Sales appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Australia

BetMakers and Kiron Interactive Launch Virtual Racing Through the BetMakers API

Published

2 months ago

December 9, 2025

George Miller

Reading Time: < 1 minute

BetMakers and Kiron Interactive Launch Virtual Racing Through the BetMakers API

BetMakers Technology Group is pleased to announce the successful launch of its new partnership with Kiron Interactive, a global leader in virtual sports and number games. Kiron’s full suite of virtual horse racing, greyhound racing, and harness racing content is now fully integrated and available through the BetMakers CoreAPI.

The completed integration enables BetMakers’ global network of wagering operators to activate Kiron’s market-leading virtual racing content directly within their existing BetMakers setup. This delivers high-frequency, always-on racing products that complement live racing, enhance customer engagement, and drive incremental turnover.

“Kiron has built a reputation as a world-class provider of virtual racing content, and we’re excited to bring their high-quality, high-frequency products directly to our operator network,” said Joey Carroll, Director of Business Development & Partnerships at BetMakers. “With the integration now live, our partners can switch on virtual racing immediately and seamlessly expand their racing offering across all three codes.”

Steven Spartinos, Co-CEO at Kiron Interactive added: “Kiron’s focus has always been to give operators content that fits the way people play today. Virtual racing delivers fast, session-based entertainment that complements the live schedule and keeps audiences connected on their own terms. Integrating with BetMakers opens that experience to a broader network through a single, streamlined API. It strengthens our reach and gives operators a practical way to grow their racing portfolio with reliable, always available content.”

With virtual racing now available via a single, modern API alongside BetMakers’ global racing content, fixed-odds pricing, and tote solutions, operators can offer an even more comprehensive racing experience without any additional platform complexity.

Operators interested in enabling virtual racing can contact their BetMakers Account Manager for activation details.

The post BetMakers and Kiron Interactive Launch Virtual Racing Through the BetMakers API appeared first on European Gaming Industry News.

GameOn

Virtuals and the TikTok Effect: How Short-Form Play is Redefining the Sportsbook

Published

8 months ago

June 11, 2025

GamingAmericas.com

virtuals-and-the-tiktok-effect:-how-short-form-play-is-redefining-the-sportsbook

Kiron Interactive’s Head of Marketing, Patrick Eriksen, on why the future of sports betting isn’t long-form odds and live matches. It’s short-form, always-on, instant-return gameplay.

Short-form content has changed everything. We no longer wait for results, we scroll, we swipe, we move on.

Yet, most sports betting still takes 90 minutes to settle.

Most sportsbooks still rely on long-form bets, match winners, final scores, total points, with outcomes that take an hour or more to resolve.

That may suit traditional punters, but for modern players it’s increasingly out of step.

Virtual sports flip the script. Matches play out fast, bets settle in minutes, and the action never stops. They offer the sports betting equivalent of short-form video.

Operators who have added virtuals are already seeing the benefit. They’re gaining faster engagement, a wider player base, and stronger retention. For those who haven’t, the opportunity remains wide open.

Fast by design. Ready for now.

Today’s audiences are used to fast-moving, always-available entertainment. Whether it’s videos, games or live streams, the expectation is instant access and quick outcomes. Virtuals deliver both.

Players engaging with virtuals tend to prefer faster outcomes and simpler formats. Many are looking for quick resolutions and low-friction experiences. They don’t want to sit through a full match. Virtual matches last just a few minutes, with a wide range of betting markets to explore.

And it’s not only about speed. Simplicity matters too. There’s no fixture list to follow, no downtime between games, and no dependence on real-world scheduling. Players can place a bet, get a result, and move on. All of this takes less than five minutes.

That’s why virtuals align so well with how players consume content today.

Short sessions. Easy returns. Ongoing engagement.

Unlike traditional sports, virtuals aren’t restricted by time zones, calendars, or matchday delays. They run 24/7, all year round.

We regularly see player activity climb when real events are off the board, whether that’s during the off-season or on a quiet weekday afternoon.

Because matches are short and always available, virtuals invite casual, repeat engagement. Players dip in for a quick play, try new markets, and often come back for more.

This leads to higher bet frequency and longer session times. It gives players more reasons to stay and explore. And in today’s landscape, where acquisition costs are rising, that kind of stickiness is key.

Like short-form media, virtuals offer fast, familiar loops that players can jump into anytime. They’re fast, easy to understand, and satisfying to return to. That’s how today’s audiences engage with content across the board. And that’s why this format feels familiar to digital-first players.

The next wave of virtuals

In regions where virtuals are already well established, we’re seeing a new phase of innovation.

This includes live-style virtuals with in-play markets, branded leagues with recognisable identities, and hybrid formats that combine sports with game mechanics.

At Kiron, we’re building visually rich, quick-play virtual formats that reflect how audiences already consume mobile and interactive content.They give operators a new way to deliver something fresh and distinctive. And in a category where standing out matters, that’s a big advantage.

A proven way to meet the moment

As always, the best results come when content is engaging, responsible, and designed with the player experience in mind. Virtuals aren’t throwaway content. They’re a core pillar of the modern sportsbook experience.

They work alongside live sport by keeping the lobby active when real matches aren’t taking place. They’re easy to access, simple to understand, and always available.

Virtuals aren’t just catching up with the way people play. They’re meeting it head-on.

The post Virtuals and the TikTok Effect: How Short-Form Play is Redefining the Sportsbook appeared first on Gaming and Gambling Industry in the Americas.