Compliance Updates
Better Collective reflects on the initiatives from the ongoing UK Gambling Act review and expects limited to no financial impact
The UK Government published a “White Paper” as part of a Gambling Act review. Better Collective welcomes the long awaited proposed initiatives with a stronger focus on safer gambling. Given the already taken compliance measures from the sportsbooks, and Better Collective’s continued focus on safer gambling, the Group estimates the proposed measures to have zero to limited financial impact on the Group.
Regulatory Release no. 24/2023
The UK Gambling act review
The UK gambling act review was initiated in 2020 and is said to be wide-ranging and evidence-led to strike the right balance between protecting the vulnerable, whilst not spoiling the enjoyment of those who enjoy betting as entertainment.
Better Collective welcomes the review and believes it provides an opportunity to drive further changes on safer gambling. This is fully aligned with Better Collective’s mission to make sports entertainment more engaging and fun while preventing problem gambling through the education of our users.
The impact on Better Collective will be zero to limited
The potential impact from the proposed regulatory changes mentioned in the White Paper will have zero to limited financial impact on Better Collective given the following reasons:
- Since the review of the UK gambling act was initiated, UK sportsbooks have strengthened and implemented new compliance measures such as affordability checks, which impacted the Group’s sports win margin during that period. We have now seen a normalized sports win margin and do not expect for this to change given the proposed measures.
- Better Collective has always had a core focus on safer gambling as shown in the below mentioned examples of RAiG and Mindway AI.
Financial targets remain unchanged
Better Collective’s financial targets for 2023 and 2027 remain unchanged. Better Collective will continue to monitor the global regulatory developments and potential changes in market dynamics, and will provide updates to any changes to future financial expectations.
Better Collective remains committed to safer gambling
In 2019, Better Collective entered into a partnership with its peers Spotlight Sports Group and Oddschecker to co-found the UK based trade association, Responsible Affiliates in Gambling (RAiG). Through RAiG, an independent body set up to help raise standards in the sector, we promote socially responsible marketing of gambling products and a safer gambling environment for users.
Mindway AI (part of the Better Collective Group) specializes in supporting the gambling industry with various safer gambling tools and solutions. This supports our ambition to make betting safer and provides the sportsbooks with a chance to take initiative in developing sustainable gaming through Mindway AI tools and software, already in use by Tier 1 sportsbooks in the UK market.
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Brais Pena Chief Strategy Officer at Easygo
Stake Goes Live in Denmark Following Five-Year Licence Approval
Stake, the largest online casino and sportsbook globally, today proclaims its official entry into Denmark after obtaining a five-year online casino and sports betting license. The shift reinforces Stake’s enduring dedication to enhancing its global growth strategy.
Denmark is often seen as a regulatory success within the European online gambling scene, and Stake has now introduced its flagship, internationally recognized product to the Danish market. Players will unlock access to Stake’s top-tier casino and sportsbook, showcasing exceptional games, cutting-edge technology, and an exceptional user experience, all provided with a strong local emphasis.
Starting 1 March 2026, Stake Denmark will set up its new headquarters at Parken Stadium, the national football stadium of Denmark and the home ground for FC Copenhagen.
Peter Eugen Clausen, Managing Director at Stake Denmark, said: “Denmark has one of the most well-regulated and competitive gaming markets in Europe, and that’s exactly what makes it so exciting. With Stake’s arrival, Danish players can expect a fresh, world-class experience backed by global scale and strong local focus. We’re raising the bar in terms of product, transparency, and entertainment, and I believe increased competition from brands like Stake will only drive the market forward in a positive way.”
Brais Pena, Chief Strategy Officer at Easygo, the technology company behind Stake, said: “Denmark marks our entry into the Nordics and represents a clear win in one of Europe’s most mature and high-value markets. With each new market, our momentum continues to build as we deliver on our global expansion strategy.”
Since its inception in 2017, Stake has positioned itself as the top betting and gaming brand globally by continually presenting advanced technology and novel gaming experiences for players around the globe. Upon entering Denmark, Stake maintains its dedication to player safety and responsible gaming, guaranteeing that gambling stays enjoyable, secure, and entertaining by providing extensive tools and resources that assist customers in comprehending and monitoring their gambling behavior.
The post Stake Goes Live in Denmark Following Five-Year Licence Approval appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Big Daddy Gaming
Big Daddy Gaming® Expands European Footprint After MGA Licence Approval
New achievement bolsters regulatory framework as studio speeds up European expansion.
Innovative slots studio Big Daddy Gaming® has obtained a B2B supplier license from the Malta Gaming Authority (MGA), representing a significant advancement in the studio’s plan to establish a solid, regulation-focused presence in Europe’s leading markets.
This accreditation allows Big Daddy Gaming to provide its expanding range of slot titles to MGA-licensed operators, greatly increasing the studio’s potential market and aiding its continuous commercial rollout in regulated territories.
The endorsement comes after Big Daddy Gaming’s recent attainment of regulatory approval from the Swedish Gambling Authority. This occurs during a time of significant early progress for the newly established studio, with multiple partnerships already in place with well-known operators and aggregators, highlighting the provider’s dedication to fostering long-lasting relationships with top-tier brands.
As a vital element of Big Daddy Gaming’s strategy for market entry, the studio has made certain that its technology, games, and operational procedures comply with one of Europe’s most stringent regulators.
The license further aids the ongoing launch of Big Daddy Gaming’s initial games, which are centered on the studio’s fundamental creative principle of Reel Fun. Real Value., merging recognizable, player-friendly features with a comedic angle, aimed at achieving high engagement and evident commercial success for operators.
The MGA approval signifies a crucial point in Big Daddy Gaming’s early business path, solidifying its role as a new studio dedicated to regulation, dependability, and sustainable growth while it broadens its presence in Europe’s regulated markets.
Erland Hellström, CEO at Big Daddy Gaming®, said: “Securing our MGA licence is an important step for us as we continue to build Big Daddy Gaming® with regulation at the forefront. From day one, our focus has been on creating a studio that operators can trust, both creatively and operationally.
“Malta is one of the most respected regulatory environments in the industry, and achieving this approval reflects the work our team has put into building compliant, market-ready slots. Combined with our recent progress in Sweden, it gives us a strong platform to continue scaling our content with confidence.”
The post Big Daddy Gaming® Expands European Footprint After MGA Licence Approval appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Australia
NSW: Hospitality and Racing Strategy 2026-28 and Regulatory Priorities 2026
Liquor & Gaming NSW has published the Hospitality and Racing Strategy 2026-28, setting a clear path for reducing harm, supporting responsible industry growth and meeting evolving community expectations. The Strategy outlines Hospitality and Racing’s vision, regulatory posture and strategic objectives.
It outlines three strategic objectives which will guide the work to support communities, individuals and the industry. The first is targeted harm reduction, using better data, education and engagement to focus on the areas where we can make the biggest difference.
The second is outcome‑focused, responsive regulation, by making use of streamlined, place‑based and community‑informed approaches that deliver meaningful, real-world outcomes.
Third is promoting modern tools, skilled teams and smart decisions, investing in its capability, improving how it uses data and supporting consistent decision making across hospitality and racing.
Regulatory Priorities 2026
Alongside the new strategy, Liquor & Gaming NSW has also issued its Regulatory Priorities 2026. This sets out where the department will be focusing its regulatory attention over course of the year. It provides transparency on Liquor & Gaming’s forward regulatory agenda and gives the industry the opportunity to proactively engage about the issues they are concerned about.
The post NSW: Hospitality and Racing Strategy 2026-28 and Regulatory Priorities 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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