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SBC Unveiled Finalists for Inaugural Canadian Gaming Summit First Pitch Startup Competition

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SBC has revealed the three industry start-up finalists of the inaugural edition of the Canadian Gaming Summit First Pitch competition.

In a remarkable demonstration of innovation and potential, these contenders have emerged from a pool of talent, embodying the promise of reshaping the sports betting and iGaming landscape with their forward-thinking solutions.

The highly successful startup competition for sports betting and iGaming companies has been held with great acclaim at the SBC Summit North America in New Jersey and the prestigious global flagship event, SBC Summit Barcelona.

As SBC takes charge of managing the Canadian Gaming Summit, the First Pitch competition will play a crucial role as part of the Growth and Leadership track on the event’s second full day, scheduled for June 15th.

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The three (3)  finalists of the SBC Summit North America First Pitch are:

  • Flex Fantasy: enables users to synchronize their season-long fantasy lineups and utilize them to compete against individuals across different platforms in diverse game formats for real-money rewards
  • Turnover Global: generates virtual sports betting content through sports simulation, which accurately reflects current and past game results. It ensures that the required Return to Player (RTP) percentage
  •  tolerances are consistently maintained for each bet line, as mandated by compliance labs
  • Linemate: aims to revolutionize research insights for novice sports bettors and establish itself as a lifestyle brand catering to these users by addressing the obstacles that hinder consumers from easily embracing and adopting new behavioral patterns

The chosen companies will have the chance to showcase their innovative products to industry leaders and investors. They will also compete for an exclusive prize package valued at over CA$ 70,000, specifically designed to assist in their future development and growth endeavors. The prize package includes:

  • A six-month subscription to Eilers & Krejcik Gaming’s Sports & Emerging Verticals, a boutique research firm that specializes in providing comprehensive services to the gaming equipment, sports, and interactive gaming sectors within the global gaming industry. This subscription alone is worth CA$ 33,000.
  • An exclusive brand or web design package, valued at CA$ 3,700, from Vegas Kings, the premier iGaming design and development agency that has been trusted by leading brands such as Ladbrokes, Betfred, Spinomenal, BetConstruct, and more.
  • A comprehensive promotional package from SBC Media, including six months of advertising on either SBC Americas or Canadian Gaming Business, newsletter advertising, as well as two featured editorials promoting the winning business (valued at CA$ 16,000).
  • Two (2) drafted press releases at any time during 2023 with any news/product updates that the winner would like to share with the industry, distributed to all iGaming B2B media and the US via Business Wire (ensuring coverage on Bloomberg, Yahoo! Finance, etc.), a video interview produced and shared by GameOn, and two (2) additional thought leadership articles that would be placed within a media partner of SBC (valued at £2,950.00 or CA$ 4,900)
  • A Receptional Prize Pack – Valued at CA$ 13,000 (The Receptional team will collaborate with the winning company to provide a tailored digital marketing package).

The competition will be moderated by Jesse Learmonth, (Host of the Betting Startups Podcast) and judged by Benjie Cherniak (Principal at Avenue H Capital, LLC), Dani Lipkin (Managing Director of Global Innovation Sector TMX Group), Scott Secord (Partner, Cardinal Capital Sports), Emily McIlquham (Investment Analyst, Relay Ventures) and Mohit Kansal (Managing Director, Clarivest) who will work together to decide the winner after all finalists pitch their products.

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Northern Super League Partners with Stats Perform

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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.

Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.

Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.

As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.

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Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”

Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”

The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.

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INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

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Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

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Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

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Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

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With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.

The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.

Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.

Additional highlights of the Ottawa Senators and TonnieBet partnership will include:

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  • In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
  • In-rink board signage for home games
  • Virtual slot signage for various games
  • Digital inventory throughout the Ottawa Senators site on NHL.com
  • Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
  • Television Broadcast Branding: Digitally enhanced rink boards for home and away games
  • In-arena rink board signage for home games

Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.

ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario.  Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.

The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.

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