Canada
More Great Georgia Lottery Scratchers Coming to Players from Georgia-based Scientific Games
MORE GREAT GEORGIA LOTTERY SCRATCHERS COMING TO PLAYERS FROM GEORGIA-BASED SCIENTIFIC GAMES
Three-decades Long Partnership Celebrated in Georgia Lottery’s 30th Anniversary Year
Georgia-based Scientific Games will continue to bring the company’s high-performance Scratchers to Georgia Lottery players for seven more years through a recent contract extension. The announcement comes as the Georgia Lottery Corporation celebrates its 30th Anniversary, highlighted by a 30-year primary instant game partnership with Scientific Games for Scratchers that has helped the Lottery raise more than $26.1 billion in funding for the state’s HOPE Scholarship and Georgia Pre-K Program.
Headquartered in metro Atlanta since the mid-1970s, Scientific Games provides games, technologies, analytics and services to 130 lotteries in 50 countries. The company employs more than 1,100 Georgians at its headquarters, including a large manufacturing workforce.
Gretchen Corbin, Georgia Lottery Corporation President and CEO, said, “We are proud to celebrate our 30th Anniversary and a 30-year successful partnership with Scientific Games this year. Our partnership has helped responsibly grow Georgia Scratchers to one of the most successful lottery instant game portfolios in the world, and the real winners are students in Georgia.”
Designing and producing nearly all of the Georgia Lottery’s Scratcher products for three decades, Scientific Games has recently collaborated with the Lottery on a 30th Anniversary game set to launch in July. The company works with the Lottery to manage a full portfolio of Scratcher games throughout the year.
As the Georgia Lottery’s Scratchers game partner since the Lottery’s start-up in 1993, Scientific Games has played a key role in growing its Scratchers to a more than $3.9+ billion consumer product category (2022 retail sales). In the past five years (2017-2022), Georgia Scratchers retail sales have grown by more than 20%. The Georgia Lottery is perennially ranked No. 2 in the world for instant game per capita sales (La Fleur’s 2023 Almanac per capita sales).
More than 2.1 million Georgia students have attended colleges through the HOPE scholarship program; more than 1.7 million four-year-olds have attended Georgia’s Pre-K Program; and all of Georgia’s public schools have benefited from over $1.8 billion in capital outlay, and computer and technology upgrades, funded with Lottery revenue returned to the state.
The Lottery is one of more than 20 lotteries in the world that participate in the Scientific Games Enhanced Partnership program, which includes world-leading instant game design and portfolio management services, as well as data-driven analytics and insights, game manufacturing, advanced logistics, marketing, sales support and licensed brand services. The partnership also includes product distribution across the Georgia Lottery’s network of more than 8,500 retailers.
John Schulz, President of Americas & Global Instant Products for Scientific Games, said, “The success of the Georgia Lottery in our home state is a shared mission. We have a 30-year, trusted relationship and mutual commitment to responsibly grow Scratchers through the Scientific Games Enhanced Partnership program to entertain Georgia Lottery players and most importantly, benefit students in our state. We wish the Georgia Lottery many more decades of success.”
In addition to the Scientific Games Enhanced Partnership program, the company provides the Georgia Lottery with research, digital player engagement, second-chance promotions, and licensed properties including MONOPOLY and THE PRICE IS RIGHT.
With products that generate more than 70% of global instant game retail sales, Scientific Games is the world’s largest instant games creator, producer and services provider, and the primary provider to nine of the Top 10 performing instant game lotteries in the world including the Georgia Lottery (La Fleur’s 2022 World Lottery Almanac).
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Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.
PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.
theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.
theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.
“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
The post PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario appeared first on Gaming and Gambling Industry in the Americas.
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