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European Gaming Congress 2024

Canada

SBC Unveiled Finalists for Inaugural Canadian Gaming Summit First Pitch Startup Competition

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SBC has revealed the three industry start-up finalists of the inaugural edition of the Canadian Gaming Summit First Pitch competition.

In a remarkable demonstration of innovation and potential, these contenders have emerged from a pool of talent, embodying the promise of reshaping the sports betting and iGaming landscape with their forward-thinking solutions.

The highly successful startup competition for sports betting and iGaming companies has been held with great acclaim at the SBC Summit North America in New Jersey and the prestigious global flagship event, SBC Summit Barcelona.

As SBC takes charge of managing the Canadian Gaming Summit, the First Pitch competition will play a crucial role as part of the Growth and Leadership track on the event’s second full day, scheduled for June 15th.

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The three (3)  finalists of the SBC Summit North America First Pitch are:

  • Flex Fantasy: enables users to synchronize their season-long fantasy lineups and utilize them to compete against individuals across different platforms in diverse game formats for real-money rewards
  • Turnover Global: generates virtual sports betting content through sports simulation, which accurately reflects current and past game results. It ensures that the required Return to Player (RTP) percentage
  •  tolerances are consistently maintained for each bet line, as mandated by compliance labs
  • Linemate: aims to revolutionize research insights for novice sports bettors and establish itself as a lifestyle brand catering to these users by addressing the obstacles that hinder consumers from easily embracing and adopting new behavioral patterns

The chosen companies will have the chance to showcase their innovative products to industry leaders and investors. They will also compete for an exclusive prize package valued at over CA$ 70,000, specifically designed to assist in their future development and growth endeavors. The prize package includes:

  • A six-month subscription to Eilers & Krejcik Gaming’s Sports & Emerging Verticals, a boutique research firm that specializes in providing comprehensive services to the gaming equipment, sports, and interactive gaming sectors within the global gaming industry. This subscription alone is worth CA$ 33,000.
  • An exclusive brand or web design package, valued at CA$ 3,700, from Vegas Kings, the premier iGaming design and development agency that has been trusted by leading brands such as Ladbrokes, Betfred, Spinomenal, BetConstruct, and more.
  • A comprehensive promotional package from SBC Media, including six months of advertising on either SBC Americas or Canadian Gaming Business, newsletter advertising, as well as two featured editorials promoting the winning business (valued at CA$ 16,000).
  • Two (2) drafted press releases at any time during 2023 with any news/product updates that the winner would like to share with the industry, distributed to all iGaming B2B media and the US via Business Wire (ensuring coverage on Bloomberg, Yahoo! Finance, etc.), a video interview produced and shared by GameOn, and two (2) additional thought leadership articles that would be placed within a media partner of SBC (valued at £2,950.00 or CA$ 4,900)
  • A Receptional Prize Pack – Valued at CA$ 13,000 (The Receptional team will collaborate with the winning company to provide a tailored digital marketing package).

The competition will be moderated by Jesse Learmonth, (Host of the Betting Startups Podcast) and judged by Benjie Cherniak (Principal at Avenue H Capital, LLC), Dani Lipkin (Managing Director of Global Innovation Sector TMX Group), Scott Secord (Partner, Cardinal Capital Sports), Emily McIlquham (Investment Analyst, Relay Ventures) and Mohit Kansal (Managing Director, Clarivest) who will work together to decide the winner after all finalists pitch their products.

Bally Bet Sportsbook & Casino app

Bally’s Interactive Launches the New Bally Bet Sportsbook & Casino App in Ontario

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Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, has launched the all-new Bally Bet Sportsbook & Casino app in Ontario, Canada. This latest release marks another significant milestone for the company, following the recent app update in New Jersey and a series of successful app launches in the past year, including the introduction of Bally Bet Sportsbook across multiple states and Bally Casino in Rhode Island.

The updated Bally Bet Sportsbook & Casino app represents a major step forward, as it combines the functionalities of the existing Bally Casino app and Bally Bet Sportsbook app into one comprehensive platform. Powered by White Hat Gaming, this new app allows players residing in or traveling to Ontario to conveniently place wagers on both sports and casino games using a single app, account, and universal wallet.

“We are thrilled to introduce the new Bally Bet Sportsbook & Casino app, marking a significant milestone for Bally’s. This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting. Our commitment to enhancing the player experience remains at the forefront as we strive to personalize the enjoyment of playing Bally Bet,” said Robeson Reeves, CEO of Bally’s Corporation.

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BCLC

Be #GiftSmart: Scratch the Idea of Gifting Scratch & Win Tickets to Kids

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BCLC reminds adults to gift responsibly this holiday season

With the holiday season in full swing, BCLC is reminding British Columbians to gift responsibly and scratch lottery products from their shopping lists for kids.

“Scratch & Win tickets can make great stocking stuffers for the adults in your life, but they’re not for kids,” said Ryan McCarthy, BCLC’s Director of Player Health. “The research shows that children who have early encounters with gambling are four times more likely to develop riskier gambling behaviour as they grow up. While people are out shopping for those last-minute gifts, BCLC wants adults to be aware of the potential risks associated with gifting lottery products to children and to consider safer alternatives.”

While Scratch & Win tickets are among the most common ways kids can be introduced to gambling, children are increasingly exposed to various online forms, such as gambling streams.

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“With the convergence of gaming and gambling, youth are becoming more exposed to gambling content in online spaces like streaming sites, where creators are able to live-stream their own gambling, usually while playing online slots and instant games,” said Dr. Luke Clark, Director for Gambling Research at UBC. “Our research at the UBC Centre for Gambling shows that a higher frequency of watching online gambling streams is associated with a more positive attitude towards gambling and a high intention to gamble in the future.”

In B.C., it is illegal to sell lottery products to anyone under the age of 19 and BCLC encourages adults to have conversations with the kids in their lives about the risks associated with gambling.

“Open and honest conversations are crucial when it comes to navigating childhood exposure to gambling,” said McCarthy, who shared the following tips to adults:

  • Monitor for gambling-related lifestyle changes. For example, developing a positive attitude towards gambling or a preoccupation with video games or streaming sites.
  • Be a positive role model. Exhibit safer gambling behaviour and talk about the risks.
  • Limit exposure. Monitor kids’ online activities and discourage engagement with gambling content. Explain how gambling is based on chance.
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AGCO

Jackpot Digital Receives Approval from AGCO as a Registered Gaming Supplier

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Jackpot Digital Inc., a leading provider of innovative dealerless electronic poker gaming solutions, has announced that the Alcohol and Gaming Commission of Ontario (AGCO) has approved the Company to be licensed as a registered Gaming Related-Supplier (the “Supplier License”) under the Gaming Control Act in the Province of Ontario.

This significant achievement allows Jackpot Digital to enter one of the most dynamic and rapidly growing regulated gaming markets in North America. The Supplier License authorizes Jackpot Digital to supply its electronic table games to Ontario’s gaming venues, including casinos and other regulated gaming facilities.

Jackpot Digital’s flagship product, the Jackpot Blitz electronic table game system, offers a modern, dealerless, player-friendly solution that integrates traditional multiplayer poker games with cutting-edge digital technology. The Supplier License will enable the Company to offer its innovative gaming solutions to operators throughout Ontario, driving new revenue opportunities and enhancing player experiences.

“Receiving AGCO’s approval is a major milestone. This approval provides us with the opportunity to offer our top-tier electronic gaming systems to operators throughout all of Ontario, positioning us for further growth in one of the world’s most robust gaming markets. We are excited to bring our innovative products to Ontario’s gaming community and continue our commitment to providing exciting, technology-driven entertainment experiences,” said Jake Kalpakian, CEO of Jackpot Digital.

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