Asia
ESFI onboards FITGMR Inc. for Training & Skill development of Indian Esports Athlete
The Esports Federation of India (ESFI) has partnered with FITGMR Inc., a renowned Esports technology and training firm, to create a top-notch player and coaching development initiative to foster healthy, high-performing, and sustainable growth within the Indian Esports industry.
The partnership, which is set to span multiple years, will see FITGMR working closely with ESFI teams providing in-game coaching and performance training. By utilizing cutting-edge technology, curriculum, and a comprehensive coach training program this partnership will empower India’s competitive players to train and develop the skills they need to play and perform at their best.
Additionally, FITGMR will also be providing comprehensive training to coaches throughout India, equipping them with the expertise and understanding required to guide players toward success.
“We are thrilled to announce our new partnership with FITGMR that will bring a wealth of resources to our players, helping them to take their game to the next level. ESFI is committed to providing the best possible environment for its athletes to excel in the world of competitive gaming and this partnership is a testament to our “Athlete-First” approach which will fuel the much-needed growth in the grind of our athletes. With prestigious tournaments such as the Asian Games, World Esports Championships, Global Esports Games coming up, FITGMR’s team of experienced coaches as well as their unique approach to training and development will help our athletes not only hone their skills to reach their full potential but also give them a competitive edge to excel on the international stage. We are excited for the positive impact this association will bring and are looking forward to commencing with it,” said Mr. Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF)
Having partnered with the globally distinguished Esports organization Cloud9 as well as the International Esports Federation, FITGMR has a proven track record of training players to help them reach peak performance levels and build a foundation for long-term success. By partnering with ESFI, the company will aid the growth of the country’s gamers by not only developing healthy habits and mindsets but also providing the data, in-game coaching, and feedback that the players require.
“ESFI and FITGMR are both committed to delivering results and doing it the right way. Having the opportunity to create the proper infrastructure, with player physical and mental health incorporated from the outset, means players will thrive in their games while maintaining a balanced lifestyle. If Esports is to succeed in the long-term, developing an infrastructure like this is paramount. We were deeply impressed by ESFI’s unwavering dedication and commitment to nurturing Indian Esports talent. Collaborating with them is a great honor and privilege for us.” said Kristin Anderson, CEO and Co-Founder of FITGMR.
As per the recent ‘Windows of Opportunity’ report by FICCI-EY, The number of Esports players across all competitive level games in India increased from 600,000 in 2021 to 1 million in 2022, and the number is expected to reach 2.5 million in 2023.
The partnership between ESFI and FITGMR represents a significant step forward for Esports athletes’ well-being and highlights the importance of physical fitness and health in the Esports industry.
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FOMO7, a trusted name in online entertainment, has unveiled a massive update to its gaming platform with 46 exciting new Indian lottery games, giving players even more chances to win guaranteed prizes in addition to their regular winnings.
This new launch brings a diverse mix of India’s most beloved lottery formats, including:
• Kerala Lottery
• Speed Matka Lottery
• Daily Matka Lottery
• Dear Lottery
• Daily Pick3, Pick4 & Pick5 Lotteries
• Wingo Lottery
With minimum bets starting at just ₹6, draws are held as frequently as every minute, and scheduled daily, weekly, and at popular time slots like 8 AM, 9 AM, 5 PM, 8 PM and 10 PM, offering a dynamic and rewarding experience for both casual and seasoned players. Top winnings go up to ₹10 Crores, making this one of the most lucrative opportunities in the online lottery space today.
In addition to its rich selection of lottery games, FOMO7 offers a comprehensive gaming experience with casino games, sports betting, instant sports and classic live sports, catering to all kinds of online gaming enthusiasts.
The post FOMO7 Expands Platform with 46 New Indian Lottery Games appeared first on European Gaming Industry News.
UFC, the world’s premier mixed martial arts organization, and international iGaming brand Parimatch announced a new marketing partnership that establishes Parimatch as UFC’s Official Sportsbook and Betting Partner in Asia.
Parimatch will strategically activate its brand within a selection of UFC events, leveraging UFC’s wide-reaching promotional assets. Highlighted integrations include Parimatch branding in the world-famous Octagon and collaborations with UFC to creatively engage fans through original content that will be distributed via UFC’s popular digital and social channels in Asia that reach more than 17.5 million users.
“Parimatch has been a trusted partner and we are thrilled to extend this collaboration to Asia. Their support is instrumental in our efforts to give local athletes the opportunity to compete in the Road to UFC tournament and ultimately help them realize their dreams of making it to UFC. Together, we are driving the growth of our sport and delivering world-class experiences to fans across the region,” said Kevin Chang, Senior Vice President and Head of Asia for UFC.
“Today we start off a new era in the Parimatch partnership with UFC, built on the same strong values we share in serving UFC fans worldwide and delivering unforgettable moments. We’re excited to be back, ready to create even greater experiences for fans with the opportunities that lie ahead of us,” said Parimatch owner Sergei Portnov.
This new agreement builds upon an earlier relationship between UFC and Parimatch in which Parimatch served as UFC’s Official Sportsbook Partner across several regions worldwide.
The post UFC Names Parimatch as Official Sportsbook and Betting Partner in Asia appeared first on Gaming and Gambling Industry in the Americas.
Parimatch has hosted an exclusive meet-and-greet with cricket legend Sunil Narine. Held on March 19, the event titled “Stay at the Top of Your Game” was led by renowned sports anchor MC Russh, giving fans and media a unique opportunity to engage with one of the most exciting bowlers in world cricket.
Hosted at the stunning rooftop venue of Scrapyard Brewing Co. with panoramic views of Kolkata, the session perfectly reflected Narine’s philosophy of always staying at the top of his game.
The event kicked off with a Q&A session where Sunil Narine shared insights into his journey with the Kolkata team, reflecting on his most memorable performances and the passionate support of Riders’s team fans. He spoke about his role in the team and the influence of various captains on his career. Narine also emphasised the importance of brand collaborations in a cricketer’s career and encouraged young players to stay true to their skills.
After the Q&A session there was a Time Wheel split into categories each offering even more exciting questions. The host was spinning the Wheel and Narine answered the questions, keeping the atmosphere vibrant and the audience engaged.
The highlight of the evening was the surprise appearance of Sunil Narine’s double, who asked him a fun and intriguing question: “If you could be at two places at once, where would the real you go—and where would you send me?” This playful moment added a lighthearted touch to the event.
Fans also had the chance to ask Sunil about his journey with Kolkata team, from a dressing room story they hadn’t heard before to whether he enjoys more batting or bowling, and what career he might have chosen if not for cricket.
The event concluded with a memorable photo session with Narine, providing fans with the perfect opportunity to capture the moment with the cricketing icon. In addition to the exciting activities, attendees were given exclusive Parimatch merchandise, making the event even more special.
Reflecting on the session, Sunil Narine commented:
“It’s always a big pleasure to connect with the fans, and I’m really thankful to Parimatch for giving me another chance to get closer to them and share my story. Cricket has given me so much, and I’m excited to give my energy back. I’m pumped for the Indian T20 League and can’t wait to give my best for everyone who’s been supporting me.”
The post Parimatch Hosts Rooftop Meet & Greet with Sunil Narine appeared first on European Gaming Industry News.
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