Latest News
Racecourse Media Group’s innovative new in-play betting service welcomed by bookmakers
Early performance indicates in-play betting service can grow turnover on racing by 5%
Racecourse Media Group’s (RMG) new in-play betting feed has been successfully launched with BetVictor and its other brands, Parimatch and TalkSPORT BET, along with William Hill, with RMG already seeing promising incremental turnover.
To provide the feed, RMG relies on the award-winning GPS tracking service, Coursetrack, which has recently launched a second-generation GPS tracker to provide enhanced accuracy and reliability. GPS co-ordinates are produced 20 times a second for every horse in every race from RMG’s 34 racecourses.
In-play prices are then generated from the GPS data by RMG’s pricing partner Pythia Sports and served to bookmakers via the Press Association. This service is complemented by RMG’s ultra-low latency streams (c.400 milliseconds) via Phenix Real Time Solutions and STATSPerform, which RMG introduced for its streaming services in June 2020.
Adam Barnes, Director of Product at Bet Victor said: “Bet Victor is delighted it can now offer in-play betting for horse racing. The key is having highly reliable and accurate tracking data to create confidence in pricing, both for us as operators but also for our customers – and the Coursetrack technology provides that. We’re very pleased with the results we’re seeing. Of course the bigger meetings have been popular but this isn’t just about increasing turnover on the marquee events, there’s a wider benefit for racing given the interest we’re seeing from customers on midweek meetings.
“We’re looking forward to continuing to work closely and innovate the product with RMG. Using our performance data and customer insights we can better understand how to enhance the in-play experience and explore what types of derivative markets we can look to develop and launch in the near future.”
Racecourse Media Group also welcomed William Hill to the in-play betting service in mid-February, and further bookmakers are in the process of integrating the service. The new in-play pricing service is being made available to all fixed-odds RMG streaming customers as part of its recent contract extensions.
Martin Stevenson, Chief Executive at RMG, said: “RMG has been asked to lead on the broadcast elements of the BHA industry strategy, and innovations such as in-play data and betting represents a real opportunity for our racecourses and the sport. It is finally bringing racing on a par with the data richness of other sports.
“We have been very pleased with the results from BetVictor and William Hill, and the technology is generating additional turnover for the sport, which is much needed after a challenging few years. Since launch, engagement and betting turnover have grown consistently and point towards in-play betting being able to grow turnover on racing by 5%.
“We are also considering how best to interpret the data on the Racing TV channel and digital platforms, incorporating the expertise of the likes of Angus McNae and Ruby Walsh, which can only grow the appeal and engagement with the sport.
“We are delighted to be working with our partners to deliver this innovative new service and we look forward to welcoming further bookmaker partners onboard.”
Freddy Galliers, Director at Pythia Sports, said: “We have been really excited about this project since day one. It’s provided a fascinating challenge with many complexities to overcome and working with Racecourse Media Group, to build this product from scratch, has been rewarding for the entire team.
“Pythia’s goal in moving into the B2B space was to work with rights holders to help innovate and evolve wagering opportunities in racing, and this project ticked all those boxes. The culmination has been to see the project go live with Bet Victor and William Hill. We are looking forward to working with more operators in 2023.”
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22Bet
22Bet and 22Bet Partners Shortlisted in Three Categories at AffPapa iGaming Awards 2026
22Bet and its affiliate program, 22Bet Partners, have earned a place on the shortlist of the AffPapa iGaming Awards 2026 across three competitive categories: Affiliate Program of the Year, Casino Operator of the Year, and Sportsbook Operator of the Year.
More Than a Brand—A Track Record
22Bet Partners has been operating as an affiliate program spanning more than seven proprietary products across distinct audiences and markets. The program maintains a regular presence at key industry events — including SiGMA, iGB Live, and Affiliate World — and has previously received recognition across multiple industry award ceremonies.
The Nominations Tell a Story
22Bet’s shortlisting for Sportsbook Operator of the Year underscores the brand’s continued momentum across competitive sports betting markets. The platform has strengthened its position through expanded market coverage, a sharp odds offering, and a consistently refined user experience that caters to a global audience of sports bettors. Meanwhile, the nomination for Casino Operator of the Year adds further weight to what has been a standout awards cycle for the brand.
The nomination for Affiliate Program of the Year recognises 22Bet Partners’ commission structures, account management, marketing tools, and operational transparency — the practical factors that define working conditions for affiliates on a day-to-day basis.
Partners at the Centre of It All
The 22Bet Partners team has been deliberate about one thing: treating affiliate relationships as genuine partnerships. The Affiliate Program of the Year nomination reflects the results of ongoing collaboration with the affiliate community. 22Bet Partners regards the shortlist as a recognition of the partnerships built over time and the mutual effort that has contributed to this outcome.
Cast Your Vote
The AffPapa iGaming Awards 2026 are open for community voting, and every vote counts. Industry professionals, affiliates, and iGaming enthusiasts are encouraged to support 22Bet and 22Bet Partners at the official voting page.
The post 22Bet and 22Bet Partners Shortlisted in Three Categories at AffPapa iGaming Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AML
eyeDP closes late seed round to fund product and team expansion
eyeDP has closed a late seed funding round, the company said, with the round closing on 28 March. eyeDP did not disclose the amount raised or name its investors, describing them as a network of experienced angel investors and strategic industry figures.
The company, which launched in 2025, said it has seen early growth through pilot deployments and increased demand for document intelligence tools as AI-driven fraud rises.
Over the next 12 months, eyeDP said it will focus on product development, including expanding the range of documents the platform can process, improving accuracy, and progressing toward “fully automated, dynamic intelligent document processing.” It also plans to grow its team to support scaling.
eyeDP also pointed to partnership activity aimed at accelerating adoption, including an integration with the Provenir Data Marketplace, a reseller agreement with Devcode, a distribution partnership with Crucial Compliance, and a collaboration with IDVcheck focused on strengthening anti-money laundering capabilities.
Warren Russell, CEO at eyeDP, said: “We’ve been building towards this for some time. This investment gives us the ability to stay focused on what matters, improving the product, scaling the team, and solving a problem that’s only becoming more complex as fraud evolves. Our goal is simple: to give regulated organisations clarity and confidence in every decision they make.”
The post eyeDP closes late seed round to fund product and team expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BMM Testlabs
BMM Testlabs’ Marzia Turrini wins Best Executive Leadership at 2026 Italian Gaming Awards
BMM Testlabs said Marzia Turrini, Global President, iGaming & Cybersecurity, has won the ‘Best Executive Leadership’ award at the 2026 Italian Gaming Awards. The company said the award was presented last week during the Italian Gaming Expo & Conference (IGE) in Rome.
According to BMM, Turrini was selected from a shortlist of eight other industry executives. The company said the award recognizes her leadership and her role in growing BMM’s digital product compliance and cybersecurity services across regulated markets.
BMM said its digital services business gained momentum in 2025, growing nearly three times faster than the overall iGaming and sports betting market. The company also said Turrini led the expansion of BMM’s iGaming Center of Excellence in Barcelona to more than 120 professionals supporting compliance testing, cybersecurity services, and quality assurance.
Turrini said, “I am honored to receive this recognition from the Italian Gaming Awards. Italy has always been an important part of my professional journey, and I am proud to contribute to the continued growth and integrity of the regulated gaming industry both in Italy and around the world.”
BMM also noted previous recognition for Turrini, including ‘Leader of the Year’ at the 2025 SBC Awards Americas and inclusion in the iGB 2025 ‘Most Influential Women in Gaming’. BMM has an office in Bologna and said it tests and certifies regulated gaming products in Italy across land-based AWP and VLT machines and systems, retail sports betting and horse racing systems, lotteries and instant gaming, and online casino and sports betting technologies.
The post BMM Testlabs’ Marzia Turrini wins Best Executive Leadership at 2026 Italian Gaming Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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