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Brazil

Salsa Technology forges partnership with Brazil’s Fábrica Bets

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Salsa Technology has officially launched a strategic content partnership with Brazilian sports betting platform provider Fábrica Bets.

This collaboration will power Fábrica Bets’ online casino offering, by expanding its reach and delivering an exceptional gaming experience to its extensive user base. Over the years Salsa Gator’s large portfolio of localised titles has grown to become a true leader in the region.

Fábrica Bets, which operates more than 4,000 betting sites, has gained significant recognition for its high-quality sports betting platform. Appreciating the immense potential of the online casino market, FabricaBets sought to partner with Salsa Technology, a trusted industry expert renowned for its cutting-edge solutions and expansive casino games portfolio.

From one single integration, Fábrica Bets’ partners have access to effortless invoicing, rapid-response customer service and over 70 standout third-party providers. Among these are High5Games, Evolution, RedRake, Hacksaw and Spribe. Salsa Gator’s comprehensive catalogue of casino games includes popular Salsa Studio’s, locally-themed titles such as Cuca’s Swamp Bingo and Jogo dos Bichos Praia.

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Salsa Technology’s Head of Marketing & Sales, Eliane Nunes said: “This FabricaBets partnership marks an exciting milestone for Salsa Technology and we cannot wait to get started. Operating more than 4,000 sites demands significant resources and we’re perfectly positioned to handle game providers, activations, and support, leaving FabricaBets with more time to focus on its core business.”

Fábrica Bets CEO, Thiago Rodriguez followed: “We’re always striving to give our players the very best entertainment and launching our debut casino offering in partnership with Salsa Technology will do exactly that. We share the same Brazilian DNA as Salsa which means we know exactly what a localised gaming experience should look like.”

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BETANO

RubyPlay partners with Betano to launch bespoke title Immortal Ways Betano ahead of Copa America 2024

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RubyPlay, an innovative B2B iGaming development studio, has rolled out its content offering with Kaizen Gaming brand Betano in Brazil, including a bespoke game featuring its award-winning Immortal Ways series built specifically for the 2024 Copa América.

The partnership sees Betano’s online casino offering add 90 of RubyPlay’s games, including fan-favourite titles Diamond Explosion 7s and Mayan Cache, alongside latest bespoke release Immortal Ways Betano, which celebrates the operator’s sponsorship of the major football tournament that takes place between June 20 and July 14 across the United States.

The integration will continue to strengthen RubyPlay’s position as a leading provider of quality online gaming titles in Brazil, with the studio’s diverse and immersive content already proving popular with players in the region. The provider also has plans to continue expanding into further global markets with Betano to accelerate their long-term growth strategy.

Betano has strong ambitions to increase its foothold in Brazil, as demonstrated recently after securing the rights as title sponsor of the country’s premier football league, Campeonato Brasileiro Série A.  Partnering with RubyPlay underscores the operator’s commitment to providing high-quality entertainment to its customer base, as well as reaching new audiences.

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Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: Collaborating with Betano is a thrilling new venture for us as we aim to grow our foothold in Brazil and the Latin American market at large.

“Coinciding the partnership with the launch of the latest instalment to our popular Immortal Ways series, Immortal Ways Betano Copa America, marks an exciting period and we are looking forward to seeing how Betano’s customer base interact with the bespoke title.”

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Aposta Ganha

Aposta Ganha signals commitment to safeguarding sport with Sportradar Integrity Exchange partnership

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Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has signalled its unwavering commitment to safeguarding sport by joining the Sportradar Integrity Exchange. This incredibly important network enables bookmakers worldwide to report suspicious betting activity.

Programme members play an active role in exchanging data-driven insights on match-fixing, which enriches the reports on global match-fixing trends and details of any fixtures flagged as suspicious by other operators in the community. In total, 85 betting platforms are part of the global initiative.

Aposta Ganha’s leading position in Latin America, alongside its Mexican-facing Apuesta Gana brand, will support Sportradar’s ongoing fight against betting-related manipulation in sports in the region.

Hugo Baungartner, Aposta Ganha CCO, said: “The Sportradar Integrity Exchange is a vital initiative for operators across the globe to unite and ensure our players can enjoy a fair sporting landscape. Our data and standing in LatAm will prove a valuable asset and we’re proud to partner with such a proactive programme.”

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Felippe Marchetti, Sportradar’s Manager Integrity Partnerships Brazil, added: “Fighting to safeguard sport by identifying suspicious betting activity is a team effort and we’re very pleased to welcome Aposta Ganha to our Sportradar Integrity Exchange, which is designed to address corruption from different aspects of the betting industry.”

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Andreia Oliveira COO at Betsul

RubyPlay takes content live with Brazil’s Betsul

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RubyPlay, an innovative B2B iGaming development studio, is continuing to strengthen its presence in Latin America after signing a deal with Betsul, a leading operator in Brazil.

The partnership sees RubyPlay’s diverse and dynamic content offering go live on the operator’s platform, with players able to discover innovative titles such as Shake Shake Money Tree alongside the groundbreaking Immortal Ways series, which uses the cutting-edge Immortal Ways mechanic to provide players with up to 10,000 ways to win in each release.

Betsul is one of the most prominent operators in Latin America, growing rapidly since its inception in 2019. With an expansive player base spread across Brazil, its market reach will see RubyPlay’s games become available to a considerable number of new customers.

The agreement comes as RubyPlay sets out to secure further growth in key markets, including within Latin America.

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Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “Latin America – and specifically Brazil – continues to be a key market for us at RubyPlay, so we’re excited to be bringing our acclaimed games to Betsul, one of the region’s top operators.

“2024 is set to be an important year for us in terms of growth and player engagement, and we’re excited to see the performance of our titles with this partnership. We look forward to garnering plenty of success alongside Betsul.”

Andreia Oliveira COO at Betsul, added: “As a top choice for many players in Brazil, we’re thrilled to be bringing RubyPlay’s state-of-the-art, forward-thinking games to our platform and, in turn, enriching our content offering.

“With their slots garnering praise from customers and operators alike for their unique mechanics and player engagement rates, we’re certain that our players are going to embrace RubyPlay’s releases.”

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