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PandaScore BetBuilder goes live with Ladbrokes Australia

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After launching its dedicated BetBuilder product late last year, PandaScore has now gone live with long-standing partner Ladbrokes Australia, which is part of Entain,  one of the world’s largest sports-betting and gaming groups.

Ladbrokes Australia will also leverage the French data and odds supplier’s esports-specific BetBuilder. The two parties combined to launch the product ahead of what is arguably the biggest Counter-Strike tournament of the year: the BLAST.tv Paris Major.

The innovation allows Ladbrokes Australia to offer catered, more engaging betting opportunities not only for one of the biggest betting events on the Counter-Strike calendar, but for each individual esport. PandaScore’s BetBuilder leverages the company’s game-specific models to give fans new and exciting ways to bet on their favourite matches, backed by rich and comprehensive data drawn from multiple sources.

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BetBuilder will be offered to players live across the two biggest titles in esports betting – CS:GO and Dota 2. The Paris Major is a perfect occasion to roll out this feature, giving players more interesting and exciting ways to enjoy the thrill of betting on their favourite team with all of the drama and high stakes that come with a tournament of this scale.

Having already used PandaScore’s unique Player Props markets for some time, Ladbrokes Australia will combine these markets with the strength of BetBuilder – fans can factor in a specific player scoring the most kills alongside their team winning to create a betting experience that’s a game within a game.

Further, it’s been established that on average, esports bettors bet smaller amounts than traditional sports bettors, but they have a greater spread – preferring to place money on multiple individual stakes. The main motivator behind this isn’t chasing the best possible return, but because esports punters bet to enhance the entertainment experience. By placing bets on their favourite teams and players through PandaScore’s BetBuilder, players can roll their stakes on a match into a single bet, offering a greater return.

On this development, PandaScore CEO Flavien Guillocheau commented: “It’s an exciting time for esports betting. Collaborating with Ladbrokes Australia to go live with our BetBuilder product right before the Paris Major is a key step for product innovation in this industry. BetBuilder is something that the esports betting industry wants and has been eager to integrate into their esports vertical.”
“Counter-Strike fans have a fresh, engaging product to try out for the biggest CS:GO tournament of the year, and Ladbrokes Australia has another engaging product to add to the robust esports offering we have been building together for over 3 years now.”

Ladbrokes Australia Trading Director Don Forbes said:  “We’ve enjoyed a very successful working relationship with PandaScore and rolling out BetBuilder to our customers is a great next step for all parties involved.
“We’re looking forward to rolling this out for what will prove to be a very popular tournament in the Paris Major, and giving our customers an exciting new way to play moving forward.”

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VGCCC Fines Werribee RSL for Self-exclusion Failures

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The Victorian Gambling and Casino Control Commission (VGCCC) has fined the Werribee RSL $30,000 for failing to prevent 2 self-excluded customers from gambling.

VGCCC CEO Suzy Neilan said: “This is the first time the VGCCC has taken disciplinary action against a club or hotel for self-exclusion breaches.

“Self-exclusion programs empower people to manage their gambling by registering to be temporarily or permanently blocked from entering gambling areas of clubs, pubs and casinos.

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“By failing to respect a person’s decision to self-exclude, a venue may put customers who have decided to take a break from gambling, or quit altogether, at risk of experiencing gambling harm.”

In January 2024, the VGCCC received an anonymous tip-off that a self-excluded person entered the Werribee RSL gaming room and used the poker machines. The venue self-reported a second breach in May 2024, after realising a different customer had gambled at the venue on at least 4 occasions between February and May 2024.

Ms Neilan said: “Taking disciplinary action is the last resort. We would prefer venues take their harm minimisation responsibilities seriously by complying with their legal obligations, including through the effective implementation of tools like self-exclusion.

“Venues and their staff are the last line of defence for self-excluded customers, who should be able to trust that their decision to self-exclude will be respected. They must have the appropriate controls in place to prevent self-excluded people from entering gaming rooms.”

The VGCCC acknowledged that Werribee RSL cooperated with the investigations and has since taken steps to strengthen its procedures. These include improved and regular staff training, daily audits of the self-exclusion register and greater use of technology to identify self-excluded customers who attempt to enter the gaming room.

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This remedial action was taken into consideration in determining the amount of the fine.

The post VGCCC Fines Werribee RSL for Self-exclusion Failures appeared first on European Gaming Industry News.

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Australia

ACMA: ReadyBet Breaches Gambling Self-exclusion Rules

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The Australian Communications and Media Authority (ACMA) has issued ReadyBet with a remedial direction after the company marketed to customers who had registered with BetStop – the National Self-Exclusion Register (NSER).

An ACMA investigation found ReadyBet sent 273 texts and push notifications from its mobile app to self-excluded individuals.

Separately, the company also failed to promote the NSER in 2342 push notifications despite it being mandatory to promote BetStop in any marketing electronic messages.

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The ACMA issued the remedial direction so that ReadyBet takes action to prevent it breaching the rules in the future.

Under the remedial direction, ReadyBet must commission an independent review of its marketing systems, including its use of third-party suppliers.

ReadyBet must also engage a provider to deliver training to its staff to avoid messages being sent to self-excluded individuals.

The ACMA may seek civil penalties if ReadyBet does not comply with the remedial direction.

The post ACMA: ReadyBet Breaches Gambling Self-exclusion Rules appeared first on European Gaming Industry News.

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Unibet Expands Partnership with Sydney Roosters to Support NRLW Team

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Unibet Australia has expanded its partnership with the Sydney Roosters, now including sponsorship of the club’s NRLW team.

This milestone marks a significant step in Unibet’s commitment to gender parity in sport and the continued evolution of rugby league.

Building on a successful and long-standing relationship with the Roosters’ men’s team, this new chapter reflects Unibet’s dedication to supporting the growth of women’s sport and aligning with the values of equality, opportunity and community.

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“We’re thrilled to extend our partnership with the Sydney Roosters to include the NRLW side. This isn’t just about sponsorship—it’s about recognising the incredible talent, passion, and professionalism of the women’s game and ensuring it receives the same backing and visibility as the men’s,” said General Manager Nathan Reeves

The NRLW has seen exponential growth in recent years, with increasing fan engagement, media coverage and grassroots participation. Unibet’s expanded support aims to help accelerate this momentum and provide the Roosters’ female athletes with the same elite-level resources and recognition.

Chief Operating Officer of the Sydney Roosters, Jarrod Johnstone, said: “Unibet has been a valued partner of our club for years, and their decision to support our NRLW team speaks volumes about their belief in the future of women’s rugby league. This partnership is a powerful statement about parity and progress.”

The Partnership was celebrated at the first game of the season where the Roosters defeated the Warriors 30-6. Unibet staff, friends and family attended the match welcoming the team on the field with a guard of honour.

Nicholas Porta, Unibet’s Head of Marketing, said: “Our staff work so hard in delivering our products it was a great way to give back and introduce new fans to the elite women’s game.”

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Marketing Manager Belinda McNulty and the Roosters team have worked in the off season to ensure the partnership extends beyond the logo on playing kit with a launch race day, custom products for the players lounge and bespoke assets across LED and digital to engage fans and celebrate the achievements of the defending premiers.

The post Unibet Expands Partnership with Sydney Roosters to Support NRLW Team appeared first on European Gaming Industry News.

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