Australia
PandaScore BetBuilder goes live with Ladbrokes Australia
After launching its dedicated BetBuilder product late last year, PandaScore has now gone live with long-standing partner Ladbrokes Australia, which is part of Entain, one of the world’s largest sports-betting and gaming groups.
Ladbrokes Australia will also leverage the French data and odds supplier’s esports-specific BetBuilder. The two parties combined to launch the product ahead of what is arguably the biggest Counter-Strike tournament of the year: the BLAST.tv Paris Major.
The innovation allows Ladbrokes Australia to offer catered, more engaging betting opportunities not only for one of the biggest betting events on the Counter-Strike calendar, but for each individual esport. PandaScore’s BetBuilder leverages the company’s game-specific models to give fans new and exciting ways to bet on their favourite matches, backed by rich and comprehensive data drawn from multiple sources.
BetBuilder will be offered to players live across the two biggest titles in esports betting – CS:GO and Dota 2. The Paris Major is a perfect occasion to roll out this feature, giving players more interesting and exciting ways to enjoy the thrill of betting on their favourite team with all of the drama and high stakes that come with a tournament of this scale.
Having already used PandaScore’s unique Player Props markets for some time, Ladbrokes Australia will combine these markets with the strength of BetBuilder – fans can factor in a specific player scoring the most kills alongside their team winning to create a betting experience that’s a game within a game.
Further, it’s been established that on average, esports bettors bet smaller amounts than traditional sports bettors, but they have a greater spread – preferring to place money on multiple individual stakes. The main motivator behind this isn’t chasing the best possible return, but because esports punters bet to enhance the entertainment experience. By placing bets on their favourite teams and players through PandaScore’s BetBuilder, players can roll their stakes on a match into a single bet, offering a greater return.
On this development, PandaScore CEO Flavien Guillocheau commented: “It’s an exciting time for esports betting. Collaborating with Ladbrokes Australia to go live with our BetBuilder product right before the Paris Major is a key step for product innovation in this industry. BetBuilder is something that the esports betting industry wants and has been eager to integrate into their esports vertical.”
“Counter-Strike fans have a fresh, engaging product to try out for the biggest CS:GO tournament of the year, and Ladbrokes Australia has another engaging product to add to the robust esports offering we have been building together for over 3 years now.”
Ladbrokes Australia Trading Director Don Forbes said: “We’ve enjoyed a very successful working relationship with PandaScore and rolling out BetBuilder to our customers is a great next step for all parties involved.
“We’re looking forward to rolling this out for what will prove to be a very popular tournament in the Paris Major, and giving our customers an exciting new way to play moving forward.”
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Australia
NSW Government Launches New Gambling Awareness Campaign

The NSW Government has launched a new GambleAware campaign, Safer Gambling, Stronger Communities, aimed at preventing and reducing gambling harm in Aboriginal communities across the state.
Using culturally meaningful animations created by young filmmakers at the Jumbunna Institute for Indigenous Education and Research, the campaign encourages Aboriginal people to reflect on their gambling and make safer choices.
Office of Responsible Gambling (ORG) Director Alison Parkinson said the campaign, which will run until June across traditional media and digital platforms, directs viewers to the GambleAware website where they can access further information and support services.
“We know that gambling harm disproportionately affects Aboriginal communities, which is why this campaign is so important,” Ms Parkinson said.
“It speaks directly to First Nations people in a way that is culturally relevant and meaningful.”
The initiative is backed by the Hospitality and Racing Group’s new Aboriginal Stakeholder Strategy which partners with Aboriginal communities to deliver culturally responsive programmes and policies.
Ms Parkinson said it is vital Aboriginal communities have access to the right support, with important messages delivered directly to them.
“By empowering First Nations communities with knowledge and resources, we can help break the cycle of gambling harm and advance closing the gap towards a safer, healthier future for generations to come,” Ms Parkinson said.
ORG has allocated $100,000 from the Responsible Gambling Fund to support the initiative.
The post NSW Government Launches New Gambling Awareness Campaign appeared first on European Gaming Industry News.
Australia
WATERHOUSE VC SECURES OPTION IN MAINCARD, THE “SHOPIFY OF ONLINE BETTING”

Waterhouse VC, an investment fund specialising in the technology layer of the global gambling industry, has secured an option in Maincard, a “Shopify of Online Betting” platform targeting the launch of fully customisable licensed online betting sites in under 30 minutes.
Maincard targets the $1 trillion iGaming market by replacing months of development work, cumbersome licensing and complex integrations with a subscription-style workflow. Crypto-native founders, influencers and digital communities can spin up branded betting sites, monetise their audiences and retain full upside ownership from day one.
“iGaming still suffers from high startup costs and significant technical and regulatory friction,” said Tom Waterhouse, Chief Investment Officer of Waterhouse VC. “We’re seeing strong potential in platforms that can streamline development, similar to how Shopify revolutionised e-commerce. The sector is ripe for innovation that allows new entrants to focus on player acquisition and retention rather than backend development.”
“Waterhouse VC’s deep domain knowledge and network will accelerate our go-to-market,” said Valerii Makovetskii, Founder and CEO of Maincard. “We’ve developed strong technical foundations with our crypto-friendly payments gateway already powering third-party casinos. The next step is to make launching a betting site as easy as launching an online storefront.”
The investment aligns with Waterhouse VC’s approach of identifying promising B2B technology companies serving the wagering industry and negotiating options to acquire stakes in these businesses.
Maincard platform vision:
- Launch in <30 minutes — drag-and-drop, no code required
- End-to-end compliance — licensing, KYC/AML, fraud, payments, customer support and marketing handled by Maincard
- 15,000+ casino games & 1,000+ sportsbook markets out of the box
Maincard is currently raising USD $3M to scale its sales team and launch multiple brands from the waiting list by the end of Q3 2025.
The post WATERHOUSE VC SECURES OPTION IN MAINCARD, THE “SHOPIFY OF ONLINE BETTING” appeared first on European Gaming Industry News.
Australia
Martin Pakula Named Chair of Crown Melbourne

Crown Resorts has announced that The Hon. Martin Pakula will join the Board of Crown Melbourne, effective May 1, 2025, and will succeed Mr. Ian Silk, as Chair, from July 1, 2025.
As Chair, Mr. Silk has successfully led Crown Melbourne through a period of unprecedented remediation and transformation during the past two and a half years. Mr. Silk’s strong leadership through the organisation’s operational and cultural transformation, saw Crown Melbourne regain its licence from the Victorian Gambling and Casino Control Commission. To ensure a seamless transition Mr Silk will remain in his role until 1 July 2025.
As incoming Chair, Mr. Pakula brings a wealth of experience to the position, having previously served as Attorney-General, and Minister for Tourism, Sport, and Major Events in the Victorian government. He currently serves as Chair of the Australian Grand Prix Corporation.
Crown Resorts CEO, Mr. David Tsai, said: “Martin’s appointment comes at an exciting time as Crown continues to focus on innovation and growth. I look forward to Crown benefiting from Martin’s extensive industry and leadership experience. I would like to express my sincere thanks to Ian for his exceptional leadership and the pivotal role he played in overseeing Crown Melbourne’s extensive transformation.”
Mr. Silk said: “It has been an honour to serve as Chair. I am extremely proud of what we have achieved over the past two and a half years, and I want to thank everyone at Crown Melbourne for their dedication and hard work. I’m confident Crown Melbourne will continue to thrive with Martin’s leadership.”
Mr. Pakula said: “I am delighted to accept the role of Chair at Crown Melbourne and to play a role in its exciting future. Crown is an iconic business that is a critical part of Victoria’s economy, tourism and entertainment industry.”
The post Martin Pakula Named Chair of Crown Melbourne appeared first on European Gaming Industry News.
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