Baltics
Hipther’s MARE BALTICUM Summit Delights 150+ Attendees, Sets Stage for Major Budapest Rebrand!
MARE BALTICUM Gaming & TECH Summit 2023 took place between 15-17 May in Riga, thrilling a whopping 150+ attendees! The #hipthers organized a highly successful 2-day event that brought together gaming and technology executives, fostered knowledge-sharing, engaging discussion panels featuring 50 renowned industry experts, and provided valuable networking opportunities.
The 2023 version of the MARE BALTICUM Summit proved once again why it has been established as the Baltic region’s most popular in-person gathering. Acclaimed professionals from the gambling, fintech, web3 sectors, as well as legal and sustainability experts and government officials, took the stage to educate the audience on the latest trends, news and innovations in gaming and tech in the Baltics and beyond.
All participants, speakers, top decision-makers and business influencers, enjoyed the special networking sessions prepared from the Hipther Team, ranging from constructive coffee breaks, delightful vegan lunches, and dedicated afternoon sessions, to the invigorating Morning Networking Run and special events like Karaoke and Blues parties to help guests unwind and connect!
As the premier event of Gaming and Tech in the Nordics and Baltics, the MARE BALTICUM Gaming & TECH Summit once again honoured the best of the best of both industries in the Baltic and Scandinavian Gaming Awards as well as the BTECH Awards. The achievements of accomplished companies in the region were recognized and celebrated across 36 Award Categories. The winners, as voted by the Summit participants, included some of the iGaming industry’s star-studded brands and the most innovative Fintech companies, such as: Betsson Group, Evolution Gaming, Endorphina, EveryMatrix, Tom Horn Gaming, Altenar, Evoplay, Softswiss, Wazdan, Bankera, Gold Koi Coin and more
The conference buzzed with the one-of-a-kind, close-knit, and electric atmosphere the #hipthers are known for creating, and that sense of excitement and camaraderie was evident throughout social media:
The Rite NRG Team – Right Energy Sponsors for the event
Evoplay on winning Best Slots Provider in the Baltics 2023 and the MARE BALTICUM experience
Dr. Rakic Dean, on moderating The Baltic Blockchain Ecosystem panel
Katri Delimoge about her thought-provoking Fireside Chat with Jovita Gabnienė
Tom Horn Gaming on winning the Best Online Casino Provider in the Baltics 2023
Here’s what MARE BALTICUM’s esteemed guests said about the event:
“MARE BALTICUM facilitated meetings of gaming, tech and legal industry in a valuable even if uncommon mix. Can only wish for more events like this!” – Agneta Rumpa – Sorainen Latvia
“Exceeded all expectations, perfect opportunity to network and connect on a more personal note.“ – Lukas Burinskas – Covery.ai
“The event was an excellent opportunity to connect with industry-leading stakeholders in the Baltics region” – EveryMatrix via LinkedIn
“It was a pleasure to be a part of such a vibrant and dynamic gathering, where we had the opportunity to meet industry colleagues and exchange ideas”. – FeniBet via LinkedIn
“Many thanks to all the participants of the panel discussion and specifically to Zoltán Tűndik for providing a space for a pan-Baltic discussion, exchanging experience and ideas on how to drive Baltic fintech scene towards a more rapid development and growth!” – Fintech Latvia Association via LinkedIn
The 2023 edition MARE BALTICUM Gaming & TECH Summit was supported by the following sponsors: Tom Horn Gaming, EvoPlay, Nordic Gambling, Oddin.gg, nanocosmos, 7777 Gaming, Rite NRG, and Black Cat Card by Papaya
The #hipthers are thankful to our trusted media partners for sharing the great news about the Summit. We are especially thankful to Online Gamblers – the go-to hub for news, casino and sportsbook reviews, and Responsible Gambling education – whose Editor in Chief, Liga Tarasova, joined us to attend and cover MARE BALTICUM bringing her wonderful energy to the event!
Zoltan Tuendik, Co-Founder and Head of Business, commented about MARE BALTICUM 2023:
“Back in the office for a couple of days now and still struck by the magic of Riga. We extend our heartfelt gratitude to everyone who attended our enhanced MARE BALTICUM Gaming & TECH Summit and contributed to its success. The insightful content shared by our esteemed speakers over the course of two days has elevated communication between the Baltic states to new heights, paving the way for a better future.
A special thank you goes out to all those who showcased their vocal talents during the karaoke sessions, as well as those who joined in for an unforgettable singalong during the live blues set on the second evening. Your enthusiasm added an extra layer of excitement to the event.
We eagerly anticipate our return to the Baltic region and are thrilled to announce that the 2024 edition of the MARE BALTICUM Gaming & TECH Summit will take place in Tallinn. Stay tuned for the announcement of the dates, and be sure to keep a close eye on our events calendar or pre-register to receive timely updates”.
Our amazing time together in Riga sets the stage for Hipther’s next ground-breaking conference:
The classic CEEGC Budapest event which cemented our leadership in the region, returns with a major rebrand to “GamingTECH CEE Summit Budapest” on September 26th!
Join us at GamingTech CEE, the leading event for exploring the latest tech innovations in the gaming industry within Central and Eastern Europe (CEE) targeting the Balkans and D-A-CH regions.
Register Now at a Super Early Bird discounted rate for Delegate Passes (valid until 30th June) and the highly-coveted Combo Passes will be available soon at:
https://hipther.com/events/cee/regbudapest/
See you in Budapest!
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Baltics
Lithuania Implements New Restrictions on Gambling Advertising

Lithuania has implemented new stricter restrictions on gambling advertising.
According to the Gaming Control Authority, the changes are transitional before a full ban on gambling advertising comes into force in 2028. Until then, gambling advertising will be restricted but allowed.
“The aim of the amendments to the Gaming Law is to reduce the accessibility of gambling and the harm it causes to society,” Sandra Vitkevičiūtę, an advisor at the Authority, said.
From July 1, gambling organisers will be able to advertise their names and brands only on their headquarters or gambling venues, while other external advertising is banned. Companies will also be able to advertise their name and trademark on their website.
Only publications dedicated to the gambling business will be allowed to publish information about gambling.
Only betting commercials will be allowed on TV, radio and the internet, but they will be limited to 15 seconds and aired no more than three times an hour between 06:00 and 18:00 and no more than twice an hour between 18:00 and midnight.
Moreover, online betting ads must not be linked to betting websites.
From July, gambling operators can still sponsor sporting events, organisations, sports broadcasts and athletes, as well as cultural or artistic events and their broadcasts.
However, the names of gambling companies can no longer be used in the names of sports clubs or leagues, but they will still be allowed to appear next to the sponsored club or athlete.
The post Lithuania Implements New Restrictions on Gambling Advertising appeared first on European Gaming Industry News.
Baltics
HIPTHER Community Voices: Interview with the CEO and co-founder of Nordcurrent Victoria Trofimova

In this edition of HIPTHER Community Voices, we talk with Victoria Trofimova, the CEO and co-founder of Nordcurrent, the biggest game studio to come out of Lithuania and the Baltics. Since starting the company in 2002, Victoria has led Nordcurrent from a small team to an international gaming success story — all without external funding.
She shares how key decisions like focusing on mobile games, building a diverse team, and staying true to their creative vision helped shape Nordcurrent’s growth. We also dive into how she’s helping put the Baltics on the global gaming map, supporting young talent, and what advice she has for the next generation of women leaders in tech.
Nordcurrent has grown into a Baltic powerhouse since its founding in 2002. What were some of the pivotal moments that shaped the studio’s identity and success—especially as a bootstrapped company?
One key moment was our decision to focus fully on mobile gaming early on. That shift, around 2010, allowed us to scale globally with titles like Cooking Fever, which became a long-term success story. Another pivotal step was building and retaining in-house capabilities, from development to marketing, while staying self-funded. Being bootstrapped taught us discipline, resilience, and how to make bold yet thoughtful decisions without external pressure.
You’ve scaled a 360-person team across multiple countries. What have been the biggest challenges—and advantages—of growing Nordcurrent without external funding?
The biggest challenge has been growth pacing. We had to build sustainably, without shortcuts. But that’s also been our advantage; we’ve kept creative control, built long-term trust with our team, and stayed focused on profitability and product quality. It’s a different rhythm, one that favors deep thinking over hype.
Diversity in gaming is still lagging behind. What concrete steps has Nordcurrent taken to drive inclusion, and how do you embed this into studio culture, hiring, and leadership?
We don’t overcomplicate it, we hire the best people who want to build great games with us. We don’t separate or label by gender, background, or title. If someone brings talent, drive, and a collaborative mindset, they belong here. That approach has naturally led to a diverse team, including strong female leadership across departments. We focus on creating an environment where everyone is treated equally, trusted, and heard.
You’ve spoken about attracting global talent to Lithuania and the Baltics. What makes the region appealing—and what misconceptions do you often have to overcome when recruiting internationally?
The Baltics offer a great work-life balance, strong tech ecosystems, and a tight-knit creative scene. But we still need to overcome outdated perceptions; for example, that it’s cold, isolated, or lacking opportunity. The truth is, Vilnius and other cities here are dynamic and are increasingly being recognized for innovation.
In such a saturated gaming market, how does Nordcurrent approach innovation and stay relevant without falling into trend-chasing?
We listen deeply. To players, to data, and to our instincts. With over two decades of experience, we’ve built a rich internal library of what works, what lasts, and what connects. Innovation for us isn’t about reinventing the wheel every time. It’s about layering insight, emotion, and cultural nuance onto strong foundations. We don’t chase trends, we ask how a game fits into people’s lives. That’s why titles like Airplane Chefs resonate. They’re familiar yet fresh, culturally rich but globally accessible. Years of learning has given us the confidence to trust our gut and the clarity to know when to try something bold.
From mobile hits to console and PC publishing—how has your portfolio strategy evolved, and how do you decide what kinds of games to invest in today?
Our mobile success gave us the freedom to diversify. With Nordcurrent Labs, we now publish PC and console games that align with our values: original IP, strong storytelling, and long-tail potential. We look for teams with vision and grit, whether it’s cozy games or narrative-rich adventures.
You recently acquired River End Games and the Cinemaware catalog. What’s the strategic thinking behind those moves, and what can players expect from these legacy properties going Forward?
River End Games brings deep narrative talent and AAA craftsmanship, which complements our publishing ambitions. With Cinemaware, we’re reimagining classics for a new generation. These acquisitions aren’t about nostalgia only, they’re about unlocking untapped creative value in ways that feel both respectful and bold.
How are you helping to nurture the next generation of game developers in the Baltics, and what role do you think studios should play in education or early talent development?
We take this responsibility seriously. As the largest Lithuania-born game developer, we feel a strong duty to help grow the industry, not just our studio. We actively collaborate with the Lithuanian Game Developers Association, support local game jams, and organize major meetups that bring the community together. Our goal is to make the gaming industry more visible, more accessible, and more appealing, especially to young people who may not yet see it as a real career path.
It’s not just about hiring talent, it’s about helping to create it. We believe studios should take an active role in popularizing the industry, opening doors, and building a future where game development is seen as a creative and respected profession.
You’re leading a company that’s rooted in Eastern Europe but competing on a global stage. How do you balance local values with global ambitions?
We don’t see it as a conflict. Our roots give us authenticity and resilience, and these are qualities that resonate globally. We build games that are grounded in strong craft and cultural richness but are universally relatable. Staying true to who we are has been our best strategy for going global.
And finally—what advice would you give to aspiring women leaders in tech and gaming who want to break into this industry and rise through the ranks?
Own your voice. You don’t need to fit a mold to lead. Surround yourself with people who challenge and support you. And remember, leadership isn’t just about a title, it’s about taking responsibility, lifting others, and staying curious. Tech and gaming need your perspective, and there’s room for you at the table.
The post HIPTHER Community Voices: Interview with the CEO and co-founder of Nordcurrent Victoria Trofimova appeared first on European Gaming Industry News.
Baltics
Betsson Group Rolls Out Its Flagship Offering in Lithuania

Betsson Group has today launched its flagship brand, Betsson, in Lithuania, marking a new chapter in the Group’s ongoing strategy to unify and elevate its brand presence globally. The rebrand sees the former Betsafe operation transition to the Betsson brand, further strengthening the company’s positioning in regulated markets.
Betsson Group first entered the Lithuanian market in 2016 through the acquisition of TonyBet, which was rebranded as Betsafe the following year. Since then, the brand has gone from strength to strength, establishing itself as one of the leading operators in the country. The transition to Betsson reflects the Group’s ambition to bring even greater consistency, scalability, and brand recognition to its operations across regulated markets. For Lithuanian customers, it ensures the same trusted and seamless gaming experience – now backed by the strength of a globally recognised brand, with expanded resources, international partnerships, and unique fan engagement opportunities.
Jesper Svensson, CEO at Betsson Group, commented, “Lithuania has been an important market for us over the years, and this rebrand is a natural next step in our journey. By aligning our presence in the market under the Betsson brand, we can tap into broader marketing synergies, strengthen our global identity, and continue offering the same great service that our customers know and trust.”
The rebrand reflects Betsson’s ongoing investment in Lithuania, where the company moved into a larger office in Vilnius’ Central Business District just over two years ago. Today, the office is home to around 40 employees working across commercial, payments and support functions.
Over the years, the Group has also built strong local partnerships that demonstrate its commitment to sport. Betsafe is the title sponsor of the Lithuanian Basketball League (Betsafe-LKL), one of the most competitive leagues in the region. The brand also supports both the men’s and women’s Lithuanian national basketball teams, and is a proud sponsor of football club FC Žalgiris.
This brand transition also aligns with Betsson Group’s broader international marketing strategy. The Group is actively investing in high-profile sports sponsorships, including partnerships with Boca Juniors and Racing Club in Argentina, Inter in Italy, Atlético Nacional in Colombia and several other clubs across Europe and Latin America. These global initiatives not only raise brand awareness but also bring added value to local markets like Lithuania through stronger brand recognition and cross-market campaigns.
The post Betsson Group Rolls Out Its Flagship Offering in Lithuania appeared first on European Gaming Industry News.
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